Narrative Science helps Dominion Dealer Solutions Increase ...
Case Study: Dominion Dealer Solutions
Narrative Science helps Dominion Dealer Solutions Increase Engagement and Drive New Revenue
Where they saw challenges Dominion Dealer Solutions offers auto dealerships a way to manage their inventory,
at a glance
digital marketing and customer database through a single, easy-to-use solution platform.
Client Dominion Dealer Solutions
For years, Dominion’s sales team and customers have been requesting robust, detailed
Industry Automotive Inventory Management and Merchandising
website and third-party portals, like AutoTrader.com, Cars.com and GetAuto.com.
Challenge Create new product to help auto dealers better market vehicles online
history and fuel economy rankings, making it difficult to quickly and accurately aggregate
Solution Automated and individualized vehicle stories based on multiple data sources Results + Flexible, customizable and scalable new product + 20%-50% increase in page views + Significant increase in inventory sales
and automatic vehicle descriptions to accompany new and used vehicle listings on However, Dominion juggles multiple sources of data, including dealer and vehicle information, third-party reviews, crash-test results, certifications, warranty status, CarFax and analyze all of the data without adding overhead or cost. It became critial for Dominion to find a cost-effective, automated solution that would provide customers with real-time and engaging commentary, drive online click-throughs, improve showroom conversions and increase vehicles sales.
We saw opportunities Dominion needed a technology solution that allowed for continuous product evolution, and Narrative Science’s artificial intelligence platform, QuillTM, was a natural fit. Quill automatically aggregates and analyzes large, complex data sets and generates human-quality narrative content at a scale simply impossible to achieve with human resources alone. Dominion worked with Narrative Science to create a vehicle description product called StoryBuilder. StoryBuilder takes individual vehicle data, such as make, model, year, mileage, color and features, and pulls together a short, consumer-focused story describing the vehicle. Based on the intelligent strength of Quill and Dominion’s ability to expand existing data resources, new content is continually added to StoryBuilder. Dominion captures new requirements based on direct customer feedback and uses it to improve the content, so it becomes more personalized and relevant for readers. Given Quill’s flexibility, it can be easily customized to meet these specific needs and generate large amounts of output, resulting in individualized stories about each vehicle.
Results The overall feedback of Dominion’s StoryBuilder has been very positive. Customers are enjoying user-friendly, relevant and engaging content, while dealers see it as a valuable competitive addition and a natural conversation starter to engage with customers. With StoryBuilder, dealers are saving time and money while driving more leads, optimizing online shopper interactions and increasing sales, including new accounts and up-sell opportunities. Ultimately, StoryBuilder is helping to automate the way dealers are doing business and keep their focus on what they do best – sell cars.
Within six months of using StoryBuilder, dealers reported:
+20% lift in page views across new and used vehicles +50% lift in page views for used vehicles alone Significant increase in inventory revenue
Dominion is working closely with Narrative Science to continuously improve StoryBuilder to drive superior online results for both search result pages and vehicle detail pages. In the near future, Dominion will add unique vehicle differentiators, more customization from dealers and personal profiles to target vehicle messages to Corporate Headquarters
ideal buyers.
303 East Wacker Drive Suite 1500 Chicago, IL 60601 312.477.0590 New York Office 41 East 11th Street New York, NY 10003 212.331.1284
It’s time to rethink how you use data. Start creating your new products today. narrativescience.com/contact
[email protected] narrative-science @narrativesci NarrativeScience To keep up with our competitors, we needed a quick and effective way to transform all of our vehicle description data into real-time, engaging commentary for online car shoppers. Using Quill, we created a new product called StoryBuilder, which uses direct customer feedback to build relevant and personal stories that deepen consumer engagement, drive more leads and, ultimately, save dealers time and money. – Jen Ryan, Director of Inventory Solutions, Dominion Dealer Solutions
Narrative Science helps Dominion Dealer Solutions Increase Engagement and Drive New Revenue
Where they saw challenges Dominion Dealer Solutions offers auto dealerships a way to manage their inventory,
at a glance
digital marketing and customer database through a single, easy-to-use solution platform.
Client Dominion Dealer Solutions
For years, Dominion’s sales team and customers have been requesting robust, detailed
Industry Automotive Inventory Management and Merchandising
website and third-party portals, like AutoTrader.com, Cars.com and GetAuto.com.
Challenge Create new product to help auto dealers better market vehicles online
history and fuel economy rankings, making it difficult to quickly and accurately aggregate
Solution Automated and individualized vehicle stories based on multiple data sources Results + Flexible, customizable and scalable new product + 20%-50% increase in page views + Significant increase in inventory sales
and automatic vehicle descriptions to accompany new and used vehicle listings on However, Dominion juggles multiple sources of data, including dealer and vehicle information, third-party reviews, crash-test results, certifications, warranty status, CarFax and analyze all of the data without adding overhead or cost. It became critial for Dominion to find a cost-effective, automated solution that would provide customers with real-time and engaging commentary, drive online click-throughs, improve showroom conversions and increase vehicles sales.
We saw opportunities Dominion needed a technology solution that allowed for continuous product evolution, and Narrative Science’s artificial intelligence platform, QuillTM, was a natural fit. Quill automatically aggregates and analyzes large, complex data sets and generates human-quality narrative content at a scale simply impossible to achieve with human resources alone. Dominion worked with Narrative Science to create a vehicle description product called StoryBuilder. StoryBuilder takes individual vehicle data, such as make, model, year, mileage, color and features, and pulls together a short, consumer-focused story describing the vehicle. Based on the intelligent strength of Quill and Dominion’s ability to expand existing data resources, new content is continually added to StoryBuilder. Dominion captures new requirements based on direct customer feedback and uses it to improve the content, so it becomes more personalized and relevant for readers. Given Quill’s flexibility, it can be easily customized to meet these specific needs and generate large amounts of output, resulting in individualized stories about each vehicle.
Results The overall feedback of Dominion’s StoryBuilder has been very positive. Customers are enjoying user-friendly, relevant and engaging content, while dealers see it as a valuable competitive addition and a natural conversation starter to engage with customers. With StoryBuilder, dealers are saving time and money while driving more leads, optimizing online shopper interactions and increasing sales, including new accounts and up-sell opportunities. Ultimately, StoryBuilder is helping to automate the way dealers are doing business and keep their focus on what they do best – sell cars.
Within six months of using StoryBuilder, dealers reported:
+20% lift in page views across new and used vehicles +50% lift in page views for used vehicles alone Significant increase in inventory revenue
Dominion is working closely with Narrative Science to continuously improve StoryBuilder to drive superior online results for both search result pages and vehicle detail pages. In the near future, Dominion will add unique vehicle differentiators, more customization from dealers and personal profiles to target vehicle messages to Corporate Headquarters
ideal buyers.
303 East Wacker Drive Suite 1500 Chicago, IL 60601 312.477.0590 New York Office 41 East 11th Street New York, NY 10003 212.331.1284
It’s time to rethink how you use data. Start creating your new products today. narrativescience.com/contact
[email protected] narrative-science @narrativesci NarrativeScience To keep up with our competitors, we needed a quick and effective way to transform all of our vehicle description data into real-time, engaging commentary for online car shoppers. Using Quill, we created a new product called StoryBuilder, which uses direct customer feedback to build relevant and personal stories that deepen consumer engagement, drive more leads and, ultimately, save dealers time and money. – Jen Ryan, Director of Inventory Solutions, Dominion Dealer Solutions
