Jenne Meyer

Jenne Meyer

Adjunct Associate Professor, Rader School of Business

Degree with Fields, Institution, and Date 

PhD, Psychology, Consumer Psychology, Capella University, Minneapolis, MN 2007

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MBA, Cardinal Stritch University, Milwaukee, WI 1999

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BA International Politics and American Foreign Relations, University of Wisconsin, Milwaukee, 1996

Years of Service on this Faculty: 5 Date of Original Appointment: 2012 Advancement in Rank/Position 

Adjunct Assistant Professor 2012

Other Teaching Experience 

Certified Adjunct Faculty, University of Phoenix, 2003 to present

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Adjunct Lecturer, University of Wisconsin Madison, 2017 to present

Industrial Experience 

VP ERDMAN Brand, ERDMAN, 2014 – present

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Director, Global Strategic Marketing GE Healthcare, 2008 – 2014

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General Manager Travel & Tours, Enthusiast Services Business Development Startup Harley-Davidson Motor Company, 2007 – 2008

Milwaukee School of Engineering • 1025 North Broadway • Milwaukee, WI 53202-3109 • (414) 277-7300 • www.msoe.edu

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Manager Product and Experience Development, Harley-Davidson Motor Company, 2006 – 2007

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Manager Visitor Experiences Harley-Davidson Museum, Harley-Davidson Motor Company, 2004 – 2006

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Manager Market Development, Rider’s Edge, Harley-Davidson Motor Company, 1999 – 2004

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Market Research Analyst, Special Project Team Leader, International Sales Coordinator Generac Portable Products, LLC, 1996 – 1999

Consulting and Patents 

Board Member, Jouzge, Madison, WI, 2016 - present

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Member, Golden Angels Inc, Milwaukee, WI, 2016 - present

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Board Member, BizStarts Milwaukee, Milwaukee, WI, 2013 - present

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Board Member, BrightLife Innovations, Milwaukee, WI, 2012 - present

Scientific and Professional Societies of Which a Member 

Member, American Marketing Association, since 2003

Honors 

Teacher of the year, University of Phoenix, Milwaukee Campus, 2006

Professional Development      

Executive Education – Strategic Marketing Management – The University of Chicago Graduate School of Business, Chicago, IL, 2003 Executive Education GE Crotonville – Advanced Management Class – GE Crotonville, 2011 Students and Faculty It’s About Creating Choice, UOP, April 29 – May 1st, 2014 The Student Experience Changing Needs and Adapting to Meet Them, UOP, Oct 28 Oct 30, 2014 Adopting Assignments, UOP, March 11 – 13, 2014 Positive Psychology, UOP, February 17 – 19th, 2015

Milwaukee School of Engineering • 1025 North Broadway • Milwaukee, WI 53202-3109 • (414) 277-7300 • www.msoe.edu

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New Classroom Tips and Strategies, UOP, Jan 13th – 15th, 2015 Creating Dynamic Discussion in the Classroom, UOP, Jan 13th – 15th, 2015 Creating a Dynamic Classroom Experience 5 week course, Edgewood College, 2016 Creating an Engaged Online Classroom, UOP, April 19 – 21st, 2016

Presentations Given     

Turning Global Insights into Marketing, ANA Global Marketing Forum, November 15, 2012 Ethnographics: Revealing what Motivates your Membership, VISIT MKE Special Event, March, 2011 Ethnography as a Tool for Innovation Growth, Lakeland College & Parkside University, Feb, 2011 Ethnographics: Revealing Customers’ Purchasing Motivations, American Marketing Association Milwaukee Chapter Key Note, January, 2011 From Harley to Healthcare: A Plan to Build Co-Creation at GE Healthcare Education Services, Marketing Science Institute, June, 2008

Special Qualifications  

International Relations and foreign languages Consumer Psychology

Milwaukee School of Engineering • 1025 North Broadway • Milwaukee, WI 53202-3109 • (414) 277-7300 • www.msoe.edu