Mickey Mouse

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FINANCIAL LITERACY STRATEGY - ZEDLAND

Team Mickey Mouse

COUNTRY CASE STUDYZEDLAND Introduction Methodology Background Analysis Strategic Direction Rationale

Priority Strategies Key Messages Implementation Plan Monitoring & Evaluation

Zedland

Introduction Zedland is an upper middle income country Experiences high economic growth rate mainly dependent on oil & gas exports 2009 HSE hold Financial literacy Survey commissioned by Central Bank revealed 44% financial literacy levels It is critical for all the people of Zedlands, regardless of age or financial circumstances to be financially literate.

METHODOLOGY 

Consultation meetings with stakeholders ( Min of Finance, FIS, Consumer associations, CBK’s Agric. Bodies, Min of Education etc)



Analyzed data from the 2009 survey results



Creation of an encompassing steering group which shall report to the Ministry of Finance



Strategic engagement of professional consultant

BACKGROUND Population of 9.4 million GDP per capital USD 7,800

54.1% urban population Agriculture employs 38.8% Literacy levels approx 100% Financial landscape – banks Credit Information Framework in place

SITUATIONAL ANALYSIS 44% Financial literacy levels Lack of awareness of consumer protection-

Lack of proper financial management skills Women less informed Disparity in rural and urban – Simple financial mgnt skills, borrowing levels High indebtness in rural areas Low level of ATM usage

STRATEGIC DIRECTION Vision: To ensure financially literate and capable population Mission: To provide the people of Zedland with the information and tools to be financially literate and successful.

STRATEGIC DIRECTION Goals: Influencing financial well being in all life stages. Objectives:  Behavioral change  Financial knowledge  Financial inclusion  Consumer protection and awareness  Ultimate economic development

RATIONALE High financial illiteracy among the financial population

High levels of indebtedness – 72% Large percentage of the population excluded from financial access – 5.3% - Savings accounts from FSP 18.9% - Loans from FSP 29.2% - A/C in FSP

PRIORITIES KEY ELEMENTS: Provision of financial literacy:

 To children and youth through school & colleges  To general public through partnership with NGOs, private sectors, business communities & farmers  Through life long learning

PRIORITIES The financial literacy priorities need to be balanced with stability, integrity, consumer protection in design of targets: Accountability for actions taken Delivery and promotion in outreach engagements Shared responsibilities among stakeholders Redress mechanisms

KEY MESSAGES Consumer responsibilities and rights Personal finance management Credit management/ responsible borrowing Transparency and disclosure

Redress mechanisms

IMPLEMETATION PLAN Ministry of Finance will lead the implementation

Guiding Principles - Roles of stakeholders Multiple funding source – Gov’t, Service Providers Steering committees

Target groups: youth, woman, children, business people, farmers Information, education & communication strategy Resource mobilisation strategy

Action plan : 5 years strategy Monitoring & Evaluation

APPROACH & DELIVERY Print Media Mobile units to rural areas Collaboration with financial institutions Roll out as part of the curriculum: (debt management, pensions etc)

MONITORING AND EVALUATION Internal Monitoring by Gov’t Annual Reporting by the Steering Committee to MOF Medium term impact assessment by MOF Impact evaluation survey on: Number of deposit accounts No. of loan A/c’s Purpose of loans once advanced No. of households that prepare budgets Awareness and use of dispute resolution mechanisms

Output

-Workshops -FE in school curriculum

-Partnership -Print Material

Outcome -Increased

knowledge about financial sector -Increased participation in Banking system -Savings -Better debt management -Better Budget Planning -Increased use of ADR

Impact Increased level of savings Reduction in debt Empowerment of women L-T Increase GDP growth Better financial product & Services Financial Inclusion