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TO THE LETTER

DAYS GONE BY The Emily Bond Children’s Collection is finally here. With the same timeless, traditional feel as her signature collections (and, somewhat adorably, inspired by her own new baby Arthur), the new fabrics sport jaunty, quaint motifs of sailing boats, stars and seagulls in a variety of soft, heritage colours. Most importantly, these fabrics are built to survive the wear and tear of childplay and promise to last your little one well into their teens.

GRAND DESIGNS Timeless Spanish brand Pili Carrera is nothing if not prestigious. With 50 years experience of clothing the world’s most high-profile children under its belt, the three Dutch princesses are amongst its most recent clients. The summer collection incorporates an adorable combination of sequins, bright thread and romantic hues for a look that, if we’re to believe the rumours, has seduced even the country’s most eminent new mum.

Sold at Maisel Bebe, 18 Bristol Gardens, W9

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DOG’S DINNER

HEALTH HOUND

If you’re a dog owner who hasn’t yet discovered doggity.co.uk, be prepared to be thrilled. Imagine a website and app which can pinpoint your exact location and identify all dog-friendly cafés, restaurants and pubs nearby, while also giving you the ability to add, review and share your favourite venues – et voila! Simple but brilliant.

We’re pleased to report that there’s a dog biscuit revolution taking place right here in Hampstead. Churning out treats which are one hundred per cent homemade (not to mention low fat, gluten free and hypoallergenic), new brand on the block Sniffy’s is on a mission to improve doggy diets nationwide. We like the sound of its carrot and polenta bite-size biscuits, though (unlike dedicated owners Sam and Leean) we might give the taste test a miss.

doggity.co.uk

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emilybond.co.uk

PRETTY IN PINK It’s no secret that we’re Silver Cross fans, but it was truly love at first sight when we finally got a glimpse of the new limited edition Princess Doll’s Pram, the absolute epitome of little girl fantasy. Available from August, the sparkling pink pram comes complete with princess rag doll and matching handbag. Although with Silver Cross making only 500, parents of budding princesses will have to be quick.

silvercrossbaby.com

Frustrated by the elusive nature of truly original, personalised gifts, friends Jackie Jackson and Sherrie Mead opened online letter-inspired boutique The Letteroom in 2009 – a onestop-shop for unique goodies with a fantastic kid’s section. The illuminated canvases are a sweet addition to bedroom décor, incorporating your child’s name into a backing of fairylights – ideal for aspiring starlets who dream of seeing their name in lights.

theletteroom.com

UP CLOSE AND PERSONAL Do you have a budding zoologist amongst your brood? If so, we thoroughly recommend London Zoo’s Junior Introduction to Zookeeping, a brilliant opportunity for 11 – 15 year olds to get a rare glimpse behind the scenes at one of the world’s most famous zoos. The experience lasts for three and a half hours, during which junior zookeepers can feed, meet and muck-out some of their favourite animals. It even includes a complimentary zookeeper top, cap and goody bag – what’s not to love?

ZSL London Zoo, Regent’s Park, Outer Circle, NW1

MESSING ABOUT ON THE RIVER For an unusual day out, we love the idea of the Puppet Theatre Barge. Moored in Little Venice from October to July and decamping to Richmond between August and September, this cosy performance space lends a magical quality to the concept of traditional marionette theatre, with an old-school take on family fun that will have nostalgic parents breathing grateful sighs all round.

Currently moored at 35-40 Blomfield Road, W9 puppetbarge.com

lovesniffys.com

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