Pedowitz Group Analytics Offerings
Revenue MarketingTM Analytics Services Revenue Marketing Analytics Services Connect Marketing to Revenue. You’ve invested a lot of time and money into implementing marketing automation (MA) and customer relationship management technology (CRM). But how effective are your reporting and data management? More importantly, are you able to measure and quantify marketing’s contribution to revenue? The Pedowitz Group’s Revenue Marketing Analytics Services bridge the gap between business intelligence and revenue growth driven by marketing. Research shows enterprise companies are spending millions on marketing automation, social media, search, and CRM without getting the visibility and insight they expect. Instead, they’re buried in data spread across multiple spreadsheets and applications. TPG knits together information from data silos and disparate systems, closing the loop to give you a holistic view of marketing performance. We enable you to make better business decisions by transforming data, reports, and dashboards into tangible results.
The Revenue Marketing AgencyTM
Key Benefits & Deliverables • Make calculated, agile business decisions based on accurate data • Optimize marketing spend by investing in higher performance programs • Customized dashboards that grant actionable insight into your data • Get predictive analytics to set business direction • More efficiently utilize your internal resources by allowing them to quickly generate reports
Request an Analytics Assessment GET STARTED!
www.pedowitzgroup.com | Call us at 855-REV-MKTG |
@revenuemarketer
Revenue MarketingTM Analytics Services What makes our Analytics Services different? A Revenue MarketerTM has moved beyond activities-based metrics. In Revenue Marketing metrics, ‘context’ is king - data should tell a clear story that attributes marketing to revenue. Implementing a business analytics solution is becoming prerequisite to achieving repeatable, predictable, and scalable Revenue Marketing success. This is where The Pedowitz Group’s unique combination of technical expertise and Revenue Marketing experience come into play. You get not only actionable intelligence at your fingertips, but predictive insights that allow you to set business direction. Separate yourself from the competition with TPG’s Revenue Marketing Analytics Services. • Aggregate data from multiple systems into a single, centralized database • Build relevant dashboards that provide multi-dimensional, real-time, meaningful insight into key customer pain points and buying behaviors. • Arm marketing and sales with prospect intelligence to increase lead quality and quantity and improve customer acquisition rates. • Leverage TPG’s unmatched Revenue Marketing experience
The Revenue Marketing AgencyTM
Key Factors to Consider • Do you have the visibility and insight to optimize your marketing spend and gauge marketing effectiveness? • Do you have to manually create reports from several different data sources? • Does it take you several hours (if not days) to collate that data into something that’s presentable to executives? • Can you monitor social channels and search, and then accurately measure return on both of these marketing efforts? • Are you able to react quickly to pipeline changes? • Can you improve lead nurturing and measure marketing ROI?
We’ll also show you how to interpret dashboards to gain specific customer insights, which in turn will allow you to more effectively allocate your marketing and sales budgets to higher-performing activities.
www.pedowitzgroup.com | Call us at 855-REV-MKTG |
@revenuemarketer
Revenue MarketingTM Analytics Services Our Approach The Revenue Marketing AgencyTM
Our Revenue Marketing Analytics Service is a cloud-based or on-premise business reporting solution that allows you to collect, trend, and analyze information from multiple data sources.
Just 40% of marketers today believe that measuring marketing’s value and contribution to the business is very important or critical.*
TPG’s Revenue Marketing Analytics Services include: • Key Performance Indicator (KPI) and RM6™ Journey Visualizations
The Technical Stuff: • Enterprise-Wide BI Deployments • Data Modeling and ETL
• Web Analytics and Lead Capture Analysis
• Complex Integrations with Multiple Data Sources
• Lead Funnel Management Diagnostic
• Strategic Consulting
• Pipeline Analysis
• BI with Social Media and Search
• Waterfall Tools / What-If Analysis • Lead Scoring and Disposition Evaluation
• OEM Installations and White Labeling Proofs of Concepts and Prototypes
• Service Level Agreements
• Establishment of Competency Centers
• Database Health and Integrity
• BI and ETL Vendor Evaluations
• Campaign Metrics • Revenue Attribution • Social Media Impact • Customer and Content Marketing
Request an Analytics Assessment!
* 2013 ITSMA/VEM/Forrester Marketing Performance Management Survey
www.pedowitzgroup.com | Call us at 855-REV-MKTG |
@revenuemarketer
The Revenue Marketing AgencyTM
Key Benefits & Deliverables • Make calculated, agile business decisions based on accurate data • Optimize marketing spend by investing in higher performance programs • Customized dashboards that grant actionable insight into your data • Get predictive analytics to set business direction • More efficiently utilize your internal resources by allowing them to quickly generate reports
Request an Analytics Assessment GET STARTED!
www.pedowitzgroup.com | Call us at 855-REV-MKTG |
@revenuemarketer
Revenue MarketingTM Analytics Services What makes our Analytics Services different? A Revenue MarketerTM has moved beyond activities-based metrics. In Revenue Marketing metrics, ‘context’ is king - data should tell a clear story that attributes marketing to revenue. Implementing a business analytics solution is becoming prerequisite to achieving repeatable, predictable, and scalable Revenue Marketing success. This is where The Pedowitz Group’s unique combination of technical expertise and Revenue Marketing experience come into play. You get not only actionable intelligence at your fingertips, but predictive insights that allow you to set business direction. Separate yourself from the competition with TPG’s Revenue Marketing Analytics Services. • Aggregate data from multiple systems into a single, centralized database • Build relevant dashboards that provide multi-dimensional, real-time, meaningful insight into key customer pain points and buying behaviors. • Arm marketing and sales with prospect intelligence to increase lead quality and quantity and improve customer acquisition rates. • Leverage TPG’s unmatched Revenue Marketing experience
The Revenue Marketing AgencyTM
Key Factors to Consider • Do you have the visibility and insight to optimize your marketing spend and gauge marketing effectiveness? • Do you have to manually create reports from several different data sources? • Does it take you several hours (if not days) to collate that data into something that’s presentable to executives? • Can you monitor social channels and search, and then accurately measure return on both of these marketing efforts? • Are you able to react quickly to pipeline changes? • Can you improve lead nurturing and measure marketing ROI?
We’ll also show you how to interpret dashboards to gain specific customer insights, which in turn will allow you to more effectively allocate your marketing and sales budgets to higher-performing activities.
www.pedowitzgroup.com | Call us at 855-REV-MKTG |
@revenuemarketer
Revenue MarketingTM Analytics Services Our Approach The Revenue Marketing AgencyTM
Our Revenue Marketing Analytics Service is a cloud-based or on-premise business reporting solution that allows you to collect, trend, and analyze information from multiple data sources.
Just 40% of marketers today believe that measuring marketing’s value and contribution to the business is very important or critical.*
TPG’s Revenue Marketing Analytics Services include: • Key Performance Indicator (KPI) and RM6™ Journey Visualizations
The Technical Stuff: • Enterprise-Wide BI Deployments • Data Modeling and ETL
• Web Analytics and Lead Capture Analysis
• Complex Integrations with Multiple Data Sources
• Lead Funnel Management Diagnostic
• Strategic Consulting
• Pipeline Analysis
• BI with Social Media and Search
• Waterfall Tools / What-If Analysis • Lead Scoring and Disposition Evaluation
• OEM Installations and White Labeling Proofs of Concepts and Prototypes
• Service Level Agreements
• Establishment of Competency Centers
• Database Health and Integrity
• BI and ETL Vendor Evaluations
• Campaign Metrics • Revenue Attribution • Social Media Impact • Customer and Content Marketing
Request an Analytics Assessment!
* 2013 ITSMA/VEM/Forrester Marketing Performance Management Survey
www.pedowitzgroup.com | Call us at 855-REV-MKTG |
@revenuemarketer
