MARKETING PACKAGE RICHMOND & ABBOTSFORD YOUR COMPLETE PROPERT Y MARKETING SOLUTION Target more qualified buyers using Domain’s comprehensive multi-platform marketing solution in conjunction with your Platinum listing. Drive more enquiries and achieve the best result for your property by combining magazine, digital and social advertising; allowing you to reach active and passive buyers living locally and abroad.
domain.com.au
MU LTI-CH A NN E L B UY E R J OUR N E Y Connect with buyers at all stages of their property search Search on the Domain app
View Social Boost listings on Facebook
Browse the Domain Magazine
MONDAY
WEDNESDAY
FRIDAY/SATURDAY
SERIOUS BUYERS
COMBINED MONTHLY REACH
542k
4,100,000
intend to buy a property in the next 12 months1
MAGAZINE WORKS
Includes Domain digital, theage.com.au, Domain in Saturday’s The Age plus Friday’s The AFR 1
78
%
of home buyers use print in their property seach2
SO CIA L B O OST Boost your marketing campaign with Facebook Domain Social Boost showcases your property as a Domain sponsored post on Facebook. Using intelligent targeting, Social Boost amplifies your listing to buyers actively searching in your area to help you sell your property faster and for more. 80% of millennial home buyers in Australia use social media in their property search2
Source: 1. emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending Oct 2017, people 14+ only. Nielsen Digital Ratings (Monthly) Oct 2017, people 14+ only. 2. GfK Home Buyer and Vendor Insights, Jun 2017.
M ARK ET I NG PACK AG E
Captivate Domain’s highly engaged audience and inspire the passive buyer
D OMA IN IN THE AG E AND TH E A FR Reach qualified and informed buyers
Flip-book layout ensuring exclusive focus on residential property
Published in metropolitan copies of Saturday’s The Age plus Friday’s The Australian Financial Review, Domain’s weekly magazine covers the best in Melbourne property and lifestyle.
Features by influential contributors including Darren Palmer and Rebecca Judd
Grab the attention of 1,110,000 property seekers each month3 with engaging editorial and a captivating design and reach more high net worth individuals who are ready to buy or invest.
+
Your property will be displayed in the Domain Magazine to a digital audience on The Age iPad app
ACTIVE BUYERS
BO OST YOUR EXP OSURE
57
%
1,110,000
more likely to buy property in the next 12 months4
I N V E S TO R P OT E N T I A L
Unique property seekers read Domain in Saturday’s The Age and Friday’s The AFR each month3
684k
$
average value of investments3
Source: 3. emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending Oct 2017. 4. Compared to the average Australian. emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending Oct 2017.
M ARK ET I NG PACK AG E
MARKETING PACK AGE Save up to
55%
MA RK ETIN G PAC KAG E E L E M E N TS Richmond & Abbotsford Value: $7,246.80 incl. GST Investment: $3,245 incl. GST
+ Domain in The Age and
The AFR 1/4 page ad
Social Boost X 7 DAYS
X 3 WEEKS
UPSIZE YOUR CAMPAIGN Domain in The Age and The AFR To a half page ad X 1 WEEK
EXTEND YOUR CAMPAIGN
Save
55
%
$550 incl. GST
Domain in The Age and The AFR 1/4 page, half page, full page and DPS options available
Save
50%
Refer to rate card for pricing
Full page and DPS options also available
Domain Prestige in The AFR Add a half page, full page or DPS ad X 1 WEEK
Save
20
%
Refer to rate card for pricing
Dream Homes Additional X 7 DAYS
Social Boost Additional X 7 DAYS Refer to rate card for pricing
Save
33%
$2,200 incl. GST
Cancellation of any portion of the VIC Marketing Package that occurs after the first insertion / appearance date of any of the products outlined in the booking agreement will be billed at the total cost of the Package. VIC Marketing Packages are subject to availability and only available with a Platinum listing. Online advertising terms and conditions: domain.com.au/group/agent-centre. Magazine advertising terms and conditions: adcentre.com.au/terms-conditions. Rates are for single resale properties only at the discretion of Domain and are not available for multiple dwelling buildings, projects or developments. Prices are inclusive of GST and subject to change without notice. Agency commission is not payable on advertising for residential real estate agencies.
domain.com.au
DM16269.5
Domain delivers buyers. Contact your real estate agent today.