PROVIDES
UNDERSTANDING SHOPPING SITE ABANDONMENT Globally, the ecommerce market is projected to grow at a rate of 20.1%, surpassing $1.5 trillion in 2014.2
B2C Ecommerce Sales Worldwide, 2013-2018 trillions and % change
And though online $2.356
$2.143
retailers have access to a market that is
$1.922
expected to reach $538
$1.700 $1.471
billion by 2015 in North
$1.233
America alone,3 the abandonment rate of the average ecommerce 2013
2014
2015
B2C Ecommerce Sales
2016
2017
% change
2018
website remains at an appalling 98%.4
There are an estimated 195 million shoppers online, and that number is projected to grow to 210 million by 2017.1
2014
2017
195M
210M
So why are shoppers leaving? Because they donʼt trust ecommerce for 1 or more of these reasons:
IDENTITY THEFT
1 in 47 Americans will fall victim to identity theft that originates from an online purchase.5
PRICE MERCHANT RELIABILITY
45 61 PERCENT
PERCENT
of shoppers view price as the most important factor to influence their buying decision.6
of all online crime complaints are for merchant nonperformance.7
Guaranteed shopping programs can address these fears and encourage shoppers to complete their purchases and return to online stores.
PROVIDES 1. Comprehensive identity theft coverage up to $10,000. 2. Third-party guarantee of purchase terms for sales up to $1,000.
This 3-in-1 guarantee works. Based on more than 500 A/B split tests, our customers experience a 6% to 10% increase in website conversion.
3. Lowest price guarantee within 30 days of purchase up to $100.
Shopping abandonment shouldnʼt be an obstacle to revenue. Elevate your conversion rate with a guaranteed shopping program. 1 2 3 4 5 6 7
eMarketer.com, 2013. Retail Ecommerce Set to Keep a Strong Pace Through 2017. eMmarketer.com, 2014. Global B2C Ecommerce Sales to Hit $1.5 Trillion This Year Driven by Growth in Emerging Markets eMarketer.com, 2014. Global B2C Ecommerce Sales to Hit $1.5 Trillion This Year Driven by Growth in Emerging Markets Adroll.com, (2014). How Retargeting Works. US Federal Trade Commission BizRate Research National Consumers League
Norton Shopping Guarantee is designed to increase conversion, average order value, repeat buyers and customer satisfaction. When the Norton Shopping Guarantee benefits are displayed throughout the buying process, merchants will reduce shoppers' concerns about information security, product authenticity, timely delivery, and getting a good price.
www.NortonShoppingGuarantee.com | 855-658-2760, Option 1
B2C Ecommerce Sales Worldwide, 2013-2018 trillions and % change
And though online $2.356
$2.143
retailers have access to a market that is
$1.922
expected to reach $538
$1.700 $1.471
billion by 2015 in North
$1.233
America alone,3 the abandonment rate of the average ecommerce 2013
2014
2015
B2C Ecommerce Sales
2016
2017
% change
2018
website remains at an appalling 98%.4
There are an estimated 195 million shoppers online, and that number is projected to grow to 210 million by 2017.1
2014
2017
195M
210M
So why are shoppers leaving? Because they donʼt trust ecommerce for 1 or more of these reasons:
IDENTITY THEFT
1 in 47 Americans will fall victim to identity theft that originates from an online purchase.5
PRICE MERCHANT RELIABILITY
45 61 PERCENT
PERCENT
of shoppers view price as the most important factor to influence their buying decision.6
of all online crime complaints are for merchant nonperformance.7
Guaranteed shopping programs can address these fears and encourage shoppers to complete their purchases and return to online stores.
PROVIDES 1. Comprehensive identity theft coverage up to $10,000. 2. Third-party guarantee of purchase terms for sales up to $1,000.
This 3-in-1 guarantee works. Based on more than 500 A/B split tests, our customers experience a 6% to 10% increase in website conversion.
3. Lowest price guarantee within 30 days of purchase up to $100.
Shopping abandonment shouldnʼt be an obstacle to revenue. Elevate your conversion rate with a guaranteed shopping program. 1 2 3 4 5 6 7
eMarketer.com, 2013. Retail Ecommerce Set to Keep a Strong Pace Through 2017. eMmarketer.com, 2014. Global B2C Ecommerce Sales to Hit $1.5 Trillion This Year Driven by Growth in Emerging Markets eMarketer.com, 2014. Global B2C Ecommerce Sales to Hit $1.5 Trillion This Year Driven by Growth in Emerging Markets Adroll.com, (2014). How Retargeting Works. US Federal Trade Commission BizRate Research National Consumers League
Norton Shopping Guarantee is designed to increase conversion, average order value, repeat buyers and customer satisfaction. When the Norton Shopping Guarantee benefits are displayed throughout the buying process, merchants will reduce shoppers' concerns about information security, product authenticity, timely delivery, and getting a good price.
www.NortonShoppingGuarantee.com | 855-658-2760, Option 1
