Philippines Edition 1 Tabacalera
Since 1881 LA FLOR DE LA ISABELA 100o/o Hand-made Philippine cigars THE MARKET
chemicals have not been used in their making. In the Philippines, where cigars are relatively inexpensive, there is a growing demand, especially from the younger professionals who are not influenced by old perceptions. Cigar smoking is becoming trendy. A great part of the market, however, is' the export ma rket, where cigars made by Flor de Ia lsabela have gained international recognition for quality. Few visitors to the Philippines do notreturn home without a box of cigars, amazed both
The continuing campaign against smoking has actually been of benefit to the cigar industry. Although many thoU5ands of people throughout the world have given up the practice of smoking cigarettes they will s tiU enjoy a cigar, especially on social occasions. They will enjoy the experience as they are very much aware that cigars are 100 percent natural tobacco, hand-rolled in the trad itional ma nne r and that possibly harmful
by price, but more importantly, quality.
ACHIEVEMENTS It is almost impossible for La Aor de Ia lsabela to improve on its product. The same natural products, tobacco leaves, have been blended, lovingly hand·rolled and aged in the sa me manner for over 100 years. The achievements of La Flor de Ia lsabela has been in International marketing. No longer arc the Philippine cigars considered the poor cousin of some other countries products, but considered among, if not the best, of any. To achieve this, La Flor de Ia lsabela, it has not only received high praise in such international journals as Smoke, Cigar and European Cigar Jo urna l, b ut also by setting up luxurious Tabacalera Cigar Divans in many of the world's first class hotels. Here influential clients can sit in the elegance of a traditional smoking room, relax and enjoy one of the company's superb cigars.
HISTORY
_
................................ ........... _..... ~ ......._~·
- ___. __._...
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~:~.,~-.-.................... ......~· .......,
..
--
... 4
?T7d' ....._ ,r.,
~
_
__._
T~<SIUI.-~~....._._,., ~·
--
a:'W'JNA IU!"'G.M.IOI. .. ur«Jn
chemicals have not been used in their making. In the Philippines, where cigars are relatively inexpensive, there is a growing demand, especially from the younger professionals who are not influenced by old perceptions. Cigar smoking is becoming trendy. A great part of the market, however, is' the export ma rket, where cigars made by Flor de Ia lsabela have gained international recognition for quality. Few visitors to the Philippines do notreturn home without a box of cigars, amazed both
The continuing campaign against smoking has actually been of benefit to the cigar industry. Although many thoU5ands of people throughout the world have given up the practice of smoking cigarettes they will s tiU enjoy a cigar, especially on social occasions. They will enjoy the experience as they are very much aware that cigars are 100 percent natural tobacco, hand-rolled in the trad itional ma nne r and that possibly harmful
by price, but more importantly, quality.
ACHIEVEMENTS It is almost impossible for La Aor de Ia lsabela to improve on its product. The same natural products, tobacco leaves, have been blended, lovingly hand·rolled and aged in the sa me manner for over 100 years. The achievements of La Flor de Ia lsabela has been in International marketing. No longer arc the Philippine cigars considered the poor cousin of some other countries products, but considered among, if not the best, of any. To achieve this, La Flor de Ia lsabela, it has not only received high praise in such international journals as Smoke, Cigar and European Cigar Jo urna l, b ut also by setting up luxurious Tabacalera Cigar Divans in many of the world's first class hotels. Here influential clients can sit in the elegance of a traditional smoking room, relax and enjoy one of the company's superb cigars.
HISTORY
_
................................ ........... _..... ~ ......._~·
- ___. __._...
~~~._~----~·~~--~ 4~------.--~__.c::IOA.a~.tr~N. ...
~:~.,~-.-.................... ......~· .......,
..
--
... 4
?T7d' ....._ ,r.,
~
_
__._
T~<SIUI.-~~....._._,., ~·
--
a:'W'JNA IU!"'G.M.IOI. .. ur«Jn
