Managed WiFi Power Positioning March 2015
FOR INTERNAL USE ONLY
MANAGED WIFI What Is It?
Why Businesses Need It
Target Customer
Time Warner Cable Business Class Managed WiFi is an end-to-end wireless networking solution that enables businesses to provide seamless access to the Internet across an entire location.
As wireless demands increase, customers require robust wireless networks that can support network demands. Managed WiFi allows customers to leverage high-speed connectivity from their Dedicated Internet Access or Business Internet Access to allocate the appropriate bandwidth needed to support their specific needs. Comprehensive management tools such as an admin portal, conference room scheduler, customized landing pages and other tools help them manage and maximize wireless access.
• Medium- to large-sized business • Has a lot of square footage to cover with wireless (more than four WAPs) • Hotels (except Marriott GPNS), healthcare facilities, large Gov/Ed organizations, financial institutions, grocery store chains, and SMB/mid-market manufacturing facilities and venues • Has a footprint that includes multiple rooms that may require wireless connectivity • TWCBC Dedicated Internet Access and Business Internet customers
Value Proposition
Managed WiFi is a scalable, end-to-end wireless networking solution that enables businesses to provide seamless WiFi Internet access anywhere across the enterprise with comprehensive management tools that help manage and maximize wireless access.
Benefits
Enable End-to-End Management: Utilize the admin portal and conference room scheduler for added visibility and control over your WiFi network Utilize System and Device Configurations: Prioritize, modify and manage bandwidth allocations among user tiers while supporting paid and free WiFi options across a variety of WiFi-enabled devices Protect Your Network: Ensure network security with user authentication Ensure Network Performance: Highly competitive service level objectives (SLOs) help ensure optimal network performance and availability to support your mission-critical wireless operations Reinforce Your Brand: Utilize customizable landing pages and splash/user authentication pages to reinforce your brand
Time Warner Cable Business Class — Proprietary and Confidential
FOR INTERNAL USE ONLY Features
System and Device Configurations • Advanced wireless gateway device with built-in WiFi capabilities • User session protection against internal and external security threats • Global maximum bandwidth allocation for each user or on a per-room basis for hotels • Credit card processing for chargeable WiFi Internet access • Ability to prioritize egress traffic, for select users, should congestion occur on the main circuit • Property Management System integration for hotels • Ability to prioritize bandwidth between users paying for a higher-tier service and users on the free or lower-tier service • Ability to dynamically modify end-user tiers for bandwidth, duration and price Custom Portals • Custom landing pages and admin portal • Conference room scheduler • Basic network health and support for trouble tickets Customer Care and Proactive Monitoring • 24/7/365 proactive monitoring • Hotel guest support via a toll-free number • Remote Managed WiFi equipment rebooting to ensure maximum uptime
Prospect Qualifying Questions
Do you require customers to pay for Internet or is it offered for free? How large is the area that requires WiFi coverage? Are there a large number of wireless devices used in your location? Do you require more than four WAPs? Do you have uptime requirements? Who manages your managed services today?
Possible Customer Objections and Responses
TWCBC’s rates are too high. A standard flat monthly fee means you get high-speed wireless connectivity across the enterprise without the capital expense of purchasing and installing a WiFi infrastructure. We want to own our own equipment. Managed WiFi service allows you to save on capital expenditures. Plus, equipment is managed and maintained remotely, reducing the burden on in-house IT personnel. You get a sophisticated WiFi solution installed, managed and supported by a dedicated account team that provides 24/7 customer care, backed by local technical expertise. The TWCBC system won’t integrate with our existing wireless network. Managed WiFi from TWCBC is a worry-free managed service that includes proactive monitoring and rebooting, if necessary. This premium wireless product includes expert design based on customer requirements. We offer the entire solution – if you have one problem with wireless or Internet, make one phone call and you have full TWCBC support. TWCBC will disconnect and/or remove your existing WiFi equipment. Time Warner Cable Business Class — Proprietary and Confidential
MANAGED WIFI What Is It?
Why Businesses Need It
Target Customer
Time Warner Cable Business Class Managed WiFi is an end-to-end wireless networking solution that enables businesses to provide seamless access to the Internet across an entire location.
As wireless demands increase, customers require robust wireless networks that can support network demands. Managed WiFi allows customers to leverage high-speed connectivity from their Dedicated Internet Access or Business Internet Access to allocate the appropriate bandwidth needed to support their specific needs. Comprehensive management tools such as an admin portal, conference room scheduler, customized landing pages and other tools help them manage and maximize wireless access.
• Medium- to large-sized business • Has a lot of square footage to cover with wireless (more than four WAPs) • Hotels (except Marriott GPNS), healthcare facilities, large Gov/Ed organizations, financial institutions, grocery store chains, and SMB/mid-market manufacturing facilities and venues • Has a footprint that includes multiple rooms that may require wireless connectivity • TWCBC Dedicated Internet Access and Business Internet customers
Value Proposition
Managed WiFi is a scalable, end-to-end wireless networking solution that enables businesses to provide seamless WiFi Internet access anywhere across the enterprise with comprehensive management tools that help manage and maximize wireless access.
Benefits
Enable End-to-End Management: Utilize the admin portal and conference room scheduler for added visibility and control over your WiFi network Utilize System and Device Configurations: Prioritize, modify and manage bandwidth allocations among user tiers while supporting paid and free WiFi options across a variety of WiFi-enabled devices Protect Your Network: Ensure network security with user authentication Ensure Network Performance: Highly competitive service level objectives (SLOs) help ensure optimal network performance and availability to support your mission-critical wireless operations Reinforce Your Brand: Utilize customizable landing pages and splash/user authentication pages to reinforce your brand
Time Warner Cable Business Class — Proprietary and Confidential
FOR INTERNAL USE ONLY Features
System and Device Configurations • Advanced wireless gateway device with built-in WiFi capabilities • User session protection against internal and external security threats • Global maximum bandwidth allocation for each user or on a per-room basis for hotels • Credit card processing for chargeable WiFi Internet access • Ability to prioritize egress traffic, for select users, should congestion occur on the main circuit • Property Management System integration for hotels • Ability to prioritize bandwidth between users paying for a higher-tier service and users on the free or lower-tier service • Ability to dynamically modify end-user tiers for bandwidth, duration and price Custom Portals • Custom landing pages and admin portal • Conference room scheduler • Basic network health and support for trouble tickets Customer Care and Proactive Monitoring • 24/7/365 proactive monitoring • Hotel guest support via a toll-free number • Remote Managed WiFi equipment rebooting to ensure maximum uptime
Prospect Qualifying Questions
Do you require customers to pay for Internet or is it offered for free? How large is the area that requires WiFi coverage? Are there a large number of wireless devices used in your location? Do you require more than four WAPs? Do you have uptime requirements? Who manages your managed services today?
Possible Customer Objections and Responses
TWCBC’s rates are too high. A standard flat monthly fee means you get high-speed wireless connectivity across the enterprise without the capital expense of purchasing and installing a WiFi infrastructure. We want to own our own equipment. Managed WiFi service allows you to save on capital expenditures. Plus, equipment is managed and maintained remotely, reducing the burden on in-house IT personnel. You get a sophisticated WiFi solution installed, managed and supported by a dedicated account team that provides 24/7 customer care, backed by local technical expertise. The TWCBC system won’t integrate with our existing wireless network. Managed WiFi from TWCBC is a worry-free managed service that includes proactive monitoring and rebooting, if necessary. This premium wireless product includes expert design based on customer requirements. We offer the entire solution – if you have one problem with wireless or Internet, make one phone call and you have full TWCBC support. TWCBC will disconnect and/or remove your existing WiFi equipment. Time Warner Cable Business Class — Proprietary and Confidential
