M3 2Slidesfornotes
MODULE 3
SOCIAL MEDIA
IMPLEMENTATION 1
AGENDA
2
The 3-CORE Project Success System:
1.Business Environment, 2.Project Stages, and 3.The Project development cycle 2
PROJECT SUCCESS SYSTEM
3 Wednesday, 23 October 13
BUSINESS ENVIRONMENT
4
BUSINESS ENVIRONMENT – ANALYSIS AUDIT BUSINESS ENVIRONMENT CULTURE
MARKET COMPETITION
UNWRITTEN RULES POLITICS
5
5
PROJECT STAGES
6 Wednesday, 23 October 13
PROJECT STAGES – PILOT TRIAL BENEFITS MICROCOSM OF YOUR MAIN PROJECT TO ENABLE YOU TO LEARN WHAT CAN SOMETIMES ONLY BE LEARNED BY DOING – THE DESIGN AND SELECTION IS CRITICAL TO BE REPRESENTATIVE OF THE USAGAGE 1. TEST SOCIAL MEDIA IN A CONTROLLED, LOW RISK IN YOUR BUSINESS ENVIRONMENT 2. UNDERSTANDING EFFECTS ON USERS AND THE ORGANIZATION 3. SCALING EFFECTS - DETERMINE BENEFITS, RISKS AND RESOURCING 4. CREATE EARLY RESULTS TO PROVIDE INPUTS FOR JUSTIFICATION OF A LARGE PROJECT
7
PROJECT DEVELOPMENT CYCLE
8
GOALS
9 Wednesday, 23 October 13
RISKS- ORGANIZATIONAL DILEMMAS BUSINESS ENVIRONMENT CULTURE
CONFLICTING GOALS
UNWRITTEN RULES POLITICS
10
10
ANALYSIS – SOCIAL MEDIA AUDIT BUSINESS ENVIRONMENT
Download the Social Media Audit – SMIB Library (Book Tools)
11
ANALYSIS – SWOT / PEST
12 Wednesday, 23 October 13
PROJECT
13
PRODUCT
14
STRATEGY
M -‐ Milestones
Wednesday, 23 October 13
15
ACTIONS
16
MEASUREMENT - INFRASTRUCTURE “What cannot be measured cannot be improved upon” well know saying
“Not everything that can be measured counts and not everything that counts can be measured” - Albert Einstein
17
COMMUNICATION – ABC
ABC – Always Be Communicating Wednesday, 23 October 13
18
PROJECT DEVELOPMENT CYCLE
19
REAL WORLD IMPLEMENTATION
20
PROJECT SUCCESS SYSTEM
21 Wednesday, 23 October 13
CONCLUSION THE 3-CORE PROJECT SUCCESS SYSTEM IS A FRAMEWORK FOR MANAGING PROJECT. IT HAS 3 ELEMENTS: 1. BUSINESS ENVIRONMENT – IS THE CONTEXT 2. PROJECT STAGES – MANAGING RISK VIA DECISION POINTS 3. PROJECT DEVELOPMENT CYCLE – YOU CREATE THE CONDITIONS FOR SUCCESS
PROJECT SUCCESS SYSTEM
22
ASSIGNMENT 1. Please submit at least one question in the “Ask a question” section 2. Review Actions with your “accountability partner”
23
ACTION 1. Use the project you selected in Module 2 and create a one page briefing document, applying what you learned in this module •
(This is a 30 min exercise). read – chapters 5, 6 and 7 to help you, if you get stuck. 5-6 are the process and 7 is an example of 2 cycles.
24 Wednesday, 23 October 13
PROJECT BRIEFING STAGE 1. Goal – Detail a summary of the project, including desired goals. 2. Analysis – Provide, purpose of the project, any constraints, potential risks, and training requirements. 3. Projects – Identify specific projects and people involved (resources) 4. Strategy – Scope of the project and outline business case; including initial estimate of budget timeline. 5. Actions – Outline the steps necessary to complete the briefing stage of your project 6. Measures – Spell out the organization’s justification to undertaking this project 7. Communication – State how the project team will communicate with the identified stakeholders
25
THANK YOU 26
Wednesday, 23 October 13
SOCIAL MEDIA
IMPLEMENTATION 1
AGENDA
2
The 3-CORE Project Success System:
1.Business Environment, 2.Project Stages, and 3.The Project development cycle 2
PROJECT SUCCESS SYSTEM
3 Wednesday, 23 October 13
BUSINESS ENVIRONMENT
4
BUSINESS ENVIRONMENT – ANALYSIS AUDIT BUSINESS ENVIRONMENT CULTURE
MARKET COMPETITION
UNWRITTEN RULES POLITICS
5
5
PROJECT STAGES
6 Wednesday, 23 October 13
PROJECT STAGES – PILOT TRIAL BENEFITS MICROCOSM OF YOUR MAIN PROJECT TO ENABLE YOU TO LEARN WHAT CAN SOMETIMES ONLY BE LEARNED BY DOING – THE DESIGN AND SELECTION IS CRITICAL TO BE REPRESENTATIVE OF THE USAGAGE 1. TEST SOCIAL MEDIA IN A CONTROLLED, LOW RISK IN YOUR BUSINESS ENVIRONMENT 2. UNDERSTANDING EFFECTS ON USERS AND THE ORGANIZATION 3. SCALING EFFECTS - DETERMINE BENEFITS, RISKS AND RESOURCING 4. CREATE EARLY RESULTS TO PROVIDE INPUTS FOR JUSTIFICATION OF A LARGE PROJECT
7
PROJECT DEVELOPMENT CYCLE
8
GOALS
9 Wednesday, 23 October 13
RISKS- ORGANIZATIONAL DILEMMAS BUSINESS ENVIRONMENT CULTURE
CONFLICTING GOALS
UNWRITTEN RULES POLITICS
10
10
ANALYSIS – SOCIAL MEDIA AUDIT BUSINESS ENVIRONMENT
Download the Social Media Audit – SMIB Library (Book Tools)
11
ANALYSIS – SWOT / PEST
12 Wednesday, 23 October 13
PROJECT
13
PRODUCT
14
STRATEGY
M -‐ Milestones
Wednesday, 23 October 13
15
ACTIONS
16
MEASUREMENT - INFRASTRUCTURE “What cannot be measured cannot be improved upon” well know saying
“Not everything that can be measured counts and not everything that counts can be measured” - Albert Einstein
17
COMMUNICATION – ABC
ABC – Always Be Communicating Wednesday, 23 October 13
18
PROJECT DEVELOPMENT CYCLE
19
REAL WORLD IMPLEMENTATION
20
PROJECT SUCCESS SYSTEM
21 Wednesday, 23 October 13
CONCLUSION THE 3-CORE PROJECT SUCCESS SYSTEM IS A FRAMEWORK FOR MANAGING PROJECT. IT HAS 3 ELEMENTS: 1. BUSINESS ENVIRONMENT – IS THE CONTEXT 2. PROJECT STAGES – MANAGING RISK VIA DECISION POINTS 3. PROJECT DEVELOPMENT CYCLE – YOU CREATE THE CONDITIONS FOR SUCCESS
PROJECT SUCCESS SYSTEM
22
ASSIGNMENT 1. Please submit at least one question in the “Ask a question” section 2. Review Actions with your “accountability partner”
23
ACTION 1. Use the project you selected in Module 2 and create a one page briefing document, applying what you learned in this module •
(This is a 30 min exercise). read – chapters 5, 6 and 7 to help you, if you get stuck. 5-6 are the process and 7 is an example of 2 cycles.
24 Wednesday, 23 October 13
PROJECT BRIEFING STAGE 1. Goal – Detail a summary of the project, including desired goals. 2. Analysis – Provide, purpose of the project, any constraints, potential risks, and training requirements. 3. Projects – Identify specific projects and people involved (resources) 4. Strategy – Scope of the project and outline business case; including initial estimate of budget timeline. 5. Actions – Outline the steps necessary to complete the briefing stage of your project 6. Measures – Spell out the organization’s justification to undertaking this project 7. Communication – State how the project team will communicate with the identified stakeholders
25
THANK YOU 26
Wednesday, 23 October 13
