PR BPA June 2015
BRAND REPORT
FOR THE 6 MONTH PERIOD ENDED JUNE 2015 (Including Supplementary Data) No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report.
SGC Horizon LLC 3030 W. Salt Creek Lane Suite 201 Arlington Heights, IL 60005 Tel. No.: 847-291-1000 Fax No.: 847-390-0408 housingzone.com
PROFESSIONAL REMODELER is the leading business brand serving the business-information needs of residential remodeling professionals. The brand serves several vertical sub markets within remodeling including: exterior replacement contractors, design/build professionals, insurance restoration contractors, and kitchen and bath specialists. Professional Remodeler offers its content monthly in print and daily online via eNewsletters, websites, and special mobile editions. Many remodelers also experience the brand through its annual series of conferences held in top markets around the United States. FIELD SERVED PROFESSIONAL REMODELER serves residential remodeling contractors, commercial remodeling contractors, residential kitchen and bath specialists, general contractors engaged in residential remodeling, residential fire damage or insurance restoration contractors and residential historical renovation contractors. DEFINITION OF RECIPIENT QUALIFICATION PROFESSIONAL REMODELER’s qualified recipients are individuals with a job title of president, owner, partner, CEO, general manager, vice president, project manager, designer, construction supervisor, foreman, purchasing director, salesperson/estimator or other manager. PURPOSE Included herein is an analysis of respondents who buy, specify, or recommend products for their remodeling projects.
CHANNELS PROFESSIONAL REMODELER MAGAZINE
6 Issues in the period 96,915 average circulation
EXECUTIVE SUMMARY Below are the Average contacts per occurrence, including frequency per period reported Non-Paid PROFESSIONAL REMODELER MAGAZINE (6 issues in the period)
Paid
Average
96,915
-
96,915
a. Print
76,455
-
76,455
b. Digital
20,460
-
20,460
20,460
-
20,460
-
-
-
PROFESSIONAL REMODELER
1. Requested 2. Non-Requested www.bpaww.com
MAGAZINE CHANNEL
Official Publication of: None/Established: 1997/Issues Per Year: 12
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR THE PERIOD
AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED Not Included Elsewhere
QUALIFIED CIRCULATION Individual Sponsored Individually Addressed Membership Benefit Multi–Copy Same Addressee Single Copy Sales TOTAL QUALIFIED CIRCULATION
Copies
Other Paid Circulation Advertiser and Agency Allocated for Trade Shows and Conventions
1,385 279
All Other
351 TOTAL
Total Qualified
2,015
Copies 96,915
Qualified Non-Paid
Percent 100.0
Copies 96,915
Qualified Paid
Percent 100.0
Copies -
Percent -
-
-
-
-
-
-
-
-
-
-
-
-
96,915
100.0
96,915
100.0
-
-
2. QUALIFIED CIRCULATION BY ISSUES FOR PERIOD 2015 Issue
Print
Total Qualified
Digital
January
76,380
20,538
96,918
February
76,559
20,362
96,921
March
76,333
20,590
96,923
April
76,432
20,493
96,925
May
76,512
20,389
96,901
June
76,516
20,391
96,907
3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2015 This issue is -% or 18 copies below the average of the other 5 issues reported in Paragraph 2.
TOTAL QUALIFIED
PERCENT OF TOTAL
Print
Digital
Recipients Involved in the Selection and/or Purchase of Products Used For Remodeling Jobs
83,282
85.9
66,229
17,053
83,282
-
8,045
8.3
6,277
1,768
8,045
-
5,574
5.8
4,006
1,568
5,574
-
TOTAL QUALIFIED CIRCULATION
96,901
100.0
76,512
20,389
96,901
-
PERCENT
100.0
79.0
21.0
100.0
-
Job Title President, Owner, Partner, CEO, Vice President, General Manager Project Manager, Designer, Construction Supervisor, Foreman Purchasing Director, Salesperson, Estimator, Other Manager
Not Available
www.bpaww.com
PROFESSIONAL REMODELER / June 2015
2
COMPANY'S ANNUAL INSTALLED DOLLAR VOLUME (LABOR AND MATERIALS)
JOB TITLE President, Owner, Partner, CEO, Vice President, General Manager
Total Recipients Whose Annual Installed Dollar Value Is Greater $5 Million $1 Million $500,000 Than Or to $4.9 to TOTAL PERCENT Equal To $10 Million to $9.9 Less than Million Million $999,999 $500,000 QUALIFIED OF TOTAL $500,000 and over
Not Available
83,282
85.9
54,686
4,069
4,703
28,540
17,374
24,060
4,536
Project Manager, Designer, Construction Supervisor, Foreman
8,045
8.3
6,408
1,827
920
2,563
1,098
1,217
420
Purchasing Director, Salesperson, Estimator, Other Manager
5,574
5.8
4,422
1,281
492
2,026
623
689
463
96,901
100.0
65,516
7,177
6,115
33,129
19,095
25,966
5,419
TOTAL QUALIFIED CIRCULATION
NUMBER OF YEARS THAT RECIPIENT'S COMPANY HAS BEEN INVOLVED IN REMODELING
JOB TITLE President, Owner, Partner, CEO, Vice President, General Manager
TOTAL QUALIFIED
PERCENT OF TOTAL
Total Recipients at Companies That Have Been Involved In Remodeling 11 or for 3 Years or More More Years
6 to 10 Years
3 to 5 Years
2 Years or Less
Data Not Available
83,282
85.9
82,186
67,391
9,442
5,353
715
381
Project Manager, Designer, Construction Supervisor, Foreman
8,045
8.3
7,906
6,877
719
310
80
59
Purchasing Director, Salesperson, Estimator, Other Manager
5,574
5.8
5,445
4,345
573
527
76
53
96,901
100.0
95,537
78,613
10,734
6,190
871
493
TOTAL QUALIFIED CIRCULATION
SUPPLEMENTARY DATA This is a multiple analysis of 100.0% or 96,901 respondents who buy, specify, or recommend the following products for their remodeling projects. See question #8 on the questionnaire used to elicit this data on the back of this report. Since any one respondent may have checked more than one response, the totals for each response should not be added together as the total may exceed the total circulation. These data are presented for statistical and marketing purposes. Total Respondents BUILDING MATERIALS, PRODUCTS, EQUIPMENT PURCHASING AUTHORITY Appliances 70,862 Cabinets 78,344 Carpet 67,285 Countertops 75,806 Decks/Patios 70,617 Doors 77,287 Drywall 71,691 Energy Efficient Products 69,766 Faucets 71,925 Fireplaces 63,647 Floors 72,943 Garage Doors 65,324 Home Security/Automation 54,127 HVAC 62,237 Insulation 68,802 Lighting 70,519 Locksets/Hardware 69,722 Masonry 61,932 Other Green/Sustainable Products 60,703 Paint 68,579 Patio Doors 66,039 Plumbing Fixtures 68,615 Roofing 67,295 Siding 66,579 Skylights 62,486 Sunspaces 55,143 Tile 68,511 Tools 65,641 Trucks/Commercial Vans 54,748 Tubs/Shower Surrounds 65,110 Windows 69,670
www.bpaww.com
PROFESSIONAL REMODELER / June 2015
3
PRIMARY BUSINESS TOTAL QUALIFIED
BUSINESS AND INDUSTRY
PERCENT OF TOTAL
Both Residential AND Commercial Remodeling
47,282
48.8
Residential Remodeling Contractor Only
27,396
28.3
Commercial Remodeling Contractor Only
6,230
6.4
General Contractor Engaged in Residential Remodeling
9,088
9.4
Residential Fire Damage or Insurance Restoration Contractor, Residential Historical Renovation or Other
6,905
7.1
96,901
100.0
TOTAL
3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2015 Qualified Within 1 Year
2 Years
3 Years
Print
Digital
Total Qualified
Percent
78,608
18,293
-
76,512
20,389
96,901
100.0
II. Request from recipient’s company:
-
-
-
-
-
-
-
III. Membership Benefit:
-
-
-
-
-
-
-
IV. Communication from recipient or recipient’s company (other than request):
-
-
-
-
-
-
-
QUALIFICATION SOURCE I.
Direct Request:
V. TOTAL – Sources other than above (listed alphabetically): Association rosters and directories
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Business directories
-
-
-
-
-
-
-
Manufacturer’s, distributor’s, and wholesaler’s lists
-
-
-
-
-
-
-
Other sources
-
-
-
-
-
-
-
VI. Single Copy Sales:
-
-
-
-
-
-
-
TOTAL QUALIFIED CIRCULATION
78,608
18,293
-
76,512
20,389
96,901
100.0
PERCENT
81.1
18.9
-
79.0
21.0
100.0
3c. MAILING ADDRESS BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2015 MAILING ADDRESS Individuals by name and title and/or function Individuals by name only
Print 76,459
Digital 20,383
Total Qualified 96,842
Percent 99.9 0.1
44
4
48
Titles or functions only
8
2
10
-
Company names only
1
-
1
-
Multi-Copy Same Addressee copies
-
-
-
-
Single Copy Sales
-
-
-
-
76,512
20,389
96,901
100.0
TOTAL QUALIFIED CIRCULATION
AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS Audited Data
Audited Data
Audited Data
Audited Data
Circulation Claim
Circulation Claim
6-Month Period Ended: July – December 2012 January – June 2013 July – December 2013 January – June 2014 July – December 2014* January – June 2015* Total Audit Average Qualified:
83,788
85,876
90,012
90,014
92,314
96,915
Qualified Non-Paid:
83,788
85,876
90,012
90,014
92,314
96,915
Print:
73,389
74,670
75,246
75,050
75,520
76,455
Digital:
10,399
11,206
14,766
14,964
16,794
20,460
-
-
-
-
-
-
Print:
-
-
-
-
-
-
Digital:
-
-
-
-
-
-
Post Expire Copies included in Total Qualified Circulation:
**NC
**NC
**NC
**NC
**NC
**NC
Average Annual Order Price:
**NC
**NC
**NC
**NC
**NC
**NC
Qualified Paid:
*NOTE: July 2014 – June 2015 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed. www.bpaww.com
PROFESSIONAL REMODELER / June 2015
4
GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2015 Total State State Print Digital Qualified Percent Kentucky Maine 405 108 513 Tennessee New Hampshire 499 121 620 Alabama Vermont 295 72 367 Mississippi Massachusetts 1,908 518 2,426 Rhode Island 274 70 344 EAST SO. CENTRAL Connecticut 1,350 362 1,712 Arkansas NEW ENGLAND 4,731 1,251 5,982 6.2 Louisiana Oklahoma New York 4,246 1,077 5,323 Texas New Jersey 2,242 544 2,786 Pennsylvania 4,089 868 4,957 WEST SO. CENTRAL MIDDLE ATLANTIC 10,577 2,489 13,066 13.5 Montana Idaho Ohio 3,501 753 4,254 Wyoming Indiana 1,858 411 2,269 Colorado Illinois 3,689 859 4,548 New Mexico Michigan 2,972 739 3,711 Arizona Wisconsin 2,325 558 2,883 Utah EAST NO. CENTRAL 14,345 3,320 17,665 18.2 Nevada Minnesota 1,982 525 2,507 MOUNTAIN Iowa 1,306 292 1,598 Alaska Missouri 1,771 369 2,140 Washington North Dakota 343 88 431 Oregon South Dakota 396 94 490 California Nebraska 887 160 1,047 Hawaii Kansas 974 208 1,182 PACIFIC WEST NO. CENTRAL 7,659 1,736 9,395 9.7 UNITED STATES Delaware 236 57 293 Maryland 1,691 398 2,089 U.S. Territories Washington, DC 124 46 170 Canada Virginia 2,084 576 2,660 Mexico West Virginia 306 55 361 Other International North Carolina 2,518 688 3,206 APO/FPO South Carolina 1,082 256 1,338 Georgia 1,953 594 2,547 TOTAL QUALIFIED CIRCULATION Florida 4,863 1,403 6,266 SOUTH ATLANTIC 14,857 4,073 18,930 19.5
Print 1,005 1,362 947 471 3,785 529 789 754 4,047 6,119 462 467 169 1,664 437 1,103 621 365 5,288 205 1,664 1,170 5,829 239 9,107 76,468 28 11 3 2
Digital 241 340 246 77 904 125 193 195 1,329 1,842 112 136 51 498 139 395 244 105 1,680 60 524 328 1,967 75 2,954 20,249 16 91 3 30 -
Total Qualified 1,246 1,702 1,193 548 4,689 654 982 949 5,376 7,961 574 603 220 2,162 576 1,498 865 470 6,968 265 2,188 1,498 7,796 314 12,061 96,717 44 102 3 33 2
76,512
20,389
96,901
Percent
4.8
8.2
7.2
12.5 99.8
100.0
GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION New England
5,982
M iddle Atlant ic
13,066
East No. Cent ral
17,665
West No. Cent ral
9,395
Sout h Atlantic
18,930
East So. Cent ral
4,689
West So. Cent ral
7,961
M ount ain
6,968
Pacific
12,061
US Territ ories
44
Canada
102
M exico
3 33
Ot her International
2
APO/ FPO 0
www.bpaww.com
5,000
10,000
15,000
20,000
PROFESSIONAL REMODELER / June 2015
5
ADDITIONAL DATA METHOD OF DISTRIBUTION: All qualified circulation conforms to the field served and definition of recipient qualification. Print copies are distributed via postal services or other carriers. Recipients of the digital version are notified via email when the version is available. STATEMENT OF CONTENT PLATFORM: Editorial Replica – If a print edition exists, editorial and design are unchanged from the original print edition. Each issue’s content and design are identical to the original edition. Apart from minor updates, the content cannot change once the issue is made available.
1a. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR THE PERIOD - PRINT Total Qualified Qualified Non-Paid Qualified Paid QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent Individual 76,455 100.0 76,455 100.0 Sponsored Individually Addressed Membership Benefit Multi–Copy Same Addressee Single Copy Sales TOTAL QUALIFIED 100.0 76,455 100.0 CIRCULATION 76,455
1b. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR THE PERIOD - DIGITAL Total Qualified Qualified Non-Paid Qualified Paid QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent Individual 20,460 100.0 20,460 100.0 Sponsored Individually Addressed Membership Benefit Multi–Copy Same Addressee Single Copy Sales TOTAL QUALIFIED 100.0 20,460 100.0 CIRCULATION 20,460
MAGAZINE QUESTIONNAIRE USED BY PUBLICATION TO ELICIT SUPPLEMENTARY DATA:
PUBLISHER’S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. Tony Mancini, Publisher Deborah Byrne, Senior Audience Development Manager (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide.
Date signed State County Received by BPA Worldwide Type ID Number
July 6, 2015 Illinois Cook July 6, 2015 BSJ P579B0J5
About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, email newsletters, databases, wireless, social media and other advertiser-supported media—as well as advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news. www.bpaww.com
Recycled Paper
Copyright © 2015 BPA Worldwide. All rights reserved.
PROFESSIONAL REMODELER / June 2015
FOR THE 6 MONTH PERIOD ENDED JUNE 2015 (Including Supplementary Data) No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report.
SGC Horizon LLC 3030 W. Salt Creek Lane Suite 201 Arlington Heights, IL 60005 Tel. No.: 847-291-1000 Fax No.: 847-390-0408 housingzone.com
PROFESSIONAL REMODELER is the leading business brand serving the business-information needs of residential remodeling professionals. The brand serves several vertical sub markets within remodeling including: exterior replacement contractors, design/build professionals, insurance restoration contractors, and kitchen and bath specialists. Professional Remodeler offers its content monthly in print and daily online via eNewsletters, websites, and special mobile editions. Many remodelers also experience the brand through its annual series of conferences held in top markets around the United States. FIELD SERVED PROFESSIONAL REMODELER serves residential remodeling contractors, commercial remodeling contractors, residential kitchen and bath specialists, general contractors engaged in residential remodeling, residential fire damage or insurance restoration contractors and residential historical renovation contractors. DEFINITION OF RECIPIENT QUALIFICATION PROFESSIONAL REMODELER’s qualified recipients are individuals with a job title of president, owner, partner, CEO, general manager, vice president, project manager, designer, construction supervisor, foreman, purchasing director, salesperson/estimator or other manager. PURPOSE Included herein is an analysis of respondents who buy, specify, or recommend products for their remodeling projects.
CHANNELS PROFESSIONAL REMODELER MAGAZINE
6 Issues in the period 96,915 average circulation
EXECUTIVE SUMMARY Below are the Average contacts per occurrence, including frequency per period reported Non-Paid PROFESSIONAL REMODELER MAGAZINE (6 issues in the period)
Paid
Average
96,915
-
96,915
a. Print
76,455
-
76,455
b. Digital
20,460
-
20,460
20,460
-
20,460
-
-
-
PROFESSIONAL REMODELER
1. Requested 2. Non-Requested www.bpaww.com
MAGAZINE CHANNEL
Official Publication of: None/Established: 1997/Issues Per Year: 12
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR THE PERIOD
AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED Not Included Elsewhere
QUALIFIED CIRCULATION Individual Sponsored Individually Addressed Membership Benefit Multi–Copy Same Addressee Single Copy Sales TOTAL QUALIFIED CIRCULATION
Copies
Other Paid Circulation Advertiser and Agency Allocated for Trade Shows and Conventions
1,385 279
All Other
351 TOTAL
Total Qualified
2,015
Copies 96,915
Qualified Non-Paid
Percent 100.0
Copies 96,915
Qualified Paid
Percent 100.0
Copies -
Percent -
-
-
-
-
-
-
-
-
-
-
-
-
96,915
100.0
96,915
100.0
-
-
2. QUALIFIED CIRCULATION BY ISSUES FOR PERIOD 2015 Issue
Total Qualified
Digital
January
76,380
20,538
96,918
February
76,559
20,362
96,921
March
76,333
20,590
96,923
April
76,432
20,493
96,925
May
76,512
20,389
96,901
June
76,516
20,391
96,907
3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2015 This issue is -% or 18 copies below the average of the other 5 issues reported in Paragraph 2.
TOTAL QUALIFIED
PERCENT OF TOTAL
Digital
Recipients Involved in the Selection and/or Purchase of Products Used For Remodeling Jobs
83,282
85.9
66,229
17,053
83,282
-
8,045
8.3
6,277
1,768
8,045
-
5,574
5.8
4,006
1,568
5,574
-
TOTAL QUALIFIED CIRCULATION
96,901
100.0
76,512
20,389
96,901
-
PERCENT
100.0
79.0
21.0
100.0
-
Job Title President, Owner, Partner, CEO, Vice President, General Manager Project Manager, Designer, Construction Supervisor, Foreman Purchasing Director, Salesperson, Estimator, Other Manager
Not Available
www.bpaww.com
PROFESSIONAL REMODELER / June 2015
2
COMPANY'S ANNUAL INSTALLED DOLLAR VOLUME (LABOR AND MATERIALS)
JOB TITLE President, Owner, Partner, CEO, Vice President, General Manager
Total Recipients Whose Annual Installed Dollar Value Is Greater $5 Million $1 Million $500,000 Than Or to $4.9 to TOTAL PERCENT Equal To $10 Million to $9.9 Less than Million Million $999,999 $500,000 QUALIFIED OF TOTAL $500,000 and over
Not Available
83,282
85.9
54,686
4,069
4,703
28,540
17,374
24,060
4,536
Project Manager, Designer, Construction Supervisor, Foreman
8,045
8.3
6,408
1,827
920
2,563
1,098
1,217
420
Purchasing Director, Salesperson, Estimator, Other Manager
5,574
5.8
4,422
1,281
492
2,026
623
689
463
96,901
100.0
65,516
7,177
6,115
33,129
19,095
25,966
5,419
TOTAL QUALIFIED CIRCULATION
NUMBER OF YEARS THAT RECIPIENT'S COMPANY HAS BEEN INVOLVED IN REMODELING
JOB TITLE President, Owner, Partner, CEO, Vice President, General Manager
TOTAL QUALIFIED
PERCENT OF TOTAL
Total Recipients at Companies That Have Been Involved In Remodeling 11 or for 3 Years or More More Years
6 to 10 Years
3 to 5 Years
2 Years or Less
Data Not Available
83,282
85.9
82,186
67,391
9,442
5,353
715
381
Project Manager, Designer, Construction Supervisor, Foreman
8,045
8.3
7,906
6,877
719
310
80
59
Purchasing Director, Salesperson, Estimator, Other Manager
5,574
5.8
5,445
4,345
573
527
76
53
96,901
100.0
95,537
78,613
10,734
6,190
871
493
TOTAL QUALIFIED CIRCULATION
SUPPLEMENTARY DATA This is a multiple analysis of 100.0% or 96,901 respondents who buy, specify, or recommend the following products for their remodeling projects. See question #8 on the questionnaire used to elicit this data on the back of this report. Since any one respondent may have checked more than one response, the totals for each response should not be added together as the total may exceed the total circulation. These data are presented for statistical and marketing purposes. Total Respondents BUILDING MATERIALS, PRODUCTS, EQUIPMENT PURCHASING AUTHORITY Appliances 70,862 Cabinets 78,344 Carpet 67,285 Countertops 75,806 Decks/Patios 70,617 Doors 77,287 Drywall 71,691 Energy Efficient Products 69,766 Faucets 71,925 Fireplaces 63,647 Floors 72,943 Garage Doors 65,324 Home Security/Automation 54,127 HVAC 62,237 Insulation 68,802 Lighting 70,519 Locksets/Hardware 69,722 Masonry 61,932 Other Green/Sustainable Products 60,703 Paint 68,579 Patio Doors 66,039 Plumbing Fixtures 68,615 Roofing 67,295 Siding 66,579 Skylights 62,486 Sunspaces 55,143 Tile 68,511 Tools 65,641 Trucks/Commercial Vans 54,748 Tubs/Shower Surrounds 65,110 Windows 69,670
www.bpaww.com
PROFESSIONAL REMODELER / June 2015
3
PRIMARY BUSINESS TOTAL QUALIFIED
BUSINESS AND INDUSTRY
PERCENT OF TOTAL
Both Residential AND Commercial Remodeling
47,282
48.8
Residential Remodeling Contractor Only
27,396
28.3
Commercial Remodeling Contractor Only
6,230
6.4
General Contractor Engaged in Residential Remodeling
9,088
9.4
Residential Fire Damage or Insurance Restoration Contractor, Residential Historical Renovation or Other
6,905
7.1
96,901
100.0
TOTAL
3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2015 Qualified Within 1 Year
2 Years
3 Years
Digital
Total Qualified
Percent
78,608
18,293
-
76,512
20,389
96,901
100.0
II. Request from recipient’s company:
-
-
-
-
-
-
-
III. Membership Benefit:
-
-
-
-
-
-
-
IV. Communication from recipient or recipient’s company (other than request):
-
-
-
-
-
-
-
QUALIFICATION SOURCE I.
Direct Request:
V. TOTAL – Sources other than above (listed alphabetically): Association rosters and directories
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Business directories
-
-
-
-
-
-
-
Manufacturer’s, distributor’s, and wholesaler’s lists
-
-
-
-
-
-
-
Other sources
-
-
-
-
-
-
-
VI. Single Copy Sales:
-
-
-
-
-
-
-
TOTAL QUALIFIED CIRCULATION
78,608
18,293
-
76,512
20,389
96,901
100.0
PERCENT
81.1
18.9
-
79.0
21.0
100.0
3c. MAILING ADDRESS BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2015 MAILING ADDRESS Individuals by name and title and/or function Individuals by name only
Print 76,459
Digital 20,383
Total Qualified 96,842
Percent 99.9 0.1
44
4
48
Titles or functions only
8
2
10
-
Company names only
1
-
1
-
Multi-Copy Same Addressee copies
-
-
-
-
Single Copy Sales
-
-
-
-
76,512
20,389
96,901
100.0
TOTAL QUALIFIED CIRCULATION
AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS Audited Data
Audited Data
Audited Data
Audited Data
Circulation Claim
Circulation Claim
6-Month Period Ended: July – December 2012 January – June 2013 July – December 2013 January – June 2014 July – December 2014* January – June 2015* Total Audit Average Qualified:
83,788
85,876
90,012
90,014
92,314
96,915
Qualified Non-Paid:
83,788
85,876
90,012
90,014
92,314
96,915
Print:
73,389
74,670
75,246
75,050
75,520
76,455
Digital:
10,399
11,206
14,766
14,964
16,794
20,460
-
-
-
-
-
-
Print:
-
-
-
-
-
-
Digital:
-
-
-
-
-
-
Post Expire Copies included in Total Qualified Circulation:
**NC
**NC
**NC
**NC
**NC
**NC
Average Annual Order Price:
**NC
**NC
**NC
**NC
**NC
**NC
Qualified Paid:
*NOTE: July 2014 – June 2015 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed. www.bpaww.com
PROFESSIONAL REMODELER / June 2015
4
GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2015 Total State State Print Digital Qualified Percent Kentucky Maine 405 108 513 Tennessee New Hampshire 499 121 620 Alabama Vermont 295 72 367 Mississippi Massachusetts 1,908 518 2,426 Rhode Island 274 70 344 EAST SO. CENTRAL Connecticut 1,350 362 1,712 Arkansas NEW ENGLAND 4,731 1,251 5,982 6.2 Louisiana Oklahoma New York 4,246 1,077 5,323 Texas New Jersey 2,242 544 2,786 Pennsylvania 4,089 868 4,957 WEST SO. CENTRAL MIDDLE ATLANTIC 10,577 2,489 13,066 13.5 Montana Idaho Ohio 3,501 753 4,254 Wyoming Indiana 1,858 411 2,269 Colorado Illinois 3,689 859 4,548 New Mexico Michigan 2,972 739 3,711 Arizona Wisconsin 2,325 558 2,883 Utah EAST NO. CENTRAL 14,345 3,320 17,665 18.2 Nevada Minnesota 1,982 525 2,507 MOUNTAIN Iowa 1,306 292 1,598 Alaska Missouri 1,771 369 2,140 Washington North Dakota 343 88 431 Oregon South Dakota 396 94 490 California Nebraska 887 160 1,047 Hawaii Kansas 974 208 1,182 PACIFIC WEST NO. CENTRAL 7,659 1,736 9,395 9.7 UNITED STATES Delaware 236 57 293 Maryland 1,691 398 2,089 U.S. Territories Washington, DC 124 46 170 Canada Virginia 2,084 576 2,660 Mexico West Virginia 306 55 361 Other International North Carolina 2,518 688 3,206 APO/FPO South Carolina 1,082 256 1,338 Georgia 1,953 594 2,547 TOTAL QUALIFIED CIRCULATION Florida 4,863 1,403 6,266 SOUTH ATLANTIC 14,857 4,073 18,930 19.5
Print 1,005 1,362 947 471 3,785 529 789 754 4,047 6,119 462 467 169 1,664 437 1,103 621 365 5,288 205 1,664 1,170 5,829 239 9,107 76,468 28 11 3 2
Digital 241 340 246 77 904 125 193 195 1,329 1,842 112 136 51 498 139 395 244 105 1,680 60 524 328 1,967 75 2,954 20,249 16 91 3 30 -
Total Qualified 1,246 1,702 1,193 548 4,689 654 982 949 5,376 7,961 574 603 220 2,162 576 1,498 865 470 6,968 265 2,188 1,498 7,796 314 12,061 96,717 44 102 3 33 2
76,512
20,389
96,901
Percent
4.8
8.2
7.2
12.5 99.8
100.0
GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION New England
5,982
M iddle Atlant ic
13,066
East No. Cent ral
17,665
West No. Cent ral
9,395
Sout h Atlantic
18,930
East So. Cent ral
4,689
West So. Cent ral
7,961
M ount ain
6,968
Pacific
12,061
US Territ ories
44
Canada
102
M exico
3 33
Ot her International
2
APO/ FPO 0
www.bpaww.com
5,000
10,000
15,000
20,000
PROFESSIONAL REMODELER / June 2015
5
ADDITIONAL DATA METHOD OF DISTRIBUTION: All qualified circulation conforms to the field served and definition of recipient qualification. Print copies are distributed via postal services or other carriers. Recipients of the digital version are notified via email when the version is available. STATEMENT OF CONTENT PLATFORM: Editorial Replica – If a print edition exists, editorial and design are unchanged from the original print edition. Each issue’s content and design are identical to the original edition. Apart from minor updates, the content cannot change once the issue is made available.
1a. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR THE PERIOD - PRINT Total Qualified Qualified Non-Paid Qualified Paid QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent Individual 76,455 100.0 76,455 100.0 Sponsored Individually Addressed Membership Benefit Multi–Copy Same Addressee Single Copy Sales TOTAL QUALIFIED 100.0 76,455 100.0 CIRCULATION 76,455
1b. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR THE PERIOD - DIGITAL Total Qualified Qualified Non-Paid Qualified Paid QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent Individual 20,460 100.0 20,460 100.0 Sponsored Individually Addressed Membership Benefit Multi–Copy Same Addressee Single Copy Sales TOTAL QUALIFIED 100.0 20,460 100.0 CIRCULATION 20,460
MAGAZINE QUESTIONNAIRE USED BY PUBLICATION TO ELICIT SUPPLEMENTARY DATA:
PUBLISHER’S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. Tony Mancini, Publisher Deborah Byrne, Senior Audience Development Manager (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide.
Date signed State County Received by BPA Worldwide Type ID Number
July 6, 2015 Illinois Cook July 6, 2015 BSJ P579B0J5
About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, email newsletters, databases, wireless, social media and other advertiser-supported media—as well as advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news. www.bpaww.com
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PROFESSIONAL REMODELER / June 2015
