Kristina Ohlsson
Kristina Ohlsson Star of the Nordic Noir
BURIED LIES Coming September 2017
Campaign snapshot Objectives • Grow sales of Kristina Ohlsson books • Establish Kristina as a great crime voice beyond Scandinavian crime Audience • Readers of crime fiction • Fans of authors such Karin Fossum, Stieg Larsson, Jo Nesbo • Book club members Reach: 400,000
Growing Sales
400 350
344
300
282
250 200 138 135
150
102
100 50
42
1843 copies sold
1
147 78
65
2
3
4
5
6
7
3017 copies sold
234
58
54
9
10
102 103
72 34
39
38
1843 copies sold 87 75 61 28 33 16 14 52
12
13
14
15
3
0
Chosen
263
203 206 167 203 192 154 141
Hostage
368
8
11
Weeks
16
17
18
Marketing Facebook advertising reaching 300,000. Our crime ads receive an average of 0.8% CTR and generate fantastic engagement with post shares and tags.
Publicity ANZ Review coverage across all leading outlets and publications in ANZ.
Coming September
BURIED LIES Coming September 2017
Campaign snapshot Objectives • Grow sales of Kristina Ohlsson books • Establish Kristina as a great crime voice beyond Scandinavian crime Audience • Readers of crime fiction • Fans of authors such Karin Fossum, Stieg Larsson, Jo Nesbo • Book club members Reach: 400,000
Growing Sales
400 350
344
300
282
250 200 138 135
150
102
100 50
42
1843 copies sold
1
147 78
65
2
3
4
5
6
7
3017 copies sold
234
58
54
9
10
102 103
72 34
39
38
1843 copies sold 87 75 61 28 33 16 14 52
12
13
14
15
3
0
Chosen
263
203 206 167 203 192 154 141
Hostage
368
8
11
Weeks
16
17
18
Marketing Facebook advertising reaching 300,000. Our crime ads receive an average of 0.8% CTR and generate fantastic engagement with post shares and tags.
Publicity ANZ Review coverage across all leading outlets and publications in ANZ.
Coming September
