MARKETING PACKAGE STONNINGTON & BOROONDARA YOUR COMPLETE PROPERT Y MARKETING SOLUTION Target more qualified buyers using Domain’s comprehensive multi-platform marketing solution in conjunction with your Platinum listing. Drive more enquiries and achieve the best result for your property by combining magazine, digital and social advertising; allowing you to reach active and passive buyers living locally and abroad.
domain.com.au
MU LTI-CH A NN E L B UY E R J OUR N E Y Connect with buyers at all stages of their property search
Search on the Domain app
Read The Weekly Review
View Dream Homes listings on theage.com.au
Browse the Domain Magazine
View Social Boost listings on Facebook
MONDAY
WEDNESDAY
THURSDAY
FRIDAY/SATURDAY
SUNDAY
SERIOUS BUYERS
COMBINED MONTHLY REACH
700k
5,300,000
intend to buy a property in the next 12 months1
MAGAZINE WORKS
78
%
Includes Domain digital, theage.com.au, Domain in Saturday’s The Age plus Friday’s The AFR and The Weekly Review1
of home buyers use print in their property seach2
T HE WEE K LY RE V IE W Captivate a targeted local audience Highlight your property among the best in Melbourne living with The Weekly Review – Stonnington & Boroondara. Delivered free each week, showcase the lifestyle that your property offers to a targeted local audience.
91,650 copies distributed locally each week3
Source: 1. emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending Oct 2017, people 14+ only. Nielsen Digital Ratings (Monthly) Oct 2017, people 14+ only. 2. GfK Home Buyer and Vendor Insights, Jun 2017. 3. Circulation numbers audited by AMMA Independent auditors.
M ARK ET I NG PACK AG E
D OMA IN IN THE AG E AN D T HE A F R Reach qualified and informed buyers Published in metropolitan copies of Saturday’s The Age plus Friday’s The Australian Financial Review, Domain’s weekly magazine covers the best in Melbourne property and lifestyle. Grab the attention of 1,110,000 property seekers each month1 with engaging editorial and a captivating design and reach more high net worth individuals who are ready to buy or invest. 57% more likely to buy a property in the next 12 months4
D RE A M H O M E S Showcase your property on theage.com.au homepage Domain Dream Homes features Victoria’s most desirable properties on the homepages of theage.com.au and domain.com.au Victoria. With 86% of Domain searches for property coming from out-of-suburb1, Dream Homes is an effective way to inspire new audiences. Reach 4.5million potential property seekers monthly1
SO CIA L B O OST Boost your marketing campaign with Facebook Domain Social Boost showcases your property as a Domain sponsored post on Facebook. Using intelligent targeting, Social Boost amplifies your listing to buyers actively searching in your area to help you sell your property faster and for more. 80% of millennial home buyers in Australia use social media in their property search2
Source: 4. Compared to the average Australian. emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending Oct 2017.
M ARK ET I NG PACK AG E
VIC MARKETING PACK AGE Save up to
50%
MA RK ETIN G PAC KAG E E L E M E N TS Stonnington & Boroondara Value: $18,854 incl. GST Investment: $9,372 incl. GST
+ Domain in The Age and
The AFR 1/4 page ad X 3 WEEKS
+
The Weekly Review Full page x 1 WEEK + 1/2 page ad X 2 WEEKS
UPSIZE YOUR CAMPAIGN Domain in The Age and The AFR To a half page ad X 1 WEEK
+ Social Boost X 7 DAYS
Dream Homes X 7 DAYS
EXTEND YOUR CAMPAIGN
Save
40
%
$990 incl. GST
Domain in The Age and The AFR 1/4 page, half page, full page and DPS options available
Save
50%
Refer to rate card for pricing
Full page and DPS options also available
The Weekly Review To a full page ad X 1 WEEK
Save
17
%
$1,100 incl. GST
The Weekly Review 1/4 page, half page, full page and DPS options available
Save
20%
Refer to rate card for pricing
DPS option also available
Domain Prestige in The AFR Add a half page, full page or DPS ad Refer to rate card for pricing
Save
20
%
Dream Homes Additional X 7 DAYS
Save
33%
$2,200 incl. GST
Social Boost Additional X 7 DAYS $825 incl. GST
Cancellation of any portion of the VIC Marketing Package that occurs after the first insertion / appearance date of any of the products outlined in the booking agreement will be billed at the total cost of the Package. VIC Marketing Packages are subject to availability and only available with a Platinum listing. Online advertising terms and conditions: domain.com.au/group/agent-centre. Magazine advertising terms and conditions: adcentre.com.au/terms-conditions. Rates are for single resale properties only at the discretion of Domain and are not available for multiple dwelling buildings, projects or developments. Prices are inclusive of GST and subject to change without notice. Agency commission is not payable on advertising for residential real estate agencies.
domain.com.au
DM16269.2
Domain delivers buyers. Contact your real estate agent today.