Market Insights and Trends with Expedia
Market Insights and Trends with Expedia Wayan Ginastra
Area Manager – Bali North and Lombok
International Packages Mobile Loyalty
#1: OTA attracts demand…
2015 Review:
5,400,000,000 Site Visits
8,600,000,000 Flight Searches
203,100,000 © Expedia, Inc. All rights reserved. Confidential and proprietary
Room Nights Booked
3
…and #2: make sure it is met with the right supplies
2015 Review:
800,000 Properties Worldwide
1,000,000 Searchable Flights Worldwide
Car, Cruise, Experience © Expedia, Inc. All rights reserved. Confidential and proprietary
Other Travel Activities
4
Hotel
MULTI-PRODUCT TV
Air Desktop Car Tablet
Cruise
Mobile
Package Activities
Wearable
MULTI-PLATFORM © Expedia, Inc. All rights reserved. Confidential and proprietary
5
APAC Hotel Booking Trends by Region
AMER 33D BW 17% Share 2.5 LOS 40% YoY
EMEA 42D BW 18% Share 3.2 LOS 43% YoY
APAC
27D BW 66% Share 2.1 LOS 96% YoY
Stayed data TTM 2015 for APAC Point of Supply, for Expedia and Hotels.com points of sale © Expedia, Inc. All rights reserved. Confidential and proprietary
6
International Bookings Bookings Year to Date – 2016
International Share:
Bali - 60% Indonesia – 40%
Source: EDW Lodging Cubes
© Expedia, Inc. All rights reserved. Confidential and proprietary
Top 5 Inbound Market Share 1
Australia (33%)
2
United States (7%)
3
United Kingdom (4%)
4
Japan (4%)
5
Singapore (3%)
Top 5 Inbound Market Growth 1
Netherlands (34%)
2
United Kingdom (27%)
3
Australia (26%)
4
United States (26%)
5
France (22%) 7
International Travelers Deliver Higher Value Higher ADR
Longer Length of Stay
Longer Booking Window
+3%
+2.2 Days
+3.4 Days Share of Room Nights
Source: Expedia.com and Hotels.com 2016 vs 2015 YoY NRN stayed
55% DOMESTIC
55% of INTERNATIONALS book over a month in advance
INTERNATIONAL
Booked 31+ Days Out
21%
International Packages Mobile Loyalty
Air Ticket Prices traveling to Bali 40%
Domestic ATP
AMER to Bali
EMEA to Bali
APAC to Bali
30% 20% 10% 0% -10% -20% -30%
-40%
Oct
Nov
Dec
2015 Source: All Expedia POSa bookings; ATP is for roundtrip, economy flights
Jan
Feb
Mar
Apr
May
Jun
Jul
2016
Aug
Sep
Vacation Packages
2x
Average length of stay and booking window
Hotel
⅓
Flight
Source: APAC 2015 merchant standard package stays © Expedia, Inc. All rights reserved. Confidential and proprietary
Cancellation rate
89%
Car
Of package bookings were for hotels offering savings
Vacation Package 11
Package Customers…
15 days further out Stay 1.5 days longer Cancel 4x less Book
Source: Expedia.com stayed data for package bookings YTD 2016
International Packages Mobile Loyalty
Investing Where It Counts
Technology
>$830 million Marketing
>$3.4 billion Expedia Inc Tech & Mktg: 2015
© 2015 Expedia, Inc. All rights reserved. Confidential and proprietary
The average person checks their phone
More addicted people check their phone up to
110 times per day
900 times per day
Emotion: Stress/Tension © Expedia, Inc. All rights reserved. Confidential and proprietary Source: Addition Tips Source: http://www.addictiontips.net/phone-addiction/phone-addiction-facts/)
15
40% Source: Psychology Today
Indonesia – a growing online travel marketplace Research shows that 60% of bookings are done online and mostly through mobile devices2
US$B 11,8
66%
US$B 10,0
US$B 2,6 US$B 0,7
* Source: (1) Phocuswright Chetan Kapoor 2015 2) Based on The GfK and Think with Google study 2015
© Expedia, Inc. All rights reserved. Confidential and proprietary
17
Multi-Device Ownership is Becoming the Norm
Source: Criteo – State of Mobile Commerce
© Expedia, Inc. All rights reserved. Confidential and proprietary
4
in ten shoppers used multiple devices before purchase 18
Meeting Customers on Mobile:
40% 1 in 4 55% © Expedia, Inc. All rights reserved. Confidential and proprietary
of Site Traffic via Mobile Transactions on Mobile
used two or more device types 19
Bali Room Nights Booked on a Mobile Device
2013 Source: Expedia.com and Hotels.com stayed data 2013 – 2016
2014
2015
2016* (YTD Sept)
Mobile Customer into Bali are not just Last Minute
36%+
44%+
share of mobile room nights booked
Area Manager – Bali North and Lombok
International Packages Mobile Loyalty
#1: OTA attracts demand…
2015 Review:
5,400,000,000 Site Visits
8,600,000,000 Flight Searches
203,100,000 © Expedia, Inc. All rights reserved. Confidential and proprietary
Room Nights Booked
3
…and #2: make sure it is met with the right supplies
2015 Review:
800,000 Properties Worldwide
1,000,000 Searchable Flights Worldwide
Car, Cruise, Experience © Expedia, Inc. All rights reserved. Confidential and proprietary
Other Travel Activities
4
Hotel
MULTI-PRODUCT TV
Air Desktop Car Tablet
Cruise
Mobile
Package Activities
Wearable
MULTI-PLATFORM © Expedia, Inc. All rights reserved. Confidential and proprietary
5
APAC Hotel Booking Trends by Region
AMER 33D BW 17% Share 2.5 LOS 40% YoY
EMEA 42D BW 18% Share 3.2 LOS 43% YoY
APAC
27D BW 66% Share 2.1 LOS 96% YoY
Stayed data TTM 2015 for APAC Point of Supply, for Expedia and Hotels.com points of sale © Expedia, Inc. All rights reserved. Confidential and proprietary
6
International Bookings Bookings Year to Date – 2016
International Share:
Bali - 60% Indonesia – 40%
Source: EDW Lodging Cubes
© Expedia, Inc. All rights reserved. Confidential and proprietary
Top 5 Inbound Market Share 1
Australia (33%)
2
United States (7%)
3
United Kingdom (4%)
4
Japan (4%)
5
Singapore (3%)
Top 5 Inbound Market Growth 1
Netherlands (34%)
2
United Kingdom (27%)
3
Australia (26%)
4
United States (26%)
5
France (22%) 7
International Travelers Deliver Higher Value Higher ADR
Longer Length of Stay
Longer Booking Window
+3%
+2.2 Days
+3.4 Days Share of Room Nights
Source: Expedia.com and Hotels.com 2016 vs 2015 YoY NRN stayed
55% DOMESTIC
55% of INTERNATIONALS book over a month in advance
INTERNATIONAL
Booked 31+ Days Out
21%
International Packages Mobile Loyalty
Air Ticket Prices traveling to Bali 40%
Domestic ATP
AMER to Bali
EMEA to Bali
APAC to Bali
30% 20% 10% 0% -10% -20% -30%
-40%
Oct
Nov
Dec
2015 Source: All Expedia POSa bookings; ATP is for roundtrip, economy flights
Jan
Feb
Mar
Apr
May
Jun
Jul
2016
Aug
Sep
Vacation Packages
2x
Average length of stay and booking window
Hotel
⅓
Flight
Source: APAC 2015 merchant standard package stays © Expedia, Inc. All rights reserved. Confidential and proprietary
Cancellation rate
89%
Car
Of package bookings were for hotels offering savings
Vacation Package 11
Package Customers…
15 days further out Stay 1.5 days longer Cancel 4x less Book
Source: Expedia.com stayed data for package bookings YTD 2016
International Packages Mobile Loyalty
Investing Where It Counts
Technology
>$830 million Marketing
>$3.4 billion Expedia Inc Tech & Mktg: 2015
© 2015 Expedia, Inc. All rights reserved. Confidential and proprietary
The average person checks their phone
More addicted people check their phone up to
110 times per day
900 times per day
Emotion: Stress/Tension © Expedia, Inc. All rights reserved. Confidential and proprietary Source: Addition Tips Source: http://www.addictiontips.net/phone-addiction/phone-addiction-facts/)
15
40% Source: Psychology Today
Indonesia – a growing online travel marketplace Research shows that 60% of bookings are done online and mostly through mobile devices2
US$B 11,8
66%
US$B 10,0
US$B 2,6 US$B 0,7
* Source: (1) Phocuswright Chetan Kapoor 2015 2) Based on The GfK and Think with Google study 2015
© Expedia, Inc. All rights reserved. Confidential and proprietary
17
Multi-Device Ownership is Becoming the Norm
Source: Criteo – State of Mobile Commerce
© Expedia, Inc. All rights reserved. Confidential and proprietary
4
in ten shoppers used multiple devices before purchase 18
Meeting Customers on Mobile:
40% 1 in 4 55% © Expedia, Inc. All rights reserved. Confidential and proprietary
of Site Traffic via Mobile Transactions on Mobile
used two or more device types 19
Bali Room Nights Booked on a Mobile Device
2013 Source: Expedia.com and Hotels.com stayed data 2013 – 2016
2014
2015
2016* (YTD Sept)
Mobile Customer into Bali are not just Last Minute
36%+
44%+
share of mobile room nights booked
