Knauf is the leading manufacturer of systems for ... AWS
e.
www.knauf.ru
Knauf is the leading manufacturer of systems for drywall construction, without which it is already impossible to imagine any modern building in Russia, especially in the segment of housing, office and high-rise construction. Today the international Knauf Group comprises about 150 enterprises in 37 countries worldwide. The company has manufacturing facilities in nearly all the countries of Europe, North and South America, China and other Asian countries, as well as in Northern Africa. The company’s turnover amounts to about € 5,5 billion. Knauf delivers innovative solutions to the market in the field of interior and exterior finishing, heat insulation and sound proofing which provide high efficiency during both construction and building maintenance. Values of the Brand Knauf is an international company which is established on the best principles of family business and has managed to keep these values despite the global scale of its activities. Knauf considers as family members not only its own employees but also its clients, those who use Knauf products. It is they who are in the focus of attention; their needs and requirements determine further company research and development activities. To fully understand client needs, company specialists not only scrutinize the market and do market researches but also constantly interact with clients. At the same time, Knauf is not content to just follow market trends. In its prospective developments the company makes efforts to envisage future client needs. Knauf is a successful company. This is why it bears additional social and environmental responsibility. Throughout the entire production cycle, during the mining and processing of minerals, Knauf utilizes the most effective nonpolluting technologies in an effort to preserve nature. And cosmopolitanism, which is traditionally inherent to the Knauf company, helps it to work in new countries without paying attention to the prejudices of the past. In all countries where the company is represented, it participates in public life by supporting the social sphere, culture and art. The enterprises of the Knauf CIS Group produce and supply to the market high quality building materials in the form of complete systems: Knauf-boards (plasterboard) Knauf-superboards and superfloor (gypsum fiberboard) dry gypsum building mixtures dry cement building mixtures groundings and other application-ready compositions
36
SUPERBRANDS
The biggest plant of ‘Knauf Group’ in Russia – ‘Knauf gips Novomoskovsk’ heat insulated glass wool and Knauf-therm (expanded polystyrene) Knauf-gypsumboards (partition wallboards) metal cutouts and other materials. Together with its products, Knauf supplies detailed technical documentation for designers and builders, which is drawn up in close cooperation with ‘Rosstroy’ of the Russian Federation and fully compliant to Russian regulatory requirements. The company also provides consulting services. The Knauf products made and sold in Russia meet world standards and make it possible to perform finishing works with high quality and less expenses, providing
pleasant indoor microclimate and as such comfortable conditions for life and work.
Innovations & Promotion Brothers Alfons and Karl Knauf founded the ‘Rheinische Gipsindustrie und Bergwerksunternehmen’ company in 1932. At the same time they were granted permission to use a gypsum mine in Schengen and opened the first plant for the production of dry building mixtures based on gypsum in Perl on the Mosel River. It was these enterprises that became the first production sites of what has become the world-famous Knauf Group. Beginning in 1970, Dr. Alfons Knauf and Dr. Franz Wirsching maintained regular
scientific exchange with some scientists and institutes from the Soviet Union. In the late 70s in extension of these relationships, a representative office of the ‘Knauf Engineering Company’ was opened. And with the economic transformations and change in the political system, Knauf became interested in the opportunity to participate in the plaster industry in Russia and the CIS countries. For that purpose, ‘Knauf Engineering’ did research on the plaster industry of the former Soviet Union countries. Company representatives began negotiations and visited some enterprises. The conclusions were unfavorable – most of the plants were in bad condition: technical maintenance was long overdue and no spare parts were available. But most important, the output of these plants was not in demand because its assortment and quality absolutely did not correspond to the demands of the time. Despite this fact and significant risk, Knauf decided to start manufacturing in Russia, and later on in other CIS countries. The main
Gala starting of a new Knauf-boards plant in St. Petersburg on August, 30, 2006 (the symbolic keystroke by the governor of St. Petersburg, Valentina Matvienko, and joint owner of Knauf International Group, the Honorable Consul of Russia in Germany, Nikolaus Knauf
Achievements & Prospects The first Knauf-boards was executed on the new plant in St. Petersburg
Things you didn’t know about
Knauf Even today the International Knauf Group remains a family company, whose owners are all members of one family. Knauf’s devotion to traditional values helps to make the company the leader in the field of innovative developments. When in 1970 the Knauf Company acquired shares in ‘Deutsche Perlite GmbH’ (Dortmund), for the first time it invested in a product which is not made out of gypsum.
In 2007, production of fiberglass heat insulation also started at the Stupino plant near Moscow. Today Knauf is the largest German investor in the construction industry in Russia, Ukraine, Kazakhstan and Moldova, providing top quality products made from local raw materials and using local specialists. Besides its 14 Russian enterprises, the ‘Knauf CIS Group’ is comprised of three enterprises in Ukraine, three in Kazakhstan and one each in Moldova and Uzbekistan. Marketing companies have been established in Ukraine, Kazakhstan, Belarus and Uzbekistan, and representative offices have been opened in Georgia and Azerbaijan. The innovative development of the Knauf company is ensured by investigations into the newest technologies, many researches, internal exchange of information and permanent joint project work.
The Knauf company has received many professional awards. An awards ceremony took place on the 6th of August 2007 at ‘Rosstroy’ that summed up the results of a contest to identify the best organization amongst construction, project, research companies, as well as building materials and construction industry enterprises that are active participants in the realization of the priority national project ‘Affordable and Comfortable Housing to Citizens of Russia’. The Russian enterprises of the Knauf company have traditionally taken part in this prestigious industry contest and traditionally received awards. In 2007 the following were recognized as being among the best: ‘Knauf gips’, Krasnogorsk, 1st place amongst building material enterprises and the special pennant ‘Elite of the Russian Construction Industry’ ‘Knauf gips Novomoskovsk’ – diploma and special pennant ‘Elite of the Russian Construction Industry’ ‘Knauf gips Baskunchak’ – diploma ‘For Achievement of High Efficiency and Competitiveness in the Construction and Building Materials Industry’ ‘Knauf gips Kolpino’ – special diploma ‘For Mastery of Effective New Approaches in Production Organization and Construction Management’ ‘Knauf gips Dzerzhinsk’ – diploma ‘For Achieved Success in the Realization of the Priority National Project Affordable and Comfortable Housing to Citizens of Russia’. All the enterprises mentioned above were included in the rating ‘The Best 100 Enterprises of the Building Materials and Construction Industry’.
determining factor was the huge potential of the Russian market. During the first stage Knauf was interested in partial ownership of already existing enterprises of building materials manufacturers. A stake was acquired at investment auctions. Despite the serious tendering process, Knauf’s proposals invariably were the best ones. To win the investment auction it was
important not so much to acquire the shares at a good price as to have a solid investment program for the development of the enterprise. In its programs the Knauf company suggested fundamental modernization of existing production sites – only upon this condition would they be able to produce the highest-quality product demanded by the market. Moreover, significant attention was paid to the particular properties of every specific plant, the social protection of the employees and ecological issues. For a long time the main products that were produced by the Knauf company around the world remained dry gypsum mixtures and systems for drywall construction. Years later, one more line of business of the Knauf company arose from rapidly expanding production of insulation materials. The beginning of this process was laid in 1978, when the company acquired a fiberglass insulation materials manufacturing plant in Shelbyville (USA).
1932
1958
1964
1971
1978
1993
Alfons and Karl Knauf are granted permission to use a gypsum mine in Schengen and open a gypsum plaster production plant in Perl on the Mosel River
Construction of the first plasterbord production installation in Iphofen (Germany)
A plaster mixture for mechanical application (MP 75) is used for the first time
The first subsidiary enterprise outside Germany is opened
Beginning of activities in the United States, acquisition of insulation material production facilities in Shelbyville
The company begins to acquire CIS plaster industry enterprises and modernize them
Thereafter it was followed by building mixtures based on lime and cement, metal cutouts, construction chemicals and ‘Aquapanel’ cement boards. The first-ever plaster machine and special mixture which is possible to apply in a mechanized way were invented by specialists of the Knauf company. The subsidiary firm Knauf-PFT produces the most advanced machinery for plaster work and constantly offers new developments.
SUPERBRANDS 1993
37
www.knauf.ru
Knauf is the leading manufacturer of systems for drywall construction, without which it is already impossible to imagine any modern building in Russia, especially in the segment of housing, office and high-rise construction. Today the international Knauf Group comprises about 150 enterprises in 37 countries worldwide. The company has manufacturing facilities in nearly all the countries of Europe, North and South America, China and other Asian countries, as well as in Northern Africa. The company’s turnover amounts to about € 5,5 billion. Knauf delivers innovative solutions to the market in the field of interior and exterior finishing, heat insulation and sound proofing which provide high efficiency during both construction and building maintenance. Values of the Brand Knauf is an international company which is established on the best principles of family business and has managed to keep these values despite the global scale of its activities. Knauf considers as family members not only its own employees but also its clients, those who use Knauf products. It is they who are in the focus of attention; their needs and requirements determine further company research and development activities. To fully understand client needs, company specialists not only scrutinize the market and do market researches but also constantly interact with clients. At the same time, Knauf is not content to just follow market trends. In its prospective developments the company makes efforts to envisage future client needs. Knauf is a successful company. This is why it bears additional social and environmental responsibility. Throughout the entire production cycle, during the mining and processing of minerals, Knauf utilizes the most effective nonpolluting technologies in an effort to preserve nature. And cosmopolitanism, which is traditionally inherent to the Knauf company, helps it to work in new countries without paying attention to the prejudices of the past. In all countries where the company is represented, it participates in public life by supporting the social sphere, culture and art. The enterprises of the Knauf CIS Group produce and supply to the market high quality building materials in the form of complete systems: Knauf-boards (plasterboard) Knauf-superboards and superfloor (gypsum fiberboard) dry gypsum building mixtures dry cement building mixtures groundings and other application-ready compositions
36
SUPERBRANDS
The biggest plant of ‘Knauf Group’ in Russia – ‘Knauf gips Novomoskovsk’ heat insulated glass wool and Knauf-therm (expanded polystyrene) Knauf-gypsumboards (partition wallboards) metal cutouts and other materials. Together with its products, Knauf supplies detailed technical documentation for designers and builders, which is drawn up in close cooperation with ‘Rosstroy’ of the Russian Federation and fully compliant to Russian regulatory requirements. The company also provides consulting services. The Knauf products made and sold in Russia meet world standards and make it possible to perform finishing works with high quality and less expenses, providing
pleasant indoor microclimate and as such comfortable conditions for life and work.
Innovations & Promotion Brothers Alfons and Karl Knauf founded the ‘Rheinische Gipsindustrie und Bergwerksunternehmen’ company in 1932. At the same time they were granted permission to use a gypsum mine in Schengen and opened the first plant for the production of dry building mixtures based on gypsum in Perl on the Mosel River. It was these enterprises that became the first production sites of what has become the world-famous Knauf Group. Beginning in 1970, Dr. Alfons Knauf and Dr. Franz Wirsching maintained regular
scientific exchange with some scientists and institutes from the Soviet Union. In the late 70s in extension of these relationships, a representative office of the ‘Knauf Engineering Company’ was opened. And with the economic transformations and change in the political system, Knauf became interested in the opportunity to participate in the plaster industry in Russia and the CIS countries. For that purpose, ‘Knauf Engineering’ did research on the plaster industry of the former Soviet Union countries. Company representatives began negotiations and visited some enterprises. The conclusions were unfavorable – most of the plants were in bad condition: technical maintenance was long overdue and no spare parts were available. But most important, the output of these plants was not in demand because its assortment and quality absolutely did not correspond to the demands of the time. Despite this fact and significant risk, Knauf decided to start manufacturing in Russia, and later on in other CIS countries. The main
Gala starting of a new Knauf-boards plant in St. Petersburg on August, 30, 2006 (the symbolic keystroke by the governor of St. Petersburg, Valentina Matvienko, and joint owner of Knauf International Group, the Honorable Consul of Russia in Germany, Nikolaus Knauf
Achievements & Prospects The first Knauf-boards was executed on the new plant in St. Petersburg
Things you didn’t know about
Knauf Even today the International Knauf Group remains a family company, whose owners are all members of one family. Knauf’s devotion to traditional values helps to make the company the leader in the field of innovative developments. When in 1970 the Knauf Company acquired shares in ‘Deutsche Perlite GmbH’ (Dortmund), for the first time it invested in a product which is not made out of gypsum.
In 2007, production of fiberglass heat insulation also started at the Stupino plant near Moscow. Today Knauf is the largest German investor in the construction industry in Russia, Ukraine, Kazakhstan and Moldova, providing top quality products made from local raw materials and using local specialists. Besides its 14 Russian enterprises, the ‘Knauf CIS Group’ is comprised of three enterprises in Ukraine, three in Kazakhstan and one each in Moldova and Uzbekistan. Marketing companies have been established in Ukraine, Kazakhstan, Belarus and Uzbekistan, and representative offices have been opened in Georgia and Azerbaijan. The innovative development of the Knauf company is ensured by investigations into the newest technologies, many researches, internal exchange of information and permanent joint project work.
The Knauf company has received many professional awards. An awards ceremony took place on the 6th of August 2007 at ‘Rosstroy’ that summed up the results of a contest to identify the best organization amongst construction, project, research companies, as well as building materials and construction industry enterprises that are active participants in the realization of the priority national project ‘Affordable and Comfortable Housing to Citizens of Russia’. The Russian enterprises of the Knauf company have traditionally taken part in this prestigious industry contest and traditionally received awards. In 2007 the following were recognized as being among the best: ‘Knauf gips’, Krasnogorsk, 1st place amongst building material enterprises and the special pennant ‘Elite of the Russian Construction Industry’ ‘Knauf gips Novomoskovsk’ – diploma and special pennant ‘Elite of the Russian Construction Industry’ ‘Knauf gips Baskunchak’ – diploma ‘For Achievement of High Efficiency and Competitiveness in the Construction and Building Materials Industry’ ‘Knauf gips Kolpino’ – special diploma ‘For Mastery of Effective New Approaches in Production Organization and Construction Management’ ‘Knauf gips Dzerzhinsk’ – diploma ‘For Achieved Success in the Realization of the Priority National Project Affordable and Comfortable Housing to Citizens of Russia’. All the enterprises mentioned above were included in the rating ‘The Best 100 Enterprises of the Building Materials and Construction Industry’.
determining factor was the huge potential of the Russian market. During the first stage Knauf was interested in partial ownership of already existing enterprises of building materials manufacturers. A stake was acquired at investment auctions. Despite the serious tendering process, Knauf’s proposals invariably were the best ones. To win the investment auction it was
important not so much to acquire the shares at a good price as to have a solid investment program for the development of the enterprise. In its programs the Knauf company suggested fundamental modernization of existing production sites – only upon this condition would they be able to produce the highest-quality product demanded by the market. Moreover, significant attention was paid to the particular properties of every specific plant, the social protection of the employees and ecological issues. For a long time the main products that were produced by the Knauf company around the world remained dry gypsum mixtures and systems for drywall construction. Years later, one more line of business of the Knauf company arose from rapidly expanding production of insulation materials. The beginning of this process was laid in 1978, when the company acquired a fiberglass insulation materials manufacturing plant in Shelbyville (USA).
1932
1958
1964
1971
1978
1993
Alfons and Karl Knauf are granted permission to use a gypsum mine in Schengen and open a gypsum plaster production plant in Perl on the Mosel River
Construction of the first plasterbord production installation in Iphofen (Germany)
A plaster mixture for mechanical application (MP 75) is used for the first time
The first subsidiary enterprise outside Germany is opened
Beginning of activities in the United States, acquisition of insulation material production facilities in Shelbyville
The company begins to acquire CIS plaster industry enterprises and modernize them
Thereafter it was followed by building mixtures based on lime and cement, metal cutouts, construction chemicals and ‘Aquapanel’ cement boards. The first-ever plaster machine and special mixture which is possible to apply in a mechanized way were invented by specialists of the Knauf company. The subsidiary firm Knauf-PFT produces the most advanced machinery for plaster work and constantly offers new developments.
SUPERBRANDS 1993
37
