Kristina Ohlsson
Kristina Ohlsson Star of the Nordic Noir
New title in September 2016
Campaign snapshot Objectives: • Grow sales of Kristina Ohlsson books • Establish Kristina as a great crime voice beyond Scandinavian crime Audience: • Readers of crime fiction • Fans of authors such Karin Fossum, Stieg Larsson, Jo Nesbo • Book club members
• Duration: 4 weeks in September • Reach: approx 500k
Growing Sales
400 350
344
300
282
250 200 138 135
150
141
1
147
102 58
65
2
3
4
5
6
7
3017 copies sold
263
54
102 103
72 34
39
38
1843 copies sold 87 75 61 28 33 16 14 52
12
13
14
15
3
0
Chosen
234
78
42
1843 copies sold
203 206 167 203 192 154
100 50
Hostage
368
8
9
10
11
Weeks
16
17
18
Early Buzz •
ARC available on NetGalley in advance – there are 8K Australian and NZ members on NetGalley.
•
Print ARCs to go to press and selected bloggers.
Marketing • Facebook and digital advertising
• Feature and reviews with • Book of the week on
CURRENT STATS • 81k likes on Facebook with 45k engaged per month. • 50K monthly website visits • 45k email subscribers
Publicity ANZ Review coverage across all leading outlets and publications in ANZ.
New title in September 2016
Campaign snapshot Objectives: • Grow sales of Kristina Ohlsson books • Establish Kristina as a great crime voice beyond Scandinavian crime Audience: • Readers of crime fiction • Fans of authors such Karin Fossum, Stieg Larsson, Jo Nesbo • Book club members
• Duration: 4 weeks in September • Reach: approx 500k
Growing Sales
400 350
344
300
282
250 200 138 135
150
141
1
147
102 58
65
2
3
4
5
6
7
3017 copies sold
263
54
102 103
72 34
39
38
1843 copies sold 87 75 61 28 33 16 14 52
12
13
14
15
3
0
Chosen
234
78
42
1843 copies sold
203 206 167 203 192 154
100 50
Hostage
368
8
9
10
11
Weeks
16
17
18
Early Buzz •
ARC available on NetGalley in advance – there are 8K Australian and NZ members on NetGalley.
•
Print ARCs to go to press and selected bloggers.
Marketing • Facebook and digital advertising
• Feature and reviews with • Book of the week on
CURRENT STATS • 81k likes on Facebook with 45k engaged per month. • 50K monthly website visits • 45k email subscribers
Publicity ANZ Review coverage across all leading outlets and publications in ANZ.
