PRODUCT UPLOADING & CONTENT GUIDE FOR MARKETPLACE
PRODUCT UPLOADING & CONTENT GUIDE F O R UPLOADING M A R K &ECONTENT T P L A GUIDE CE PRODUCT FOR MARKETPLACE
WHY DO YOU NEED GOOD CONTENT? Providing a more detailed information + accurate description of your product will lead to: MORE SALE FOR YOU! - When customers have more information on what they are buying
LESS RETURNS FOR YOU! - When what customers get is what they expected
HAPPIER CUSTOMERS! - Who will come back and purchase again from you!
UPLOADING SINGLE PRODUCT Step 1: Select the RIGHT Category - It is very important to select the correct category for your products so that your customers will be able to find the correct product type!
1. Go to Products Add a product 2. Select your product category by going through the category tree
Please view our full categorization guide to learn how to categorize your products!
3
UPLOADING SINGLE PRODUCT Step 2: Entering your product’s Name
Product Name: DOS: Tells Details of product Identify Product Type Cap the first letter of every word DONTS: Write Abbreviation Insert Product Code State Colour State Measurements
4
UPLOADING SINGLE PRODUCT Step 2: Enter Product’s Main Colour
Main Colour: DOS: Only state main colour of product Be creative! DONTS: Write Abbreviation Write in CAPS
5
RECAP: PRODUCT NAME AND COLOUR Name: Aztec Ruffle Hem Dress Design details
Product Type
First letter of every word is caps
Main Colour: Navy Always enter the first colour that pops in your head when you see the product!
6
UPLOADING SINGLE PRODUCT Step 3: Entering Colour Family
Select multiple colours by clicking on the colour options given. Click on the colour option again to deselect Hold your ctrl key to click on multiple colour options
7
COLOUR FAMILY Color Family act as color filter on the website to help online shoppers find their desired coloured product.
8
COLOUR FAMILY – RULE #1 If two colours are present and are unevenly distributed, only tag the dominant colour of the product.
White
Navy
Green
10
Brown
Red
*For Watches, take note of straps
*For Beauty products that requires application, take note of the colour of the content. If it’s clear, put “N/A”
COLOUR FAMILY – RULE #2 If two colours are present and are evenly distributed, tag both the colours!
Pink,Black
White,Black
White,Black
10
Pink,Black
Yellow,Pink
COLOUR FAMILY – RULE #3
Black,Multi
Navy,Multi
a) If there’s ONE (1) colour in the Multi that covers the most part of the product, tag it too
Green,Blue,Multi
Blue,Black,Multi
b) If there are TWO (2) colours in the Multi that covers the product evenly, tag both
Multi
Multi
c) If distribution of all colours looks more or less even, then just tag “Multi”
UPLOADING SINGLE PRODUCT Step 4: Entering Composition - Important in case your customer is allergic/ unable to use certain materials - Check with your supplier for product composition/materials before entering the field TYPE
REQUIRED FIELD(S)
EXAMPLES
APPAREL
Composition
Polyblend Cotton Blend
ACCESSORIES
Material
Metal Brass
SHOES
Upper Material
Textile
Inner Material
Synthetic
Sole Material 12
Composition DOS: State main material Add comma for more than 1 composition Cap first letter of every word DONTS: Write Abbreviation Include colour
RECAP: COLOUR FAMILY, COMPOSITION Colour Family: Navy, White Even distribution of white and navy
Composition: 100% Cotton
13
UPLOADING SINGLE PRODUCT Step 5: Entering Product Description : Description, Care Label, Measurements Click on the HTML icon
DOS: Simple and clear, short and easy to understand Add
(breaks) to leave a line FIRST TO DO: You need to click on the HTML icon on the top left of every box to ensure correct format! 14
UPLOADING SINGLE PRODUCT -
Material Feel
Description
Neckline Sleeve Fastening
DOS: Describe with maximum 5 unique features Insert a ‘hyphen’ at the start of every sentence Add
to add a line Cap first letter of every line
Shape/Fit
DONTS: Write things not related to the product Don’t add measurements
Belt Pocket Pattern
Highlight main features so that your customers understand the features that your product has
15
RECAP: DESCRIPTION Description:
Material Feel Neckline Sleeve Fastening
Hyphen in front of every line Cap first letter of every sentence
Belt Pocket Pattern
- Aztec design
- Short sleeves
- Ruffle Hem
- Hidden back zipper
- Flare at bottom
breaks
Shape/Fit Visit our sellers’ academy to get ideas on how you can describe your product
16
UPLOADING SINGLE PRODUCT - Teach your customers on how to care for the product
Care Label
DOS: One care instruction per line Add
to add a line Cap first letter of every line DONTS: Do not add hyphen at the start of every sentence Do not add special characters 17
RECAP- CARE LABEL Care Label: Machine/Hand wash in cold water separately
Do not soak
Do not bleach
breaks Flat dry
Cool iron on reverse No hyphen in front of every line Cap first letter of every sentence
Visit our sellers’ academy on the different standard care labels available for different materials 18
UPLOADING SINGLE PRODUCT Measurements DOS: Provide the attributes that you are measuring Add
to add a line Provide measurements for the different size variations you have Add hyphen before every size variation Standard measurements for apparels:
Tops/Dress: Bust circumference x Length Bottoms: Waist circumference x Length
19
RECAP- MEASUREMENTS Measurements: Bust circumference x Length
- S (32” x 40”)
- M (34” x 40”) Hyphen in front of every size variation
breaks
Provide what you are measuring
20
MEASUREMENTS – ACCESSORIES ACCESSORIES WATCH Face Width x Height
- 5cm x 3cm
EYEWEAR Frame Height x Length
- 4cm x 8cm
BAG / WALLET Length x Height x Width
- 10” x 30” x 4”
Length
Height
Height Width
NECKLACE (WITH PENDANT) Pendant Length x Width
- 3cm x 1cm
Width
NECKLACE (NO PENDANT) / CUFFLINK / EARRING / SCARF Length x Width
- 35cm x 4cm
RING Inner diameter: 10mm
Length
21
UPLOADING SINGLE PRODUCT Step 6: Entering Product variations and pricing - If your product has more than 1 size variation (comes in sizes of S, M, L), click on add another product variation to add another product - Select your product sizes from the dropdown menu
22
UPLOADING SINGLE PRODUCT Seller SKU – Your product Barcode DOS: Each seller SKU must be unique for each variation 1 colour = 1 Seller SKU 5 colours = 5 Seller SKUs How to construct a seller SKU Product model-Product Color- Product Size Example: 1234-BLK-S Product model – 1234 Color – Black Size - S
23
UPLOADING SINGLE PRODUCT
1. Remember to enter the seller SKU according the product variations. 2. Column EAN/UPC/ISBN is for branded items barcode – Leave it blank 3. Please proceed to enter the quantity for each listed SKUs under the Quantity column. • Keep at least 5 stocks and above for Zalora 24
UPLOADING SINGLE PRODUCT
1. When deciding on a product price, remember to take into account 3 things: • Create competitive pricing • Your Profitability • GST (if applicable) 2. Sale Price + Start and End Date – Leave it blank • Products can only be discounted 3 weeks after it is lived on the website. 25
UPLOADING SINGLE PRODUCT Step 7: Uploading Images - Upload your images based on the order “ Front – Side – Back – Close-up” - Main Image must be full frontal and show the whole product
Visit our sellers’ academy on the full production guidelines 26
WHY DO YOU NEED GOOD CONTENT? Providing a more detailed information + accurate description of your product will lead to: MORE SALE FOR YOU! - When customers have more information on what they are buying
LESS RETURNS FOR YOU! - When what customers get is what they expected
HAPPIER CUSTOMERS! - Who will come back and purchase again from you!
UPLOADING SINGLE PRODUCT Step 1: Select the RIGHT Category - It is very important to select the correct category for your products so that your customers will be able to find the correct product type!
1. Go to Products Add a product 2. Select your product category by going through the category tree
Please view our full categorization guide to learn how to categorize your products!
3
UPLOADING SINGLE PRODUCT Step 2: Entering your product’s Name
Product Name: DOS: Tells Details of product Identify Product Type Cap the first letter of every word DONTS: Write Abbreviation Insert Product Code State Colour State Measurements
4
UPLOADING SINGLE PRODUCT Step 2: Enter Product’s Main Colour
Main Colour: DOS: Only state main colour of product Be creative! DONTS: Write Abbreviation Write in CAPS
5
RECAP: PRODUCT NAME AND COLOUR Name: Aztec Ruffle Hem Dress Design details
Product Type
First letter of every word is caps
Main Colour: Navy Always enter the first colour that pops in your head when you see the product!
6
UPLOADING SINGLE PRODUCT Step 3: Entering Colour Family
Select multiple colours by clicking on the colour options given. Click on the colour option again to deselect Hold your ctrl key to click on multiple colour options
7
COLOUR FAMILY Color Family act as color filter on the website to help online shoppers find their desired coloured product.
8
COLOUR FAMILY – RULE #1 If two colours are present and are unevenly distributed, only tag the dominant colour of the product.
White
Navy
Green
10
Brown
Red
*For Watches, take note of straps
*For Beauty products that requires application, take note of the colour of the content. If it’s clear, put “N/A”
COLOUR FAMILY – RULE #2 If two colours are present and are evenly distributed, tag both the colours!
Pink,Black
White,Black
White,Black
10
Pink,Black
Yellow,Pink
COLOUR FAMILY – RULE #3
Black,Multi
Navy,Multi
a) If there’s ONE (1) colour in the Multi that covers the most part of the product, tag it too
Green,Blue,Multi
Blue,Black,Multi
b) If there are TWO (2) colours in the Multi that covers the product evenly, tag both
Multi
Multi
c) If distribution of all colours looks more or less even, then just tag “Multi”
UPLOADING SINGLE PRODUCT Step 4: Entering Composition - Important in case your customer is allergic/ unable to use certain materials - Check with your supplier for product composition/materials before entering the field TYPE
REQUIRED FIELD(S)
EXAMPLES
APPAREL
Composition
Polyblend Cotton Blend
ACCESSORIES
Material
Metal Brass
SHOES
Upper Material
Textile
Inner Material
Synthetic
Sole Material 12
Composition DOS: State main material Add comma for more than 1 composition Cap first letter of every word DONTS: Write Abbreviation Include colour
RECAP: COLOUR FAMILY, COMPOSITION Colour Family: Navy, White Even distribution of white and navy
Composition: 100% Cotton
13
UPLOADING SINGLE PRODUCT Step 5: Entering Product Description : Description, Care Label, Measurements Click on the HTML icon
DOS: Simple and clear, short and easy to understand Add
(breaks) to leave a line FIRST TO DO: You need to click on the HTML icon on the top left of every box to ensure correct format! 14
UPLOADING SINGLE PRODUCT -
Material Feel
Description
Neckline Sleeve Fastening
DOS: Describe with maximum 5 unique features Insert a ‘hyphen’ at the start of every sentence Add
to add a line Cap first letter of every line
Shape/Fit
DONTS: Write things not related to the product Don’t add measurements
Belt Pocket Pattern
Highlight main features so that your customers understand the features that your product has
15
RECAP: DESCRIPTION Description:
Material Feel Neckline Sleeve Fastening
Hyphen in front of every line Cap first letter of every sentence
Belt Pocket Pattern
- Aztec design
- Short sleeves
- Ruffle Hem
- Hidden back zipper
- Flare at bottom
breaks
Shape/Fit Visit our sellers’ academy to get ideas on how you can describe your product
16
UPLOADING SINGLE PRODUCT - Teach your customers on how to care for the product
Care Label
DOS: One care instruction per line Add
to add a line Cap first letter of every line DONTS: Do not add hyphen at the start of every sentence Do not add special characters 17
RECAP- CARE LABEL Care Label: Machine/Hand wash in cold water separately
Do not soak
Do not bleach
breaks Flat dry
Cool iron on reverse No hyphen in front of every line Cap first letter of every sentence
Visit our sellers’ academy on the different standard care labels available for different materials 18
UPLOADING SINGLE PRODUCT Measurements DOS: Provide the attributes that you are measuring Add
to add a line Provide measurements for the different size variations you have Add hyphen before every size variation Standard measurements for apparels:
Tops/Dress: Bust circumference x Length Bottoms: Waist circumference x Length
19
RECAP- MEASUREMENTS Measurements: Bust circumference x Length
- S (32” x 40”)
- M (34” x 40”) Hyphen in front of every size variation
breaks
Provide what you are measuring
20
MEASUREMENTS – ACCESSORIES ACCESSORIES WATCH Face Width x Height
- 5cm x 3cm
EYEWEAR Frame Height x Length
- 4cm x 8cm
BAG / WALLET Length x Height x Width
- 10” x 30” x 4”
Length
Height
Height Width
NECKLACE (WITH PENDANT) Pendant Length x Width
- 3cm x 1cm
Width
NECKLACE (NO PENDANT) / CUFFLINK / EARRING / SCARF Length x Width
- 35cm x 4cm
RING Inner diameter: 10mm
Length
21
UPLOADING SINGLE PRODUCT Step 6: Entering Product variations and pricing - If your product has more than 1 size variation (comes in sizes of S, M, L), click on add another product variation to add another product - Select your product sizes from the dropdown menu
22
UPLOADING SINGLE PRODUCT Seller SKU – Your product Barcode DOS: Each seller SKU must be unique for each variation 1 colour = 1 Seller SKU 5 colours = 5 Seller SKUs How to construct a seller SKU Product model-Product Color- Product Size Example: 1234-BLK-S Product model – 1234 Color – Black Size - S
23
UPLOADING SINGLE PRODUCT
1. Remember to enter the seller SKU according the product variations. 2. Column EAN/UPC/ISBN is for branded items barcode – Leave it blank 3. Please proceed to enter the quantity for each listed SKUs under the Quantity column. • Keep at least 5 stocks and above for Zalora 24
UPLOADING SINGLE PRODUCT
1. When deciding on a product price, remember to take into account 3 things: • Create competitive pricing • Your Profitability • GST (if applicable) 2. Sale Price + Start and End Date – Leave it blank • Products can only be discounted 3 weeks after it is lived on the website. 25
UPLOADING SINGLE PRODUCT Step 7: Uploading Images - Upload your images based on the order “ Front – Side – Back – Close-up” - Main Image must be full frontal and show the whole product
Visit our sellers’ academy on the full production guidelines 26
