Kabel Deutchland Adopts iBrams to Simplify
Case Study Kabel Deutschland Holding AG
Kabel Deutchland Adopts iBrams to Simplify Production of Sales Tools
Benefits
Custom web interfaces provide different sales teams with exactly the resources and functionality they need Image-release function ensures compliance with corporate identity guidelines Print volumes can be controlled for maximum cost savings
Process optimization and automation thanks to new media management with iBrams Challenge
The largest cable provider in Germany, Kabel Deutschland maintains cable networks and connections in 13 German Federal States. The company supplies television and Internet connections as well as telephone and mobile phone services to approximately 9 million households. Kabel Deutschland wanted to save time and money by automating the production of advertising materials for its national sales organization. The company also wanted to provide unique user experiences for its two sales teams, one that supports major retail customers and a door-to-door (D2D) team responsible for private clients. Solution
Kabel Deutschland chose the iBrams brand management solution. This webbased enterprise software makes it faster, easier, and more cost effective to produce brand-compliant marketing materials for a variety of media. And with iBrams, Kabel Deutschland was able to create distinct user interfaces based on the needs of its two sales teams. Each interface offers advertising templates designed for the team’s target customers and campaigns, and each enables salespeople to customize the templates with contact information, photos, and graphics. The D2D interface also includes a function that ensures uploaded images are checked for compliance with corporate identity guidelines. Another function controls costs by monitoring print volumes per employee. If a provisioned print volume is exceeded, printing will be put on hold until authorized by a responsible party. And to simplify the printing process and take advantage of volume print pricing, iBrams automatically collects all print jobs and transfers them to a print shop once a week.
Fast facts Business situation
Kabel Deutschland wanted to provide its two sales teams with easy access to customizable advertising materials based on their target customers and needs. In addition, the company wanted to control corporate design specifications while reducing process and production costs. Result
The iBrams solution enabled Kabel Deutschland to create separate user interfaces tailored for its two sales teams. Automated production of advertising materials has sped up time-to-market, and built-in brand controls ensure compliance with corporate guidelines. Finally, print costs have decreased thanks to centralized print procurement.
Kabel Deutchland Adopts iBrams to Simplify Production of Sales Tools
Benefits
Custom web interfaces provide different sales teams with exactly the resources and functionality they need Image-release function ensures compliance with corporate identity guidelines Print volumes can be controlled for maximum cost savings
Process optimization and automation thanks to new media management with iBrams Challenge
The largest cable provider in Germany, Kabel Deutschland maintains cable networks and connections in 13 German Federal States. The company supplies television and Internet connections as well as telephone and mobile phone services to approximately 9 million households. Kabel Deutschland wanted to save time and money by automating the production of advertising materials for its national sales organization. The company also wanted to provide unique user experiences for its two sales teams, one that supports major retail customers and a door-to-door (D2D) team responsible for private clients. Solution
Kabel Deutschland chose the iBrams brand management solution. This webbased enterprise software makes it faster, easier, and more cost effective to produce brand-compliant marketing materials for a variety of media. And with iBrams, Kabel Deutschland was able to create distinct user interfaces based on the needs of its two sales teams. Each interface offers advertising templates designed for the team’s target customers and campaigns, and each enables salespeople to customize the templates with contact information, photos, and graphics. The D2D interface also includes a function that ensures uploaded images are checked for compliance with corporate identity guidelines. Another function controls costs by monitoring print volumes per employee. If a provisioned print volume is exceeded, printing will be put on hold until authorized by a responsible party. And to simplify the printing process and take advantage of volume print pricing, iBrams automatically collects all print jobs and transfers them to a print shop once a week.
Fast facts Business situation
Kabel Deutschland wanted to provide its two sales teams with easy access to customizable advertising materials based on their target customers and needs. In addition, the company wanted to control corporate design specifications while reducing process and production costs. Result
The iBrams solution enabled Kabel Deutschland to create separate user interfaces tailored for its two sales teams. Automated production of advertising materials has sped up time-to-market, and built-in brand controls ensure compliance with corporate guidelines. Finally, print costs have decreased thanks to centralized print procurement.
