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your health · your rights · your options

Today,

more than ever before Australians are researching complementary methods of staying healthy. Organic food, vitamin and mineral supplements, exercise and stress-relief are just some of the ways people are choosing to regain and maintain their health. More and more Aussies are seeing homoeopaths, chiropracters, kinesiologists, naturopaths, Chinese herbalists and practitioners from all other modalities as their first port of call they or their family are ill. A real sea-change is taking place. Ride on the crest of this wave by advertising with us, Informed Voice magazine.

YOUR HEALTH YOUR RIGHTS YOUR OPTIONS

voice

SPRING 2006 VOL 4 NO 3 $11.95 AU (inc. GST)

Cry babies Turn teething tots into happy bubs

Water

what’s in that glass?

Diabetes



A national tragedy Have vaccines contributed? 1

Make

informed your choice! voice

informed voice

PATCH ADAMS

Healing the world through laughter

informed voice

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Testimonials... “We’ve advertised in every issue of Informed Voice over the last three years or so and the reason we do that is that it really works for us! The readers are obviously open-minded, intelligent individuals who are looking for better ways to manage their lives. So if you have a product or service that suits people like this, I’d highly recommend it.”

Alan Hewitt Earth Star Publishing www.meditate.com.au

“Thank you for the opportunity to advertise with Informed Voice magazine, your readers are clearly dedicated to buying natural products and, as a bonus, they have actually been a pleasure to deal with. It is great to advertise with a magazine that actually brings results for our business! Thank you and congratulations on a great magazine.”

Jannine Barron Owner Nature’s Child

“May I say your magazine is the best. We have advertised in many alternative and natural magazines and as such have been offered many to read. We have found all your magazines the best of all in information, topics and presentation. The only trouble and confusion we have is who took it out of the office! Everyone wishes to read it. To stop this from happening I have decided to get all our staff to join for their own issue. You guys should be proud of what you have created. Your magazine is not only a want the world is looking for: It is a real need.”

Anthony Orpen Executive Director Organic Formulations

informed voice magazine ph: 02 6687 0469 mob: 0415 708 171 fax: 02 6687 2032 email: [email protected] skype: dianneivm www.informedvoice.com.au

informed voice

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Welcome! Our goal is to entertain, inform, and do our part to ensure that all natural therapies get the chance to co-exist with mainstream therapies. We feel that you have something special and unique to offer our readers. Since 1994, Informed Voice (previously Informed Choice) has reached a select audience of readers who have decided to make their own decisions on all health and family issues. A survey of our readership has shown that:

80% are couples or families with children 78% have tertiary education 55% consult between four and six information sources 34% consult more than seven health sources 22% had SIX OR MORE visits to a complementary health practitioner in the past 12 months 73% consider themselves to be healthy 100% consider health and wellbeing their FIRST PRIORITY. Our audience of more than 25,000 readers is targeted. they need your products. Get the most out of your advertising mileage by reaching those who set the trends.

informed voice magazine ph: 02 6687 0469 mob: 0415 708 171 fax: 02 6687 2032 email: [email protected] skype: dianneivm www.informedvoice.com.au

informed voice

your health

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your rights

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your options

Informed Voice goes one step further than your average health magazine. We are dynamic and exciting, with writers who are proactively exploring and questioning the new wave of natural health modalities. There’s no fluff here...our articles are in-depth, engaging, and written for people who want to explore their options when deciding about the most important issues of all...health, parenting and natural living. Below is an outline of just a few of the topics we will cover in the next four issues.

What’s inside... ISSUE

FEATURE SECTION

REGULAR ARTICLES

SPRING August 2007

CANCER – Vitamin B16 and cancer Suppression of natural therapies for cancer Questioning chemotherapy Prevention - lowering your risk of cancer Organic wines After Autism - staying connected as a couple Probiotics Chemical in clothes

Green Thumbs: Grow your own medicine EcoScene: The Gold in our garbage Skin Deep: chemical skin care What’s Cooking: Let’s Kiss and Cook! Modality: Homoeopathy Pet Care: Q and A

SUMMER November 2007

SELF SUFFICIENCY – Eating seasonally Genetic Farming – No Barriers Seed Savers The road to being carbon nuetral Plastic storage – making the right choice Pregnant with HIV / AIDS – what are your rights? Child abuse – from victim to victor Christmas cheer: teach kids the gift of giving The Al Gore story

Green Thumbs: Growing food for Four EcoScene: The new energies – the cons and how to solve them Skin Deep: Native plants for beauty What’s Cooking: Mocktails Modality: Hyperbaric O2 Therapy Pet Care: Q and A

AUTUMN Feb 2008

WINTER May 2008

WATER – The recycled water debate Dr. Masaru Emoto Water tanks and rebates Flouride The healing power of pets Screen Viewing - Dangers of a plugged-in life Germs and Immunity Travel vaccines The new pill implants Healing energy connections Sustainability for youth THE PARENT MANUAL – Natural fertility The value of teaching good values Homeschooling Free-range kids (how to motivate children) Shopping with children Diabetes All about eye health Food and anti-nutrients

Green Thumbs: Water-conscious gardening EcoScene: TBA Skin Deep: Cosmetic Peels What’s Cooking: Happy, healthy camping Modality: Magnetics Pet Care: Q and A

Green Thumbs: Teaching kids about garden greens EcoScene: TBA Skin Deep: Baby skin care DIY What’s Cooking: Kids lunchboxes Modality: Bio-feedback Pet Care: Q and A

NOTE: Articles are subject to change due to unforseen events. Regular articles also include medical astrology, book reviews, website reviews, taking action and success story.

informed voice magazine ph: 02 6687 0469 mob: 0415 708 171 fax: 02 6687 2032 email: [email protected] skype: dianneivm www.informedvoice.com.au

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All rates quoted are exclusive of GST and are for full colour and press ready art work

size

mm (w x h)

casual

2 issues

Eighth page Quarter page Portrait panel Third page Half pg portrait Half pg landscape FULL PAGE Healthy Choices Twelth page

92.5 x 63.5 92.5 x 130 60 x 265 189 x 86 92.5 x 265 189 x 130 210 x 297

$247 $484 $555 $660 $975 $975 $1950

$235 $460 $527 $627 $926 $926 $1853

60 x 86

$95 per issue ($380 per year)

PREFERRED POSITIONS Back Cover Inside Front Cover Inside Back Cover Pages 3 & 5 All other specifically preferred positions

Send artwork to:

50% loading 50% loading 30% loading 25% loading 10% loading

3 issues $222 $436 $500 $594 $878 $878 $1755

4 issues $210 $411 $472 $561 $829 $829 $1658

ON THE SHELF Advertisers who book a series of 4 ads of 1/4 page or larger will receive a 1/4 page FREE PROFILE in our “On The Shelf” section. This includes 100 – 200 words about your business or product plus a picture and contact details. To be published in the same issue as your 4th ad in the series.

[email protected]

ARTWORK Finished artwork is to be supplied in electronic format. Requested modifications made by Informed Voice will be charged to the client. When Informed Voice is enlisted to produce artwork production costs will be charged to the client. Errors must be notified to Informed Voice on the first day of publication. Informed Voice is not resposible for recurring errors or for any compensation in regard to damage or costs resulting in or arising from any errors. MATERIAL All material is to be delivered at the owner’s cost and risk. Informed Voice reserves the right to alter, omit or change advertisements. While every care is exercised, it is not resposible for errors. No adjustment will be made for continuing errors unless attention is drawn to them before the 1st day of the month prior to publication. Photographic material supplied for use in advertisements or editorial will be used at the editor’s or Informed Voice’s discretion. RATES Informed Voice reserves the right to alter advertising rates at any time. Phone bookings are accepted, however, confirmation in writing must be received by publication deadline. Informed Voice is not liable for error or misunderstanding if confirmation in writing of instructions is not received prior to publication deadline. CANCELLATIONS Booked space is allocated to the client/agent and advertisements must be cancelled on or before the cancellation deadline (1st day of the month prior to publication) or the client/agent will be subject to payment in full. TRADING TERMS All advertising is to be paid for with confirmation of booking

informed voice magazine ph: 02 6687 0469 mob: 0415 708 171 fax: 02 6687 2032 email: [email protected] skype: dianneivm www.informedvoice.com.au

informed voice

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ADVERTISE ON OUR WEBSITES! Exciting advertising opportunity!

www.informedvoice.com.au www.avn.org.au

Advertise on our website and take advantage of:

• The 15,000-16,000 hits we receive each day • Opportunities to advertise on a selection of our web pages • Discounts available for existing Informed Voice advertisers

We are now also booking advertising in our ‘Doing the Rounds’ email newsletter (which goes out to around 8,000 people every 4 weeks). AVN HOME

AVN Home Page 2 AD Spaces available: Left hand column Bottom of page

150w x 250h pixels 800w x 100h pixels

$250 p/month $350 p/month

Informed Voice Home Page 3 AD Spaces available: 2 x Left hand column Bottom of page

150w x 190h pixels 800w x 100h pixels

$175 p/month $275 p/month

Vaccination Information Page 2 AD Spaces available: Left hand column Bottom of page

150w x 250h pixels 800w x 100h pixels

$150 p/month $250 p/month

Other pages available by request. Informed Voice HOME

Doing the Rounds Newsletter 3 AD Spaces available: Left hand column

150w x 150h pixels

$100 p/issue

DUE DATES for bookings, ad material, and cancellations • Bookings by the 2nd Thursday of each month • Payment and ad material must be received by the 4th Thursday of each month • Ad will be displayed from 1st Thursday in the month following payment • If ad is to be designed by our in-house design team, material will be required by the 3rd Thursday in the month. Vaccination Information

WEB-AD SPECIFICATIONS • Only the stated web-advertisement sizes are available, and ads MUST be sized to correct dimensions. • Ads must be 72dpi and RGB colour. • Ads must be sent as a web ready .jpg or .gif files • Ads to be emailed to [email protected] • There will be an additional $45 (exc.GST) charge for in-house design of small ads, and an additional $75 (exc.GST) charge for large ads. Please contact Dianne for more information on 02 6687 0469.

informed voice magazine ph: 02 6687 0469 mob: 0415 708 171 fax: 02 6687 2032 email: [email protected] skype: dianneivm www.informedvoice.com.au

informed voice

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DUE DATES for bookings, ad material, and cancellations

issue

booking

material / cancellation

publication date

SPRING August 2007

Thurs 28 JUN

Mon 16 JUL

Mon 20 AUG

SUMMER November 2007

Thurs 27 SEP

Mon 15 OCT

Mon 19 NOV

AUTUMN Feb 2008

Thurs 21 DEC

Mon 11 JAN

Mon 18 FEB

WINTER May 2008

Thurs 27 MAR

Fri 11 APRIL

Mon 19 MAY

AD SPECIFICATIONS • Only the stated advertisement sizes are available, and ads MUST be sized to correct dimensions. • Ads must be 300 dpi and CMYK process colour (not spot colour). • Ads must be sent as a PDF file (Word documents will not be accepted as final artwork) • All images and fonts MUST be embedded. • Ads must be emailed or sent on a CD to arrive at Informed voice by above ‘Ad material’ dates. • Full-page ads must include a 5mm bleed (therefore ad size including bleed is 220 x 307 mm), and text must be within 10mm of page border. • Ads sent on CD must be accompanied by a full colour printout. Please note: Colours are subject to some variation and Informed Voice cannot guarantee exact colour reproduction of your digital files. Send artwork to:

[email protected]

informed voice magazine ph: 02 6687 0469 mob: 0415 708 171 fax: 02 6687 2032 email: [email protected] skype: dianneivm www.informedvoice.com.au

1/2 PAGE portrait

1/4 PAGE

92.5 x 265

92.5 x 130

AD SIZES 1/2 PAGE landscape 189 x 130

AD SIZES informed voice

HEALTHY CHOICES 60 x 60

1/8 PAGE 92.5 x 63.5

1/3 PAGE 189 x 86

Portrait Panel 60 x 265

informed voice

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Personal characteristics of our readers – results from Reader Survey 2003 –

% of Readers from each State

Number of Adults who Read each Issue

QLD 27% WA 10%

SA 6% VIC 19%

NSW / ACT 37%

TAS 1%

Age Groups Family Unit One Parent Family

Couple with No Children

Couple with Children

Number of Children at Home

Role in Family Unit Husband Wife Single Father Single Mother Other Male Other Female

Other

20%

8% 74% 1% 10% 1% 6%

25% 30% 16% 6% or more 3%

Weekly Family Income

Post School Qualification

YES

78%

NO

22%

informed voice magazine ph: 02 6687 0469 mob: 0415 708 171 fax: 02 6687 2032 email: [email protected] skype: dianneivm www.informedvoice.com.au

informed voice

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Personal characteristics of our readers – results from Reader Survey 2003 –

Health Products Purchased

Frequency of Use of Herbal & Vitamin Supplements

Most Frequently Mentioned Fields of Study:

 Health Science (incl.alternative health providers) 27% 15%  Education 11%  Nursing 11%  Society & Culture fields Importance of Information Sources on Health Issues % % % % Information source very moderately slightly not important important important important

% total

Alternative health providers Books Health magazines Seminars Medical literature Internet Heath Food store Friends/family TV/radio Medical professionals Pharmacy

100 100 100 100 100 100 100 100 100 100 100

75 64 46 38 34 27 25 25 15 11 6

15 31 32 27 24 28 32 31 22 19 11

4 2 14 18 22 17 29 29 32 32 32

6 3 8 17 20 28 14 15 31 38 51

informed voice magazine ph: 02 6687 0469 mob: 0415 708 171 fax: 02 6687 2032 email: [email protected] skype: dianneivm www.informedvoice.com.au

informed voice

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FREE exposure for you with our

Reader service card... Our readers want YOUR PRODUCTS! To help cater for this, Informed Voice has a unique information system so that they can learn more about YOU! Inside each edition of Informed Voice we will have a Reader Service Card. This card will have an advertisers index, allowing our readers to circle the products they wish to order or learn more about. For the cost of a stamp, our readers will send this card in to Informed Voice. We forward the information to you, our Advertisers, for you to provide YOUR readers with the additonal information they need, or take the orders they wish to make. This system is proven, and is common practice in the United States, although it is unique to Australia. It allows easy access for our readers, a readership survey for us, and increased sales and exposure for you! Here is an example of the card:

Reader Service Card WINTER 2006 / Vol.4 No.2

To receive more information from our advertisers please indicate your selections by ticking the corresponding boxes below. This card expires 30 September 2006. Fill out & send in this card and go into the draw to win

a selection of books to the value of $100 from Informed Voice Magazine (please see selection on pages 80-85 in this issue)

Vol.4 no.1

Vol.3 no.4

Vol.3 no.3

Informed Voice back issues now available for just $6.50 each (plus postage) See inside back cover for the complete collection.

TEAR HERE

Take me back!

O P98 - ADDITIVE FREE LIVING (GO VITA)

O P45 - HUG-A-BUB

O P100 - ALGOTENE

O P3 - ION LIFE

O P68 - ARNICA MONTANA

O P23 - JOI AROMATHERAPY PRODUCTS

O P45 - AUSTRALIAN BREASTFEEDING ASSOC.

O P36 - MEDICINE GARDEN

O P36 - AUSTRALIAN TOMATIS

O P9 - MEDITATE.COM.AU

O P68 - BIJA OMEGA BAR

O P23 - MIESSENCE

O P2 - BIO-COMPATIBLE DENTISTRY

O P26 - MR. WOLFBERRY GOJI BERRIES

O P15 - BIOMEDICAL ASD THERAPIES

O P68 - MYUTOPIA

O P36 - BIOSUN

O P26 - NATURE CARE COLLEGE

O P98 - BRISBANE NATURAL HEALTH CENTRE

O P98 - NATURAL BORN

O P18 - BUDERIM CHIROPRACTIC

O P55 - NATURAL HEALTH GUIDE

O P97 - BUTEYKO (ROGER PRICE)

O P98 - NATURAL HEALTH GUIDE

O P73 - BYRON CHILD

O P45 - NATURE’S CHILD

O P98 - COAST CHIROPRACTIC KAWANA

O P34 - NUI

O P33 - COCONOL

O P97 - ORGANIC INDULGENCE

O P18 - CORRECTICE CHIROPRACTIC

O P63 - ORGANIC TRADING COMPANY

O P44 - ECODIRECT.COM.AU

O P19 - PURE EARTH

O P65 - EDEN SEEDS

O P55 - QUALITY OF LIFE PRODUCTS (J.TURLAND)

O P36 - EMU SPIRIT

O P97 - RAD PADS

O P11 - ENAR (ENLIGHTENED THERAPIES)

O P97 - RED GUM SOAPS

O P23 - GLOBAL COLLEGE OF NATURAL MEDICINE

O P97 - RESOLVE HOMOEOPATHY

O P26 - GOJIHEALTHSTORIES.COM

O P35 - STONEY CREEK FLAXSEED OIL

O P98 - GO VITA (MARGATE)

O P98 - THE HIEROPHANT (GO VITA)

O P98 - GO VITA (TOWNSVILLE)

O P68 - TINTS OF NATURE

O P63 - HA-RA AUSTRALIA

O P35 - UDO’S CHOICE ULTIMATE OIL BLEND

O P98 - HEALTH SPECTRUM (GO VITA)

O P18 - VITALITY CHIROPRACTIC

O P55 - HOMOEOPATHIC DENTIST (PETER VARLEY)

O P39 - WELLNESS WATER

This card will be addressed to Informed Voice and we will immediatly forward the customer’s details to you!

O P55 - HOMOEOPATHY DISTANCE LEARNING

Name: .................................................................................................................................................................... Address: ................................................................................................................................................................. ........................................................................City: ........................................ State:.............. P/Code: ................ Phone: ........................................................... Email: ............................................................................................. Please put form in envelope and return to: Informed Voice Magazine, Reply Paid 177, Bangalow NSW 2479 (No stamp required if posted in Australia)

It will be on a hard card, placed as a tear-out in the centre of the magazine. Not likely to be missed...and saving a lot of time off browsing and searching (and time is so precious nowadays!) for our readers. This is not compulsory for all advertisers. It isn’t an additional cost. It is FREE, and only provided with your permission...so you have nothing to lose.

informed voice magazine ph: 02 6687 0469 mob: 0415 708 171 fax: 02 6687 2032 email: [email protected] skype: dianneivm www.informedvoice.com.au

· informed Special Introductory Offer voice

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SPECIAL INTRODUCTORY OFFER FOR NEW AND SMALL BUSINESSES: Book 4 issues at $380 (+ GST) in our Healthy Choices section, and get 1 issue FREE (valued at $95 + GST). Contact: Ph: 02 6687 2032

E-mail: [email protected]

Healthy Choices

for health conscious consumers Our new look

Inform OUR readers

Healthy Choices

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YOUR HEALTH YOUR RIGHTS YOUR OPTIONS

They WANT to be informed – naturally

Eco friendly, 100% Australian Made and Owned

Natural Skin, Body & Hair Care Products Does not contain Synthetic Fragrances, Harsh Detergents, Mineral Phosphates, Sulphates (SLS, SLES, ALES, ALS) or GMO Ingredients. Not tested on animals. www.organicindulgence.com.au ( ) [email protected]

Ph: (03) 5428 6960

For acknowledgement nationally of your natural products & services

As Australia’s premiere independant health magazine we have a discerning readership who are specifically interested in natural health, instinctive parenting and organic living.

HEALTHY CHOICES

example ad

about YOUR products & services

example ad

Sample page shown. Actual size of each ad is 60mm x 60mm

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be informed naturally

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60mm x 60mm

Full colour! Only $380 + GST per year ($95 + GST per issue)

Be seen –

deliver your message to 20,000+ readers Keep them informed of your speciality

• Max. 30 words • An image or logo • Contact details: Phone Email Web address Graphic services available if required

example ad

example ad

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ECNOKPI

KOOWPKV[

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#FDBVTFmOEJOHUIFSJHIU QSBDUJUJPOFSNBUUFST 100’s of Sydney based practitioner profiles Professionally written introductions 40 Modalities – Over 400 pages

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XXXUIFOBUVSBMIFBMUIHVJEFDPNBV

To book your

Healthy Choices Contact

Informed Voice ph: 02 6687 2436 email: sales@ informedvoice.com.au