Print advertising rates 2015
The Allhomes print publication covers the best in property and lifestyle. Published in the Saturday edition of The Canberra Times, Allhomes' weekly liftout reaches an engaged, high net worth audience with a strong propensity to purchase property. Adding Allhomes print advertising to your allhomes.com.au and domain.com.au listings is an effective way to boost your market exposure, helping you sell your properties faster and for more.
Fresh Fresh, bold look with more creative advertising options
Informative Relevant and engaging editorial, data and features
Effective Greater visual impact, stimulating more enquiries
Reach
107,000 property seekers each month
Allhomes print reaches quality property seekers Target audience
Quality audience
Potential movers
81,000
SOLD
are aged 35+
Financially secure
78,000
have lived at their address for 5+ years
Professionals
64,000
Home owners
52,000
feel confident about their future
managers, professionals or white collar workers
91%
Property Search websites 82%
Agent / builder websites
81%
`Friend or family recommendation
76% Newspapers 76%
Search engines
71%
Agent recommendation 60%
Email alert
57% Brochures 57%
64,000
are social grade A or B
39,000
own their own home outright
3 out of 4 people use newspapers when searching for property*
Professional recommendation 49% Mail 43%
Mobile websites & apps
40% Posters, signs & billboards 34% TV 20% Radio
While we live in a digital age, print remains a highly valued resource for property information. The credibility of Allhomes print, combined with online advertising, ensures you capture buyers everywhere they are looking.
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending Mar 2015, Nielsen Online Ratings Mar 2015, People 14+. Refers to readers of Allhomes in Saturday's The Canberra Times last 4 weeks net unless otherwise stated. Note: *'3 out of 4' (76%) from Millward Brown study evaluating the Role of Print Media in the Path to Enquiry for Property Buyers, May 2014 (N=1009) who have recently purchased or are looking to purchase a property.
Display rates Allhomes in The Canberra Times Published in Saturday's The Canberra Times Full page
1/2 page
1/4 page portrait
1/4 page landscape
1/8 page
Code: T84 Size mm: 370x260 Bleed size mm: 390x280
Code: T44 Size mm: 184X260
Code: T42 Size mm: 184x129
Code: T24 Size mm: 91x260
Code: T22 Size mm: 91x129
Colour: $1,500 excl. GST
Colour: $1,250 excl. GST
Colour: $1,000 excl. GST
Colour: $1,000 excl. GST
Colour: $500 excl. GST
1/16 page
Front strip
Back page
Open for inspection advertising
Code: T21 Size mm: 91x63.5
Code: T1H4 Size mm: 70x260
Code: T84 Size mm: 370x260 Bleed size mm: 390x280
Exclusive section Banner ad - every OFI page | | Size mm: 70x260 Island ad - every second OFI page | Size mm: 91x129
Colour: $250 excl. GST
Colour: $1,500 excl. GST
Colour: $3,000 excl. GST
Colour: $1250 excl. GST
Deadlines Bookings
10am Wednesday prior
Materials
10am Thursday prior
Open for inspection listing
9am Wednesday prior
Open for inspection artwork
9am Wednesday prior
Note: Deadlines may vary based on creative suppliers requiring a greater lead time.
Contact Advertising material (Send Lite)
02 9818 1965 |
[email protected] Canberra office
02 6175 9555 |
[email protected] Ad online helpdesk
1300 666 599
Ad compose helpdesk
1300 726 088 |
[email protected] For full terms and conditions, visit adcentre.com.au/fairfax-advertising-terms Rates are for single resale properties only. Stated rates are not available for multiple dwelling buildings, projects or developments. Prices effective from 25 May 2015, and are subject to change without notice. All prices are GST exclusive.
02 6175 9555 |
[email protected] AH000001
To increase your exposure with print, contact your account manager today