nov9 handouts
Creating Effective Landing Pages
Home Page Vs. Landing Page • Is your home page making you money? • Home page: business card, for looks, for credibility • Landing page: designed to do ONE thing
Direct Response Formula • • • • •
Get Attention Show People You Have An Advantage Prove it Persuade People To Take That Advantage Call to Action
One Single Purpose • Capture Information • “Squeeze Page” • Sell a Product or Service --- Hard to do!
Sequence of Thoughts • Online marketing is about a “Sequence of Thoughts” • Fulfill expectations
Examples • Flee Wall Street • Motley Fool • True Financial Age
Home Page Vs. Landing Page • Is your home page making you money? • Home page: business card, for looks, for credibility • Landing page: designed to do ONE thing
Direct Response Formula • • • • •
Get Attention Show People You Have An Advantage Prove it Persuade People To Take That Advantage Call to Action
One Single Purpose • Capture Information • “Squeeze Page” • Sell a Product or Service --- Hard to do!
Sequence of Thoughts • Online marketing is about a “Sequence of Thoughts” • Fulfill expectations
Examples • Flee Wall Street • Motley Fool • True Financial Age
