Philippines Edition 1 BFGoodrich
SFGoodrich
.............................,rkes
THE MARKET During the twentieth century our lives have been changed beyond recognition by the advent of modem transport-ars, trucks, airplanes, trains and subway systems. Alongside this development has been the monumental growth of the world's tire industry now valued at US$60 billion annually.
ACHIEVEMENTS The BFGoodrich brand, America's oldest name in tires, has been a technological leader since it begun making tires for the automobile. BFGoodrich is the pioneer of the first Americanmade radial in 1965. Currently, radials are the largest-selling tire in the market. Initially, convincing the public that radials were a tire of superior performance and durability was not an easy task. People trusted that which they knew and understood. So, BFGoodrich came up with an idea that was then, truly innovative they put standard tires onto racing cars. First onto those competing in road racing, and then offpavement competition. 'o better test could have been undertaken. The results were beyond even the hre engineers expectations. Vehicles fitted with radials won virtually every competition and opposition to the benefits was silenced. The public were stunned with the knowledge that the very same tire being used on the racing circuit was available for their family car from their local BFGoodrich dealer. The BFGoodrich T I Ais family became the preferred tire. However, unknown to the buying public, was another advantage gained from BFGoodrich's participation in car racing. The accelerated stresses placed upon the tires allowed their engineer to gain valuable knowledge which was translated into better innovative technology that allowed continual improvement in both traction
22
and durability, keeping BFGoodrich ahead of their rivals. The thousands of trophies all over the world gained by vehicles running with BFGoodrich TI A tires attest to the superiority of their product. BFGoodrich have a world-winning philosophy. The individual victories and season championships earned by teams racing on BFGoodrich radials are a testimony to the brand's faith in 1ts technology and products. More important than winner's accolade IS the knowledge gained-knowledge that has kept BFGoodrich at the forefront of the performance industry.
HISTORY BFGoodrich proudly bears the name of its founder, Dr. Benjamin Franklin Goodrich, who, at the age of 28, persuaded his then partner, Atty. john P. Morris, to trade $10,000 worth of real estate for stock in the then infant rubber industry. This was in the year of 1869 and the company was the Hudson {N.Y.) River Rubber Co. This company continued to experience financial difficulties until Dr. Goodrich and his partner assumed full ownership. The following year, they purchased the land in Akron City, where the companies head offices stand to this day, and formed a new company named Goodrich, Tew & Co. Initially, the company manufactured rubber fire hose and belting. The company struggled financially, however, and many loans were obtained to just keep afloat. The turning was reached, however, when in 1878, George Crouse, an original investor, agreed to see Dr. Goodrich through the crisis on the provision that he bring in someone experienced to supervise manufacturing. Dr. Goodrich hired Alanson Work as superintendent, and it was he who reorganized factory procedures resulting in an immediate improvement. In 1880, the reorganized company became incorporated in the State of Ohio as BFGoodrich Co. with authorized capital of $100,000 divided into 1,000 shares. At that time there were four office employees and 55 in the factory. ln 1881, the company paid its first dividend, SS per share of stock. Or. Goodrich was to witness sales exceed the
$500,000 mark in 1887, but, at the still-young age of 47 years, he was to suffer a fatal haemorrhage caused by tuberculosis. BFGoodrich manufactured their first automobile tires in 1896 when they were approached by a stranger named Winton from Cleveland, who asked if they could make him pneumatic tires for a car he was constructing. They agreed to give it a try and in july of that year, the very first American-made automobile was sold - and it rode on tires made by BFGoodrich. The use of cord in bicycle tires had been introduced since 1890. However, the international rights to using cords in automobile tires were held by a British company, based in Silvertown, England. These rights were purchased by The Diamond Rubber Co. in 1919 who became, in tum, part of BFGoodrich in 1912. This allowed for the manufacture of the BFGoodrich Silvertown cord tire that became famous as it improved the ride, used less power and increased tire life. One benefit came with the integratio n of the rn•o companies, and that was two of Diamondis brilliant scienti ts. One, Arthur Marks developed the alkali process for reclaiming rubber, and the use of carbon black that greatly improved toughness and abrasion resistance, while the other, George Oenslager, developed organic accelerators which reduced the time for vulcanization by 75 percent. ot only was production time dramatically shortened, but the proces gave the end product greater ler!Sile strength and durability. BFGoodrich was no stranger to research and development. As far back as 1895, a young em-
ployee, who was a chemist, set up a small laboratory in one room of the companies premises in Akron. By 1910, this had expanded to 37 people working in the research and testing laboratories in an area that doubles as the company first-aid and emergency room. Today, the research and development occupies several buildings. Over the years, many of the developments have proven successful including the tubeless tire and the use of synthetic rubber. In fact, the very first American synthetic rubber plant was set up in 1939, and the rubber from it was introduced into tires in 1940. From its very beginnings, BFCoodrich has been associated with the aero-indu try. From supplying the tires for the Glenn H. Curtis bi-plane, the Colden Flyer, which won the Cordon-Bennett speed trophy at the first International Flying Meet in Rheims, France, in 1901 to the ultrasonic aircraft today. important contributions other than tires have been made to the aero industry, including, in 1930, De-icers, an invention which has been called the greatest single contribution to flying safety. Ice forms on the leading edges of the wing, the Deicer tubes were inflated with compressed air which stretched and changed the skin surface of the De-icer boots covering the edge of the wing, cracking and loosening the ice from the skin surface. By 1936, airplanes in numbers were being equipped with De-icers. As airplanes became larger and faster, BFCoodrich developed Rivnuts, a novel De-icer attachment device which is still proving itself effective both in the air and on the ground. In 1961, utilizing the extensive experience of BFCoodrichis research on high altitude sit development, Commander Alan Shepard - the first American in space, rode into history dressed, like all other Mercury astronauts who followed him, in a BFGoodrich space suit. All of these de\'elopments have resulted in huge savings for the public. The cost-per-mile of one of todayfs tires is one twentieth of what it was at the beginning of this century.
THE PRODUCT BFCoodrich do not just manufacture tires they manufacture world-beating tires. This has been proven by the unprecedented success of over thirty years success of vehicles in both circuit and off-road international competitions. Yet the tires used by these vehicles are the very same tires available to the public from any BFGoodrich dealer. The success of teams winning victories and championships using the BFGoodrich T I A
light-truck radials are far to numer- --==ous to relate. The decision to enter this radial into the ultimate tire test of off-road racing was not wasted, as today, they are the undisputed leader in the light-truck tire market. BFGoodrich, with its superior technology and quality, have become the worlds largest supplier of tires for trucks, buses, trailers, offthe-road equ ipment, farm implements, aircraft and industrial equipment. It was the first American tire to be selected as original equipment for the high-performing Porsche automobile. Since its beginning in 1977,many space shuttles have been fitted with tires made by BFGoodrich. BFGoodrich have a range of tires second to none, to suit every purpose. From high performance through to all-terrain and even for mud, BFGoodrich have designs to suit. It has even produced the very first radial tire suitable for drag racing.
RECENT DEVELOPMENTS The most exciting development in many years, and one that has attracted the public's attention beyond their wildest dreams is, of all things, colored tires. Many tire manufacturers have dabble in making their tires have an attractive appearance, such as white walls. Only BFGoodrich have gone all the way and produced excitingly full-colored tires in Screaming Yellow, Blazing Blue of Raging Red. The color is full treaddepth, yet the tire is definitely not a toy, but high performance. The V and H-speed ratings and performance rivals the legendary Comp T I A models. The acceptance of these in the American market has exceeded all expectations. The combination of high performance and eye-catching appearance had sports truck enthusiasts rushing to get into this latest fashion. Named the Scorcher T I A, the tire is taking the market by storm. So amazed were the media that it featured in an item on the extremely highly rated tele,•ision show "Good Morning America.H ltis fun, itis eye-popping and it has exceptional performance.
PROMOTION Unless anew product is being launched, the main aim of the promotions of BFCoodrich is to keep their name in the forefront o anyone who is contemplatIng purchasing tires. After all, the product is only purchased when there is a need, thus,
in the Philippines a great emphasis is on print media, including magazines. Television is used for specific campaigns. The finest promotion though is both billboards on major highways and the hundreds of signs outside of the registered tire dealers, each bearing the BFGoodrich name and pictures of tires. Every dealer has received training in the benefits of the products offered, so the aim is to get the purchaser to go to the dealer, who will then personally explain the quality and value of the tires.
BRAN D VALUES BFGoodrich is a truly internationally recognized manufacturer of high quality tires. It has been in business for 120 years with the same name, so its brand is instantly recognizable. The high reputation it has built for its products puts an incalculable value on its brand. Mention BFGoodrich anywhere in the world, and even though the listener may not understand English, the word "tires" will be the immediate response, and most will add the word, "Excellent."
Things you didn't know about BFGOODRICH
0
Tht> company carri~ more qualified size!> of airplane ti~ than any other manufacturer.
O
At one time BFGoodrich <poru.ored popular television show" ~uch as "The Shadow," "The Name of the Game," and "Startrek.''
0
To test the ~:N-icer, BFGoodrich constructo....:l a "ind tunnel that wa.~ super-refrigerated
0
George Bums and Gracie Allen cut a ~pecial cake to help the Company celebrate •b filheth birthday on tele\'iSIOn m 195-1.
Q
The tires that allowed Spirit of St. Louis to take-off and land ~fely were supphed b,· the Companr.
23
.............................,rkes
THE MARKET During the twentieth century our lives have been changed beyond recognition by the advent of modem transport-ars, trucks, airplanes, trains and subway systems. Alongside this development has been the monumental growth of the world's tire industry now valued at US$60 billion annually.
ACHIEVEMENTS The BFGoodrich brand, America's oldest name in tires, has been a technological leader since it begun making tires for the automobile. BFGoodrich is the pioneer of the first Americanmade radial in 1965. Currently, radials are the largest-selling tire in the market. Initially, convincing the public that radials were a tire of superior performance and durability was not an easy task. People trusted that which they knew and understood. So, BFGoodrich came up with an idea that was then, truly innovative they put standard tires onto racing cars. First onto those competing in road racing, and then offpavement competition. 'o better test could have been undertaken. The results were beyond even the hre engineers expectations. Vehicles fitted with radials won virtually every competition and opposition to the benefits was silenced. The public were stunned with the knowledge that the very same tire being used on the racing circuit was available for their family car from their local BFGoodrich dealer. The BFGoodrich T I Ais family became the preferred tire. However, unknown to the buying public, was another advantage gained from BFGoodrich's participation in car racing. The accelerated stresses placed upon the tires allowed their engineer to gain valuable knowledge which was translated into better innovative technology that allowed continual improvement in both traction
22
and durability, keeping BFGoodrich ahead of their rivals. The thousands of trophies all over the world gained by vehicles running with BFGoodrich TI A tires attest to the superiority of their product. BFGoodrich have a world-winning philosophy. The individual victories and season championships earned by teams racing on BFGoodrich radials are a testimony to the brand's faith in 1ts technology and products. More important than winner's accolade IS the knowledge gained-knowledge that has kept BFGoodrich at the forefront of the performance industry.
HISTORY BFGoodrich proudly bears the name of its founder, Dr. Benjamin Franklin Goodrich, who, at the age of 28, persuaded his then partner, Atty. john P. Morris, to trade $10,000 worth of real estate for stock in the then infant rubber industry. This was in the year of 1869 and the company was the Hudson {N.Y.) River Rubber Co. This company continued to experience financial difficulties until Dr. Goodrich and his partner assumed full ownership. The following year, they purchased the land in Akron City, where the companies head offices stand to this day, and formed a new company named Goodrich, Tew & Co. Initially, the company manufactured rubber fire hose and belting. The company struggled financially, however, and many loans were obtained to just keep afloat. The turning was reached, however, when in 1878, George Crouse, an original investor, agreed to see Dr. Goodrich through the crisis on the provision that he bring in someone experienced to supervise manufacturing. Dr. Goodrich hired Alanson Work as superintendent, and it was he who reorganized factory procedures resulting in an immediate improvement. In 1880, the reorganized company became incorporated in the State of Ohio as BFGoodrich Co. with authorized capital of $100,000 divided into 1,000 shares. At that time there were four office employees and 55 in the factory. ln 1881, the company paid its first dividend, SS per share of stock. Or. Goodrich was to witness sales exceed the
$500,000 mark in 1887, but, at the still-young age of 47 years, he was to suffer a fatal haemorrhage caused by tuberculosis. BFGoodrich manufactured their first automobile tires in 1896 when they were approached by a stranger named Winton from Cleveland, who asked if they could make him pneumatic tires for a car he was constructing. They agreed to give it a try and in july of that year, the very first American-made automobile was sold - and it rode on tires made by BFGoodrich. The use of cord in bicycle tires had been introduced since 1890. However, the international rights to using cords in automobile tires were held by a British company, based in Silvertown, England. These rights were purchased by The Diamond Rubber Co. in 1919 who became, in tum, part of BFGoodrich in 1912. This allowed for the manufacture of the BFGoodrich Silvertown cord tire that became famous as it improved the ride, used less power and increased tire life. One benefit came with the integratio n of the rn•o companies, and that was two of Diamondis brilliant scienti ts. One, Arthur Marks developed the alkali process for reclaiming rubber, and the use of carbon black that greatly improved toughness and abrasion resistance, while the other, George Oenslager, developed organic accelerators which reduced the time for vulcanization by 75 percent. ot only was production time dramatically shortened, but the proces gave the end product greater ler!Sile strength and durability. BFGoodrich was no stranger to research and development. As far back as 1895, a young em-
ployee, who was a chemist, set up a small laboratory in one room of the companies premises in Akron. By 1910, this had expanded to 37 people working in the research and testing laboratories in an area that doubles as the company first-aid and emergency room. Today, the research and development occupies several buildings. Over the years, many of the developments have proven successful including the tubeless tire and the use of synthetic rubber. In fact, the very first American synthetic rubber plant was set up in 1939, and the rubber from it was introduced into tires in 1940. From its very beginnings, BFCoodrich has been associated with the aero-indu try. From supplying the tires for the Glenn H. Curtis bi-plane, the Colden Flyer, which won the Cordon-Bennett speed trophy at the first International Flying Meet in Rheims, France, in 1901 to the ultrasonic aircraft today. important contributions other than tires have been made to the aero industry, including, in 1930, De-icers, an invention which has been called the greatest single contribution to flying safety. Ice forms on the leading edges of the wing, the Deicer tubes were inflated with compressed air which stretched and changed the skin surface of the De-icer boots covering the edge of the wing, cracking and loosening the ice from the skin surface. By 1936, airplanes in numbers were being equipped with De-icers. As airplanes became larger and faster, BFCoodrich developed Rivnuts, a novel De-icer attachment device which is still proving itself effective both in the air and on the ground. In 1961, utilizing the extensive experience of BFCoodrichis research on high altitude sit development, Commander Alan Shepard - the first American in space, rode into history dressed, like all other Mercury astronauts who followed him, in a BFGoodrich space suit. All of these de\'elopments have resulted in huge savings for the public. The cost-per-mile of one of todayfs tires is one twentieth of what it was at the beginning of this century.
THE PRODUCT BFCoodrich do not just manufacture tires they manufacture world-beating tires. This has been proven by the unprecedented success of over thirty years success of vehicles in both circuit and off-road international competitions. Yet the tires used by these vehicles are the very same tires available to the public from any BFGoodrich dealer. The success of teams winning victories and championships using the BFGoodrich T I A
light-truck radials are far to numer- --==ous to relate. The decision to enter this radial into the ultimate tire test of off-road racing was not wasted, as today, they are the undisputed leader in the light-truck tire market. BFGoodrich, with its superior technology and quality, have become the worlds largest supplier of tires for trucks, buses, trailers, offthe-road equ ipment, farm implements, aircraft and industrial equipment. It was the first American tire to be selected as original equipment for the high-performing Porsche automobile. Since its beginning in 1977,many space shuttles have been fitted with tires made by BFGoodrich. BFGoodrich have a range of tires second to none, to suit every purpose. From high performance through to all-terrain and even for mud, BFGoodrich have designs to suit. It has even produced the very first radial tire suitable for drag racing.
RECENT DEVELOPMENTS The most exciting development in many years, and one that has attracted the public's attention beyond their wildest dreams is, of all things, colored tires. Many tire manufacturers have dabble in making their tires have an attractive appearance, such as white walls. Only BFGoodrich have gone all the way and produced excitingly full-colored tires in Screaming Yellow, Blazing Blue of Raging Red. The color is full treaddepth, yet the tire is definitely not a toy, but high performance. The V and H-speed ratings and performance rivals the legendary Comp T I A models. The acceptance of these in the American market has exceeded all expectations. The combination of high performance and eye-catching appearance had sports truck enthusiasts rushing to get into this latest fashion. Named the Scorcher T I A, the tire is taking the market by storm. So amazed were the media that it featured in an item on the extremely highly rated tele,•ision show "Good Morning America.H ltis fun, itis eye-popping and it has exceptional performance.
PROMOTION Unless anew product is being launched, the main aim of the promotions of BFCoodrich is to keep their name in the forefront o anyone who is contemplatIng purchasing tires. After all, the product is only purchased when there is a need, thus,
in the Philippines a great emphasis is on print media, including magazines. Television is used for specific campaigns. The finest promotion though is both billboards on major highways and the hundreds of signs outside of the registered tire dealers, each bearing the BFGoodrich name and pictures of tires. Every dealer has received training in the benefits of the products offered, so the aim is to get the purchaser to go to the dealer, who will then personally explain the quality and value of the tires.
BRAN D VALUES BFGoodrich is a truly internationally recognized manufacturer of high quality tires. It has been in business for 120 years with the same name, so its brand is instantly recognizable. The high reputation it has built for its products puts an incalculable value on its brand. Mention BFGoodrich anywhere in the world, and even though the listener may not understand English, the word "tires" will be the immediate response, and most will add the word, "Excellent."
Things you didn't know about BFGOODRICH
0
Tht> company carri~ more qualified size!> of airplane ti~ than any other manufacturer.
O
At one time BFGoodrich <poru.ored popular television show" ~uch as "The Shadow," "The Name of the Game," and "Startrek.''
0
To test the ~:N-icer, BFGoodrich constructo....:l a "ind tunnel that wa.~ super-refrigerated
0
George Bums and Gracie Allen cut a ~pecial cake to help the Company celebrate •b filheth birthday on tele\'iSIOn m 195-1.
Q
The tires that allowed Spirit of St. Louis to take-off and land ~fely were supphed b,· the Companr.
23
