NRF Stealth Survey⢠Findings
NRF Stealth Survey™ Findings Date: January 23, 2018
Overview Below is a detailed summary outlining the findings of TD Bank’s survey at the NRF Big Show on January 16, 2018. The results are based on 102 retail executives in attendance at the event. 1. Did your business achieve its revenue goals in 2017?
a) b) c) d)
Yes, the business exceeded revenue goals: 65% Yes, the business met revenue goals: 24% No, the business fell short of revenue goals: 8% No answer: 3%
2. Do you expect sales to increase, decrease or remain steady in the next 12 months?
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a) Increase: 82% b) Remain steady: 14% c) Decrease: 4%
3. Of the options below, what is your top concern for 2018?
a) b) c) d) e)
Competition from e-commerce giants: 25% Foot-traffic to brick and mortar locations: 23% Other: 22% Inventory management: 17% Consumer conversions on mobile channels: 13%
4. Will you be evaluating a new financing partner this year?
a) No: 73% b) Yes: 27%
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5. When evaluating financing partners, which factor do you consider to be the most important?
a) b) c) d) e) f) g)
Customizable program: 29% Credibility of the lender: 18% Quality of customer service: 18% Marketing and innovative capabilities: 14% Innovative end-user capabilities: 11% High approval rates and credit limits: 7% Program economics: 3%
6. What was your revenue in 2017?
a) b) c) d) e) f)
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More than $10 million: 57% $5 - $10 million: 21% $1 – $5 million: 8% $500k - $1 million: 6% Less than $500k: 5% No answer: 3%
7. Which vertical does your business fall under?
a) b) c) d) e) f) g) h) i) j) k) l)
Technology: 24% Apparel: 17% Food/Drug/Mass Merchants: 15% Other: 11% Hardware: 6% Furniture: 5% Cosmetics & Fragrance: 5% Specialty: 5% Footwear: 4% Department Store: 3% Jewelry: 3% Sporting Goods: 2% ###
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Overview Below is a detailed summary outlining the findings of TD Bank’s survey at the NRF Big Show on January 16, 2018. The results are based on 102 retail executives in attendance at the event. 1. Did your business achieve its revenue goals in 2017?
a) b) c) d)
Yes, the business exceeded revenue goals: 65% Yes, the business met revenue goals: 24% No, the business fell short of revenue goals: 8% No answer: 3%
2. Do you expect sales to increase, decrease or remain steady in the next 12 months?
1
a) Increase: 82% b) Remain steady: 14% c) Decrease: 4%
3. Of the options below, what is your top concern for 2018?
a) b) c) d) e)
Competition from e-commerce giants: 25% Foot-traffic to brick and mortar locations: 23% Other: 22% Inventory management: 17% Consumer conversions on mobile channels: 13%
4. Will you be evaluating a new financing partner this year?
a) No: 73% b) Yes: 27%
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5. When evaluating financing partners, which factor do you consider to be the most important?
a) b) c) d) e) f) g)
Customizable program: 29% Credibility of the lender: 18% Quality of customer service: 18% Marketing and innovative capabilities: 14% Innovative end-user capabilities: 11% High approval rates and credit limits: 7% Program economics: 3%
6. What was your revenue in 2017?
a) b) c) d) e) f)
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More than $10 million: 57% $5 - $10 million: 21% $1 – $5 million: 8% $500k - $1 million: 6% Less than $500k: 5% No answer: 3%
7. Which vertical does your business fall under?
a) b) c) d) e) f) g) h) i) j) k) l)
Technology: 24% Apparel: 17% Food/Drug/Mass Merchants: 15% Other: 11% Hardware: 6% Furniture: 5% Cosmetics & Fragrance: 5% Specialty: 5% Footwear: 4% Department Store: 3% Jewelry: 3% Sporting Goods: 2% ###
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