pencil skirt cost sheet
MIU MIU LABEL COLLECTION FALL/WINTER 2015 PERRIS ALLEN
TABLE OF CONTENTS • • • • • • • • • •
Mission & Vision Statements Social Responsibility Customer Profile Mood Board Brand Identity Color Palate Group Overview Line Sheets Cost Sheets Production Calendar
• •
Sales Projection – Master Sales projection – By Item
•
Best Sellers
•
Purchase order
•
Purchase invoice
•
Marketing Budget
•
Marketing Plan
•
Designer Biography
•
Press release
K l
MISSION
VISION
Miu Miu offers a sensual, rebellious take on dressing-up. Miu Miu explores fashion as a rarefied form, giving elegance and sophistication a new and twisted meaning.
Through nuanced campaign artwork and global boutiques that subtext to the collections themselves, express depth and variety conveying the complex layers of the Miu Miu woman. Conceived as continually evolving works and sets, the campaigns and shops suggest a dramatic but playful attitude to shopping and dressing up. By continuing to bring diverse inspirations, playing on masculine and feminine, historic references and a jilted modernity of the Miu Miu woman come together unexpectedly.
SOCIAL RESPONSIBILITY Miu Miu is partnered with the National Association of Women Artist to help foster awareness of, and interest in, visual art created by women in the United States. The NAWA promotes culture and education in the visual arts through exhibitions of its members’ works, educational programs, scholarships, awards, its historical archive, and other appropriate means. While encouraging contemporary and emerging artists, the Association honors and continues the long and important contribution of women to the history of American culture and art. Miu Miu auctions off front row seat tickets for its Paris Fashion week show, as well as raise fund through sales from selected collections and donates those proceeds to the NAWA. Miu Miu also raises awareness by working with female artist on campaigns, exhibitions and discussions.
CUSTOMER PROFILE
CUSTOMER PROFILE
Mood Board
K L
BRAND IDENTITY Brand Identity: Utilitarian Feminine Fresh Selling Appeal: Sophisticated Design Classic Silhouettes Elegant Style Distinct Characteristics: Unique Prints Miu Miu Logo Eccentric Colors
BRAND EXTENSION RATIONAL Miu Miu is proud to introduce our two new bold Prints, Designed by Miuccia Prada herself! With the Launch of our new collection, we seek to inspire the girl who loves her classic silhouettes but does not want to give up being unique. Miu Miu label is diffusion collection Miu Miu making it more available to potential new customers. Miu Miu Label Continues to epitomize the quirky chic style our customers love but now it also provides instant brand recognition.
The Niko Print:
L
The Franky Print:
K
COLOR PALATE
LINE SHEET
L Niko Coat 135b-21 $1050
Salmon Jacket 135A-02 $910
Logo Dress 134-23 $300
LINE SHEET
K Franky Shirt 131C-22 $830
Logo Sweatshirt 131B-23 $400
Lilac Cardigan 131A-01 $625
LINE SHEET K Franky Mini Skirt 133A-22 $485
K
L Niko Pencil Skirt 133B-21 $485
Salmon Pants 132A-02 $275
Franky Shorts 132B-22 $350
CLASSIFICATION PLAN
COAT COST SHEET
L
JACKET COST SHEET
Date:
12/1/14
Style-#-:
135A202
Sizes:-
WomenCs-0026
Season:
F/W-2015
Colors:
Salmon-Pink
Wholesale:
364
Sug.-Retail:-
910
Product-Description: Jacket
MATERIAL(
YARDS PRICE
Double-Face-CashemereCharmeuse-Lining-
2 2
40 7
TOTAL-MATERIAL-COSTTRIMMINGS
QTY
PRICE 3 2
1 0.75
TOTAL-TRIMMING-COST-
LABOR(
(((((((((((((((((((((PRODUCT(SKETCH
80 14
94
Buttons
Cut/Sew
AMOUNT
AMOUNT 3 1.5
4.5
(
(
AMOUNT 47
Swatch TOTAL-LABOR-COST-
TOTAL(COST(OF(PRODUCT:
47
145.5
DRESS COST SHEET
Date:
12/1/14
Style-#-:
134023
Sizes:-
Women>s-0006
Season:
F/W-2015
Colors:
Logo
Wholesale:
120
Sug.-Retail:-
300
Product-Description: Dress
MATERIAL(
YARDS PRICE
Jersey
2
12
TOTAL-MATERIAL-COSTTRIMMINGS
LABOR(
(((((((((((((((((((((PRODUCT(SKETCH
24
24 QTY
PRICE
TOTAL-TRIMMING-COST-
Cut/Sew Embroidery
AMOUNT
AMOUNT
0
(
(
AMOUNT 8 16
Swatch TOTAL-LABOR-COST-
24
TOTAL(COST(OF(PRODUCT:
48
Date:
SHIRT COST SHEET
12/1/14
Style-#-:
131C122
Sizes:-
Women@s-0016
Season:
F/W-2015
Colors:
Franky-Print
Wholesale:
417
Sug.-Retail:-
830
Product-Description: Shirt
MATERIAL(
YARDS PRICE
Silk
2
55
TOTAL-MATERIAL-COSTTRIMMINGS
QTY
PRICE 9
0.2
TOTAL-TRIMMING-COST-
LABOR(
(((((((((((((((((((((PRODUCT(SKETCH
110
110
Buttons
Cut/Sew
AMOUNT
AMOUNT 1.8
1.8
(
(
AMOUNT 55
Swatch TOTAL-LABOR-COST-
TOTAL(COST(OF(PRODUCT:
55
166.8
K
Date:
SWEATSHIRT COST SHEET
12/1/14
Style-#-:
131B123 F/W-2015
Product-Description: Sweatshirt Sizes:-
WomenAs-0016
Season:
Colors:
Logo
Wholesale:
160
Sug.-Retail:-
400
MATERIAL(
YARDS PRICE
Cotton-Fleece
2
16
TOTAL-MATERIAL-COSTTRIMMINGS
LABOR(
(((((((((((((((((((((PRODUCT(SKETCH
32
32 QTY
PRICE
TOTAL-TRIMMING-COST-
Cut/Sew Embroidery
AMOUNT
AMOUNT
0
(
(
AMOUNT 16 16
Swatch TOTAL-LABOR-COST-
32
TOTAL(COST(OF(PRODUCT:
64
Date:
12/1/14
Style-#-:
131A101 F/W-2015
Product-Description: Cardigan
CARDIGAN COST SHEET
Sizes:-
WomenBs-0016
Season:
Colors:
Lilac
Wholesale:
250
Sug.-Retail:-
625
MATERIAL(
YARDS PRICE
Cashmere
2
25
TOTAL-MATERIAL-COSTTRIMMINGS
QTY
PRICE 7
0.2
TOTAL-TRIMMING-COST-
LABOR(
(((((((((((((((((((((PRODUCT(SKETCH
50
50
Buttons
Cut/Sew
AMOUNT
AMOUNT 1.4
1.4
(
(
AMOUNT 48.6
Swatch TOTAL-LABOR-COST-
48.6
TOTAL(COST(OF(PRODUCT:
100
Date:
MINI-SKIRT COST SHEET
12/1/14
Style-#-:
133B122 F/W-2015
Product-Description: Mini1Skirt Sizes:-
WomenAs-0016
Season:
Colors:
Niko-Print
Wholesale:
194
Sug.-Retail:-
485
MATERIAL(
YARDS PRICE
Wool-Crepe Charmuese-Lining
2 2
18 7
TOTAL-MATERIAL-COSTTRIMMINGS
QTY
PRICE 1 1
1.74 0.75
TOTAL-TRIMMING-COST-
Cut/Sew
(((((((((((((((((((((PRODUCT(SKETCH
36 14
50
Frog-Closures Zipper
LABOR(
AMOUNT
AMOUNT 1.74 0.75
2.49
(
(
AMOUNT 25
Swatch TOTAL-LABOR-COST-
TOTAL(COST(OF(PRODUCT:
25
77.49
L
Date:
12/1/14
Style-#-:
133B121 F/W-2015
Product-Description: Pencil-Skirt
PENCIL SKIRT COST SHEET
Sizes:-
Women@s-0016
Season:
Colors:
Niko-Print
Wholesale:
194
Sug.-Retail:-
485
MATERIAL(
YARDS PRICE
Wool-Crepe Charmuese-Lining
2 2
18 7
TOTAL-MATERIAL-COSTTRIMMINGS
QTY
PRICE 1 1
1.74 0.75
TOTAL-TRIMMING-COST-
LABOR(
(((((((((((((((((((((PRODUCT(SKETCH
36 14
50
Frog-Clouser Zipper
Cut/Sew
AMOUNT
AMOUNT 1.74 0.75
2.49
(
(
AMOUNT 25
Swatch TOTAL-LABOR-COST-
TOTAL(COST(OF(PRODUCT:
25
77.49
L
Date:
PANT COST SHEET
12/1/14
Style-#-:
132A102
Sizes:-
Women@s-0016
Season:
F/W-2015
Colors:
Salmon-Pink
Wholesale:
111
Sug.-Retail:-
275
Product-Description: Pants
MATERIAL(
YARDS PRICE
Wool-Suit
2
14
TOTAL-MATERIAL-COSTTRIMMINGS
QTY
PRICE 1 1 4
0.5 0.75 0.25
TOTAL-TRIMMING-COST-
LABOR(
(((((((((((((((((((((PRODUCT(SKETCH
28
28
Hook-and-Eye-Closures Zipper Belt-loops
Cut-Sew
AMOUNT
AMOUNT 0.5 0.75 1
2.25
(
(
AMOUNT 14
Swatch TOTAL-LABOR-COST-
TOTAL(COST(OF(PRODUCT:
14
44.25
SHORTS COST SHEET
Date:
12/1/14
Style-#-:
132B122
Sizes:-
Women@s-0016
Season:
F/W-2015
Colors:
Franky-Print
Wholesale:
141
Sug.-Retail:-
350
Product-Description: Shorts
MATERIAL(
YARDS PRICE
Wool-Crepe
2
18
TOTAL-MATERIAL-COSTTRIMMINGS
QTY
PRICE 1 1
1.74 0.75
TOTAL-TRIMMING-COST-
LABOR(
(((((((((((((((((((((PRODUCT(SKETCH
36
36
Frog-Closure Zipper
Cut/Sew
AMOUNT
AMOUNT 1.74 0.75
2.49
(
(
AMOUNT 18
Swatch TOTAL-LABOR-COST-
TOTAL(COST(OF(PRODUCT:
18
56.49
K
BEST SELLERS
k
BEST SELLERS
l
l
PRODUCTION CALENDAR August 2014 • Research Trend Reports • Research Competitive Brands
September 2014
December 2014 • Create Muslin Samples & Second Samples • Costing • Create Assortment Classification & Style
Numbers
• Decide Fabric Color
January 2015
• Decide Silhoue;e
• Create Line Edits & Final Production
• Inspiration & Mood Board
October 2014 • Sketch • Flats • Overview of Product
November 2014 • Order Sample Yards • Order Materials • Pa;ern Developments
Samples
• Line Sheets • Photograph Samples
April 2015 • Regional Markets • Appointments with Buyers • Selling
May 2015 • Best Sellers • Line Edits • Placing Orders
June 2015 • Start Production Cycle • Create Line Specs & Pa;erns
February 2015
• Tech Production
• Line is Market Ready!
• Purchase Fabric & Materials Deliveries to
• Runway Show at Paris Fashion Week
March 2015 • Visit Showrooms • Visit Tradeshows • Create Purchase Orders
Contractors
July 2015 • Cut & Sew Grading
August/ September 2015 • Prep Line to Ship • Release and Deliver to Retailors
SALES PROJECTION 1. Introductory Beginning Sales Ending on Hand
50% 104 52 52
2. Maintenance Beginning on Hand Sales Ending on Hand
30% 52 31 21
2. Clearance Beginning on Hand Sales Ending on Hand
10% 21 11 10
SALES PROJECTION BY ITEM
PURCHASE ORDER Purchase Order Form Ven# Vendor(Name( Beg.(Ship Complete Terms Label Dept Season Buyer Date PO# 24681 Miu(Miu 9/1/15 9/15/15 n30 Miu(Miu(Logo Contemporary Fall(2015 Susan 3/1/15 3579 New(Order(__X__ Confirmation(_____ Ordinary__X__ Shipped:( ( ( XXS XS S M L XL Style&# Description Color 0 2 4 6 8 10 TTL&Units Wholsale 135B Coat 21(S(Print(1 1 2 2 0 0 0 5 $((((421.00 135A Jacket 02(S(Salmon 1 3 3 3 0 0 10 $((((364.00 134 Dress 23(S(Logo 1 3 3 3 1 1 12 $((((120.00 131C Shirt 22(S(Print(2 1 3 3 3 1 1 12 $((((417.00 131B Sweatshirt 23(S(Logo 3 4 4 4 2 2 19 $((((160.00 131A Cardigan 01(S(Lilac 1 2 2 3 1 1 10 $((((250.00 133A MiniSSkirt 22(S(Print(2 1 1 2 2 1 0 7 $((((194.00 133B Pencil(Skirt 21(S(Print(1 1 1 2 2 1 1 8 $((((194.00 132A Pants 02(S(Salmon 1 2 3 3 2 1 12 $((((111.00 132B Shorts 22(S(Print(2 1 2 2 2 1 1 9 $((((141.00
104
KLK
Retailer Nordstroms Special______ Retail& $((((((1,050.00 $(((((((((910.00 $(((((((((300.00 $(((((((((830.00 $(((((((((400.00 $(((((((((625.00 $(((((((((485.00 $(((((((((485.00 $(((((((((275.00 $(((((((((350.00
TWS $(2,105.00 $(3,640.00 $(1,440.00 $(5,004.00 $(3,040.00 $(2,500.00 $(1,358.00 $(1,552.00 $(1,332.00 $(1,269.00 $(((((((((( S $(((((((((( S $(((((((((( S $23,240.00
TR $((((5,250.00 $((((9,100.00 $((((3,600.00 $((((9,960.00 $((((7,600.00 $((((6,250.00 $((((3,395.00 $((((3,880.00 $((((3,300.00 $((((3,150.00 $(((((((((((( S $(((((((((((( S $(((((((((((( S $(55,485.00
PURCHASE INVOICE
Invoice No.
[00123456]
Invoice Date:
September 1, 2015
Bill To:
Barneys New York, Inc.
via Antonio Fogazzo, 28
20135 Milano
575 5th Ave., 11th Fl.
New York, New York 10017 USA
39.02.550281
pradagroup.com
[email protected]
15 E Oak St
Chicago, Il 60611
Ship To:
Barneys New York
Shipping Method
Freight Carrier
Description
Style #
Units
Cost Per Unit
Amount
Printed Coat
135B-‐‑21
5
$421.00
$2,105.00
Salmon Jacket
135A-‐‑02
10
$364.00
$3,640.00
134-‐‑23
12
$120.00
$1,440.00
Printed Shirt
131C-‐‑22
12
$416.00
$4,992.00
Logo Sweatshirt
131B-‐‑23
19
$160.00
$3,040.00
Lilac Sweater
131A-‐‑01
10
$250.00
$2,500.00
Printed Mini-‐‑Skirt
133A-‐‑01
7
$194.00
$1,358.00
Printed Pencil Skirt
133B-‐‑21
8
$194.00
$1,552.00
Salmon Pants
132A-‐‑02
12
$111.00
$1,332.00
Printed Shorts
132B-‐‑22
9
$141.00
$1,269.00
Logo Dress
TOTAL
$23,228.00
Locations: • Barneys Chicago • Barneys San Francisco • Barneys Madison Ave (NY) • Barneys Broadway/Upper west Side (NY) • Barneys Brooklyn • Barneys The Grove (La) • Barneys Miami Beach • Barneys Santa Monica • Barneys SOHO
PRODUCTION CALENDAR August 2014 Research Trend Reports Research Competitive Brands February 2015 Line is Market Ready! Runway Show at Paris Fashion Week August/ September 2015 Prep Line to Ship Release and Deliver to Retailors
Floor Plan Aisle Introduction
Maintenance Cash Wrap Clearance
Entrance
Escalators
MARKETING BUDGET
Total Wholesale: $23,228 Number of Stores: 9 Marketing Budget: 5% $23,228 x 9 = 209,052 $209,052 x 5% = $10,453 Total Marketing Budget: $10,453 Phase Budget: Introduction Phase: $6,226 Maintenance Phase: $1,135 Replenishment Phase: $3,092
INTRODUCTION MARKETING PLAN
MAINTENANCE MARKETING PLAN
CLEARANCE MARKETING PLAN
MIUCCIA PRADA Fashion designer Miuccia Prada was born on May 10, 1949, in Milan, Italy. Once a member of the Italian Communist Party and a mime student, Prada was an unlikely entrepreneur when she took over her family'ʹs luggage business in 1978. She first dazzled the fashion world in 1985 with a series of black nylon handbags and backpacks. Prada is now a billion dollar company. Maria Bianchi Prada on May 10, 1949, in Milan, Italy. She was the youngest granddaughter of Mario Prada, who started the Prada fashion line in 1913 by manufacturing well crafted, high end suitcases, handbags and steamer trunks for the Milanese elite. Much of what set Prada apart from the rest of the fashion world is her seeming disregard for the fashion industry. Prada has always blazed her own trail and demonstrated a fearlessness in trying new styles. Her experimentation once included a raincoat that was transparent until it became wet, at which point it turned opaque. In 2004, she dazzled a front row of critics at a show with a collection of souvenir clothes that included straw hats and embroidered moccasins. In another designer'ʹs hands they might have been seen as garish; in Prada'ʹs, the items packed chic appeal.
TABLE OF CONTENTS • • • • • • • • • •
Mission & Vision Statements Social Responsibility Customer Profile Mood Board Brand Identity Color Palate Group Overview Line Sheets Cost Sheets Production Calendar
• •
Sales Projection – Master Sales projection – By Item
•
Best Sellers
•
Purchase order
•
Purchase invoice
•
Marketing Budget
•
Marketing Plan
•
Designer Biography
•
Press release
K l
MISSION
VISION
Miu Miu offers a sensual, rebellious take on dressing-up. Miu Miu explores fashion as a rarefied form, giving elegance and sophistication a new and twisted meaning.
Through nuanced campaign artwork and global boutiques that subtext to the collections themselves, express depth and variety conveying the complex layers of the Miu Miu woman. Conceived as continually evolving works and sets, the campaigns and shops suggest a dramatic but playful attitude to shopping and dressing up. By continuing to bring diverse inspirations, playing on masculine and feminine, historic references and a jilted modernity of the Miu Miu woman come together unexpectedly.
SOCIAL RESPONSIBILITY Miu Miu is partnered with the National Association of Women Artist to help foster awareness of, and interest in, visual art created by women in the United States. The NAWA promotes culture and education in the visual arts through exhibitions of its members’ works, educational programs, scholarships, awards, its historical archive, and other appropriate means. While encouraging contemporary and emerging artists, the Association honors and continues the long and important contribution of women to the history of American culture and art. Miu Miu auctions off front row seat tickets for its Paris Fashion week show, as well as raise fund through sales from selected collections and donates those proceeds to the NAWA. Miu Miu also raises awareness by working with female artist on campaigns, exhibitions and discussions.
CUSTOMER PROFILE
CUSTOMER PROFILE
Mood Board
K L
BRAND IDENTITY Brand Identity: Utilitarian Feminine Fresh Selling Appeal: Sophisticated Design Classic Silhouettes Elegant Style Distinct Characteristics: Unique Prints Miu Miu Logo Eccentric Colors
BRAND EXTENSION RATIONAL Miu Miu is proud to introduce our two new bold Prints, Designed by Miuccia Prada herself! With the Launch of our new collection, we seek to inspire the girl who loves her classic silhouettes but does not want to give up being unique. Miu Miu label is diffusion collection Miu Miu making it more available to potential new customers. Miu Miu Label Continues to epitomize the quirky chic style our customers love but now it also provides instant brand recognition.
The Niko Print:
L
The Franky Print:
K
COLOR PALATE
LINE SHEET
L Niko Coat 135b-21 $1050
Salmon Jacket 135A-02 $910
Logo Dress 134-23 $300
LINE SHEET
K Franky Shirt 131C-22 $830
Logo Sweatshirt 131B-23 $400
Lilac Cardigan 131A-01 $625
LINE SHEET K Franky Mini Skirt 133A-22 $485
K
L Niko Pencil Skirt 133B-21 $485
Salmon Pants 132A-02 $275
Franky Shorts 132B-22 $350
CLASSIFICATION PLAN
COAT COST SHEET
L
JACKET COST SHEET
Date:
12/1/14
Style-#-:
135A202
Sizes:-
WomenCs-0026
Season:
F/W-2015
Colors:
Salmon-Pink
Wholesale:
364
Sug.-Retail:-
910
Product-Description: Jacket
MATERIAL(
YARDS PRICE
Double-Face-CashemereCharmeuse-Lining-
2 2
40 7
TOTAL-MATERIAL-COSTTRIMMINGS
QTY
PRICE 3 2
1 0.75
TOTAL-TRIMMING-COST-
LABOR(
(((((((((((((((((((((PRODUCT(SKETCH
80 14
94
Buttons
Cut/Sew
AMOUNT
AMOUNT 3 1.5
4.5
(
(
AMOUNT 47
Swatch TOTAL-LABOR-COST-
TOTAL(COST(OF(PRODUCT:
47
145.5
DRESS COST SHEET
Date:
12/1/14
Style-#-:
134023
Sizes:-
Women>s-0006
Season:
F/W-2015
Colors:
Logo
Wholesale:
120
Sug.-Retail:-
300
Product-Description: Dress
MATERIAL(
YARDS PRICE
Jersey
2
12
TOTAL-MATERIAL-COSTTRIMMINGS
LABOR(
(((((((((((((((((((((PRODUCT(SKETCH
24
24 QTY
PRICE
TOTAL-TRIMMING-COST-
Cut/Sew Embroidery
AMOUNT
AMOUNT
0
(
(
AMOUNT 8 16
Swatch TOTAL-LABOR-COST-
24
TOTAL(COST(OF(PRODUCT:
48
Date:
SHIRT COST SHEET
12/1/14
Style-#-:
131C122
Sizes:-
Women@s-0016
Season:
F/W-2015
Colors:
Franky-Print
Wholesale:
417
Sug.-Retail:-
830
Product-Description: Shirt
MATERIAL(
YARDS PRICE
Silk
2
55
TOTAL-MATERIAL-COSTTRIMMINGS
QTY
PRICE 9
0.2
TOTAL-TRIMMING-COST-
LABOR(
(((((((((((((((((((((PRODUCT(SKETCH
110
110
Buttons
Cut/Sew
AMOUNT
AMOUNT 1.8
1.8
(
(
AMOUNT 55
Swatch TOTAL-LABOR-COST-
TOTAL(COST(OF(PRODUCT:
55
166.8
K
Date:
SWEATSHIRT COST SHEET
12/1/14
Style-#-:
131B123 F/W-2015
Product-Description: Sweatshirt Sizes:-
WomenAs-0016
Season:
Colors:
Logo
Wholesale:
160
Sug.-Retail:-
400
MATERIAL(
YARDS PRICE
Cotton-Fleece
2
16
TOTAL-MATERIAL-COSTTRIMMINGS
LABOR(
(((((((((((((((((((((PRODUCT(SKETCH
32
32 QTY
PRICE
TOTAL-TRIMMING-COST-
Cut/Sew Embroidery
AMOUNT
AMOUNT
0
(
(
AMOUNT 16 16
Swatch TOTAL-LABOR-COST-
32
TOTAL(COST(OF(PRODUCT:
64
Date:
12/1/14
Style-#-:
131A101 F/W-2015
Product-Description: Cardigan
CARDIGAN COST SHEET
Sizes:-
WomenBs-0016
Season:
Colors:
Lilac
Wholesale:
250
Sug.-Retail:-
625
MATERIAL(
YARDS PRICE
Cashmere
2
25
TOTAL-MATERIAL-COSTTRIMMINGS
QTY
PRICE 7
0.2
TOTAL-TRIMMING-COST-
LABOR(
(((((((((((((((((((((PRODUCT(SKETCH
50
50
Buttons
Cut/Sew
AMOUNT
AMOUNT 1.4
1.4
(
(
AMOUNT 48.6
Swatch TOTAL-LABOR-COST-
48.6
TOTAL(COST(OF(PRODUCT:
100
Date:
MINI-SKIRT COST SHEET
12/1/14
Style-#-:
133B122 F/W-2015
Product-Description: Mini1Skirt Sizes:-
WomenAs-0016
Season:
Colors:
Niko-Print
Wholesale:
194
Sug.-Retail:-
485
MATERIAL(
YARDS PRICE
Wool-Crepe Charmuese-Lining
2 2
18 7
TOTAL-MATERIAL-COSTTRIMMINGS
QTY
PRICE 1 1
1.74 0.75
TOTAL-TRIMMING-COST-
Cut/Sew
(((((((((((((((((((((PRODUCT(SKETCH
36 14
50
Frog-Closures Zipper
LABOR(
AMOUNT
AMOUNT 1.74 0.75
2.49
(
(
AMOUNT 25
Swatch TOTAL-LABOR-COST-
TOTAL(COST(OF(PRODUCT:
25
77.49
L
Date:
12/1/14
Style-#-:
133B121 F/W-2015
Product-Description: Pencil-Skirt
PENCIL SKIRT COST SHEET
Sizes:-
Women@s-0016
Season:
Colors:
Niko-Print
Wholesale:
194
Sug.-Retail:-
485
MATERIAL(
YARDS PRICE
Wool-Crepe Charmuese-Lining
2 2
18 7
TOTAL-MATERIAL-COSTTRIMMINGS
QTY
PRICE 1 1
1.74 0.75
TOTAL-TRIMMING-COST-
LABOR(
(((((((((((((((((((((PRODUCT(SKETCH
36 14
50
Frog-Clouser Zipper
Cut/Sew
AMOUNT
AMOUNT 1.74 0.75
2.49
(
(
AMOUNT 25
Swatch TOTAL-LABOR-COST-
TOTAL(COST(OF(PRODUCT:
25
77.49
L
Date:
PANT COST SHEET
12/1/14
Style-#-:
132A102
Sizes:-
Women@s-0016
Season:
F/W-2015
Colors:
Salmon-Pink
Wholesale:
111
Sug.-Retail:-
275
Product-Description: Pants
MATERIAL(
YARDS PRICE
Wool-Suit
2
14
TOTAL-MATERIAL-COSTTRIMMINGS
QTY
PRICE 1 1 4
0.5 0.75 0.25
TOTAL-TRIMMING-COST-
LABOR(
(((((((((((((((((((((PRODUCT(SKETCH
28
28
Hook-and-Eye-Closures Zipper Belt-loops
Cut-Sew
AMOUNT
AMOUNT 0.5 0.75 1
2.25
(
(
AMOUNT 14
Swatch TOTAL-LABOR-COST-
TOTAL(COST(OF(PRODUCT:
14
44.25
SHORTS COST SHEET
Date:
12/1/14
Style-#-:
132B122
Sizes:-
Women@s-0016
Season:
F/W-2015
Colors:
Franky-Print
Wholesale:
141
Sug.-Retail:-
350
Product-Description: Shorts
MATERIAL(
YARDS PRICE
Wool-Crepe
2
18
TOTAL-MATERIAL-COSTTRIMMINGS
QTY
PRICE 1 1
1.74 0.75
TOTAL-TRIMMING-COST-
LABOR(
(((((((((((((((((((((PRODUCT(SKETCH
36
36
Frog-Closure Zipper
Cut/Sew
AMOUNT
AMOUNT 1.74 0.75
2.49
(
(
AMOUNT 18
Swatch TOTAL-LABOR-COST-
TOTAL(COST(OF(PRODUCT:
18
56.49
K
BEST SELLERS
k
BEST SELLERS
l
l
PRODUCTION CALENDAR August 2014 • Research Trend Reports • Research Competitive Brands
September 2014
December 2014 • Create Muslin Samples & Second Samples • Costing • Create Assortment Classification & Style
Numbers
• Decide Fabric Color
January 2015
• Decide Silhoue;e
• Create Line Edits & Final Production
• Inspiration & Mood Board
October 2014 • Sketch • Flats • Overview of Product
November 2014 • Order Sample Yards • Order Materials • Pa;ern Developments
Samples
• Line Sheets • Photograph Samples
April 2015 • Regional Markets • Appointments with Buyers • Selling
May 2015 • Best Sellers • Line Edits • Placing Orders
June 2015 • Start Production Cycle • Create Line Specs & Pa;erns
February 2015
• Tech Production
• Line is Market Ready!
• Purchase Fabric & Materials Deliveries to
• Runway Show at Paris Fashion Week
March 2015 • Visit Showrooms • Visit Tradeshows • Create Purchase Orders
Contractors
July 2015 • Cut & Sew Grading
August/ September 2015 • Prep Line to Ship • Release and Deliver to Retailors
SALES PROJECTION 1. Introductory Beginning Sales Ending on Hand
50% 104 52 52
2. Maintenance Beginning on Hand Sales Ending on Hand
30% 52 31 21
2. Clearance Beginning on Hand Sales Ending on Hand
10% 21 11 10
SALES PROJECTION BY ITEM
PURCHASE ORDER Purchase Order Form Ven# Vendor(Name( Beg.(Ship Complete Terms Label Dept Season Buyer Date PO# 24681 Miu(Miu 9/1/15 9/15/15 n30 Miu(Miu(Logo Contemporary Fall(2015 Susan 3/1/15 3579 New(Order(__X__ Confirmation(_____ Ordinary__X__ Shipped:( ( ( XXS XS S M L XL Style&# Description Color 0 2 4 6 8 10 TTL&Units Wholsale 135B Coat 21(S(Print(1 1 2 2 0 0 0 5 $((((421.00 135A Jacket 02(S(Salmon 1 3 3 3 0 0 10 $((((364.00 134 Dress 23(S(Logo 1 3 3 3 1 1 12 $((((120.00 131C Shirt 22(S(Print(2 1 3 3 3 1 1 12 $((((417.00 131B Sweatshirt 23(S(Logo 3 4 4 4 2 2 19 $((((160.00 131A Cardigan 01(S(Lilac 1 2 2 3 1 1 10 $((((250.00 133A MiniSSkirt 22(S(Print(2 1 1 2 2 1 0 7 $((((194.00 133B Pencil(Skirt 21(S(Print(1 1 1 2 2 1 1 8 $((((194.00 132A Pants 02(S(Salmon 1 2 3 3 2 1 12 $((((111.00 132B Shorts 22(S(Print(2 1 2 2 2 1 1 9 $((((141.00
104
KLK
Retailer Nordstroms Special______ Retail& $((((((1,050.00 $(((((((((910.00 $(((((((((300.00 $(((((((((830.00 $(((((((((400.00 $(((((((((625.00 $(((((((((485.00 $(((((((((485.00 $(((((((((275.00 $(((((((((350.00
TWS $(2,105.00 $(3,640.00 $(1,440.00 $(5,004.00 $(3,040.00 $(2,500.00 $(1,358.00 $(1,552.00 $(1,332.00 $(1,269.00 $(((((((((( S $(((((((((( S $(((((((((( S $23,240.00
TR $((((5,250.00 $((((9,100.00 $((((3,600.00 $((((9,960.00 $((((7,600.00 $((((6,250.00 $((((3,395.00 $((((3,880.00 $((((3,300.00 $((((3,150.00 $(((((((((((( S $(((((((((((( S $(((((((((((( S $(55,485.00
PURCHASE INVOICE
Invoice No.
[00123456]
Invoice Date:
September 1, 2015
Bill To:
Barneys New York, Inc.
via Antonio Fogazzo, 28
20135 Milano
575 5th Ave., 11th Fl.
New York, New York 10017 USA
39.02.550281
pradagroup.com
[email protected]
15 E Oak St
Chicago, Il 60611
Ship To:
Barneys New York
Shipping Method
Freight Carrier
Description
Style #
Units
Cost Per Unit
Amount
Printed Coat
135B-‐‑21
5
$421.00
$2,105.00
Salmon Jacket
135A-‐‑02
10
$364.00
$3,640.00
134-‐‑23
12
$120.00
$1,440.00
Printed Shirt
131C-‐‑22
12
$416.00
$4,992.00
Logo Sweatshirt
131B-‐‑23
19
$160.00
$3,040.00
Lilac Sweater
131A-‐‑01
10
$250.00
$2,500.00
Printed Mini-‐‑Skirt
133A-‐‑01
7
$194.00
$1,358.00
Printed Pencil Skirt
133B-‐‑21
8
$194.00
$1,552.00
Salmon Pants
132A-‐‑02
12
$111.00
$1,332.00
Printed Shorts
132B-‐‑22
9
$141.00
$1,269.00
Logo Dress
TOTAL
$23,228.00
Locations: • Barneys Chicago • Barneys San Francisco • Barneys Madison Ave (NY) • Barneys Broadway/Upper west Side (NY) • Barneys Brooklyn • Barneys The Grove (La) • Barneys Miami Beach • Barneys Santa Monica • Barneys SOHO
PRODUCTION CALENDAR August 2014 Research Trend Reports Research Competitive Brands February 2015 Line is Market Ready! Runway Show at Paris Fashion Week August/ September 2015 Prep Line to Ship Release and Deliver to Retailors
Floor Plan Aisle Introduction
Maintenance Cash Wrap Clearance
Entrance
Escalators
MARKETING BUDGET
Total Wholesale: $23,228 Number of Stores: 9 Marketing Budget: 5% $23,228 x 9 = 209,052 $209,052 x 5% = $10,453 Total Marketing Budget: $10,453 Phase Budget: Introduction Phase: $6,226 Maintenance Phase: $1,135 Replenishment Phase: $3,092
INTRODUCTION MARKETING PLAN
MAINTENANCE MARKETING PLAN
CLEARANCE MARKETING PLAN
MIUCCIA PRADA Fashion designer Miuccia Prada was born on May 10, 1949, in Milan, Italy. Once a member of the Italian Communist Party and a mime student, Prada was an unlikely entrepreneur when she took over her family'ʹs luggage business in 1978. She first dazzled the fashion world in 1985 with a series of black nylon handbags and backpacks. Prada is now a billion dollar company. Maria Bianchi Prada on May 10, 1949, in Milan, Italy. She was the youngest granddaughter of Mario Prada, who started the Prada fashion line in 1913 by manufacturing well crafted, high end suitcases, handbags and steamer trunks for the Milanese elite. Much of what set Prada apart from the rest of the fashion world is her seeming disregard for the fashion industry. Prada has always blazed her own trail and demonstrated a fearlessness in trying new styles. Her experimentation once included a raincoat that was transparent until it became wet, at which point it turned opaque. In 2004, she dazzled a front row of critics at a show with a collection of souvenir clothes that included straw hats and embroidered moccasins. In another designer'ʹs hands they might have been seen as garish; in Prada'ʹs, the items packed chic appeal.
