NCAA Women's Basketball Promotions Best Practices Trading Cards

Trading cards are always a fan favorite.

This trading card is unique in that is displays both a team and player photo, but it also incorporates the team schedule and ticket information on the inside while still leaving space for possible sponsorship opportunities.

Use a method of promoting women’s college basketball that employs visual and factual aspects to communicate attributes.

The slogan “Ready to Play” in combination with both an action shot and player statistics, helps drive home the message that women’s basketball players compete at a high level using strong fundamental skills.

Enhance promotional team material by creating strong visual with action photos.

Using a variety of action images helps to show the various aspects of student-athlete skills (dribbling, shooting, etc.) This technique, in combination with player statistics, underlines that women’s basketball players have strong fundamentals.

Incorporate trading cards of current student-athletes with cards that display highlights of the program’s past.

Reinforcing a tradition of excellence by providing current student-athlete statistics and past program accomplishments helps project that women’s college basketball features a high quality of play and competition, not only today but, every day.