opportunity

Is awareness enough to change behaviour?

Behavioural Diagnosis: COM-B

Capability

Motivation

Opportunity

Behaviour

CAPABILITY

Physical

Psychological

OPPORTUNITY

Physical

Social

MOTIVATION

Reflective

Automatic

In summary...

Spend more time thinking about the problem

Explore a person’s means, motive and opportunity

Don’t take what people say at face value

Testing... testing... testing...