press release on 2009 new motor vehicle sales and production ...
PRESS RELEASE ON 2009 NEW MOTOR VEHICLE SALES AND PRODUCTION PERFORMANCE
SELAMAT PAGI, MAA VICE PRESIDENTS, COUNCIL MEMBERS, MEMBERS OF THE PRESS. LADIES AND GENTLEMEN. THANK YOU FOR YOUR PRESENCE HERE THIS MORNING TO REVIEW THE SALES AND PRODUCTION PERFORMANCE OF NEW MOTOR VEHICLES IN MALAYSIA FOR YEAR 2009.
TOTAL INDUSTRY VOLUME THE TOTAL INDUSTRY VOLUME (TIV) OF NEW MOTOR VEHICLES REGISTERED IN MALAYSIA FOR YEAR 2009 REACHED 536,905 UNITS AGAINST 548,115 UNITS REGISTERED IN 2008.
THIS IS A DECLINE OF
ONLY 2.0% OVER 2008.
TABLE 1: TIV 2009 VERSUS 2008 VARIANCE 2009
2008
UNITS
%
PASSENGER VEHICLES
486,342
497,459
(11,117)
(2.2)
COMMERCIAL VEHICLES
50,563
50,656
(93)
(0.2)
536,905
548,115
(11,210)
(2.0)
TOTAL VEHICLES
Page 1 of 10
TIV IN 2009 EXCEEDED OUR ORIGINAL PROJECTION AND EVEN OUR REVISED FORECAST OF 500,000 UNITS WHICH WAS ANNOUNCED IN JULY 2009.
DURING OUR LAST ANNUAL PRESS CONFERENCE HELD IN
JANUARY 2009, MAA HAD ORIGINALLY PROJECTED A TIV OF 480,000 UNITS FOR 2009.
THIS FIGURE WAS DECIDED THEN IN THE LIGHT OF THE
GLOBAL ECONOMIC DOWNTURN WHICH AFFECTED OUR COUNTRY FROM THE LAST QUARTER OF 2008.
LIKE MANY OTHER INDUSTRIES, THE AUTOMOTIVE INDUSTRY WAS ALSO BADLY HIT BY THE ECONOMIC DOWNTURN IN THE FIRST HALF OF 2009. DEMAND FOR NEW MOTOR VEHICLES WAS MUCH LOWER THAN THE CORRESPONDING PERIOD IN 2008. HOWEVER, THE SITUATION BEGUN TO IMPROVE PARTICULARLY DURING THE LAST QUARTER OF 2009.
AS
ILLUSTRATED IN F1G. 1 BELOW, THE PERFORMANCE OF THE INDUSTRY DURING
LAST
QUARTER
OF
2009
WAS
HIGHER
THAN
THE
CORRESPONDING PERIOD IN 2008.
FIG. 1: TIV 2009 VERSUS 2008 - BY QUARTER
Page 2 of 10
FIG. 2: TIV 2009 VERSUS 2008 – BY MONTHS
THE RELATIVELY GOOD PERFORMANCE IN 2009 CAN BE ATTRIBUTED TO FOLLOWING FACTORS: •
THE MALAYSIAN GOVERNMENT’S PRO-ACTIVE STANCE AND PREEMPTIVE MEASURES TAKEN TO TACKLE THE ECONOMIC DOWNTURN.
•
THE INTRODUCTION OF STIMULUS PACKAGES, IN PARTICULAR THE SECOND PACKAGE OF RM60 BILLION ANNOUNCED ON 10
TH
MARCH
2009 HAD HELPED TO BOOST CONSUMPTION AND REVIVE THE ECONOMY. •
THE GOVERNMENT’S MOVE TO LIBERALISE 27 SERVICES SUBSECTORS AND THE CAPITAL MARKET TO ATTRACT NEW AND MORE INVESTMENT INTO THE COUNTRY.
Page 3 of 10
•
THE INTRODUCTION OF THE AUTO-SCRAPPING SCHEME IN MARCH 2009 WHICH GENERATED A FAIR AMOUNT OF BUSINESSES FOR PROTON AND PERODUA.
•
IMPROVED BUSINESS CONFIDENCE ESPECIALLY DURING THE SECOND HALF OF THE YEAR
•
INCREASED CONSUMER SPENDING AND CONSUMPTION NAMELY IN THE LAST QUARTER OF THE YEAR
•
AGGRESSIVE SALES PROMOTIONS ACTIVITIES BY MAA MEMBERS
PASSENGER VEHICLES
THE TOTAL REGISTRATION OF NEW PASSENGER VEHICLES IN 2009 WAS 486,342 UNITS WHICH REPRESENTS 91% SHARE OF THE TIV, THEREBY MAINTAINING THE SAME SHARE OF THE TIV AS IN 2008 AT 497,459 UNITS. THIS 2009 SALES VOLUME REPRESENTS A DECLINE OF 11,117 UNITS OR 2.2% WHEN COMPARED TO 2008.
Figure 3: TIV 2009 - BY TYPE OF VEHICLE
CV: Commercial Vehicles PV: Passenger Vehicles
WITHIN THE PASSENGER VEHICLES CATEGORY, PASSENGER CARS FORMED THE BIGGEST SEGMENT IN 2009 WITH 83.7% SHARE, FOLLOWED BY MPV (13.1%), 4X4/SUV (2.2%) AND WINDOW VANS (1.0%).
Page 4 of 10
FIGURE 4: PASSENGER VEHICLES 2009 – BREAKDOWN BY SEGMENT
PC: PASSENGER CAR MPV: MULTI-PURPOSE VEHICLE 4X4 / SUV: FOUR WHEEEL DRIVE / SPORTS UTILITY VEHICLE WV: WINDOW VAN
IN TERMS OF PERCENTAGE, THE MPV AND WINDOW VAN SEGMENTS MANAGED
TO
ACHIEVE
AN
INCREASE
OF
15.7%
AND
14.5%
RESPECTIVELY. THE 4X4/SUV AND PASSENGER CAR SEGMENTS SAW A DECLINE IN REGISTRATION OF 13.0% AND 4.4% RESPECTIVELY.
FIGURE 5: PASSENGER VEHICLES 2009 VERSUS 2008 – BREAKDOWN BY SEGMENT
Page 5 of 10
COMMERCIAL VEHICLES A TOTAL OF 50,563 UNITS OF NEW COMMERCIAL VEHICLES WERE REGISTERED IN MALAYSIA IN YEAR 2009 WHICH REPRESENTS A 9% SHARE OF TIV TO MAINTAIN A SIMILAR 9% SHARE OF TIV IN 2008 WITH 50,656 UNITS REGISTERED. THIS IS A DECLINE OF 93 UNITS OR ONLY 0.2% IN TOTAL COMMERCIAL VEHICLE SALES COMPARED TO 2008. THIS SUGGESTS THAT COMMERCIAL VEHICLES PLAYERS WERE RESILENT BY MAINTAINING THEIR 2008 PERFORMANCE DESPITE THE ECONOMIC DOWNTURN.
WITHIN THE COMMERCIAL VEHICLES CATEGORY, PICK-UPS FORMED THE BIGGEST SEGMENT IN 2009 WITH 61.7% SHARE, FOLLOWED BY TRUCKS (27.6%), PANEL VANS (7.2%), BUSES (2.1%) AND PRIME MOVERS (1.4%).
FIGURE 6: COMMERCIAL VEHICLES 2009 – BREAKDOWN BY SEGMENT
PV: PANEL VAN PU: PICK-UP PM: PRIME MOVERS
Page 6 of 10
IN TERMS OF PERCENTAGE, THE PICK-UP AND PANEL VAN SEGMENTS ACHIEVED AN INCREASE OF 11.1% AND 0.86% RESPECTIVELY. WHILE THE PRIME MOVER, TRUCK AND BUS SEGMENTS SAW A DECLINE IN REGISTRATION OF 38.9%, 16.4% AND 4.5% RESPECTIVELY.
FIGURE 7: COMMERCIAL VEHICLES 2009 VERSUS 2008 – BY SEGMENT
Page 7 of 10
TOTAL PRODUCTION VOLUME PRODUCTION OF NEW VEHICLES IN YEAR 2009 RECORDED A DECLINE OF 41,541 UNITS OR 7.8% TO REACH A TOTAL OF 489, 269 UNITS COMPARED TO 530,810 UNITS IN 2008.
THIS 7.8% DROP IN PRODUCTION VOLUME IS HIGHER THAN THE 2.0% IN SALES AS ADJUSTMENTS IN PRODUCTION WAS PROMPTLY TAKEN TO AVOID AN OVER STOCK POSITION IN THE FIRST HALF OF 2009.
TABLE 2: TOTAL PRODUCTION VOLUME 2009 VERSUS 2008 VARIANCE 2009
2008
UNITS
%
PASSENGER VEHICLES
447,002
484,512
(37,510)
(7.7)
COMMERCIAL VEHICLES
42,267
46,298
(4,031)
(8.7)
489,269
530,810
(41,541)
(7.8)
TOTAL VEHICLES
PASSENGER VEHICLES PRODUCTION
OF
NEW
PASSENGER
VEHICLES
FOR
YEAR
2009
RECORDED A DECLINE OF 7.7% TO REACH A TOTAL OF 447,002 UNITS AS COMPARED TO 484,512 UNITS IN 2008.
COMMERCIAL VEHICLES SIMILARLY PRODUCTION OF NEW COMMERCIAL VEHICLES FOR YEAR 2009 REGISTERED A DECLINE OF 8.7% TO REACH A TOTAL OF 42,267 UNITS AS COMPARED TO 46,298 UNITS IN 2008. Page 8 of 10
OUTLOOK FOR AUTOMOTIVE MARKET FOR 2010
WE HAVE TAKEN THE FOLLOWING ECONOMIC AND ENVIRONMENTAL FACTORS INTO ACCOUNT IN OUR FORECAST FOR THE TOTAL INDUSTRY VOLUME IN 2010:-
(1) THE STRONG PERFORMANCE IN THE LAST QUARTER OF 2009 WITH CARRIED OVER ORDERS INTO 2010. (2) GLOBAL ECONOMIC RECOVERY. (3) MALAYSIA’S GDP GROWTH EXPECTED TO RECOVER FROM -3.0% (ESTIMATE) IN 2009 TO 5% (FORECAST) IN 2010. (4) RISE IN CONSUMER SENTIMENTS DUE TO IMPROVEMENT IN EMPLOYMENT MARKET. (5) IMPROVEMENT IN BUSINESS CONFIDENCE LEVEL (6) FORECASTED RISE IN COMMODITY PRICES. (7) MULTIPLIER EFFECTS FROM THE STIMULUS PACKAGES WILL BOOST THE ECONOMY AND CREATE DEMAND FOR NEW VEHICLES.
IN VIEW OF THE ABOVE, OUR INDUSTRY FORECAST FOR 2010 IS SHOWN IN TABLE 3 BELOW:-
Page 9 of 10
TABLE 3: TOTAL INDUSTRY VOLUME 2010 VERSUS 2009 VARIANCE 2010
2009
(FORECAST)
(ACTUAL)
UNITS
%
PASSENGER VEHICLES
498,300
486,342
11,958
2.4
COMMERCIAL VEHICLES
51,700
50,563
1137
2.2
550,000
536,905
13,095
2.4
TOTAL VEHICLES
OUR NEXT FOUR YEARS’ INDICATIVE FORECAST OF THE TIV FOR 2011 UP TO 2014 IS SHOWN IN TABLE 4: -
TABLE 4: TOTAL INDUSTRY VOLUME FORECAST FOR 2011 TO 2014 YEAR
2011
2012
2013
2014
PASSENGER VEHICLES
514,500
530,500
546,000
562,400
COMMERCIAL VEHICLES
52,000
53,000
54,000
55,600
566,500
583,500
600,000
618,000
3%
3%
2.8%
3%
TOTAL INDUSTRY VOLUME GROWTH %
I WOULD NOW LIKE TO INVITE QUESTIONS FROM THE MEMBERS OF THE PRESS.
____________________ DATUK AISHAH AHMAD PRESIDENT MALAYSIAN AUTOMOTIVE ASSOCIATION 20 JANUARY 2010 Page 10 of 10
MALAYSIAN AUTOMOTIVE ASSOCIATION PRESS RELEASE : 20 JANUARY 2010 PRODUCTION & SALES FOR JANUARY-DECEMBER 2009 1.
PRODUCTION
Segment
YEAR-TO-DATE DECEMBER 2009
Variance
2008
UNITS 489,269
530,810
(41,541)
(7.8)
447,002
484,512
(37,510)
(7.7)
372,873
419,963
(47,090)
(11.2)
5,837
4,965
872
17.6
61,055
49,526
11,529
23.3
7,237
10,058
(2,821)
(28.0)
CV (Commercial Vehicles)
42,267
46,298
(4,031)
(8.7)
PV (Panel Vans)
4,079
3,780
299
7.9
PU (Pick Ups)
23,053
22,986
67
0.3
Trucks
13,771
17,334
(3,563)
(20.6)
PM (Prime Movers)
566
989
(423)
(42.8)
Bus
798
1,209
(411)
(34.0)
Total Industry Production (TIP) PV (Passenger Vehicles) PC (Passenger Cars) WV (Window Vans) MPV (Multi-Purpose Vehicles) 4x4/SUV (Four Wheel Drive/Sports Utility Vehicles)
2.
%
SALES
Segment
YEAR-TO-DATE DECEMBER 2009
2008
Variance UNITS
%
536,905
548,115
(11,210)
(2.0)
486,342
497,459
(11,117)
(2.2)
407,004
425,847
(18,843)
(4.4)
5,106
4,459
647
14.5
MPV (Multi-Purpose Vehicles)
63,757
55,108
8,649
15.7
4x4/SUV (Four Wheel Drive/Sports Utility Vehicles)
10,475
12,045
(1,570)
(13.0)
CV (Commercial Vehicles)
50,563
50,656
(93)
(0.2)
PV (Panel Vans)
3,652
3,621
31
0.9
PU (Pick Ups)
31,216
28,104
3,112
11.1
Trucks
13,939
16,683
(2,744)
(16.4)
694
1,136
(442)
(38.9)
1,062
1,112
(50)
(4.5)
Total Industry Volume (TIV) PV (Passenger Vehicles) PC (Passenger Cars) WV (Window Vans)
PM (Prime Movers) Bus
MALAYSIAN AUTOMOTIVE ASSOCIATION (MAA) 2008/2009 REGISTRATION TOTAL MALAYSIA ANALYSIS-BY MAKES & SEGMENT PRESS CONFERENCE 20-Jan-2010 PASSENGER VEHICLES MARKET SHARE
SALES UNITS MAKE
RANKING
Jan-Dec
Jan-Dec
Jan-Dec
Jan-Dec
Jan-Dec
Jan-Dec
2009
2008
2009
2008
2009
2008
Perodua
166,735
167,392
34.3%
33.6%
1
1
Proton
147,744
141,782
30.4%
28.5%
2
2
Toyota
65,744
87,416
13.5%
17.6%
3
3
Honda
38,783
32,477
8.0%
6.5%
4
4
Nissan
23,176
23,392
4.8%
4.7%
5
5
Naza
11,119
12,060
2.3%
2.4%
6
6
Suzuki
4,994
5,024
1.0%
1.0%
7
8
Inokom
4,741
5,779
1.0%
1.2%
8
7
Mercedes
3,977
4,229
0.8%
0.9%
9
9
BMW
3,564
3,512
0.7%
0.7%
10
11
Kia
3,164
2,824
0.7%
0.6%
11
12
Hyundai
2,562
3,929
0.5%
0.8%
12
10
Mitsubishi
2,008
2,241
0.4%
0.5%
13
13
Chery
1,871
684
0.4%
0.1%
14
16
Mazda
1,261
626
0.3%
0.1%
15
17
Peugeot
1,258
208
0.3%
0.0%
16
22
Volkswagen
885
920
0.2%
0.2%
17
14
Chevrolet
557
762
0.1%
0.2%
18
15
Volvo
541
524
0.1%
0.1%
19
18
Audi
435
0
0.1%
0.0%
20
30
Ford
351
483
0.1%
0.1%
21
19
Lexus
304
212
0.1%
0.0%
22
21
MINI
214
203
0.0%
0.0%
23
23
Ssangyong
83
404
0.0%
0.1%
24
20
Porsche
74
92
0.0%
0.0%
25
25
Land Rover
67
52
0.0%
0.0%
26
27
Mahindra
47
106
0.0%
0.0%
27
24
Renault
42
85
0.0%
0.0%
28
26
Subaru
40
18
0.0%
0.0%
29
29
Isuzu
1
0
0.0%
0.0%
30
30
Smart
0
23
0.0%
0.0%
31
28
TOTAL
486,342
497,459
100.0%
100.0%
MALAYSIAN AUTOMOTIVE ASSOCIATION (MAA) 2008/2009 REGISTRATION TOTAL MALAYSIA ANALYSIS-BY MAKES & SEGMENT PRESS CONFERENCE 20-Jan-2010 COMMERCIAL VEHICLES Toyota
16,041
14,211
31.7%
28.1%
1
1
Nissan
8,317
7,252
16.4%
14.3%
2
2
Isuzu
5,377
5,259
10.6%
10.4%
3
4
Mitsubishi
4,973
5,077
9.8%
10.0%
4
5
Daihatsu
3,990
5,406
7.9%
10.7%
5
3
Hicom Perkasa
3,508
4,532
6.9%
8.9%
6
6
Hino
3,014
3,003
6.0%
5.9%
7
7
Ford
1,475
1,167
2.9%
2.3%
8
9
Mitsubishi Fuso
1,391
1,537
2.8%
3.0%
9
8
651
500
1.3%
1.0%
10
10
Inokom Scania
433
386
0.9%
0.8%
11
11
Proton
287
176
0.6%
0.3%
12
17
Renault
204
197
0.4%
0.4%
13
16
Mazda
183
359
0.4%
0.7%
14
13
Mercedes
179
385
0.4%
0.8%
15
12
Volvo
165
325
0.3%
0.6%
16
14
Dong Feng
155
134
0.3%
0.3%
17
20
Man
105
155
0.2%
0.3%
18
18
Tuah
46
65
0.1%
0.1%
19
22
Tata
44
253
0.1%
0.5%
20
15
Ssangyong
19
152
0.0%
0.3%
21
19
Land Rover
5
124
0.0%
0.2%
22
21
Perodua
1
1
0.0%
0.0%
23
23
50,563
50,656
100.0%
100.0%
TOTAL
MALAYSIAN AUTOMOTIVE ASSOCIATION (MAA) 2008/2009 REGISTRATION TOTAL MALAYSIA ANALYSIS-BY MAKES & SEGMENT PRESS CONFERENCE 20-Jan-2010 TOTAL VEHICLES MAKE Perodua Proton Toyota Honda Nissan Naza Mitsubishi Inokom Isuzu Suzuki Mercedes Daihatsu BMW Hicom Perkasa Kia Hino Hyundai Chery Ford Mazda Mitsubishi Fuso Peugeot Volkswagen Volvo Chevrolet Audi Scania Lexus Renault MINI Dong Feng Man Ssangyong Porsche Land Rover Mahindra Tuah Tata Subaru Smart TOTAL
SALES UNITS Jan-Dec Jan-Dec 2009 2008 166,736 167,393 148,031 141,958 81,785 101,627 38,783 32,477 31,493 30,644 11,119 12,060 6,981 7,318 5,392 6,279 5,378 5,259 4,994 5,024 4,156 4,614 3,990 5,406 3,564 3,512 3,508 4,532 3,164 2,824 3,014 3,003 2,562 3,929 1,871 684 1,826 1,650 1,444 985 1,391 1,537 1,258 208 885 920 706 849 557 762 435 0 433 386 304 212 246 282 214 203 155 134 105 155 102 556 74 92
MARKET SHARE Jan-Dec Jan-Dec 2009 2008 31.1% 30.5% 27.6% 25.9% 15.2% 18.5% 7.2% 5.9% 5.9% 5.6% 2.1% 2.2% 1.3% 1.3% 1.0% 1.1% 1.0% 1.0% 0.9% 0.9% 0.8% 0.8% 0.7% 1.0% 0.7% 0.6% 0.7% 0.8% 0.6% 0.5% 0.6% 0.5% 0.5% 0.7% 0.3% 0.1% 0.3% 0.3% 0.3% 0.2% 0.3% 0.3% 0.2% 0.0% 0.2% 0.2% 0.1% 0.2% 0.1% 0.1% 0.1% 0.0% 0.1% 0.1% 0.1% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0%
72 47 46 44 40 0
176 106 65 253 18 23
0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
536,905
548,115
100.0%
100.0%
RANKING Jan-Dec Jan-Dec 2009 2008 1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 10 10 11 11 12 12 9 13 15 14 13 15 17 16 16 17 14 18 24 19 18 20 20 21 19 22 30 23 21 24 22 25 23 26 40 27 26 28 29 29 27 30 31 31 34 32 33 33 25 34 36 35 36 37 38 39 40
32 35 37 28 39 38
PRESS CONFERENCE 20-Jan-2010
TOTAL MALAYSIA JANUARY - DECEMBER 2009 MARKET REVIEW - SUMMARY MARKET POSITION BY MAKE/FRANCHISE HOLDER RANKING TOTAL VEHICLE
TOTAL
SHARE
PC
SHARE
CV
SHARE
1
Perodua
166,736
31.1%
166,735
34.3%
1
0.0%
2
Proton
148,031
27.6%
147,744
30.4%
287
0.6%
3
Toyota
81,785
15.2%
65,744
13.5%
16,041
31.7%
4
Honda
38,783
7.2%
38,783
8.0%
5
Nissan
31,493
5.9%
23,176
4.8%
8,317
16.4%
6
Naza
11,119
2.1%
11,119
2.3%
7
Mitsubishi
6,981
1.3%
2,008
0.4%
4,973
9.8%
8
Inokom
5,392
1.0%
4,741
1.0%
651
1.3%
9
Isuzu
5,378
1.0%
1
0.0%
5,377
10.6%
10
Suzuki
4,994
0.9%
4,994
1.0%
11
Mercedes
4,156
0.8%
3,977
0.8%
179
0.4%
12
Daihatsu
3,990
0.7%
3,990
7.9%
13
BMW
3,564
0.7%
14
Hicom Perkasa
3,508
0.7%
3,508
6.9%
15
Kia
3,164
0.6%
16
Hino
3,014
0.6%
3,014
6.0%
17
Hyundai
2,562
0.5%
2,562
0.5%
18
Chery
1,871
0.3%
1,871
0.4%
19
Ford
1,826
0.3%
351
0.1%
1,475
2.9%
20
Mazda
1,444
0.3%
1,261
0.3%
183
0.4%
21
Mitsubishi Fuso
1,391
0.3%
1,391
2.8%
22
Peugeot
1,258
0.2%
1,258
0.3%
23
Volkswagen
885
0.2%
885
0.2%
24
Volvo
706
0.1%
541
0.1%
165
0.3%
25
Chevrolet
557
0.1%
557
0.1%
26
Audi
435
0.1%
435
0.1%
27
Scania
433
0.1%
433
0.9%
28
Lexus
304
0.1%
304
0.1%
29
Renault
246
0.0%
42
0.0%
204
0.4%
30
MINI
214
0.0%
214
0.0%
31
Dong Feng
155
0.0%
155
0.3%
32
Man
105
0.0%
105
0.2%
33
Ssangyong
102
0.0%
83
0.0%
19
0.0%
34
Porsche
74
0.0%
74
0.0%
35
Land Rover
72
0.0%
67
0.0%
5
0.0%
36
Mahindra
47
0.0%
47
0.0%
37
Tuah
46
0.0%
46
0.1%
38
Tata
44
0.0%
44
0.1%
39
Subaru
40
0.0%
40
0.0%
536,905
100.0%
486,342
100.0%
50,563
100.0%
Total
3,564
3,164
0.7%
0.7%
SELAMAT PAGI, MAA VICE PRESIDENTS, COUNCIL MEMBERS, MEMBERS OF THE PRESS. LADIES AND GENTLEMEN. THANK YOU FOR YOUR PRESENCE HERE THIS MORNING TO REVIEW THE SALES AND PRODUCTION PERFORMANCE OF NEW MOTOR VEHICLES IN MALAYSIA FOR YEAR 2009.
TOTAL INDUSTRY VOLUME THE TOTAL INDUSTRY VOLUME (TIV) OF NEW MOTOR VEHICLES REGISTERED IN MALAYSIA FOR YEAR 2009 REACHED 536,905 UNITS AGAINST 548,115 UNITS REGISTERED IN 2008.
THIS IS A DECLINE OF
ONLY 2.0% OVER 2008.
TABLE 1: TIV 2009 VERSUS 2008 VARIANCE 2009
2008
UNITS
%
PASSENGER VEHICLES
486,342
497,459
(11,117)
(2.2)
COMMERCIAL VEHICLES
50,563
50,656
(93)
(0.2)
536,905
548,115
(11,210)
(2.0)
TOTAL VEHICLES
Page 1 of 10
TIV IN 2009 EXCEEDED OUR ORIGINAL PROJECTION AND EVEN OUR REVISED FORECAST OF 500,000 UNITS WHICH WAS ANNOUNCED IN JULY 2009.
DURING OUR LAST ANNUAL PRESS CONFERENCE HELD IN
JANUARY 2009, MAA HAD ORIGINALLY PROJECTED A TIV OF 480,000 UNITS FOR 2009.
THIS FIGURE WAS DECIDED THEN IN THE LIGHT OF THE
GLOBAL ECONOMIC DOWNTURN WHICH AFFECTED OUR COUNTRY FROM THE LAST QUARTER OF 2008.
LIKE MANY OTHER INDUSTRIES, THE AUTOMOTIVE INDUSTRY WAS ALSO BADLY HIT BY THE ECONOMIC DOWNTURN IN THE FIRST HALF OF 2009. DEMAND FOR NEW MOTOR VEHICLES WAS MUCH LOWER THAN THE CORRESPONDING PERIOD IN 2008. HOWEVER, THE SITUATION BEGUN TO IMPROVE PARTICULARLY DURING THE LAST QUARTER OF 2009.
AS
ILLUSTRATED IN F1G. 1 BELOW, THE PERFORMANCE OF THE INDUSTRY DURING
LAST
QUARTER
OF
2009
WAS
HIGHER
THAN
THE
CORRESPONDING PERIOD IN 2008.
FIG. 1: TIV 2009 VERSUS 2008 - BY QUARTER
Page 2 of 10
FIG. 2: TIV 2009 VERSUS 2008 – BY MONTHS
THE RELATIVELY GOOD PERFORMANCE IN 2009 CAN BE ATTRIBUTED TO FOLLOWING FACTORS: •
THE MALAYSIAN GOVERNMENT’S PRO-ACTIVE STANCE AND PREEMPTIVE MEASURES TAKEN TO TACKLE THE ECONOMIC DOWNTURN.
•
THE INTRODUCTION OF STIMULUS PACKAGES, IN PARTICULAR THE SECOND PACKAGE OF RM60 BILLION ANNOUNCED ON 10
TH
MARCH
2009 HAD HELPED TO BOOST CONSUMPTION AND REVIVE THE ECONOMY. •
THE GOVERNMENT’S MOVE TO LIBERALISE 27 SERVICES SUBSECTORS AND THE CAPITAL MARKET TO ATTRACT NEW AND MORE INVESTMENT INTO THE COUNTRY.
Page 3 of 10
•
THE INTRODUCTION OF THE AUTO-SCRAPPING SCHEME IN MARCH 2009 WHICH GENERATED A FAIR AMOUNT OF BUSINESSES FOR PROTON AND PERODUA.
•
IMPROVED BUSINESS CONFIDENCE ESPECIALLY DURING THE SECOND HALF OF THE YEAR
•
INCREASED CONSUMER SPENDING AND CONSUMPTION NAMELY IN THE LAST QUARTER OF THE YEAR
•
AGGRESSIVE SALES PROMOTIONS ACTIVITIES BY MAA MEMBERS
PASSENGER VEHICLES
THE TOTAL REGISTRATION OF NEW PASSENGER VEHICLES IN 2009 WAS 486,342 UNITS WHICH REPRESENTS 91% SHARE OF THE TIV, THEREBY MAINTAINING THE SAME SHARE OF THE TIV AS IN 2008 AT 497,459 UNITS. THIS 2009 SALES VOLUME REPRESENTS A DECLINE OF 11,117 UNITS OR 2.2% WHEN COMPARED TO 2008.
Figure 3: TIV 2009 - BY TYPE OF VEHICLE
CV: Commercial Vehicles PV: Passenger Vehicles
WITHIN THE PASSENGER VEHICLES CATEGORY, PASSENGER CARS FORMED THE BIGGEST SEGMENT IN 2009 WITH 83.7% SHARE, FOLLOWED BY MPV (13.1%), 4X4/SUV (2.2%) AND WINDOW VANS (1.0%).
Page 4 of 10
FIGURE 4: PASSENGER VEHICLES 2009 – BREAKDOWN BY SEGMENT
PC: PASSENGER CAR MPV: MULTI-PURPOSE VEHICLE 4X4 / SUV: FOUR WHEEEL DRIVE / SPORTS UTILITY VEHICLE WV: WINDOW VAN
IN TERMS OF PERCENTAGE, THE MPV AND WINDOW VAN SEGMENTS MANAGED
TO
ACHIEVE
AN
INCREASE
OF
15.7%
AND
14.5%
RESPECTIVELY. THE 4X4/SUV AND PASSENGER CAR SEGMENTS SAW A DECLINE IN REGISTRATION OF 13.0% AND 4.4% RESPECTIVELY.
FIGURE 5: PASSENGER VEHICLES 2009 VERSUS 2008 – BREAKDOWN BY SEGMENT
Page 5 of 10
COMMERCIAL VEHICLES A TOTAL OF 50,563 UNITS OF NEW COMMERCIAL VEHICLES WERE REGISTERED IN MALAYSIA IN YEAR 2009 WHICH REPRESENTS A 9% SHARE OF TIV TO MAINTAIN A SIMILAR 9% SHARE OF TIV IN 2008 WITH 50,656 UNITS REGISTERED. THIS IS A DECLINE OF 93 UNITS OR ONLY 0.2% IN TOTAL COMMERCIAL VEHICLE SALES COMPARED TO 2008. THIS SUGGESTS THAT COMMERCIAL VEHICLES PLAYERS WERE RESILENT BY MAINTAINING THEIR 2008 PERFORMANCE DESPITE THE ECONOMIC DOWNTURN.
WITHIN THE COMMERCIAL VEHICLES CATEGORY, PICK-UPS FORMED THE BIGGEST SEGMENT IN 2009 WITH 61.7% SHARE, FOLLOWED BY TRUCKS (27.6%), PANEL VANS (7.2%), BUSES (2.1%) AND PRIME MOVERS (1.4%).
FIGURE 6: COMMERCIAL VEHICLES 2009 – BREAKDOWN BY SEGMENT
PV: PANEL VAN PU: PICK-UP PM: PRIME MOVERS
Page 6 of 10
IN TERMS OF PERCENTAGE, THE PICK-UP AND PANEL VAN SEGMENTS ACHIEVED AN INCREASE OF 11.1% AND 0.86% RESPECTIVELY. WHILE THE PRIME MOVER, TRUCK AND BUS SEGMENTS SAW A DECLINE IN REGISTRATION OF 38.9%, 16.4% AND 4.5% RESPECTIVELY.
FIGURE 7: COMMERCIAL VEHICLES 2009 VERSUS 2008 – BY SEGMENT
Page 7 of 10
TOTAL PRODUCTION VOLUME PRODUCTION OF NEW VEHICLES IN YEAR 2009 RECORDED A DECLINE OF 41,541 UNITS OR 7.8% TO REACH A TOTAL OF 489, 269 UNITS COMPARED TO 530,810 UNITS IN 2008.
THIS 7.8% DROP IN PRODUCTION VOLUME IS HIGHER THAN THE 2.0% IN SALES AS ADJUSTMENTS IN PRODUCTION WAS PROMPTLY TAKEN TO AVOID AN OVER STOCK POSITION IN THE FIRST HALF OF 2009.
TABLE 2: TOTAL PRODUCTION VOLUME 2009 VERSUS 2008 VARIANCE 2009
2008
UNITS
%
PASSENGER VEHICLES
447,002
484,512
(37,510)
(7.7)
COMMERCIAL VEHICLES
42,267
46,298
(4,031)
(8.7)
489,269
530,810
(41,541)
(7.8)
TOTAL VEHICLES
PASSENGER VEHICLES PRODUCTION
OF
NEW
PASSENGER
VEHICLES
FOR
YEAR
2009
RECORDED A DECLINE OF 7.7% TO REACH A TOTAL OF 447,002 UNITS AS COMPARED TO 484,512 UNITS IN 2008.
COMMERCIAL VEHICLES SIMILARLY PRODUCTION OF NEW COMMERCIAL VEHICLES FOR YEAR 2009 REGISTERED A DECLINE OF 8.7% TO REACH A TOTAL OF 42,267 UNITS AS COMPARED TO 46,298 UNITS IN 2008. Page 8 of 10
OUTLOOK FOR AUTOMOTIVE MARKET FOR 2010
WE HAVE TAKEN THE FOLLOWING ECONOMIC AND ENVIRONMENTAL FACTORS INTO ACCOUNT IN OUR FORECAST FOR THE TOTAL INDUSTRY VOLUME IN 2010:-
(1) THE STRONG PERFORMANCE IN THE LAST QUARTER OF 2009 WITH CARRIED OVER ORDERS INTO 2010. (2) GLOBAL ECONOMIC RECOVERY. (3) MALAYSIA’S GDP GROWTH EXPECTED TO RECOVER FROM -3.0% (ESTIMATE) IN 2009 TO 5% (FORECAST) IN 2010. (4) RISE IN CONSUMER SENTIMENTS DUE TO IMPROVEMENT IN EMPLOYMENT MARKET. (5) IMPROVEMENT IN BUSINESS CONFIDENCE LEVEL (6) FORECASTED RISE IN COMMODITY PRICES. (7) MULTIPLIER EFFECTS FROM THE STIMULUS PACKAGES WILL BOOST THE ECONOMY AND CREATE DEMAND FOR NEW VEHICLES.
IN VIEW OF THE ABOVE, OUR INDUSTRY FORECAST FOR 2010 IS SHOWN IN TABLE 3 BELOW:-
Page 9 of 10
TABLE 3: TOTAL INDUSTRY VOLUME 2010 VERSUS 2009 VARIANCE 2010
2009
(FORECAST)
(ACTUAL)
UNITS
%
PASSENGER VEHICLES
498,300
486,342
11,958
2.4
COMMERCIAL VEHICLES
51,700
50,563
1137
2.2
550,000
536,905
13,095
2.4
TOTAL VEHICLES
OUR NEXT FOUR YEARS’ INDICATIVE FORECAST OF THE TIV FOR 2011 UP TO 2014 IS SHOWN IN TABLE 4: -
TABLE 4: TOTAL INDUSTRY VOLUME FORECAST FOR 2011 TO 2014 YEAR
2011
2012
2013
2014
PASSENGER VEHICLES
514,500
530,500
546,000
562,400
COMMERCIAL VEHICLES
52,000
53,000
54,000
55,600
566,500
583,500
600,000
618,000
3%
3%
2.8%
3%
TOTAL INDUSTRY VOLUME GROWTH %
I WOULD NOW LIKE TO INVITE QUESTIONS FROM THE MEMBERS OF THE PRESS.
____________________ DATUK AISHAH AHMAD PRESIDENT MALAYSIAN AUTOMOTIVE ASSOCIATION 20 JANUARY 2010 Page 10 of 10
MALAYSIAN AUTOMOTIVE ASSOCIATION PRESS RELEASE : 20 JANUARY 2010 PRODUCTION & SALES FOR JANUARY-DECEMBER 2009 1.
PRODUCTION
Segment
YEAR-TO-DATE DECEMBER 2009
Variance
2008
UNITS 489,269
530,810
(41,541)
(7.8)
447,002
484,512
(37,510)
(7.7)
372,873
419,963
(47,090)
(11.2)
5,837
4,965
872
17.6
61,055
49,526
11,529
23.3
7,237
10,058
(2,821)
(28.0)
CV (Commercial Vehicles)
42,267
46,298
(4,031)
(8.7)
PV (Panel Vans)
4,079
3,780
299
7.9
PU (Pick Ups)
23,053
22,986
67
0.3
Trucks
13,771
17,334
(3,563)
(20.6)
PM (Prime Movers)
566
989
(423)
(42.8)
Bus
798
1,209
(411)
(34.0)
Total Industry Production (TIP) PV (Passenger Vehicles) PC (Passenger Cars) WV (Window Vans) MPV (Multi-Purpose Vehicles) 4x4/SUV (Four Wheel Drive/Sports Utility Vehicles)
2.
%
SALES
Segment
YEAR-TO-DATE DECEMBER 2009
2008
Variance UNITS
%
536,905
548,115
(11,210)
(2.0)
486,342
497,459
(11,117)
(2.2)
407,004
425,847
(18,843)
(4.4)
5,106
4,459
647
14.5
MPV (Multi-Purpose Vehicles)
63,757
55,108
8,649
15.7
4x4/SUV (Four Wheel Drive/Sports Utility Vehicles)
10,475
12,045
(1,570)
(13.0)
CV (Commercial Vehicles)
50,563
50,656
(93)
(0.2)
PV (Panel Vans)
3,652
3,621
31
0.9
PU (Pick Ups)
31,216
28,104
3,112
11.1
Trucks
13,939
16,683
(2,744)
(16.4)
694
1,136
(442)
(38.9)
1,062
1,112
(50)
(4.5)
Total Industry Volume (TIV) PV (Passenger Vehicles) PC (Passenger Cars) WV (Window Vans)
PM (Prime Movers) Bus
MALAYSIAN AUTOMOTIVE ASSOCIATION (MAA) 2008/2009 REGISTRATION TOTAL MALAYSIA ANALYSIS-BY MAKES & SEGMENT PRESS CONFERENCE 20-Jan-2010 PASSENGER VEHICLES MARKET SHARE
SALES UNITS MAKE
RANKING
Jan-Dec
Jan-Dec
Jan-Dec
Jan-Dec
Jan-Dec
Jan-Dec
2009
2008
2009
2008
2009
2008
Perodua
166,735
167,392
34.3%
33.6%
1
1
Proton
147,744
141,782
30.4%
28.5%
2
2
Toyota
65,744
87,416
13.5%
17.6%
3
3
Honda
38,783
32,477
8.0%
6.5%
4
4
Nissan
23,176
23,392
4.8%
4.7%
5
5
Naza
11,119
12,060
2.3%
2.4%
6
6
Suzuki
4,994
5,024
1.0%
1.0%
7
8
Inokom
4,741
5,779
1.0%
1.2%
8
7
Mercedes
3,977
4,229
0.8%
0.9%
9
9
BMW
3,564
3,512
0.7%
0.7%
10
11
Kia
3,164
2,824
0.7%
0.6%
11
12
Hyundai
2,562
3,929
0.5%
0.8%
12
10
Mitsubishi
2,008
2,241
0.4%
0.5%
13
13
Chery
1,871
684
0.4%
0.1%
14
16
Mazda
1,261
626
0.3%
0.1%
15
17
Peugeot
1,258
208
0.3%
0.0%
16
22
Volkswagen
885
920
0.2%
0.2%
17
14
Chevrolet
557
762
0.1%
0.2%
18
15
Volvo
541
524
0.1%
0.1%
19
18
Audi
435
0
0.1%
0.0%
20
30
Ford
351
483
0.1%
0.1%
21
19
Lexus
304
212
0.1%
0.0%
22
21
MINI
214
203
0.0%
0.0%
23
23
Ssangyong
83
404
0.0%
0.1%
24
20
Porsche
74
92
0.0%
0.0%
25
25
Land Rover
67
52
0.0%
0.0%
26
27
Mahindra
47
106
0.0%
0.0%
27
24
Renault
42
85
0.0%
0.0%
28
26
Subaru
40
18
0.0%
0.0%
29
29
Isuzu
1
0
0.0%
0.0%
30
30
Smart
0
23
0.0%
0.0%
31
28
TOTAL
486,342
497,459
100.0%
100.0%
MALAYSIAN AUTOMOTIVE ASSOCIATION (MAA) 2008/2009 REGISTRATION TOTAL MALAYSIA ANALYSIS-BY MAKES & SEGMENT PRESS CONFERENCE 20-Jan-2010 COMMERCIAL VEHICLES Toyota
16,041
14,211
31.7%
28.1%
1
1
Nissan
8,317
7,252
16.4%
14.3%
2
2
Isuzu
5,377
5,259
10.6%
10.4%
3
4
Mitsubishi
4,973
5,077
9.8%
10.0%
4
5
Daihatsu
3,990
5,406
7.9%
10.7%
5
3
Hicom Perkasa
3,508
4,532
6.9%
8.9%
6
6
Hino
3,014
3,003
6.0%
5.9%
7
7
Ford
1,475
1,167
2.9%
2.3%
8
9
Mitsubishi Fuso
1,391
1,537
2.8%
3.0%
9
8
651
500
1.3%
1.0%
10
10
Inokom Scania
433
386
0.9%
0.8%
11
11
Proton
287
176
0.6%
0.3%
12
17
Renault
204
197
0.4%
0.4%
13
16
Mazda
183
359
0.4%
0.7%
14
13
Mercedes
179
385
0.4%
0.8%
15
12
Volvo
165
325
0.3%
0.6%
16
14
Dong Feng
155
134
0.3%
0.3%
17
20
Man
105
155
0.2%
0.3%
18
18
Tuah
46
65
0.1%
0.1%
19
22
Tata
44
253
0.1%
0.5%
20
15
Ssangyong
19
152
0.0%
0.3%
21
19
Land Rover
5
124
0.0%
0.2%
22
21
Perodua
1
1
0.0%
0.0%
23
23
50,563
50,656
100.0%
100.0%
TOTAL
MALAYSIAN AUTOMOTIVE ASSOCIATION (MAA) 2008/2009 REGISTRATION TOTAL MALAYSIA ANALYSIS-BY MAKES & SEGMENT PRESS CONFERENCE 20-Jan-2010 TOTAL VEHICLES MAKE Perodua Proton Toyota Honda Nissan Naza Mitsubishi Inokom Isuzu Suzuki Mercedes Daihatsu BMW Hicom Perkasa Kia Hino Hyundai Chery Ford Mazda Mitsubishi Fuso Peugeot Volkswagen Volvo Chevrolet Audi Scania Lexus Renault MINI Dong Feng Man Ssangyong Porsche Land Rover Mahindra Tuah Tata Subaru Smart TOTAL
SALES UNITS Jan-Dec Jan-Dec 2009 2008 166,736 167,393 148,031 141,958 81,785 101,627 38,783 32,477 31,493 30,644 11,119 12,060 6,981 7,318 5,392 6,279 5,378 5,259 4,994 5,024 4,156 4,614 3,990 5,406 3,564 3,512 3,508 4,532 3,164 2,824 3,014 3,003 2,562 3,929 1,871 684 1,826 1,650 1,444 985 1,391 1,537 1,258 208 885 920 706 849 557 762 435 0 433 386 304 212 246 282 214 203 155 134 105 155 102 556 74 92
MARKET SHARE Jan-Dec Jan-Dec 2009 2008 31.1% 30.5% 27.6% 25.9% 15.2% 18.5% 7.2% 5.9% 5.9% 5.6% 2.1% 2.2% 1.3% 1.3% 1.0% 1.1% 1.0% 1.0% 0.9% 0.9% 0.8% 0.8% 0.7% 1.0% 0.7% 0.6% 0.7% 0.8% 0.6% 0.5% 0.6% 0.5% 0.5% 0.7% 0.3% 0.1% 0.3% 0.3% 0.3% 0.2% 0.3% 0.3% 0.2% 0.0% 0.2% 0.2% 0.1% 0.2% 0.1% 0.1% 0.1% 0.0% 0.1% 0.1% 0.1% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0%
72 47 46 44 40 0
176 106 65 253 18 23
0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
536,905
548,115
100.0%
100.0%
RANKING Jan-Dec Jan-Dec 2009 2008 1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 10 10 11 11 12 12 9 13 15 14 13 15 17 16 16 17 14 18 24 19 18 20 20 21 19 22 30 23 21 24 22 25 23 26 40 27 26 28 29 29 27 30 31 31 34 32 33 33 25 34 36 35 36 37 38 39 40
32 35 37 28 39 38
PRESS CONFERENCE 20-Jan-2010
TOTAL MALAYSIA JANUARY - DECEMBER 2009 MARKET REVIEW - SUMMARY MARKET POSITION BY MAKE/FRANCHISE HOLDER RANKING TOTAL VEHICLE
TOTAL
SHARE
PC
SHARE
CV
SHARE
1
Perodua
166,736
31.1%
166,735
34.3%
1
0.0%
2
Proton
148,031
27.6%
147,744
30.4%
287
0.6%
3
Toyota
81,785
15.2%
65,744
13.5%
16,041
31.7%
4
Honda
38,783
7.2%
38,783
8.0%
5
Nissan
31,493
5.9%
23,176
4.8%
8,317
16.4%
6
Naza
11,119
2.1%
11,119
2.3%
7
Mitsubishi
6,981
1.3%
2,008
0.4%
4,973
9.8%
8
Inokom
5,392
1.0%
4,741
1.0%
651
1.3%
9
Isuzu
5,378
1.0%
1
0.0%
5,377
10.6%
10
Suzuki
4,994
0.9%
4,994
1.0%
11
Mercedes
4,156
0.8%
3,977
0.8%
179
0.4%
12
Daihatsu
3,990
0.7%
3,990
7.9%
13
BMW
3,564
0.7%
14
Hicom Perkasa
3,508
0.7%
3,508
6.9%
15
Kia
3,164
0.6%
16
Hino
3,014
0.6%
3,014
6.0%
17
Hyundai
2,562
0.5%
2,562
0.5%
18
Chery
1,871
0.3%
1,871
0.4%
19
Ford
1,826
0.3%
351
0.1%
1,475
2.9%
20
Mazda
1,444
0.3%
1,261
0.3%
183
0.4%
21
Mitsubishi Fuso
1,391
0.3%
1,391
2.8%
22
Peugeot
1,258
0.2%
1,258
0.3%
23
Volkswagen
885
0.2%
885
0.2%
24
Volvo
706
0.1%
541
0.1%
165
0.3%
25
Chevrolet
557
0.1%
557
0.1%
26
Audi
435
0.1%
435
0.1%
27
Scania
433
0.1%
433
0.9%
28
Lexus
304
0.1%
304
0.1%
29
Renault
246
0.0%
42
0.0%
204
0.4%
30
MINI
214
0.0%
214
0.0%
31
Dong Feng
155
0.0%
155
0.3%
32
Man
105
0.0%
105
0.2%
33
Ssangyong
102
0.0%
83
0.0%
19
0.0%
34
Porsche
74
0.0%
74
0.0%
35
Land Rover
72
0.0%
67
0.0%
5
0.0%
36
Mahindra
47
0.0%
47
0.0%
37
Tuah
46
0.0%
46
0.1%
38
Tata
44
0.0%
44
0.1%
39
Subaru
40
0.0%
40
0.0%
536,905
100.0%
486,342
100.0%
50,563
100.0%
Total
3,564
3,164
0.7%
0.7%
