PowerPoint Template
Total Control Marketing
Module 7: Rally the Troops
Module 7: Rally the Troops Pick a Winner Lose to Gain
Pour the Cement
Rally the Troops
Set the Framework
Stock the Shelves
Show You the Money Start the Engine
MODULE 7: Rally the Troops Here’s What You’ll Learn and Do…
1
Step-by-step walkthrough of finding, recruiting, and motivating JVs
2
Have the big players in your niche lining up to promote for you
3
The single most important factor to get noticed by top marketers
4
The secret formula to rack up new partners like points on pinball machine
5 6
The disarming approach to get any partner to want to partner with you
7
The exact right time to build JV Partnerships that nearly no one knows
Use the magic formula to generate a continuous stream of new partners
When finished with this module, you’ll have a growing number of JV Partners ready and willing to promote for you and make you a boatload of extra cash
1
Module 7: Rally the Troops What is a JV Partner Typical JV Relationship Why JVs are so important More than just profits
Module 7: Rally the Troops Benefits: Multiply Sales & Profits Build credibility Build market power Great advice Excellent market research
Module 7: Rally the Troops Important Points: How to get potential JVs to notice you When to recruit JVs The best approach Be persistent, not a pest Commissions alone are not enough
2
Module 7: Rally the Troops Your Ideal Partners Same or complementary niche 1 “level” above you Wait on “big fish”
Module 7: Rally the Troops Finding Potential Partners 2 easy ways: Google Clickbank
Module 7: Rally the Troops Finding Potential Partners Method 1: Google 1,000s of potential partners Very targeted at keyword-level Start with Google Keyword Tool: https://adwords.google.com/select/KeywordToolExternal
3
Module 7: Rally the Troops Finding Potential Partners Method 1: Google Start with Google Keyword Tool:
https://adwords.google.com/select/KeywordToolExternal
Module 7: Rally the Troops Finding Potential Partners Method 1: Google Start with Google Keyword Tool:
https://adwords.google.com/select/KeywordToolExternal
4
Module 7: Rally the Troops Focus on PAID ads: Promoting to given keyword Spending money to promote Same target market & they WANT promotion Search every keyword for your niche and click every ad – it’s a numbers game
Module 7: Rally the Troops Finding Potential Partners Method 2: Clickbank 1,000s of potential partners Easy to reach Targeted by niche
Module 7: Rally the Troops Finding Potential Partners Method 2: Clickbank 1,000s of potential partners Easy to reach Targeted by niche
5
Finding Potential Partners Method 2: Clickbank 1,000s of potential partners Easy to reach Targeted by niche
6
Module 7: Rally the Troops The Recruiting Process Add all new potential JVs to spreadsheet Name, email, phone, website, helpdesk, admin Contact all candidates 1 by 1 Track your progress Consistency vs. volume
7
Module 7: Rally the Troops The Recruiting Process Make 1st contact (warm up) Email Support ticket Web 2.0 Phone Event
1st Contact Email/Ticket:
8
Module 7: Rally the Troops 1st Email/Ticket Message: Purpose is to introduce, not recruit Personal Simple Win-Win Targeted Optional Only goal is to get positive replies
No-Reply Followup:
No-Reply Followup 2:
9
Module 7: Rally the Troops Email/Ticket Messages: Track all Yes/No replies Keep adding new leads Start over with no-replies every 30-60 days
Module 7: Rally the Troops Web 2.0 (Twitter, Facebook, Social Media): Same process with some tweaks Purpose is to get positive replies Typically “warmer” relationship already Can be more direct
Module 7: Rally the Troops Web 2.0 (Twitter, Facebook, Social Media): 1st contact message:
10
Module 7: Rally the Troops Phone/Live Event: 1st contact:
Module 7: Rally the Troops Phone/Live Event: 1st contact:
Module 7: Rally the Troops Phone/Live Event: Personal About THEM Win-win
11
Module 7: Rally the Troops Key Points: Setup next step at end of every contact Track all results Do it continuously (it’s a PROCESS not an event)
Module 7: Rally the Troops Managing JV Partners: Active vs. Passive You are competing for partners Everyone is busy Why should they promote for you?
Module 7: Rally the Troops Managing JV Partners: Compelling, tested offer Lots of lead time Promotion prizes High commissions Promote their stuff
12
Module 7: Rally the Troops Managing JV Partners: Reasons to stay in touch White glove treatment Setup their affiliate accounts Give them custom promo emails Bonuses for their subscribers
Warm JV Recruiting Email 1:
Warm JV Recruiting Email 2:
13
Warm JV Recruiting Email 3:
Module 7: Rally the Troops Important Points: Better to be consistent than perfect Your intent is more important than message Always followup and don’t assume anything
Module 7: Rally the Troops HOMEWORK: Share Your Feedback (We NEED It!) email: [email protected] Find 100 potential JV partners Add them to spreadsheet Send the 3-email sequence to them Track your results
14
Module 7: Rally the Troops
Module 7: Rally the Troops Pick a Winner Lose to Gain
Pour the Cement
Rally the Troops
Set the Framework
Stock the Shelves
Show You the Money Start the Engine
MODULE 7: Rally the Troops Here’s What You’ll Learn and Do…
1
Step-by-step walkthrough of finding, recruiting, and motivating JVs
2
Have the big players in your niche lining up to promote for you
3
The single most important factor to get noticed by top marketers
4
The secret formula to rack up new partners like points on pinball machine
5 6
The disarming approach to get any partner to want to partner with you
7
The exact right time to build JV Partnerships that nearly no one knows
Use the magic formula to generate a continuous stream of new partners
When finished with this module, you’ll have a growing number of JV Partners ready and willing to promote for you and make you a boatload of extra cash
1
Module 7: Rally the Troops What is a JV Partner Typical JV Relationship Why JVs are so important More than just profits
Module 7: Rally the Troops Benefits: Multiply Sales & Profits Build credibility Build market power Great advice Excellent market research
Module 7: Rally the Troops Important Points: How to get potential JVs to notice you When to recruit JVs The best approach Be persistent, not a pest Commissions alone are not enough
2
Module 7: Rally the Troops Your Ideal Partners Same or complementary niche 1 “level” above you Wait on “big fish”
Module 7: Rally the Troops Finding Potential Partners 2 easy ways: Google Clickbank
Module 7: Rally the Troops Finding Potential Partners Method 1: Google 1,000s of potential partners Very targeted at keyword-level Start with Google Keyword Tool: https://adwords.google.com/select/KeywordToolExternal
3
Module 7: Rally the Troops Finding Potential Partners Method 1: Google Start with Google Keyword Tool:
https://adwords.google.com/select/KeywordToolExternal
Module 7: Rally the Troops Finding Potential Partners Method 1: Google Start with Google Keyword Tool:
https://adwords.google.com/select/KeywordToolExternal
4
Module 7: Rally the Troops Focus on PAID ads: Promoting to given keyword Spending money to promote Same target market & they WANT promotion Search every keyword for your niche and click every ad – it’s a numbers game
Module 7: Rally the Troops Finding Potential Partners Method 2: Clickbank 1,000s of potential partners Easy to reach Targeted by niche
Module 7: Rally the Troops Finding Potential Partners Method 2: Clickbank 1,000s of potential partners Easy to reach Targeted by niche
5
Finding Potential Partners Method 2: Clickbank 1,000s of potential partners Easy to reach Targeted by niche
6
Module 7: Rally the Troops The Recruiting Process Add all new potential JVs to spreadsheet Name, email, phone, website, helpdesk, admin Contact all candidates 1 by 1 Track your progress Consistency vs. volume
7
Module 7: Rally the Troops The Recruiting Process Make 1st contact (warm up) Email Support ticket Web 2.0 Phone Event
1st Contact Email/Ticket:
8
Module 7: Rally the Troops 1st Email/Ticket Message: Purpose is to introduce, not recruit Personal Simple Win-Win Targeted Optional Only goal is to get positive replies
No-Reply Followup:
No-Reply Followup 2:
9
Module 7: Rally the Troops Email/Ticket Messages: Track all Yes/No replies Keep adding new leads Start over with no-replies every 30-60 days
Module 7: Rally the Troops Web 2.0 (Twitter, Facebook, Social Media): Same process with some tweaks Purpose is to get positive replies Typically “warmer” relationship already Can be more direct
Module 7: Rally the Troops Web 2.0 (Twitter, Facebook, Social Media): 1st contact message:
10
Module 7: Rally the Troops Phone/Live Event: 1st contact:
Module 7: Rally the Troops Phone/Live Event: 1st contact:
Module 7: Rally the Troops Phone/Live Event: Personal About THEM Win-win
11
Module 7: Rally the Troops Key Points: Setup next step at end of every contact Track all results Do it continuously (it’s a PROCESS not an event)
Module 7: Rally the Troops Managing JV Partners: Active vs. Passive You are competing for partners Everyone is busy Why should they promote for you?
Module 7: Rally the Troops Managing JV Partners: Compelling, tested offer Lots of lead time Promotion prizes High commissions Promote their stuff
12
Module 7: Rally the Troops Managing JV Partners: Reasons to stay in touch White glove treatment Setup their affiliate accounts Give them custom promo emails Bonuses for their subscribers
Warm JV Recruiting Email 1:
Warm JV Recruiting Email 2:
13
Warm JV Recruiting Email 3:
Module 7: Rally the Troops Important Points: Better to be consistent than perfect Your intent is more important than message Always followup and don’t assume anything
Module 7: Rally the Troops HOMEWORK: Share Your Feedback (We NEED It!) email: [email protected] Find 100 potential JV partners Add them to spreadsheet Send the 3-email sequence to them Track your results
14
