1. WHY IS SOCIAL MEDIA IMPORTANT? 2. WHAT ARE THE TYPICAL OBSTACLES THAT PREVENT PEOPLE FROM GETTING STARTED 3. SUMMARY OF STRATEGIES TO OVER COME THESE OBSTACLES?
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WHY IS SOCIAL MEDIA IMPORTANT? 3
THE TECHNOLOGY FUTURE – WHAT DOES THAT MEAN?
Technology change isATaccelerating EVOLUTION IN TECHNOLOGY AN EXPONENTIAL RATE IS at an exponential rate EXPERIENCED REVOLUTIONARY CHANGE Leaders have toASchange to meet this challenge OR MAGIC! 4
THE FUTURE – LINEAR VERSUS EXPONENTIAL – MOON SHOTS 30 LINEAR STEPS : 1, 2 ,3, 4……..30 VERSUS 30 EXPONENTIAL EXPONENTIAL STEPS: 1, 2, 4, 8, 16, 32, 64…… GREATER THAN 26 TIME THE EARTH !! … RAY CURTWEIL
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ARE YOU DRIVING REVOLUTIONARY CHANGE ?
Technology change is accelerating IS YOUR ORGANIZATION DRIVING at anREVOLUTIONARY exponential rateCHANGE MAKING SECTOR ? Leaders have to MAGIC changeINto YOUR meet this challenge OR ARE YOU A ME TOO ALSO RAN 6
MINDSET AND CULTURE – IS DIFFERENT FROM THE NORM
MOON SHOTS - 10X IS EASIER THAN 10% BETTER
MOON SHOTS 10X IS EASIER THAT 10% BETTER
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SOCIAL MEDIA STRATEGIC – DNA OF YOUR ORGANIZATION
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OR, ARE YOU JUST FOCUSED ON THE “TACTICAL” ?
NOT ENOUGH! 9
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STRATEGIC SOCIAL - ENGAGEMENT OF EVERYONE Co
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CORPORATE FAILURE ? IS THAT WHERE YOU ARE HEADING?
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RETURN ON INVESTMENT (ROI) OF SOCIAL
Technology“ROI change is accelerating OF SOCIAL IS YOUR atBUSINESS GOING TOrate BE HERE IN an exponential YEARS TIME Leaders have to5 change to meet! “this challenge PROF. ERIC QUALMAN
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TYPICAL OBSTACLES? 13
1. OBSTACLE – OVERWHELMING OPPORTUNITIES AND RISKS
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2. OBSTACLES - SOCIAL MEDIA IS … NOT CLEARLY DEFINED …
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3. OBSTACLES - COMMON LANGUAGE
What color is the background?
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4. OBSTACLES – MINDSET & CULTURE Metaphors of the organization - Gareth Morgan • Machines • Organisms
• Individual v Collectivism • Long term v short term orientation
“In all aspects of life ... we define our reality in terms of metaphors and then proceed to act on the basis of the metaphors. We draw inferences, set goals, make commitments, and execute plans, all on the basis of how we in part structure our experience, consciously and unconsciously, … – Gareth Morgan”
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5. OBSTACLES - DEAL WITH THE SECURITY ISSUES
CAN DO - SOCIAL MEDIA POLICY
SEVERELY RESTRICTED / BANNED 18
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6. OBSTACLES – SOCIAL MEDIA NOT FREE!
• SOCIAL MEDIA IN NOT FREE
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7. OBSTACLES – SOCIAL MEDIA TACTICAL FOCUS
SOCIAL MEDIA IS NOT JUST ABOUT:
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8. CHANGE – DIFFERENT RATES ARE AN OBSTACLE !
ADAPTED FROM PROF. JOSE CORD
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SUMMARY 22
THE SUMMARY OF NEXT STEP 1 OF 3 1. Set goals – know where your going and why • •
Identify your business benefits for your organization – identify potential projects Identify the business risks for the organization and the employees
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THE SUMMARY OF NEXT STEP 2 OF 3 2. Use a method for your implementation everyone understands – 3-CORE
“Going Enthusiastically in the Wrong direction! “
“We have not time to plan but time to do everything twice! “
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THE SUMMARY OF NEXT STEP 2 A OF 3 2. A. Understand the Business Environment - know where you are • •
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Audit your social media – internal bench mark for measurement Audit your competitors - so you have an External bench mark
Social media policy, regularly audited and stress test
“Not everything that that can be measured counts and not everything that counts can be measured” - Albert Einstein
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THE SUMMARY OF NEXT STEP 3 OF 3 3. Create the conditions for success: • Right mindset, common language, know the purpose, and scope • Identify a senior level sponsor in the organization to support the project • Identify world class exemplars to emulate
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ASSIGNMENT 1. Please submit at least one question in the “Ask a Question” section 2. Review Actions with your “Study Partner” 3. Complete the FEEDBACK form for this BETA COURSE
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ACTION For the project you outlined in Module 3 1. Identify the potential obstacles 2. Create solutions to these overcome these obstacles 3. Do another cycle of the Project development Cycle. 28
…AND FINALLY - YOUR NEXT STEP - ASSIGNMENT PLAN A PROJECT AND IMPLEMENT A PROJECT APPLYING WHAT YOU HAVE LEARNED
“...to learn and not to do is really not to learn. To know and not to do is really not to know. - Stephen R. Covey, 7 Habits of highly effective people
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Stephen R. Covey, The 7 Habits of Highly Effec4ve People