Online Media AWS

Online Media Pointless Blog and Zoella – everyday celebrity superstars Using the article from activity 2, identify the media techniques used by Pointless Blog and Zoella to engage their audiences. Then use the digital resource to compare your answers Technique

Your definition

Example from Pointless Blog or Zoella

Effect on audience

Jump cut Breaking the fourth wall Unscripted narrative Collaborative content Amateur aesthetic Everyday mise-enscène Presenter POV High-key lighting Invitation into private spaces Narrative authenticity Best friend characterisation Confessional narrative Candid imagery Sanitised story content Single camera edit

 Online Media | Pointless Blog and Zoella

1

Online Media Technique

Your definition

Example from Pointless Blog or Zoella

Effect on audience

Narrative currency Codes of realism Aspirational narratives

 Online Media | Pointless Blog and Zoella

2