Parchment AACRAO 2012.pptx
Parchment Inc. Matthew Pittinsky, Ph.D. AACRAO Annual Meeting April 2, 2012
1
Today’s Discussion Ø Introduction
to Parchment Ø Docufide.com Update Ø Sneak Peak: Parchment Discover Ø Q&A
2
Parchment Mission Ø To
unleash education credentials by unlocking the critical data they embody.
The Challenge of Education Credentials Poorly Specified
Fragmented
Exchanged as Paper
Untapped
Two Platforms Ø Docufide.com
– Largest transcript exchange network, with secondary, postsecondary and employer/assoc. membership – Secure, standards-based and trusted intermediary for institutions (trading partner model) – 1.6m transcripts in 2011, twice 2010, 95% growth YoY in Q1 2012 Ø Parchment.com
– Most popular site on the Internet for retrieving, storing, sharing, analyzing and promoting credentials – Focused on learners throughout their lifecourse 5
DOCUFIDE BY PARCHMENT
6
Docufide by Parchment
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The Docufide Network
2,890 Postsecondary and secondary full members 2,750 Naviance eDocs 1,500 Limited members
1,450 Colleges 450 K-12 Any “open” destination
~3.5 Million eTranscripts Exchanged
8
9
10
Docufide.com: Key Investments Ø
Senders – Workflow and data capture integration – Learner, admin, and receiver (Transcript Direct) initiated requests – Trading partner analytics – Receiver network growth
Ø
Receivers – – – – –
Transcript Direct (e.g., e-App integration, tracking) Data transformation Enterprise data flows (e.g., ECM, retention) Trading partner analytics Sender network growth 11
PARCHMENT DISCOVER
Discover Parchment.com Data
13
Parchment Discover Ø
First enrollment analytics platform: 1. Peer-driven, leveraging both co-app and co-admit social graph data to benchmark performance and discover learners. 2. Real-time, providing in-cycle analytics based on parchment.com data that traditionally have been post-hoc. 3. Empirically based, drawing on thousands of statistical models estimating applications, admissions and matriculations. 4. Geographically filtered, allowing you to drill down from national to local levels for all analyses. 5. Easy-to-use, opening critical analytics directly to your full admissions team on a productized basis. 6. LearnerGen focused, connecting your entire user experience to the identification of learners through a better matchmaking experience. 14
15
Parchment Discover: Public Beta Ø
Released initially as “public beta” in late May / early June – Production quality and supported – Functionally evolving through August
Ø
Reduced 12-month subscription pricing during public beta, $3,800. – Includes analytics and prospect records – No limit on “seats” at licensing entity using system
Ø
Stop by the Parchment booth or visit parchment.com/ discover for more information 16
Q&A DISCUSSION
Thank You AACRAO Annual Meeting [email protected]
18
1
Today’s Discussion Ø Introduction
to Parchment Ø Docufide.com Update Ø Sneak Peak: Parchment Discover Ø Q&A
2
Parchment Mission Ø To
unleash education credentials by unlocking the critical data they embody.
The Challenge of Education Credentials Poorly Specified
Fragmented
Exchanged as Paper
Untapped
Two Platforms Ø Docufide.com
– Largest transcript exchange network, with secondary, postsecondary and employer/assoc. membership – Secure, standards-based and trusted intermediary for institutions (trading partner model) – 1.6m transcripts in 2011, twice 2010, 95% growth YoY in Q1 2012 Ø Parchment.com
– Most popular site on the Internet for retrieving, storing, sharing, analyzing and promoting credentials – Focused on learners throughout their lifecourse 5
DOCUFIDE BY PARCHMENT
6
Docufide by Parchment
7
The Docufide Network
2,890 Postsecondary and secondary full members 2,750 Naviance eDocs 1,500 Limited members
1,450 Colleges 450 K-12 Any “open” destination
~3.5 Million eTranscripts Exchanged
8
9
10
Docufide.com: Key Investments Ø
Senders – Workflow and data capture integration – Learner, admin, and receiver (Transcript Direct) initiated requests – Trading partner analytics – Receiver network growth
Ø
Receivers – – – – –
Transcript Direct (e.g., e-App integration, tracking) Data transformation Enterprise data flows (e.g., ECM, retention) Trading partner analytics Sender network growth 11
PARCHMENT DISCOVER
Discover Parchment.com Data
13
Parchment Discover Ø
First enrollment analytics platform: 1. Peer-driven, leveraging both co-app and co-admit social graph data to benchmark performance and discover learners. 2. Real-time, providing in-cycle analytics based on parchment.com data that traditionally have been post-hoc. 3. Empirically based, drawing on thousands of statistical models estimating applications, admissions and matriculations. 4. Geographically filtered, allowing you to drill down from national to local levels for all analyses. 5. Easy-to-use, opening critical analytics directly to your full admissions team on a productized basis. 6. LearnerGen focused, connecting your entire user experience to the identification of learners through a better matchmaking experience. 14
15
Parchment Discover: Public Beta Ø
Released initially as “public beta” in late May / early June – Production quality and supported – Functionally evolving through August
Ø
Reduced 12-month subscription pricing during public beta, $3,800. – Includes analytics and prospect records – No limit on “seats” at licensing entity using system
Ø
Stop by the Parchment booth or visit parchment.com/ discover for more information 16
Q&A DISCUSSION
Thank You AACRAO Annual Meeting [email protected]
18
