Lifecycle Marketing
Lifecycle Marketing The Implementation Roadmap
Lifecycle Marketing and The M.A.P
Why The M.A.P.? • Customers will ask for a visual representation of what is going on inside Infusionsoft. They NEED to see it! • Easy to find holes in the business process which helps make you look like a hero AND make you more money. • Easy way to see progress that has been made in the implementation process. They NEED to follow it! • Easier for someone else to pick up where you left off. (From an Internal standpoint)
• Keeps everyone on the same page.
How Do We Do It? • Asking the right questions. (All areas) • Translating responses into Infusionsoft Speak. (Inside the application) • Diagnose issues and giving advice on implementation.
Your Customer Lifecycle
Attract Interest Process of bringing anonymous interest to the website, office or storefront.
Advertising vs. Marketing Advertising- is about bringing people to you, it is a component of marketing. Marketing- is Ads, Brand, Logo and Reputation. It is the way you position yourself in the marketplace. Examples: AdWords and other Pay Per Click Search Engine Optimization Facebook, Twitter and other Social Platforms Radio, TV, Billboard and other Affiliate Programs Postcards, Letters and other Direct Mail
Capture Leads Turn Anonymity Into Reality Lead Magnets – what does this mean? - Give them something of value offered in exchange for info. Examples: Email Series Free chapter of book Free Trial Referral Program On Demand Webinar Free Event
Coupons Free Report White Paper Mini Course Contest Free DVD Membership Area E-book Free ‘Live’ Webinar FAQ’s
Nurture Prospects So why do we do this? People buy when they are READY to buy, NOT when you are ready to sell them something. So when should you ‘Nurture’ them?
ALWAYS ! ! !
Nurture Campaign So what does a ‘True’ Nurture Campaign look like? It is the process of maintaining contact with a prospect AFTER the typical sales cycle is over.
Convert Sales So what is the bottomline? -You have to make it easy for people to give you money.
There are 5 ways to sell your product or service using Infusionsoft. 1. 2. 3. 4. 5.
Manual Order Form Your Store + Infusionsoft Cart Infusionsoft Store + Infusionsoft Cart API
Deliver & Satisfy So what does this really mean? Maintain the relationship with your customers…. How? Automatically. Must stay in contact with customers to provide valuable customer service and support.
Example:
Upsell Customers When are Customers more likely to spend money? So we need to build an Upsell Campaign….Right?
What does this do? It builds, entices and rewards customer loyalty. What are examples of this? People who bought this, also bought… Post Sale Upsells, Upsells in receipts and invoices Ad space in Newsletters or a Customer Center
What is the key to exponential growth?
Getting Referrals So….who should we recruit? 1. Customers 2. Joint Ventures (ex. Cross promote) 3. Like Businesses/Services (ex. Non-competing) 4. Professional Affiliates (ex. Sell other’s stuff)
Lifecycle Marketing
What Questions do you have?
Lifecycle Marketing and The M.A.P
Why The M.A.P.? • Customers will ask for a visual representation of what is going on inside Infusionsoft. They NEED to see it! • Easy to find holes in the business process which helps make you look like a hero AND make you more money. • Easy way to see progress that has been made in the implementation process. They NEED to follow it! • Easier for someone else to pick up where you left off. (From an Internal standpoint)
• Keeps everyone on the same page.
How Do We Do It? • Asking the right questions. (All areas) • Translating responses into Infusionsoft Speak. (Inside the application) • Diagnose issues and giving advice on implementation.
Your Customer Lifecycle
Attract Interest Process of bringing anonymous interest to the website, office or storefront.
Advertising vs. Marketing Advertising- is about bringing people to you, it is a component of marketing. Marketing- is Ads, Brand, Logo and Reputation. It is the way you position yourself in the marketplace. Examples: AdWords and other Pay Per Click Search Engine Optimization Facebook, Twitter and other Social Platforms Radio, TV, Billboard and other Affiliate Programs Postcards, Letters and other Direct Mail
Capture Leads Turn Anonymity Into Reality Lead Magnets – what does this mean? - Give them something of value offered in exchange for info. Examples: Email Series Free chapter of book Free Trial Referral Program On Demand Webinar Free Event
Coupons Free Report White Paper Mini Course Contest Free DVD Membership Area E-book Free ‘Live’ Webinar FAQ’s
Nurture Prospects So why do we do this? People buy when they are READY to buy, NOT when you are ready to sell them something. So when should you ‘Nurture’ them?
ALWAYS ! ! !
Nurture Campaign So what does a ‘True’ Nurture Campaign look like? It is the process of maintaining contact with a prospect AFTER the typical sales cycle is over.
Convert Sales So what is the bottomline? -You have to make it easy for people to give you money.
There are 5 ways to sell your product or service using Infusionsoft. 1. 2. 3. 4. 5.
Manual Order Form Your Store + Infusionsoft Cart Infusionsoft Store + Infusionsoft Cart API
Deliver & Satisfy So what does this really mean? Maintain the relationship with your customers…. How? Automatically. Must stay in contact with customers to provide valuable customer service and support.
Example:
Upsell Customers When are Customers more likely to spend money? So we need to build an Upsell Campaign….Right?
What does this do? It builds, entices and rewards customer loyalty. What are examples of this? People who bought this, also bought… Post Sale Upsells, Upsells in receipts and invoices Ad space in Newsletters or a Customer Center
What is the key to exponential growth?
Getting Referrals So….who should we recruit? 1. Customers 2. Joint Ventures (ex. Cross promote) 3. Like Businesses/Services (ex. Non-competing) 4. Professional Affiliates (ex. Sell other’s stuff)
Lifecycle Marketing
What Questions do you have?
