pacers
MARYWOOD UNIVERSITY ATHLETICS VISUAL IDENTITY GUIDELINES
MARYWOOD UNIVERSITY PACERS ATHLETICS VISUAL IDENTITY GUIDELINES
Table of Contents Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 Athletic Visual Identity Guidelines . . . . . . . . . . . . . . . .2 Primary Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 Secondary Logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 Logo Team Options . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 Guidelines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 Authorized Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 Color Reproduction . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 Reproduction and Minimum Size . . . . . . . . . . . . . . . . .5 Reverse Applications . . . . . . . . . . . . . . . . . . . . . . . . . . .5 Angle of Reproduction . . . . . . . . . . . . . . . . . . . . . . . . .6 Screening . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 Fonts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 Logo Use with Other Symbols . . . . . . . . . . . . . . . . . . . .7 Specialty Applications . . . . . . . . . . . . . . . . . . . . . . . . . .7 Business Card Formats . . . . . . . . . . . . . . . . . . . . . . . . . .7 Letter Formatting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 Uniforms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 Official University Logo . . . . . . . . . . . . . . . . . . . . . . .10
MARYWOOD UNIVERSITY PACERS ATHLETICS VISUAL IDENTITY GUIDELINES
Introduction As the Marywood University Athletic programs have continued to grow and develop, so too, has the need for a unified visual identity system that will make a strong statement for the University and the Athletics and Recreation Department. The new athletics visual identity will complement the opening of the Center for Athletics and Wellness. By establishing a striking visual identity for the Pacers, Marywood University will gain a more professional look and a higher, more recognizable profile as a university in athletics competition. The new logo design will give the Athletics and Recreation Department the opportunity to establish one standard uniform identity and give the University a consistent look across all athletics teams. This coherent look is very likely also to ignite new interest in the retail sale of clothing and merchandise to fans, alumni, and students—which in turn will continue to promote pride in teams and generate support for the athletic programs. The most basic yet comprehensive component of a strong institutional athletic image is a unified visual presentation. Collectively, all elements of the Marywood University Athletics Department must present a consistent image that reflects our quality, professionalism, and mission. The new athletics logo comes in both a two color and a black and white version. It will be used on all athletics-related materials so that it conveys a consistent message from Marywood University. When someone from Marywood communicates with the public about Marywood University athletics, that communication contributes to the University’s reputation. Public appearances, athletics publications, stationery, newsletters, T-shirts, displays, business cards, advertisements, media interviews, web sites, flyers, signs and other forms of communication represent not just the individual or program, but the University’s entire athletics program. When the symbol is used correctly, the result is a strong, overall graphic identity that inspires confidence in players and staff, and enhances the reputation of the program and the institution. This Athletic Visual Identity Guidelines manual outlines how and when Athletics and Recreation Department staff, merchandising and printing vendors, and the media may use the Marywood University athletics logos and logotype in publication and in other media uses. This manual covers most, but not all, examples of acceptable usage. For clarification on the appropriateness of other usages, please consult the Director of Athletics and Recreation at 570-9614721or the university Art Director in the Marketing and Communications Office at 570-961-4741.
1
MARYWOOD UNIVERSITY PACERS ATHLETICS VISUAL IDENTITY GUIDELINES
Athletics Visual Identity Guidelines All materials printed or produced by the Marywood University Department of Athletics and Recreation, or in the name of Marywood University Pacers, will adhere to the guidelines of the Marywood University Athletics Visual Identity. You may print the electronic version of this manual found on the Department of Athletics and Recreation webpage. The graphic elements contained in this guide are not to be altered in any manner and are reserved for use by Marywood University Athletics only. The Director of Athletics and Recreation must approve any exceptions. > Individuals may not order any merchandise (clothing, stationery, etc.) that do not conform to these guidelines, including all items purchased/produced in-house or by third-party vendors. > Apparel-related items may require additional guidelines. Please contact the Director of Athletics and Recreation or university Art Director. > All design and ordering of stationary, envelopes, and business cards must be initiated through the Marketing and Communications office. Marywood University’s athletics imagery is one of the most visible representations of the University’s visual identity. In order to strengthen and maintain this image, the University has developed this guide to define specific, acceptable uses of athletics logos, images, and fonts: > When printing the names of individual teams and programs, the University's approved font must be used. > Each of the images shown in this guide must appear in a horizontal and square position. No other format is acceptable. > Use of any previous images, letterhead, and other athletics design elements must be discontinued as new items are ordered. > In accordance with all graphic standards and uniform guidelines, images shown are only a sampling of how the logos will be personalized to fit each athletics program.
2
MARYWOOD UNIVERSITY PACERS ATHLETICS VISUAL IDENTITY GUIDELINES
Primary Logo The primary Marywood University Pacers athletics logo incorporates the words “Marywood University” and “Pacers” surrounding the letter “M”. For the vast majority of applications, the Primary Logo should be used. Where possible, print the entire image in Marywood University green (PMS 357) and gold (Pantone 130).
MARYWOOD
PACERS Secondary Logos Use of the secondary logos is acceptable for most applications, and is used at the discretion of the individual coaches in collaboration with the Director of Athletics and Recreation. The following Secondary Logos are permissible, and are to be used when not using the Primary Logo.
MARYWOOD
MARYWOOD
PACERS PACERS PACERS Logo Team Options
MAR YWOOD MAR YWOOD
MARYWOOD
PACERS PACERS
PACERS
These are logo team options for specific athletics use. The two options shown are examples of how this version can be used by individual athletics programs for their specific team needs.
BASKETBALL
CROSS COUNTRY
3
MARYWOOD UNIVERSITY PACERS ATHLETICS VISUAL IDENTITY GUIDELINES
Guidelines To assure that the logos are used correctly, the following guidelines have been established. Exceptions to the rules outlined below require approval of the Marketing and Communications Office.
Authorized Logo The official Marywood University Pacer athletics logo is preferred for most standard usages. The logo must be reproduced using authorized, camera-ready copies or digital files obtained from the Marketing and Communications Office or the Director of Athletics and Recreation. As previously stated, vendors requesting electronic transfer will be required to sign a statement prohibiting any unauthorized reproduction of the logo.
Color Reproduction
PACERS OD UNIVE WO
ITY RS
MA RY
Pantone 130
OD UNIVE O W
ITY RS
Pantone 357
MA RY
The athletics logos are to be printed in two colors. The proper ink colors are PMS 357 green and PMS 130 gold. It is acceptable to reproduce a logo in one color of ink, either in PMS 357 green or black. Any other colors must be approved in advance by the Director of Athletics and Recreation or Marketing and Communications Office before printing.
PACERS 4
MARYWOOD UNIVERSITY PACERS ATHLETICS VISUAL IDENTITY GUIDELINES
Reproduction and Minimum Size Whenever possible, the logo should be used in one of the standard sizes as described in this manual. The logo must never be reproduced smaller than the minimum size.
Minimum width and height 1.375 inches
OD UNIVE R WO
PACERS MARYWOOD
Y SIT
MA RY
OD UNIVE R WO
Y SIT
PACERS
PACERS
PACERS
OD UNIVE R WO
Y SIT
Y SIT
OD UNIVE R WO PACERS
MA RY
MARYWOOD
MA RY
The athletics logo, on occasion, will need to be printed in reverse (white logo on dark background). Special artwork for this usage has been created so that the logo will always be easily distinguishable. When this form of use is required (in black and white or in color), the correct artwork must be obtained from the Marketing and Communications Office along with printing advice and approval.
MA RY
Reverse Applications
PACERS
5
MARYWOOD UNIVERSITY PACERS ATHLETICS VISUAL IDENTITY GUIDELINES
Angle of Reproduction Under normal circumstances, the logo will not be printed at an angle other than horizontal. Exceptions must be approved by the Director of Athletics and Recreation or the Marketing and Communications Office.
Fonts Times New Roman is the official typeface for the University, and for all logo treatments in the Athletics Visual Identity Guidelines.
OD UNIVE R WO
Y SIT
PACERS
MA RY
OD UNIVE R WO
Y SIT
The logo should not be line screened under normal circumstances. Exceptions and the appropriate artwork must be approved by and supplied by the Marketing and Communications Office. If a logo application is approved for screening, the logo must be reproduced in a screen of black or PMS 357 green.
MA RY
Screening
PACERS
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
6
MARYWOOD UNIVERSITY PACERS ATHLETICS VISUAL IDENTITY GUIDELINES
Logo Use with Other Symbols Only the primary athletics logo or Marywood University logo is to be used on official university publications. The Marywood University Pacers athletics logo may appear on the same page with that of another organization, but only to show cosponsorship of an event or program, or as an illustration of group membership (i.e. Colonial States Athletic Conference (CSAC) or NCAA); in either case, approval by the Director of Athletics and Recreation or Marketing and Communications Office is required.
Specialty Applications Specialty applications of the logo (mugs, bumper stickers, Tshirts, decals, etc.) must be approved in advance by the Director of Athletics and Recreation or Marketing and Communications Office.
DR . M ARY J O G UNNING Director of Athletics and Recreation
OD UNIVE WO
ITY RS
A new version of the official Marywood University athletics Department business card is available. The horizontal format uses the official authorized version of the logo and allows for five lines of information. Staff members should limit the information on their business cards to that pertaining to their official positions with Marywood University. Home phone numbers are not permitted. No deviations from the standard version are permitted.
MA RY
Business Card Formats
PACERS (570) 961-4724 • [email protected] Fax: (570) 961-4730 2300 Adams Ave. • Scranton, PA 18509-1598 • www.marywood.edu
7
MARYWOOD UNIVERSITY PACERS ATHLETICS VISUAL IDENTITY GUIDELINES
Letter Formatting The professional impact of the Athletics and Recreation Department’s letterhead and envelopes can be greatly enhanced by formatting letters with appropriate alignment, spacing and typefaces. All letters on Marywood University athletics letterhead should be left justified and block formatted (no paragraph indentations). Also, the preferable typeface for letters is Times New Roman. If Times New Roman is not available, use another readable serif type. Sans serif type such as Arial is difficult to read and should be avoided. Follow the margins shown below. 1/2”
2-1/16” down
1”
1/2”
OD UNIVE WO
ITY RS
MA RY
1/2”
1”
Logo 1-5/8”
M ARYWOOD U NIVERSITY SCRANTON , PA 18509?1598 TEL: (570) 961?4724 FAX : (570) 961?4730
Text centered on the logo
Address and Phone Copperplate 32bc 90% 9pt
PACERS 3”
Body of Letter
2”
Type: Times New Roman Italic 9pt. centered An education inspired by the Sisters, Servants of the Immaculate Heart of Mary.
3/8”
8
MARYWOOD
5
MARYWOOD UNIVERSITY PACERS ATHLETICS VISUAL IDENTITY GUIDELINES
5
Uniforms
PACERS
OD UNIV E WO
ITY RS
MA RY
When uniforms are ordered, the Marywood University Pacers primary or secondary logo should be used on the uniform (i.e. jersey arm, pocket, or on the shorts). The name “MARYWOOD” should be in all capital letters on uniforms.The name Pacers should NOT be used alone. Uniform colors should be white or green with gold or black as a secondary color. See examples.
PACERS
5
5
5 MARYWOOD
55
MARYWOOD
MA RY
OD UNIV E WO
ITY RS
5
5
PACERS
PACERS
OD UNIVE WO
ITY RS
MA RY
5
PACERS PACERS
PACERS
55
MARYWOOD
PACERS
MARYWOOD
5
5
PACERS
9
MARYWOOD UNIVERSITY PACERS ATHLETICS VISUAL IDENTITY GUIDELINES
Official University Logo This guide only relates to the athletics Visual Identity of Marywood University. None of the logos in this manual represents Marywood University as an institution. The logos described in this manual are for use only with the Athletics Department. If you require use of the general Marywood University logo, wordmark, or the Official University Seal, or have questions regarding its use, please contact the Marketing and Communications Office (570-348-6211 x. 2484).
10
MARYWOOD UNIVERSITY PACERS ATHLETICS VISUAL IDENTITY GUIDELINES
Table of Contents Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 Athletic Visual Identity Guidelines . . . . . . . . . . . . . . . .2 Primary Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 Secondary Logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 Logo Team Options . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 Guidelines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 Authorized Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 Color Reproduction . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 Reproduction and Minimum Size . . . . . . . . . . . . . . . . .5 Reverse Applications . . . . . . . . . . . . . . . . . . . . . . . . . . .5 Angle of Reproduction . . . . . . . . . . . . . . . . . . . . . . . . .6 Screening . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 Fonts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 Logo Use with Other Symbols . . . . . . . . . . . . . . . . . . . .7 Specialty Applications . . . . . . . . . . . . . . . . . . . . . . . . . .7 Business Card Formats . . . . . . . . . . . . . . . . . . . . . . . . . .7 Letter Formatting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 Uniforms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 Official University Logo . . . . . . . . . . . . . . . . . . . . . . .10
MARYWOOD UNIVERSITY PACERS ATHLETICS VISUAL IDENTITY GUIDELINES
Introduction As the Marywood University Athletic programs have continued to grow and develop, so too, has the need for a unified visual identity system that will make a strong statement for the University and the Athletics and Recreation Department. The new athletics visual identity will complement the opening of the Center for Athletics and Wellness. By establishing a striking visual identity for the Pacers, Marywood University will gain a more professional look and a higher, more recognizable profile as a university in athletics competition. The new logo design will give the Athletics and Recreation Department the opportunity to establish one standard uniform identity and give the University a consistent look across all athletics teams. This coherent look is very likely also to ignite new interest in the retail sale of clothing and merchandise to fans, alumni, and students—which in turn will continue to promote pride in teams and generate support for the athletic programs. The most basic yet comprehensive component of a strong institutional athletic image is a unified visual presentation. Collectively, all elements of the Marywood University Athletics Department must present a consistent image that reflects our quality, professionalism, and mission. The new athletics logo comes in both a two color and a black and white version. It will be used on all athletics-related materials so that it conveys a consistent message from Marywood University. When someone from Marywood communicates with the public about Marywood University athletics, that communication contributes to the University’s reputation. Public appearances, athletics publications, stationery, newsletters, T-shirts, displays, business cards, advertisements, media interviews, web sites, flyers, signs and other forms of communication represent not just the individual or program, but the University’s entire athletics program. When the symbol is used correctly, the result is a strong, overall graphic identity that inspires confidence in players and staff, and enhances the reputation of the program and the institution. This Athletic Visual Identity Guidelines manual outlines how and when Athletics and Recreation Department staff, merchandising and printing vendors, and the media may use the Marywood University athletics logos and logotype in publication and in other media uses. This manual covers most, but not all, examples of acceptable usage. For clarification on the appropriateness of other usages, please consult the Director of Athletics and Recreation at 570-9614721or the university Art Director in the Marketing and Communications Office at 570-961-4741.
1
MARYWOOD UNIVERSITY PACERS ATHLETICS VISUAL IDENTITY GUIDELINES
Athletics Visual Identity Guidelines All materials printed or produced by the Marywood University Department of Athletics and Recreation, or in the name of Marywood University Pacers, will adhere to the guidelines of the Marywood University Athletics Visual Identity. You may print the electronic version of this manual found on the Department of Athletics and Recreation webpage. The graphic elements contained in this guide are not to be altered in any manner and are reserved for use by Marywood University Athletics only. The Director of Athletics and Recreation must approve any exceptions. > Individuals may not order any merchandise (clothing, stationery, etc.) that do not conform to these guidelines, including all items purchased/produced in-house or by third-party vendors. > Apparel-related items may require additional guidelines. Please contact the Director of Athletics and Recreation or university Art Director. > All design and ordering of stationary, envelopes, and business cards must be initiated through the Marketing and Communications office. Marywood University’s athletics imagery is one of the most visible representations of the University’s visual identity. In order to strengthen and maintain this image, the University has developed this guide to define specific, acceptable uses of athletics logos, images, and fonts: > When printing the names of individual teams and programs, the University's approved font must be used. > Each of the images shown in this guide must appear in a horizontal and square position. No other format is acceptable. > Use of any previous images, letterhead, and other athletics design elements must be discontinued as new items are ordered. > In accordance with all graphic standards and uniform guidelines, images shown are only a sampling of how the logos will be personalized to fit each athletics program.
2
MARYWOOD UNIVERSITY PACERS ATHLETICS VISUAL IDENTITY GUIDELINES
Primary Logo The primary Marywood University Pacers athletics logo incorporates the words “Marywood University” and “Pacers” surrounding the letter “M”. For the vast majority of applications, the Primary Logo should be used. Where possible, print the entire image in Marywood University green (PMS 357) and gold (Pantone 130).
MARYWOOD
PACERS Secondary Logos Use of the secondary logos is acceptable for most applications, and is used at the discretion of the individual coaches in collaboration with the Director of Athletics and Recreation. The following Secondary Logos are permissible, and are to be used when not using the Primary Logo.
MARYWOOD
MARYWOOD
PACERS PACERS PACERS Logo Team Options
MAR YWOOD MAR YWOOD
MARYWOOD
PACERS PACERS
PACERS
These are logo team options for specific athletics use. The two options shown are examples of how this version can be used by individual athletics programs for their specific team needs.
BASKETBALL
CROSS COUNTRY
3
MARYWOOD UNIVERSITY PACERS ATHLETICS VISUAL IDENTITY GUIDELINES
Guidelines To assure that the logos are used correctly, the following guidelines have been established. Exceptions to the rules outlined below require approval of the Marketing and Communications Office.
Authorized Logo The official Marywood University Pacer athletics logo is preferred for most standard usages. The logo must be reproduced using authorized, camera-ready copies or digital files obtained from the Marketing and Communications Office or the Director of Athletics and Recreation. As previously stated, vendors requesting electronic transfer will be required to sign a statement prohibiting any unauthorized reproduction of the logo.
Color Reproduction
PACERS OD UNIVE WO
ITY RS
MA RY
Pantone 130
OD UNIVE O W
ITY RS
Pantone 357
MA RY
The athletics logos are to be printed in two colors. The proper ink colors are PMS 357 green and PMS 130 gold. It is acceptable to reproduce a logo in one color of ink, either in PMS 357 green or black. Any other colors must be approved in advance by the Director of Athletics and Recreation or Marketing and Communications Office before printing.
PACERS 4
MARYWOOD UNIVERSITY PACERS ATHLETICS VISUAL IDENTITY GUIDELINES
Reproduction and Minimum Size Whenever possible, the logo should be used in one of the standard sizes as described in this manual. The logo must never be reproduced smaller than the minimum size.
Minimum width and height 1.375 inches
OD UNIVE R WO
PACERS MARYWOOD
Y SIT
MA RY
OD UNIVE R WO
Y SIT
PACERS
PACERS
PACERS
OD UNIVE R WO
Y SIT
Y SIT
OD UNIVE R WO PACERS
MA RY
MARYWOOD
MA RY
The athletics logo, on occasion, will need to be printed in reverse (white logo on dark background). Special artwork for this usage has been created so that the logo will always be easily distinguishable. When this form of use is required (in black and white or in color), the correct artwork must be obtained from the Marketing and Communications Office along with printing advice and approval.
MA RY
Reverse Applications
PACERS
5
MARYWOOD UNIVERSITY PACERS ATHLETICS VISUAL IDENTITY GUIDELINES
Angle of Reproduction Under normal circumstances, the logo will not be printed at an angle other than horizontal. Exceptions must be approved by the Director of Athletics and Recreation or the Marketing and Communications Office.
Fonts Times New Roman is the official typeface for the University, and for all logo treatments in the Athletics Visual Identity Guidelines.
OD UNIVE R WO
Y SIT
PACERS
MA RY
OD UNIVE R WO
Y SIT
The logo should not be line screened under normal circumstances. Exceptions and the appropriate artwork must be approved by and supplied by the Marketing and Communications Office. If a logo application is approved for screening, the logo must be reproduced in a screen of black or PMS 357 green.
MA RY
Screening
PACERS
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
6
MARYWOOD UNIVERSITY PACERS ATHLETICS VISUAL IDENTITY GUIDELINES
Logo Use with Other Symbols Only the primary athletics logo or Marywood University logo is to be used on official university publications. The Marywood University Pacers athletics logo may appear on the same page with that of another organization, but only to show cosponsorship of an event or program, or as an illustration of group membership (i.e. Colonial States Athletic Conference (CSAC) or NCAA); in either case, approval by the Director of Athletics and Recreation or Marketing and Communications Office is required.
Specialty Applications Specialty applications of the logo (mugs, bumper stickers, Tshirts, decals, etc.) must be approved in advance by the Director of Athletics and Recreation or Marketing and Communications Office.
DR . M ARY J O G UNNING Director of Athletics and Recreation
OD UNIVE WO
ITY RS
A new version of the official Marywood University athletics Department business card is available. The horizontal format uses the official authorized version of the logo and allows for five lines of information. Staff members should limit the information on their business cards to that pertaining to their official positions with Marywood University. Home phone numbers are not permitted. No deviations from the standard version are permitted.
MA RY
Business Card Formats
PACERS (570) 961-4724 • [email protected] Fax: (570) 961-4730 2300 Adams Ave. • Scranton, PA 18509-1598 • www.marywood.edu
7
MARYWOOD UNIVERSITY PACERS ATHLETICS VISUAL IDENTITY GUIDELINES
Letter Formatting The professional impact of the Athletics and Recreation Department’s letterhead and envelopes can be greatly enhanced by formatting letters with appropriate alignment, spacing and typefaces. All letters on Marywood University athletics letterhead should be left justified and block formatted (no paragraph indentations). Also, the preferable typeface for letters is Times New Roman. If Times New Roman is not available, use another readable serif type. Sans serif type such as Arial is difficult to read and should be avoided. Follow the margins shown below. 1/2”
2-1/16” down
1”
1/2”
OD UNIVE WO
ITY RS
MA RY
1/2”
1”
Logo 1-5/8”
M ARYWOOD U NIVERSITY SCRANTON , PA 18509?1598 TEL: (570) 961?4724 FAX : (570) 961?4730
Text centered on the logo
Address and Phone Copperplate 32bc 90% 9pt
PACERS 3”
Body of Letter
2”
Type: Times New Roman Italic 9pt. centered An education inspired by the Sisters, Servants of the Immaculate Heart of Mary.
3/8”
8
MARYWOOD
5
MARYWOOD UNIVERSITY PACERS ATHLETICS VISUAL IDENTITY GUIDELINES
5
Uniforms
PACERS
OD UNIV E WO
ITY RS
MA RY
When uniforms are ordered, the Marywood University Pacers primary or secondary logo should be used on the uniform (i.e. jersey arm, pocket, or on the shorts). The name “MARYWOOD” should be in all capital letters on uniforms.The name Pacers should NOT be used alone. Uniform colors should be white or green with gold or black as a secondary color. See examples.
PACERS
5
5
5 MARYWOOD
55
MARYWOOD
MA RY
OD UNIV E WO
ITY RS
5
5
PACERS
PACERS
OD UNIVE WO
ITY RS
MA RY
5
PACERS PACERS
PACERS
55
MARYWOOD
PACERS
MARYWOOD
5
5
PACERS
9
MARYWOOD UNIVERSITY PACERS ATHLETICS VISUAL IDENTITY GUIDELINES
Official University Logo This guide only relates to the athletics Visual Identity of Marywood University. None of the logos in this manual represents Marywood University as an institution. The logos described in this manual are for use only with the Athletics Department. If you require use of the general Marywood University logo, wordmark, or the Official University Seal, or have questions regarding its use, please contact the Marketing and Communications Office (570-348-6211 x. 2484).
10
