Market Insights and Trends with Expedia
Market Insights and Trends with Expedia Moses Siburian Senior Market Manager - Jakarta
International Packages Mobile Loyalty
2015 Review:
5,400,000,000 Site Visits
8,600,000,000 Flight Searches
203,100,000 Room Nights Booked © Expedia, Inc. All rights reserved. Confidential and proprietary
4
International Travelers Deliver Higher Value Higher ADR
Longer Length of Stay
Longer Booking Window
+13%
+1 days
+9 days Share of Room Nights Booked 14 Days to arrival
Nearly 80% of INTERNATIONALS book Within 14 days prior to arrival Source: Expedia.com and Hotels.com YoY NRN stayed 10/1/15 – 9/30/16
Asia Pacific Demand into Jakarta Shows Highest Growth Top 10 countries with highest YoY growth rates
59% 47%
41% 34%
33%
Source: Expedia.com and Hotels.com YoY NRN stayed 10/1/15 – 9/30/16, min 1000 NRN
12%
12%
AU
MY
16% Japan
USA
India
UK
France
19%
Taiwan
Singapore
Korea
27%
International Packages Mobile Loyalty
Air Ticket Prices traveling to Jakarta 200%
Domestic ATP
AMER to Jakarta
EMEA to Jakarta
APAC to Jakarta
150% 100% 50% 0%
-50% -100%
Oct
Nov
Dec
Jan
Feb
2015 Source: All Expedia POSa bookings; ATP is for roundtrip, economy flights only on travel dates 7/1/14 – 6/31/16
Mar
Apr
May
Jun
Jul
2016
Aug
Sep
Package Customers…
Booking Window
2 days Cancel 3x less Stay
Source: Expedia.com stayed data for package bookings 10/1/15 – 9/30/16
8 days
International Packages Mobile Loyalty
Investing Where It Counts
Technology
>$830 million Marketing
>$3.4 billion © Expedia, Inc. All reserved. Expedia Inc Tech & rights Mktg: 2015 Confidential and proprietary
11proprietary © 2015 Expedia, Inc. All rights reserved. Confidential and
Meeting Customers on Mobile:
40% 1 in 4
of Site Traffic via Mobile
Transactions on Mobile
© Expedia, All rights reserved.Expedia Confidentialtransaction and proprietary Dec 2015, transactions = Global mobile bookings Q4 2015 Source: siteInc. traffic =Brand
12
Jakarta Room Nights Booked on a Mobile Device
2013 Source: Expedia.com and Hotels.com stayed data 2012 – 2015
2014
2015
2016
Mobile Customer into Jakarta are not just Last Minute
73%+
27%+
share of mobile room nights booked
International Packages Mobile Loyalty
2015 Review:
5,400,000,000 Site Visits
8,600,000,000 Flight Searches
203,100,000 Room Nights Booked © Expedia, Inc. All rights reserved. Confidential and proprietary
4
International Travelers Deliver Higher Value Higher ADR
Longer Length of Stay
Longer Booking Window
+13%
+1 days
+9 days Share of Room Nights Booked 14 Days to arrival
Nearly 80% of INTERNATIONALS book Within 14 days prior to arrival Source: Expedia.com and Hotels.com YoY NRN stayed 10/1/15 – 9/30/16
Asia Pacific Demand into Jakarta Shows Highest Growth Top 10 countries with highest YoY growth rates
59% 47%
41% 34%
33%
Source: Expedia.com and Hotels.com YoY NRN stayed 10/1/15 – 9/30/16, min 1000 NRN
12%
12%
AU
MY
16% Japan
USA
India
UK
France
19%
Taiwan
Singapore
Korea
27%
International Packages Mobile Loyalty
Air Ticket Prices traveling to Jakarta 200%
Domestic ATP
AMER to Jakarta
EMEA to Jakarta
APAC to Jakarta
150% 100% 50% 0%
-50% -100%
Oct
Nov
Dec
Jan
Feb
2015 Source: All Expedia POSa bookings; ATP is for roundtrip, economy flights only on travel dates 7/1/14 – 6/31/16
Mar
Apr
May
Jun
Jul
2016
Aug
Sep
Package Customers…
Booking Window
2 days Cancel 3x less Stay
Source: Expedia.com stayed data for package bookings 10/1/15 – 9/30/16
8 days
International Packages Mobile Loyalty
Investing Where It Counts
Technology
>$830 million Marketing
>$3.4 billion © Expedia, Inc. All reserved. Expedia Inc Tech & rights Mktg: 2015 Confidential and proprietary
11proprietary © 2015 Expedia, Inc. All rights reserved. Confidential and
Meeting Customers on Mobile:
40% 1 in 4
of Site Traffic via Mobile
Transactions on Mobile
© Expedia, All rights reserved.Expedia Confidentialtransaction and proprietary Dec 2015, transactions = Global mobile bookings Q4 2015 Source: siteInc. traffic =Brand
12
Jakarta Room Nights Booked on a Mobile Device
2013 Source: Expedia.com and Hotels.com stayed data 2012 – 2015
2014
2015
2016
Mobile Customer into Jakarta are not just Last Minute
73%+
27%+
share of mobile room nights booked
