Online Media

Online Media DesiMag and Attitude: capturing and keeping online audiences Using the printable article ‘Capturing and keeping online audiences’, identify and define the media techniques used by Attitude/DesiMag to engage their audiences. 1.

Technique

Your definition

Example from Attitude or DesiMag

Effect on audience/ reason for use

High image to text ratio

Lede intro

White space

Teaser headlines

List article

Emotive language

Foregrounded advertising

Wraparound advertising

Sponsored content/ advertorials

 Online Media | Capturing and keeping online audiences

1

Online Media Technique

Your definition

Example from Attitude or DesiMag

Effect on audience/ reason for use

Light editorial mix

Salacious content

Syndicated content

Star power

Backgrounded content

Tagged content

Search engine optimisation

Social media optimisation

 Online Media | Capturing and keeping online audiences

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