PHILIPPA CRADDOCK, FLORIST
P H I L I P PA C R A D D O C K , F LO R I ST Always dreamed of a bouquet with pink and white peonies? Getting married in September? For many florists, that would pose a bit of a problem. But not Philippa Craddock. She has a way of tracking down even the rarest of blooms. And, when a bride’s vision proves to be a seasonal impossibility, she can suggest magnificent alternatives. It is this creativity and attention to detail which has seen Craddock hailed as one of London’s finest florists. In seven short years, Craddock’s unparalleled skill has flourished into a successful and muchrespected business. An impressive client list includes Christian Dior, Alexander McQueen and Jo Malone – but every bride gets the same star treatment. Craddock is keen to make the whole process enjoyable from start to finish. She works with you to tease out a floral plan for the day, making sure it works well with the setting – and the dress! Whether it’s wisteria cascading from the ceiling or a profusion of camellia on the tables, Craddock’s artistry is present in every perfectly selected flower. philippacraddock.com
Do you prefer when a bride has a very specific idea of what she wants?
Most brides come to us with a really strong vision of what they would like and we offer creative interpretations of their brief. But it is always exciting when a bride has no idea what she wants. The dress, venue and season all provide the initial inspiration – and then the options are literally endless.
Most flowers ever used in one service?
Thousands and thousands! For one client’s wedding this summer, we have just reserved an entire field, ready to grow a mass of one specific bloom just for them.
Do you have a favourite bloom?
Happily, I really don’t have a favourite. It completely depends on the season, the setting and the client. One day, it could be a delicate, intricate phlox or an old fashioned English garden rose and the next, a massive mop head of a hydrangea.
Do you prefer when a bride has a very specific idea of what she wants?
Most brides come to us with a really strong vision of what they would like and we offer creative interpretations of their brief. But it is always exciting when a bride has no idea what she wants. The dress, venue and season all provide the initial inspiration – and then the options are literally endless.
Most flowers ever used in one service?
Thousands and thousands! For one client’s wedding this summer, we have just reserved an entire field, ready to grow a mass of one specific bloom just for them.
Do you have a favourite bloom?
Happily, I really don’t have a favourite. It completely depends on the season, the setting and the client. One day, it could be a delicate, intricate phlox or an old fashioned English garden rose and the next, a massive mop head of a hydrangea.
