Making a profit from marketing: Ready for Retrofit ... - Regensw

Making a profit from marketing: Ready for Retrofit marketing workshop [Bristol] Agenda 09:30 Registration and refreshments, networking 10:00 Welcome and Introduction – Jon Smart, business support manager, Regen SW 10:15 Session 1: Capture your ideal customers – led by Lynda Wookey, The Business Greenhouse How do you identify them? Where are they? Who are your most profitable customers? What should you sell to your customers? 11:30 Refreshment break 11:45 Session 2: Define your key marketing messages – led by Lynda Wookey, The Business Greenhouse What do you need to tell your customers? How to deliver your marketing messages 12:45 Lunch 13:15 Session 3: In your customers’ shoes – led by Lynda Wookey, The Business Greenhouse What do they need from you before they buy? How will you market to them to give them what they need? 14:00 Session 4: Choose the right marketing tools – led by Lynda Wookey, The Business Greenhouse Available marketing tools and how are they best used? Traditional and modern marketing methods

14:30 Refreshment break 14:45 Session 5: Get the most out of commonly used marketing tools - led by Lynda Wookey, The Business Greenhouse Your website Social media ‘On street’ marketing Exhibitions and trade shows 15:45 Conclusions and final questions 16:00 Close