Logo Usage Guidelines - CGIAR Development Dialogues

Logo Usage Guidelines - CGIAR Development Dialogues Logo usage •O  nly full colour, greyscale and B&W (no other colors allowed to be substituted) • T o use on dark background you can use the 1-colour B/W logo in either black or white depending on the background colour • Dimensions cannot be distorted •M  inimum size restrictions 35mm x 19mm •N  ever add text or graphics (‘overprint’) to the speech bubbles within the logo or otherwise change it • Layouts  should always allow for clear space around the logo. This should be the size of the yellow bubble proportionally.

Colour palette

Process (CMYK) C: 0 M: 0 Y: 0 K: 100

Process (CMYK) C: 50 M: 0 Y: 100 K: 0

Process (CMYK) C: 100 M: 35 Y: 100 K: 0

Process (CMYK) C: 0 M: 10 Y: 95 K: 0

Process (CMYK) C: 40 M: 65 Y: 90 K: 35

RGB (Web use only) R: 0 G: 159 B: 227

RGB (Web use only) R: 149 G: 193 B: 31

RGB (Web use only) R: 0 G: 118 B: 60

RGB (Web use only) R: 255 G: 222 B: 0

RGB (Web use only) R: 125 G: 78 B: 36

HEX 009FE3

HEX 95C11F

HEX 00763C

HEX FFDE00

HEX 7D4E24

Use with other logos

Symbols

Font Usage

• The Dialogues logo can only be used on its own or in conjunction with the main CGIAR logo (e.g. as the header and footer of a letter).

• Extract one of the bubbles and use it as a design item (e.g.for use as a big bubble on a display)

• P lease use Frutiger when possible. If unavailable please use a font from the sans-serif font family, ie. Arial, Geneva, Helvetica, Lucida Sans

• Centers and CRPs should not use the Dialogues logo next to or in conjunction with their own logo. 

• The speech bubbles can also be used in animations appearing gradually • OK to overprint on single speech bubbles

Usage approval For any queries about how to use the Dialogues logo, please contact Hannah Edwards, [email protected]  +33 04 67 04 75 31