M11 L5 Countries Scaling
YouTube Academy Lesson Notes
Page 1 of 2
Published By LURN
Countries
Scaling A YouTube Ad Campaign By Expanding To Different Countries Where to Start ● The best place to start for most advertisers will be the United States. ● America provides the largest audience size for targeting. ● The United States also tends to be a good representation of campaign performance.
Country Tiers In terms of effectiveness for advertising, there are three tiers of countries. Tier 1 countries: ● ● ● ● ●
America UK Australia Canada New Zealand
Tier 2 and 3 countries are less defined, but generally tier 3 are underdeveloped.
Copyright 2018, Lurn Inc. All Rights Reserved.
YouTube Academy Lesson Notes
Page 2 of 2
Published By LURN
With ad campaigns in tiers 2 and 3, it’s important to: ● Test ads consistently. ● Use lower bids. ● Monitor ad performance closely.
Copyright 2018, Lurn Inc. All Rights Reserved.
Page 1 of 2
Published By LURN
Countries
Scaling A YouTube Ad Campaign By Expanding To Different Countries Where to Start ● The best place to start for most advertisers will be the United States. ● America provides the largest audience size for targeting. ● The United States also tends to be a good representation of campaign performance.
Country Tiers In terms of effectiveness for advertising, there are three tiers of countries. Tier 1 countries: ● ● ● ● ●
America UK Australia Canada New Zealand
Tier 2 and 3 countries are less defined, but generally tier 3 are underdeveloped.
Copyright 2018, Lurn Inc. All Rights Reserved.
YouTube Academy Lesson Notes
Page 2 of 2
Published By LURN
With ad campaigns in tiers 2 and 3, it’s important to: ● Test ads consistently. ● Use lower bids. ● Monitor ad performance closely.
Copyright 2018, Lurn Inc. All Rights Reserved.
