L O U I S E R O B I N S O N
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G r a ph i c d e s i g n e r
T. 07525421694 E: [email protected]
Profile
Dedicated, hardworking, talented, friendly, self motivated, Designer with over seven years experience in the design industry. I have a wide range of design experiences, covering an array of magazine titles, product and packaging, brochures, leaflets, corporate material, logos and all things print based. I combine highly creative and versatile technical skills with fast-pace design.
Employment History
07/06 – present Senior Designer/ Acting Art Editor
BBC - Top Of The Pops Magazine • Regularly deputising in Art Director’s absence • Design across whole magazine, cover mounts, advertorials, magazine supplements, polybags with accurate attention to every detail • With In-house reprographics I have total responsibility and control over the appearance and quality of all the images I use • All Image amendments made in Photoshop CS3 • Art Direct all photoshoots • Preparing images for web use • Responsible for booking and managing freelance designers • Regular contributions to magazine content ideas, with tears, sketches and other visuals • Check digital proofs on an online software • Solely created live redesign resulting in highest sales figures for 5 years
09/09 Freelance
Wises Farm Kitchen • Complete corporate identity branding, business cards, office stationary, carrier bags order forms.
05/09 Freelance
Pharos Insurance Brokers • Format and layout design of Insurance for diplomats brochure.
09/08
Acting Art Director
Girl Talk Magazine • Brought in to rebrand and redesign the magazine. • Create new templates, style guides and library
03/06 – 07/06
Designer
First Magazine • Fifth member of the Editorial team, second member of Art team - pre launch • Played key role in the launch of the magazine • Deputised in Art Directors absence • Assisting the Art Director on creating and generating brand new layouts • Finalising style sheets and creating new templates • Design across whole magazine • Regularly asked to contribute ideas to the design of a new typeface for the magazine • Seeking and commissioning illustrators • Strictly adhering to very tight production deadlines and helping prepare the magazine for launch
02/06 – 03/06 01/06 – 02/06
Freelance Freelance
Emap - Sneak, Bliss, Panini - Mizz BSC Construction • Format and layout design of construction brochure • Researching and writing all copy • Sourcing all imagery • Producing PDFs ready for print
11/04 – 02/06
Designer
Emap - Smash Hits Magazine • Page layout, gifting, postermags, advertorial, polybag, and cover design • Art directed the entire first issue of the final smash hits redesign in Art Editors’ absence • Selecting suitable, eye-catching images • Art directed photoshoots – celebrity fashions shoots, on location and studios. Smash Hits Poll Winners Party shoot. Still life product shots, set ups and direction. • Packaging pages and sending to reprographic house • Passing covers in person and by phone • Accurate attention to design/layout detail • Delegated work to freelancers • Managed and monitored regular Design work experience candidates • Redesigned several sections of the magazine throughout • Regular content suggestions – timely ideas, features, quizzes, news, fashion • Constantly adhering to tight production deadlines
01/04 – 11/04
Freelance
National Magazine Company - Company, Young Womans Group promotional editorial for Company, Zest, She Emap - Smash Hits, Sneak, Empire, Mixmag IPC Media - NME, What Digital Camera, Better Digital photography, Marie Claire BBC - Girl Talk, It’s Hot, Girl Talk, Match of the Day
08/03 – 08/04
Lecturer
South Kent College • Part-time teaching and lecturing to BTech and HND level, art students in Fine Art and Multimedia • Completing teacher training programme • Provided design briefs and lesson plans • Lectures involved both contemporary and historical art and design topics • My specialist areas were developing and enhancing the students’ technical abilities in Quark, InDesign, Photoshop, Illustrator, and advising students with their design concepts • Assessing learning styles in order to optimise teaching • Monitoring equal opportunities
Software Proficiency
Indesign, Photoshop, Illustrator (up to CS5), QuarkXpress
Education
2003 – 2004
Advanced Certificate in Education - teacher training qualification
Christ Church University
2000 – 2003
BA Hons Visual Communication - Graphic Design (2.1)
Kent Institute of Art and Design, Maidstone
1998 – 2000
BTech National Diploma - Art and Design
Kent Institute of Art and Design, Canterbury
1991 – 1998
A Level Art, Design Technology
Achievements
Nominated and short listed for new designer of the year by Emap ECN Awards 2005 Nominated by Editorial team and won prize for going above and beyond call of duty at Smash Hits magazine Nominated for Designer of the Year award by BBC magazine Awards 2008
References
Lara Palamoudian, (Ex) Editor, Smash Hits - [email protected] Daniel Smith, Art Editor, Reveal - [email protected]
Astor School, Kent
11 GCSE’s Grades A-C
Magazine design
NME
Bliss - Feature redesign
Smash Hits - Full live magazine redesign
First - Magazine launch
Mixmag
What digital camera - Page redesign
Top of the Pops magazine
Marie Claire
Match Of The Day Magazine
Empire magazine
Magazine cover designs
Top of the Pops summer special issue - Polybag, cover, make-up and fashion special design
Complete redesign of the Top Of The Pops email news letter - sent out to 13,000 readers every fortnight.
Logo and branding design
Stationary, make-up, calendar design
Full layout designs and concepts of fashion supplements
Pharos Insurance Brokers - Exclusive Diplomat Insurance brochure
BSC - Construction business development brochure
Art directed shoots through to final layouts
o
u
i
s
e
r
o
b
i
n
s
o
n
G r a ph i c d e s i g n e r
T. 07525421694 E: [email protected]
Profile
Dedicated, hardworking, talented, friendly, self motivated, Designer with over seven years experience in the design industry. I have a wide range of design experiences, covering an array of magazine titles, product and packaging, brochures, leaflets, corporate material, logos and all things print based. I combine highly creative and versatile technical skills with fast-pace design.
Employment History
07/06 – present Senior Designer/ Acting Art Editor
BBC - Top Of The Pops Magazine • Regularly deputising in Art Director’s absence • Design across whole magazine, cover mounts, advertorials, magazine supplements, polybags with accurate attention to every detail • With In-house reprographics I have total responsibility and control over the appearance and quality of all the images I use • All Image amendments made in Photoshop CS3 • Art Direct all photoshoots • Preparing images for web use • Responsible for booking and managing freelance designers • Regular contributions to magazine content ideas, with tears, sketches and other visuals • Check digital proofs on an online software • Solely created live redesign resulting in highest sales figures for 5 years
09/09 Freelance
Wises Farm Kitchen • Complete corporate identity branding, business cards, office stationary, carrier bags order forms.
05/09 Freelance
Pharos Insurance Brokers • Format and layout design of Insurance for diplomats brochure.
09/08
Acting Art Director
Girl Talk Magazine • Brought in to rebrand and redesign the magazine. • Create new templates, style guides and library
03/06 – 07/06
Designer
First Magazine • Fifth member of the Editorial team, second member of Art team - pre launch • Played key role in the launch of the magazine • Deputised in Art Directors absence • Assisting the Art Director on creating and generating brand new layouts • Finalising style sheets and creating new templates • Design across whole magazine • Regularly asked to contribute ideas to the design of a new typeface for the magazine • Seeking and commissioning illustrators • Strictly adhering to very tight production deadlines and helping prepare the magazine for launch
02/06 – 03/06 01/06 – 02/06
Freelance Freelance
Emap - Sneak, Bliss, Panini - Mizz BSC Construction • Format and layout design of construction brochure • Researching and writing all copy • Sourcing all imagery • Producing PDFs ready for print
11/04 – 02/06
Designer
Emap - Smash Hits Magazine • Page layout, gifting, postermags, advertorial, polybag, and cover design • Art directed the entire first issue of the final smash hits redesign in Art Editors’ absence • Selecting suitable, eye-catching images • Art directed photoshoots – celebrity fashions shoots, on location and studios. Smash Hits Poll Winners Party shoot. Still life product shots, set ups and direction. • Packaging pages and sending to reprographic house • Passing covers in person and by phone • Accurate attention to design/layout detail • Delegated work to freelancers • Managed and monitored regular Design work experience candidates • Redesigned several sections of the magazine throughout • Regular content suggestions – timely ideas, features, quizzes, news, fashion • Constantly adhering to tight production deadlines
01/04 – 11/04
Freelance
National Magazine Company - Company, Young Womans Group promotional editorial for Company, Zest, She Emap - Smash Hits, Sneak, Empire, Mixmag IPC Media - NME, What Digital Camera, Better Digital photography, Marie Claire BBC - Girl Talk, It’s Hot, Girl Talk, Match of the Day
08/03 – 08/04
Lecturer
South Kent College • Part-time teaching and lecturing to BTech and HND level, art students in Fine Art and Multimedia • Completing teacher training programme • Provided design briefs and lesson plans • Lectures involved both contemporary and historical art and design topics • My specialist areas were developing and enhancing the students’ technical abilities in Quark, InDesign, Photoshop, Illustrator, and advising students with their design concepts • Assessing learning styles in order to optimise teaching • Monitoring equal opportunities
Software Proficiency
Indesign, Photoshop, Illustrator (up to CS5), QuarkXpress
Education
2003 – 2004
Advanced Certificate in Education - teacher training qualification
Christ Church University
2000 – 2003
BA Hons Visual Communication - Graphic Design (2.1)
Kent Institute of Art and Design, Maidstone
1998 – 2000
BTech National Diploma - Art and Design
Kent Institute of Art and Design, Canterbury
1991 – 1998
A Level Art, Design Technology
Achievements
Nominated and short listed for new designer of the year by Emap ECN Awards 2005 Nominated by Editorial team and won prize for going above and beyond call of duty at Smash Hits magazine Nominated for Designer of the Year award by BBC magazine Awards 2008
References
Lara Palamoudian, (Ex) Editor, Smash Hits - [email protected] Daniel Smith, Art Editor, Reveal - [email protected]
Astor School, Kent
11 GCSE’s Grades A-C
Magazine design
NME
Bliss - Feature redesign
Smash Hits - Full live magazine redesign
First - Magazine launch
Mixmag
What digital camera - Page redesign
Top of the Pops magazine
Marie Claire
Match Of The Day Magazine
Empire magazine
Magazine cover designs
Top of the Pops summer special issue - Polybag, cover, make-up and fashion special design
Complete redesign of the Top Of The Pops email news letter - sent out to 13,000 readers every fortnight.
Logo and branding design
Stationary, make-up, calendar design
Full layout designs and concepts of fashion supplements
Pharos Insurance Brokers - Exclusive Diplomat Insurance brochure
BSC - Construction business development brochure
Art directed shoots through to final layouts
