M11 L6 Scaling Audiences
YouTube Academy Lesson Notes
Page 1 of 2
Published By LURN
Scaling Audiences Scale Ad Campaigns Through The Use Of New Audiences You can access your audience manager by clicking on the wrench.
Google automatically creates similar audiences for any custom audiences created: ● Any remarketing audiences that you have within your audience manager Google will automatically create a similar audience to this list. ● This is one way for you to branch out and reach new people and cold audiences that may not know who you are but they have a lot of similar characteristics as your core target audience. If you have a list of customers you can upload this to the Google audience manager and it will create a similar list to any type of shared characteristics that your custom audience has.
This has a huge potential to scale and reach new markets!!
Copyright 2018, Lurn Inc. All Rights Reserved.
YouTube Academy Lesson Notes
Page 2 of 2
Published By LURN
Once an ad campaign is created, use your similar audience as it's on target: ● Make another Ad Group where you target all your similar audiences. This should be the reach campaign group to bring new people into the funnel and get them to engage with your brand. Other Options ● Similar to AdWords optimized list. ● Similar to all converters . ● Similar to YouTube channel subscribers.
Copyright 2018, Lurn Inc. All Rights Reserved.
Page 1 of 2
Published By LURN
Scaling Audiences Scale Ad Campaigns Through The Use Of New Audiences You can access your audience manager by clicking on the wrench.
Google automatically creates similar audiences for any custom audiences created: ● Any remarketing audiences that you have within your audience manager Google will automatically create a similar audience to this list. ● This is one way for you to branch out and reach new people and cold audiences that may not know who you are but they have a lot of similar characteristics as your core target audience. If you have a list of customers you can upload this to the Google audience manager and it will create a similar list to any type of shared characteristics that your custom audience has.
This has a huge potential to scale and reach new markets!!
Copyright 2018, Lurn Inc. All Rights Reserved.
YouTube Academy Lesson Notes
Page 2 of 2
Published By LURN
Once an ad campaign is created, use your similar audience as it's on target: ● Make another Ad Group where you target all your similar audiences. This should be the reach campaign group to bring new people into the funnel and get them to engage with your brand. Other Options ● Similar to AdWords optimized list. ● Similar to all converters . ● Similar to YouTube channel subscribers.
Copyright 2018, Lurn Inc. All Rights Reserved.
