retailer survey
RETAILER SURVEY
www.smartfission.com
Copyright © 2016 | Confidential
RETAILER SURVEY
Do you plan to increase your investment in Location-based offers over the next 12 months?
www.smartfission.com
Copyright © 2016 | Confidential
RETAILER SURVEY
When do you think you will achieve an omnichannel strategy that will fully integrate location services (person and product in-store mapping)?
24% - We are there Next six months
30% 6 – 12 months
33% 13 – 24 months
7% 25+ months
2%
www.smartfission.com
Copyright © 2016 | Confidential
RETAILER SURVEY
Are you pushing local offers on mobile apps which are not personalized to your users based on their location?
www.smartfission.com
Copyright © 2016 | Confidential
CURRENT STATE OF SHOPPING MALLS
1. Westfield Group $58B, 119 malls 2. Simon Property Group SPG $51B, 393 malls 3. General Growth Properties GGP $20B, 124 malls 4. DDR Corp $5.6B, 5. Kimco Realty Corp $9.46B, 6. Federation Limited $30B 7. Macerich $9B, 62 malls 8. CBL & Associates 9. THe Inland Real Estate Group of Cos 10. Regency Centers 11. Weingarten Realty 12. THe Cordish Co. 13. The Cafaro Co. 14. Vornado Realty Trust 15. Gargen Commercial Properties
No Mobile App No location aware services No Customer Experience No multi-point wayfinding personalized to your shopping criteria
www.smartfission.com
Copyright © 2016 | Confidential
CURRENT STATE OF CUSTOMER ENGAGEMENT User visits shopping mall website for directory services – that’s it – no product or promotion matching for end users http://www.shopirvinespectrumcenter.com/directory/
www.smartfission.com
Copyright © 2016 | Confidential
SMART FISSION FOR RETAIL & SHOPPING MALLS
ShopTrekker
1
Exact match based on your shopping list 2
Personalized multi-point way finding based on matched items
3 Your Matches
www.smartfission.com
Copyright © 2016 | Confidential
Promotions that are relevant to your shopping list
CONSUMER SURVEY – SHOPTREKKER Question # 1: When do you use your smartphone for an item you want to purchase in-store? •
Based on 1500 consumer survey at Walmart location in California
1. In-stores 2. In the car – on my daily commute 3. While traveling for business or leisure
65% - 975 20% - 300 15% - 225
Question # 2 : How often do you use native retail apps to find products in-store? Don’t know
Never
Monthly
Weekly
1%
3%
Daily 7%
23% 66%
www.smartfission.com
Copyright © 2016 | Confidential
CONSUMER SURVEY – SHOPTREKKER Question # 3: When shopping brick and mortar retail, what are your biggest issues? •
Based on 1500 consumer survey at Walmart location in California
1. Locating Products – Time 2. In-store researching for relevant deals - $$$ 3. Customer experience – Floor assistance – Convenience
90% - 1350 58% - 870 43% - 645
Question # 4: Will you use an app that can precisely map your shopping list to in-store products with customized wayfinding?
1. In-store product location
87% - 1305
2. In-store mapping and wayfinding
78% - 1170
www.smartfission.com
Copyright © 2016 | Confidential
www.smartfission.com
Copyright © 2016 | Confidential
RETAILER SURVEY
Do you plan to increase your investment in Location-based offers over the next 12 months?
www.smartfission.com
Copyright © 2016 | Confidential
RETAILER SURVEY
When do you think you will achieve an omnichannel strategy that will fully integrate location services (person and product in-store mapping)?
24% - We are there Next six months
30% 6 – 12 months
33% 13 – 24 months
7% 25+ months
2%
www.smartfission.com
Copyright © 2016 | Confidential
RETAILER SURVEY
Are you pushing local offers on mobile apps which are not personalized to your users based on their location?
www.smartfission.com
Copyright © 2016 | Confidential
CURRENT STATE OF SHOPPING MALLS
1. Westfield Group $58B, 119 malls 2. Simon Property Group SPG $51B, 393 malls 3. General Growth Properties GGP $20B, 124 malls 4. DDR Corp $5.6B, 5. Kimco Realty Corp $9.46B, 6. Federation Limited $30B 7. Macerich $9B, 62 malls 8. CBL & Associates 9. THe Inland Real Estate Group of Cos 10. Regency Centers 11. Weingarten Realty 12. THe Cordish Co. 13. The Cafaro Co. 14. Vornado Realty Trust 15. Gargen Commercial Properties
No Mobile App No location aware services No Customer Experience No multi-point wayfinding personalized to your shopping criteria
www.smartfission.com
Copyright © 2016 | Confidential
CURRENT STATE OF CUSTOMER ENGAGEMENT User visits shopping mall website for directory services – that’s it – no product or promotion matching for end users http://www.shopirvinespectrumcenter.com/directory/
www.smartfission.com
Copyright © 2016 | Confidential
SMART FISSION FOR RETAIL & SHOPPING MALLS
ShopTrekker
1
Exact match based on your shopping list 2
Personalized multi-point way finding based on matched items
3 Your Matches
www.smartfission.com
Copyright © 2016 | Confidential
Promotions that are relevant to your shopping list
CONSUMER SURVEY – SHOPTREKKER Question # 1: When do you use your smartphone for an item you want to purchase in-store? •
Based on 1500 consumer survey at Walmart location in California
1. In-stores 2. In the car – on my daily commute 3. While traveling for business or leisure
65% - 975 20% - 300 15% - 225
Question # 2 : How often do you use native retail apps to find products in-store? Don’t know
Never
Monthly
Weekly
1%
3%
Daily 7%
23% 66%
www.smartfission.com
Copyright © 2016 | Confidential
CONSUMER SURVEY – SHOPTREKKER Question # 3: When shopping brick and mortar retail, what are your biggest issues? •
Based on 1500 consumer survey at Walmart location in California
1. Locating Products – Time 2. In-store researching for relevant deals - $$$ 3. Customer experience – Floor assistance – Convenience
90% - 1350 58% - 870 43% - 645
Question # 4: Will you use an app that can precisely map your shopping list to in-store products with customized wayfinding?
1. In-store product location
87% - 1305
2. In-store mapping and wayfinding
78% - 1170
www.smartfission.com
Copyright © 2016 | Confidential
