Print advertising rates 2015
Print advertising rates 2015 Residential - Victoria
Published in metro copies of Friday's The Australian Financial Review and Saturday's The Age, Domain’s weekly liftout covers the best in property and lifestyle. Adding Domain print to your domain.com.au and reviewproperty.com.au listings is an effective way to boost your market exposure, helping you sell your properties faster and for more.
Fresh Fresh, bold look with more creative advertising options
Informative Relevant and engaging editorial, data and features 6-7
PRIVATEPROPERTY: MARCPALLISCO
10-11
HOUSEOFTHEWEEK: YARRAVILLE LOUSWEENEY
14-15
EASYLIVING: SOUTHYARRA KATHERINETOWNSEND
16-17
NEIGHBOURHOODS: CARLTON KARINDERKLEY
19
INNOVATION: MULTI-GENERATIONAL JENNYBROWN
There so many places out there... Find the right place today!
Effective Greater visual impact, stimulating more enquiries
Reach
With a network of 20 offices Australia-wide. We available to help you buy your first home. Don’t take a chance when it concerns looking for the right property for you.
Over 1.2 million readers in VIC each month1
Why not check out the properties we have to offer? [email protected] | 0412 345 678
NATAGE K001
Adding print increases your sales success rate In Victoria, adding print to your online property marketing campaign can boost your sales success rate by 33% on average, achieve a higher selling price and reduce your time on market.2 It's a proven winning formula that helps deliver the best result for your properties.
Increased success rate
33%
stronger sale success rate
Higher selling price
$18k
increase in price achieved
Faster sales SOLD
7%
time on market reduces from 45 to 42 days
Source: 1. emmaTM conducted by Ipsos MediaCT, 12 months ending April 2015, Nielsen Online Ratings April 2015, People 14+. Filter: VIC. Refers to readers of Domain in Friday's The Australian Financial Review or Saturday's The Age last 4 weeks net. 2. Core Logic Australia - Media Maximiser January 2015. Based on sales of homes in Melbourne. Study sample: 850,000 homes sold nationally over CY 13/14.
02
91%
Property Search websites 82%
Agent / builder websites
81%
Friend or family recommendation
76% Newspapers 76%
Search engines
71%
Agent recommendation 60%
Email alert
57% Brochures 57%
3 out of 4 people use newspapers when searching for property3
Professional recommendation 49% Mail 43%
Mobile websites & apps
40% Posters, signs & billboards 34% TV 20% Radio 19% Exhibits 18% Social
While we live in a digital age, print remains a highly valued resource for property information. The credibility of print, combined with online information about properties, ensures you capture buyers everywhere they are looking. Now reaching over 1.2 million property seekers in Victoria each month1, Domain's weekly liftout ensures you cover your bases better than ever.
17% Other
Boost your audience reach and quality Domain's weekly liftout in The Australian Financial Review and The Age reaches affluent property seekers with a strong propensity to purchase property. Adding Domain's print platforms to your online campaign gives you unmatched access to the right kind of buyers. 4
Domain print audience in Victoria each month Quality audience
409k
social grade A or B
Serious buyers SOLD
91k
intend to buy a property in the next 12 months
Financially secure
369k
feel confident about their future
High income earners
91k
with a household income over $150k
Professionals
337k
managers, professionals and white collar workers
Strong investments
55k
have a high net worth with investments over $1 million
Source: 3. '3 out of 4' (76%) from Millward Brown study evaluating the Role of Print Media in the Path to Enquiry for Property Buyers, May 2014 (N=1009) who have recently purchased or are looking to purchase a property. 4. emmaTM conducted by Ipsos MediaCT, 12 months ending April 2015, Nielsen Online Ratings April 2015, People 14+. Filter: VIC. Refers to readers of Domain in Friday's The Australian Financial Review or Saturday's The Age last 4 weeks net.
03
Composite modular display size transition offer Upsize your current booking to the next available composite size 1. Upsize your existing number of properties to the next available stand alone composite size for $100 + GST per module. If you currently have a T44 (16 modules) and the next available size is a T64 (24 modules), you would pay a total of $800 + GST for the remaining 8 modules to upsize to a T64 booking. 2. Corporate advertising - Corporate branding can be used as often as you like within a composite advertisement at a discounted rate per T21 of $450 + GST. Offer available until 31 December 2015
4 modules wide
8 modules high Code: T84 Size mm: 374x260
6 modules high Code: T64 Size mm: 280x260
4 modules high Code: T44 Size mm: 186x260
2 modules wide
8 modules high Code: T82 Size mm: 374x129
1 module wide
6 modules high Code: T62 Size mm: 280x129
4 modules high Code: T42 Size mm: 186x129
2 modules high Code: T22 Size mm: 92x129
2 modules high Code: T21 Size mm: 92x63
The Age reserves the right to vary or withdraw this offer at any time by providing 30 days notice in writing. Only available to upsize bookings that fall between available and stand alone sizes. Only available for existing properties with your composite and excludes any new listings being added. Only available on an ad hoc basis when required for the purpose of upsizing to the next composite size. Other sizes can still be used within the above composite sizes. Multi-unit developments (2 or more units), land estates and new homes will be charged at casual Domain rates, as will any property within a composite that is smaller than the minimum T21 size. All rates are in Australian dollars.
04
Single property modular display City of Stonnington & City of Boroondara
City of Bayside, City of Port Phillip & City of Glen Eira
All other suburbs not included in Zone 1 or Zone 2 & Coastal & Country Properties
Zone 1
Zone 2
Zone 3
2 modules high 1 module wide Code: T21 Size mm: 92x63
$927 + GST
$695 + GST
$556 + GST
2 modules high 2 modules wide Code: T22 Size mm: 92x129
$1,471 + GST
$1,103 + GST
$883 + GST
3 modules high 2 modules wide Code: T32 Size mm: 139x129 (only within composite)
$2,085 + GST
$1,564 + GST
$1,251 + GST
2 modules high 3 modules wide Code: T23 Size mm: 92x194 (only within composite)
$2,085 + GST
$1,564 + GST
$1,251 + GST
4 modules high 2 modules wide Code: T42 Size mm: 186x129
$2,595 + GST
$1,946 + GST
$1,557 + GST
6 modules high 2 modules wide Code: T62 Size mm: 280x129
$3,335 + GST
$2,501 + GST
$2,001 + GST
4 modules high 4 modules wide Code: T44 Size mm: 186x260
$4,079 + GST
$3,059 + GST
$2,447 + GST
8 modules high 2 modules wide Code: T82 Size mm: 374x129
$4,079 + GST
$3,059 + GST
$2,447 + GST
6 modules high 4 modules wide Code: T64 Size mm: 280x260
$5,840 + GST
$4,380 + GST
$3,504 + GST
8 modules high 4 modules wide Code: T84 Size mm: 374x260
$7,416 + GST
$5,562 + GST
$4,449 + GST
Size
05
Single property modular display - zoning Zone 1 Armadale
Canterbury
Hawksburn
Kooyong
Prahran
Windsor
Auburn
Deepdene
Hawthorn
Malvern
Prahran East
Balwyn
Glen Iris
Hawthorn East
Malvern East
South Yarra
Balwyn North
Glenferrie
Kew
Mont Albert
Surrey Hills
Camberwell
Hartwell
Kew East
Mont Albert North
Toorak
Abbotsford
Brighton East
CBD
Gardenvale
Middle Park
St Kilda Rd
Albert Park
Burnley
City
Hampton
Port Melbourne
St Kilda West
Balaclava
Caufield
Docklands
Hampton East
Richmond
Beacon Cove
Caufield North
East Melbourne
Jolimont
Sandringham
Black Rock
Caufield South
Elsternwick
Melbourne
South Melbourne
Brighton
Caufield East
Elwood
Mentone
Southbank
Zone 2
Zone 3 All other suburbs not included in Zone 1 or Zone 2 and Coastal and Country Properties.
Lineage Saturday
Sunday - Friday
Open for inspection
Lineage Casual
$11.75 + GST
$9.66 + GST
Single line entry
Contract
$11.00 + GST
$9.03 + GST
* All open for inspection listings must have a corresponding advertisement of at least 10 lines per properties in Saturday's classified section
Per single module
$25.00 + GST
Auction listings
Casual
$802.86 + GST
$635.60 + GST
Single line entry
Contract
$736.63 + GST
$583.16 + GST
* Place a minimum 6-line advertisment in the 'Auctions This Day' classification of Domain and receive a single line entry at no charge
Domain Premium
Position load
Other sections
Front page
50%
Editorial pages
20%
Auction and OFI pages (best available)
10%
Outside back cover
20%
$40.00 + GST
20% colour loading applies
Real estate advertisements appearing in other sections incur a loading of 35%. Additional page loading applies if a premium position or section is requested. Refer to your Account Manager.
06
Deadlines Domain in The Australian Financial Review and The Age Published in metro copies of Friday's The Australian Financial Review and Saturday's The Age Line advertisement Phone copy / AdOnline
5pm Wednesday
Display advertising
5pm Wednesday
Classified display
5pm Wednesday
Supplied material
5pm Wednesday
Proof required
10am Wednesday
Booking / cancellation
12pm Wednesday
Front of book Proof required
12pm Tuesday*
Booking / cancellation
4pm Wednesday
*2 weeks prior. Cancellation fees may apply
All other editions Sunday
Monday
Tuesday - Friday
Wednesday Early General News
10am Friday
3pm Friday
5pm day prior
5pm day prior
Line advertisements Phone copy / AdOnline
Display advertisements Casual
5pm Friday
4:30pm Friday
4:30pm day prior
4:30pm day prior
Contract
4:30pm Friday
4:30pm Friday
4:30pm Friday
4:30pm Friday
Premium positions not inclusive of front cover. Positioning not guaranteed.
Booking and material All advertising services are governed by Fairfax Media Terms and Conditions of Advertising. Fairfax reserves the right to modify this rate card or its Terms and Conditions at any time without prior notice. 100% space charge will apply when material fails to arrive in time for publication. No responsibility will be accepted for material arriving outside designated deadlines.
Design and artwork
Advertising material & specifications
The Age has an ad setting service that can prepare your artwork. Prices vary according to size.
Please note The Age will only accept material via electronic transmission.
Ad setting deadlines Display advertisements that require The Age in-house ad setting service will have earlier deadlines to the display deadlines above.
Booking / cancellation and copy deadlines are subject to change at anytime without notice, including public holidays and special editions.
For full terms and conditions, visit adcentre.com.au/fairfax-advertising-terms 07
For further information please refer to adcentre.com.au or contact the Advertising Production Support Unit on 1300 666 326.
03 9249 5300 | [email protected]
DM14596
To increase your exposure with print, contact your account manager today
Published in metro copies of Friday's The Australian Financial Review and Saturday's The Age, Domain’s weekly liftout covers the best in property and lifestyle. Adding Domain print to your domain.com.au and reviewproperty.com.au listings is an effective way to boost your market exposure, helping you sell your properties faster and for more.
Fresh Fresh, bold look with more creative advertising options
Informative Relevant and engaging editorial, data and features 6-7
PRIVATEPROPERTY: MARCPALLISCO
10-11
HOUSEOFTHEWEEK: YARRAVILLE LOUSWEENEY
14-15
EASYLIVING: SOUTHYARRA KATHERINETOWNSEND
16-17
NEIGHBOURHOODS: CARLTON KARINDERKLEY
19
INNOVATION: MULTI-GENERATIONAL JENNYBROWN
There so many places out there... Find the right place today!
Effective Greater visual impact, stimulating more enquiries
Reach
With a network of 20 offices Australia-wide. We available to help you buy your first home. Don’t take a chance when it concerns looking for the right property for you.
Over 1.2 million readers in VIC each month1
Why not check out the properties we have to offer? [email protected] | 0412 345 678
NATAGE K001
Adding print increases your sales success rate In Victoria, adding print to your online property marketing campaign can boost your sales success rate by 33% on average, achieve a higher selling price and reduce your time on market.2 It's a proven winning formula that helps deliver the best result for your properties.
Increased success rate
33%
stronger sale success rate
Higher selling price
$18k
increase in price achieved
Faster sales SOLD
7%
time on market reduces from 45 to 42 days
Source: 1. emmaTM conducted by Ipsos MediaCT, 12 months ending April 2015, Nielsen Online Ratings April 2015, People 14+. Filter: VIC. Refers to readers of Domain in Friday's The Australian Financial Review or Saturday's The Age last 4 weeks net. 2. Core Logic Australia - Media Maximiser January 2015. Based on sales of homes in Melbourne. Study sample: 850,000 homes sold nationally over CY 13/14.
02
91%
Property Search websites 82%
Agent / builder websites
81%
Friend or family recommendation
76% Newspapers 76%
Search engines
71%
Agent recommendation 60%
Email alert
57% Brochures 57%
3 out of 4 people use newspapers when searching for property3
Professional recommendation 49% Mail 43%
Mobile websites & apps
40% Posters, signs & billboards 34% TV 20% Radio 19% Exhibits 18% Social
While we live in a digital age, print remains a highly valued resource for property information. The credibility of print, combined with online information about properties, ensures you capture buyers everywhere they are looking. Now reaching over 1.2 million property seekers in Victoria each month1, Domain's weekly liftout ensures you cover your bases better than ever.
17% Other
Boost your audience reach and quality Domain's weekly liftout in The Australian Financial Review and The Age reaches affluent property seekers with a strong propensity to purchase property. Adding Domain's print platforms to your online campaign gives you unmatched access to the right kind of buyers. 4
Domain print audience in Victoria each month Quality audience
409k
social grade A or B
Serious buyers SOLD
91k
intend to buy a property in the next 12 months
Financially secure
369k
feel confident about their future
High income earners
91k
with a household income over $150k
Professionals
337k
managers, professionals and white collar workers
Strong investments
55k
have a high net worth with investments over $1 million
Source: 3. '3 out of 4' (76%) from Millward Brown study evaluating the Role of Print Media in the Path to Enquiry for Property Buyers, May 2014 (N=1009) who have recently purchased or are looking to purchase a property. 4. emmaTM conducted by Ipsos MediaCT, 12 months ending April 2015, Nielsen Online Ratings April 2015, People 14+. Filter: VIC. Refers to readers of Domain in Friday's The Australian Financial Review or Saturday's The Age last 4 weeks net.
03
Composite modular display size transition offer Upsize your current booking to the next available composite size 1. Upsize your existing number of properties to the next available stand alone composite size for $100 + GST per module. If you currently have a T44 (16 modules) and the next available size is a T64 (24 modules), you would pay a total of $800 + GST for the remaining 8 modules to upsize to a T64 booking. 2. Corporate advertising - Corporate branding can be used as often as you like within a composite advertisement at a discounted rate per T21 of $450 + GST. Offer available until 31 December 2015
4 modules wide
8 modules high Code: T84 Size mm: 374x260
6 modules high Code: T64 Size mm: 280x260
4 modules high Code: T44 Size mm: 186x260
2 modules wide
8 modules high Code: T82 Size mm: 374x129
1 module wide
6 modules high Code: T62 Size mm: 280x129
4 modules high Code: T42 Size mm: 186x129
2 modules high Code: T22 Size mm: 92x129
2 modules high Code: T21 Size mm: 92x63
The Age reserves the right to vary or withdraw this offer at any time by providing 30 days notice in writing. Only available to upsize bookings that fall between available and stand alone sizes. Only available for existing properties with your composite and excludes any new listings being added. Only available on an ad hoc basis when required for the purpose of upsizing to the next composite size. Other sizes can still be used within the above composite sizes. Multi-unit developments (2 or more units), land estates and new homes will be charged at casual Domain rates, as will any property within a composite that is smaller than the minimum T21 size. All rates are in Australian dollars.
04
Single property modular display City of Stonnington & City of Boroondara
City of Bayside, City of Port Phillip & City of Glen Eira
All other suburbs not included in Zone 1 or Zone 2 & Coastal & Country Properties
Zone 1
Zone 2
Zone 3
2 modules high 1 module wide Code: T21 Size mm: 92x63
$927 + GST
$695 + GST
$556 + GST
2 modules high 2 modules wide Code: T22 Size mm: 92x129
$1,471 + GST
$1,103 + GST
$883 + GST
3 modules high 2 modules wide Code: T32 Size mm: 139x129 (only within composite)
$2,085 + GST
$1,564 + GST
$1,251 + GST
2 modules high 3 modules wide Code: T23 Size mm: 92x194 (only within composite)
$2,085 + GST
$1,564 + GST
$1,251 + GST
4 modules high 2 modules wide Code: T42 Size mm: 186x129
$2,595 + GST
$1,946 + GST
$1,557 + GST
6 modules high 2 modules wide Code: T62 Size mm: 280x129
$3,335 + GST
$2,501 + GST
$2,001 + GST
4 modules high 4 modules wide Code: T44 Size mm: 186x260
$4,079 + GST
$3,059 + GST
$2,447 + GST
8 modules high 2 modules wide Code: T82 Size mm: 374x129
$4,079 + GST
$3,059 + GST
$2,447 + GST
6 modules high 4 modules wide Code: T64 Size mm: 280x260
$5,840 + GST
$4,380 + GST
$3,504 + GST
8 modules high 4 modules wide Code: T84 Size mm: 374x260
$7,416 + GST
$5,562 + GST
$4,449 + GST
Size
05
Single property modular display - zoning Zone 1 Armadale
Canterbury
Hawksburn
Kooyong
Prahran
Windsor
Auburn
Deepdene
Hawthorn
Malvern
Prahran East
Balwyn
Glen Iris
Hawthorn East
Malvern East
South Yarra
Balwyn North
Glenferrie
Kew
Mont Albert
Surrey Hills
Camberwell
Hartwell
Kew East
Mont Albert North
Toorak
Abbotsford
Brighton East
CBD
Gardenvale
Middle Park
St Kilda Rd
Albert Park
Burnley
City
Hampton
Port Melbourne
St Kilda West
Balaclava
Caufield
Docklands
Hampton East
Richmond
Beacon Cove
Caufield North
East Melbourne
Jolimont
Sandringham
Black Rock
Caufield South
Elsternwick
Melbourne
South Melbourne
Brighton
Caufield East
Elwood
Mentone
Southbank
Zone 2
Zone 3 All other suburbs not included in Zone 1 or Zone 2 and Coastal and Country Properties.
Lineage Saturday
Sunday - Friday
Open for inspection
Lineage Casual
$11.75 + GST
$9.66 + GST
Single line entry
Contract
$11.00 + GST
$9.03 + GST
* All open for inspection listings must have a corresponding advertisement of at least 10 lines per properties in Saturday's classified section
Per single module
$25.00 + GST
Auction listings
Casual
$802.86 + GST
$635.60 + GST
Single line entry
Contract
$736.63 + GST
$583.16 + GST
* Place a minimum 6-line advertisment in the 'Auctions This Day' classification of Domain and receive a single line entry at no charge
Domain Premium
Position load
Other sections
Front page
50%
Editorial pages
20%
Auction and OFI pages (best available)
10%
Outside back cover
20%
$40.00 + GST
20% colour loading applies
Real estate advertisements appearing in other sections incur a loading of 35%. Additional page loading applies if a premium position or section is requested. Refer to your Account Manager.
06
Deadlines Domain in The Australian Financial Review and The Age Published in metro copies of Friday's The Australian Financial Review and Saturday's The Age Line advertisement Phone copy / AdOnline
5pm Wednesday
Display advertising
5pm Wednesday
Classified display
5pm Wednesday
Supplied material
5pm Wednesday
Proof required
10am Wednesday
Booking / cancellation
12pm Wednesday
Front of book Proof required
12pm Tuesday*
Booking / cancellation
4pm Wednesday
*2 weeks prior. Cancellation fees may apply
All other editions Sunday
Monday
Tuesday - Friday
Wednesday Early General News
10am Friday
3pm Friday
5pm day prior
5pm day prior
Line advertisements Phone copy / AdOnline
Display advertisements Casual
5pm Friday
4:30pm Friday
4:30pm day prior
4:30pm day prior
Contract
4:30pm Friday
4:30pm Friday
4:30pm Friday
4:30pm Friday
Premium positions not inclusive of front cover. Positioning not guaranteed.
Booking and material All advertising services are governed by Fairfax Media Terms and Conditions of Advertising. Fairfax reserves the right to modify this rate card or its Terms and Conditions at any time without prior notice. 100% space charge will apply when material fails to arrive in time for publication. No responsibility will be accepted for material arriving outside designated deadlines.
Design and artwork
Advertising material & specifications
The Age has an ad setting service that can prepare your artwork. Prices vary according to size.
Please note The Age will only accept material via electronic transmission.
Ad setting deadlines Display advertisements that require The Age in-house ad setting service will have earlier deadlines to the display deadlines above.
Booking / cancellation and copy deadlines are subject to change at anytime without notice, including public holidays and special editions.
For full terms and conditions, visit adcentre.com.au/fairfax-advertising-terms 07
For further information please refer to adcentre.com.au or contact the Advertising Production Support Unit on 1300 666 326.
03 9249 5300 | [email protected]
DM14596
To increase your exposure with print, contact your account manager today
