MANSFIELD MOUNTAINEERS ATHLETICS IDENTITY GUIDE
MANSFIELD MOUNTAINEERS TABLE OF CONTENTS
INTRODUCTION
3
VISUAL NARRATIVE
4
PRIMARY MARKS Primary 1 Mark Primary 2 Mark SECONDARY MARKS Secondary 1 Mark Secondary 2 Mark
9 10
TERTIARY MARKS Tertiary 1 Mark Tertiary 2 Mark Tertiary 3 Mark Tertiary 4 Mark
12 13 14 15
WORDMARKS Wordmark 1 Wordmark 2 Wordmark 3 Wordmark 4
6 7
17 18 19 20
SPORT-SPECIFIC MARKS Athletic Training 22-24 Athletics 25-27 Baseball 28-30 Basketball 31-33 Camps & Clinics 34-36 Cheerleading 37-39 Cross Country 40-42 Field Hockey 43-45 Football 46-48 SAAC 49-51 Soccer 52-54 Softball 55-57 Sports Information 58-60 Sprint Football 61-63 Track & Field 64-66 University 67-69 IRON MOUNTIES MARKS Iron Mounties 1 Mark Iron Mounties 2 Mark Iron Mounties Wordmark
71 72 73
TYPOGRAPHY & COLOR Uniform Numerals 75 Color Information 76 BRAND GUIDELINES Violation Information Safe Zone & Sizing
78 79
CONTACT INFORMATION 80
2
MANSFIELD MOUNTAINEERS INTRODUCTION
The Mansfield University athletic visual identity is a reflection of the unique characteristics and history of the college and its students past and present. It was designed to create a distinct and consistent brand that represents the spirit and resolve of the Mountaineers. The visual identity was developed to honor that past while preparing Mansfield for a successful future. The unique marks that comprise the identity are an evolution of symbols used throughout the history of this great university and honor a strong tradition. The look was carefully crafted with the input of alumni, students, student-athletes, faculty, staff, and fans over the course of several months to encapsulate the special qualities of Mansfield with an original look. As a charter member of the Pennsylvania State Athletic Conference (PSAC), Mansfield competes against the top NCAA Division II athletes in the nation. The Mountaineers offer 13 intercollegiate athletic programs: baseball, field hockey, men’s basketball, men’s cross country, men’s indoor and outdoor track & field, women’s basketball, women’s cross country, women’s indoor and outdoor track & field, women’s soccer, softball, and sprint football. The visual identity detailed in this style guide sets the tone for Mansfield University’s bright future. Go Mounties!
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MANSFIELD MOUNTAINEERS VISUAL NARRATIVE
DIAGONAL STRAP ELEMENT
UNIFORM HERITAGE
THE MOUNTAINEER
CUSTOM, DIMENSIONAL TYPOGRAPHY
HISTORIC ‘M’ CLUB
NORTH HALL
PENNSYLVANIA MOUNTAINS
4
PRIMARY MARKS
MANSFIELD MOUNTAINEERS PRIMARY 1 MARK
6
MANSFIELD MOUNTAINEERS PRIMARY 2 MARK
7
SECONDARY MARKS
MANSFIELD MOUNTAINEERS SECONDARY 1 MARK The Mansfield Secondary 1 Mark features the block ‘M’ icon. Its dimensional bevel is a tribute to brick detail on North Hall as well as the rugged Pennsylvania mountain setting of the institution. Additional color and background applications are to be applied as demonstrated below.
9
MANSFIELD MOUNTAINEERS SECONDARY 2 MARK The Mansfield Secondary 2 Mark features the mountaineer icon. Additional color and background applications are to be applied as demonstrated below. Note: The reverse version is only to be used in special circumstances where the standard version will not work (i.e. football helmets).
10
TERTIARY MARKS
MANSFIELD MOUNTAINEERS TERTIARY 1 MARK The Mansfield Tertiary 1 Mark features crossed mountaineer hatchets, ‘MU’, and ‘1857’ encircled by ‘Mansfield Athletics’ in the custom, athletic font. Additional color and background applications are to be applied as demonstrated below.
12
MANSFIELD MOUNTAINEERS TERTIARY 2 MARK The Mansfield Tertiary 2 Mark features crossed mountaineer hatchets, ‘MU’, and the Pennsylvania keystone icon. Additional color and background applications are to be applied as demonstrated below.
13
MANSFIELD MOUNTAINEERS TERTIARY 3 MARK The Mansfield Tertiary 3 Mark features the block ‘M’ icon centered above ‘1857’ in the custom, athletic font. Additional color and background applications are to be applied as demonstrated below.
14
MANSFIELD MOUNTAINEERS TERTIARY 4 MARK The Mansfield Tertiary 4 Mark features ‘1857’ in the custom, athletic font. Additional color and background applications are to be applied as demonstrated below.
15
WORDMARKS
MANSFIELD MOUNTAINEERS WORDMARK 1 Wordmark 1A
The Mansfield Wordmark 1 features ‘Mansfield’ in the custom, athletic font. Additional color and background applications are to be applied as demonstrated below. Wordmark 1A
Wordmark 1B
Wordmark 1B
17
MANSFIELD MOUNTAINEERS WORDMARK 2 Wordmark 2A
The Mansfield Wordmark 2 features ‘Mountaineers’ in the custom, athletic font. Additional color and background applications are to be applied as demonstrated below. Wordmark 2A
Wordmark 2B
Wordmark 2B
18
MANSFIELD MOUNTAINEERS WORDMARK 3 Wordmark 3A
The Mansfield Wordmark 3 features ‘Mounties’ in the custom, athletic font. Additional color and background applications are to be applied as demonstrated below. Wordmark 3A
Wordmark 3B
Wordmark 3B
19
MANSFIELD MOUNTAINEERS WORDMARK 4 The Mansfield Wordmark 4 features a stacked orientation of ‘Mansfield Mountaineers’ in the custom, athletic font. Additional color and background applications are to be applied as demonstrated below.
20
SPORT-SPECIFIC MARKS
MANSFIELD MOUNTAINEERS ATHLETIC TRAINING STACKED 1 MARK
22
MANSFIELD MOUNTAINEERS ATHLETIC TRAINING STACKED 2 MARK
23
MANSFIELD MOUNTAINEERS ATHLETIC TRAINING WORDMARK
24
MANSFIELD MOUNTAINEERS ATHLETICS STACKED 1 MARK
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MANSFIELD MOUNTAINEERS ATHLETICS STACKED 2 MARK
26
MANSFIELD MOUNTAINEERS ATHLETICS WORDMARK
27
MANSFIELD MOUNTAINEERS BASEBALL STACKED 1 MARK
28
MANSFIELD MOUNTAINEERS BASEBALL STACKED 2 MARK
29
MANSFIELD MOUNTAINEERS BASEBALL WORDMARK
30
MANSFIELD MOUNTAINEERS BASKETBALL STACKED 1 MARK
31
MANSFIELD MOUNTAINEERS BASKETBALL STACKED 2 MARK
32
MANSFIELD MOUNTAINEERS BASKETBALL WORDMARK
33
MANSFIELD MOUNTAINEERS CAMPS & CLINICS STACKED 1 MARK The Mansfield Camps & Clinics Stacked 1 Mark features the block ‘M’ icon centered above ‘Mansfield Camps & Clinics’ in the custom, athletic font. Additional color and background applications are to be applied as demonstrated below.
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MANSFIELD MOUNTAINEERS CAMPS & CLINICS STACKED 2 MARK The Mansfield Camps & Clinics Stacked 2 Mark features the mountaineer icon centered above ‘Mansfield Camps & Clinics’ in the custom, athletic font. Additional color and background applications are to be applied as demonstrated below.
35
MANSFIELD MOUNTAINEERS CAMPS & CLINICS WORDMARK The Mansfield Camps & Clinics Wordmark features ‘Mansfield Camps & Clinics’ in the custom, athletic font. Additional color and background applications are to be applied as demonstrated below.
36
MANSFIELD MOUNTAINEERS CHEERLEADING STACKED 1 MARK The Mansfield Cheerleading Stacked 1 Mark features the block ‘M’ icon centered above ‘Mansfield Cheerleading’ in the custom, athletic font. Additional color and background applications are to be applied as demonstrated below.
37
MANSFIELD MOUNTAINEERS CHEERLEADING 2 MARK 2 MARK STACKED The Mansfield Cheerleading Stacked 2 Mark features the mountaineer icon centered above ‘Mansfield Cheerleading’ in the custom, athletic font. Additional color and background applications are to be applied as demonstrated below.
38
MANSFIELD MOUNTAINEERS CHEERLEADING WORDMARK The Mansfield Cheerleading Wordmark features ‘Mansfield Cheerleading’ in the custom, athletic font. Additional color and background applications are to be applied as demonstrated below.
39
MANSFIELD MOUNTAINEERS CROSS COUNTRY STACKED 1 MARK
40
MANSFIELD MOUNTAINEERS CROSS COUNTRY STACKED 2 MARK
41
MANSFIELD MOUNTAINEERS CROSS COUNTRY WORDMARK
42
MANSFIELD MOUNTAINEERS FIELD HOCKEY STACKED 1 MARK The Mansfield Field Hockey Stacked 1 Mark features the block ‘M’ icon centered above ‘Mansfield Field Hockey’ in the custom, athletic font. Additional color and background applications are to be applied as demonstrated below.
43
MANSFIELD MOUNTAINEERS FIELD HOCKEY STACKED 2 MARK The Mansfield Field Hockey Stacked 2 Mark features the mountaineer icon centered above ‘Mansfield Field Hockey’ in the custom, athletic font. Additional color and background applications are to be applied as demonstrated below.
44
MANSFIELD MOUNTAINEERS FIELD HOCKEY WORDMARK The Mansfield Field Hockey Wordmark features ‘Mansfield Field Hockey’ in the custom, athletic font. Additional color and background applications are to be applied as demonstrated below.
45
MANSFIELD MOUNTAINEERS FOOTBALL STACKED 1 MARK
46
MANSFIELD MOUNTAINEERS FOOTBALL STACKED 2 MARK
47
MANSFIELD MOUNTAINEERS FOOTBALL WORDMARK
48
MANSFIELD MOUNTAINEERS SAAC STACKED 1 MARK The Mansfield SAAC Stacked 1 Mark features the block ‘M’ icon centered above ‘Mansfield SAAC’ in the custom, athletic font. Additional color and background applications are to be applied as demonstrated below.
49
MANSFIELD MOUNTAINEERS SAAC STACKED 2 MARK The Mansfield SAAC Stacked 2 Mark features the mountaineer icon centered above ‘Mansfield SAAC’ in the custom, athletic font. Additional color and background applications are to be applied as demonstrated below.
50
MANSFIELD MOUNTAINEERS SAAC WORDMARK The Mansfield SAAC Wordmark features ‘Mansfield SAAC’ in the custom, athletic font. Additional color and background applications are to be applied as demonstrated below.
51
MANSFIELD MOUNTAINEERS SOCCER STACKED 1 MARK
52
MANSFIELD MOUNTAINEERS SOCCER STACKED 2 MARK
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MANSFIELD MOUNTAINEERS SOCCER WORDMARK
54
MANSFIELD MOUNTAINEERS SOFTBALL STACKED 1 MARK The Mansfield Softball Stacked 1 Mark features the block ‘M’ icon centered above ‘Mansfield Softball’ in the custom, athletic font. Additional color and background applications are to be applied as demonstrated below.
55
MANSFIELD MOUNTAINEERS SOFTBALL STACKED 2 MARK The Mansfield Softball Stacked 2 Mark features the mountaineer icon centered above ‘Mansfield Softball’ in the custom, athletic font. Additional color and background applications are to be applied as demonstrated below.
56
MANSFIELD MOUNTAINEERS SOFTBALL WORDMARK The Mansfield Softball Wordmark features ‘Mansfield Softball’ in the custom, athletic font. Additional color and background applications are to be applied as demonstrated below.
57
MANSFIELD MOUNTAINEERS SPORTS INFORMATION STACKED 1 MARK
58
MANSFIELD MOUNTAINEERS SPORTS INFORMATION STACKED 2 MARK
59
MANSFIELD MOUNTAINEERS SPORTS INFORMATION WORDMARK
60
MANSFIELD MOUNTAINEERS SPRINT FOOTBALL STACKED 1 MARK
61
MANSFIELD MOUNTAINEERS SPRINT FOOTBALL STACKED 2 MARK
62
MANSFIELD MOUNTAINEERS SPRINT FOOTBALL WORDMARK
63
MANSFIELD MOUNTAINEERS TRACK & FIELD STACKED 1 MARK The Mansfield Track & Field Stacked 1 Mark features the block ‘M’ icon centered above ‘Mansfield Track & Field’ in the custom, athletic font. Additional color and background applications are to be applied as demonstrated below.
64
MANSFIELD MOUNTAINEERS TRACK & FIELD STACKED 2 MARK
65
MANSFIELD MOUNTAINEERS TRACK & FIELD WORDMARK
66
MANSFIELD MOUNTAINEERS UNIVERSITY STACKED 1 MARK The Mansfield University Stacked 1 Mark features the block ‘M’ icon centered above ‘Mansfield University’ in the custom, athletic font. Additional color and background applications are to be applied as demonstrated below.
67
MANSFIELD MOUNTAINEERS UNIVERSITY STACKED 2 MARK The Mansfield University Stacked 2 Mark features the mountaineer icon centered above ‘Mansfield University’ in the custom, athletic font. Additional color and background applications are to be applied as demonstrated below.
68
MANSFIELD MOUNTAINEERS UNIVERSITY WORDMARK The Mansfield University Wordmark features ‘Mansfield University’ in the custom, athletic font. Additional color and background applications are to be applied as demonstrated below.
69
IRON MOUNTIES MARKS
MANSFIELD MOUNTAINEERS IRON MOUNTIES 1 MARK
71
MANSFIELD MOUNTAINEERS IRON MOUNTIES 2 MARK
72
MANSFIELD MOUNTAINEERS IRON MOUNTIES WORDMARK
73
TYPOGRAPHY & COLOR
MANSFIELD MOUNTAINEERS UNIFORM NUMERALS Uniform Numerals A
The Mansfield Uniform Numerals feature the custom, athletic font and should be used in conjunction with official Mansfield wordmarks on all uniform applications. Additional color and background applications are to be applied as demonstrated below. Uniform Numerals A
Uniform Numerals B
Uniform Numerals B
75
MANSFIELD MOUNTAINEERS COLOR INFORMATION
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BRAND GUIDELINES
VIOLATION INFORMATION INFORMATION MANSFIELD MOUNTAINEERS VIOLATION 1
2
6
7
The Mansfield Athletics brand identity was designed for the exclusive use of its athletic department and varsity teams. Approval by the athletics department is required for all other uses. To ensure its maximum performance, each mark must be displayed properly and may never be modified or altered in any way. The Violation Information listed below and shown at left demonstrate unacceptable uses of the marks within the brand identity. 1 - Do not alter the orientation or proportions of marks 2 - Do not alter, rescale, or reformat elements in marks
3
8
3 - Do not change typefaces within marks 4 - Do not alter colors within marks 5 - Do not outline marks 6 - Do not crop marks in any way
4
9
7 - Do not place marks on visually distracting grounds 8 - Only official Mansfield PANTONE colors may be used 9 - Do not add elements to marks
5
10
10 - Do not make low-quality reproductions of marks
78
MANSFIELD MOUNTAINEERS SAFE ZONE ZONE && SIZING SIZING 1 - SAFE ZONE INFORMATION 1
A protected field the height and width of the ‘M” in ‘Mansfield’ should surround the family of marks at all times. This protective field ensures a clear and prominent presentation of all marks within the brand identity. 2 - SIZING INFORMATION To ensure proper legibility of the variety of marks within the brand identity, please adhere to the measurements shown below for the minimum size requirements for high-resolution printed images. For lower resolution items, the minimum size should be increased in order to maintain integrity of the marks.
2 2.25” 1.25”
HIGH RESOLUTION PRINT MINIMUM
2.25”
1.25”
LOW RESOLUTION PRINT MINIMUM
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Mansfield University Athletics 70 South Stadium Drive Mansfield, PA 16933 www.GoMounties.com
Ryan Ehrie
Director of Athletics 570.662.4636
[email protected] Ryan McNamara
Sports Information Director 570.662.4848
[email protected] CONTACT INFORMATION