M11 L2 Bids
YouTube Academy Lesson Notes
Page 1 of 2
Published By LURN
Bids
How To Scale A YouTube Ad Campaign Using Bid Adjustments Scaling: Bids ● The Ad Group Level is where changes to bids are made. ● Bids can also be adjusted at the keyword level.
When to Increase, When to Decrease Increase if: ● The entire budget isn’t being spent. ● The campaign is profitable. Decrease if: ● The campaign is not profitable.
Copyright 2018, Lurn Inc. All Rights Reserved.
YouTube Academy Lesson Notes
Page 2 of 2
Published By LURN
Keyword Management ● You can also make these adjustments based on individual keyword performance.
● Modify the bid by a few cents at a time, never drastic.
Copyright 2018, Lurn Inc. All Rights Reserved.
Page 1 of 2
Published By LURN
Bids
How To Scale A YouTube Ad Campaign Using Bid Adjustments Scaling: Bids ● The Ad Group Level is where changes to bids are made. ● Bids can also be adjusted at the keyword level.
When to Increase, When to Decrease Increase if: ● The entire budget isn’t being spent. ● The campaign is profitable. Decrease if: ● The campaign is not profitable.
Copyright 2018, Lurn Inc. All Rights Reserved.
YouTube Academy Lesson Notes
Page 2 of 2
Published By LURN
Keyword Management ● You can also make these adjustments based on individual keyword performance.
● Modify the bid by a few cents at a time, never drastic.
Copyright 2018, Lurn Inc. All Rights Reserved.
