Robert C. Purcell, Jr.
Robert C. Purcell, Jr. [email protected] 958 Brookwood Lane E Rochester Hills, MI 48309
Cell: 248.953.2430 www.bob-purcell.com
CAREER SUMARY Technology, Strategy, Leadership . Successfully launched industry-first advanced technologies and new product lines in world markets. . Developed and executed strategic, turnaround and portfolio plans with Executive Teams and Boards. . Created, led and restructured global and local operating, advanced engineering and staff organizations. . Led $2B annual sales activity with over 30% gross margins. Created $1B technology licensing portfolio. . Significant global experience: US, China, UK, Germany, Mexico, Japan, Korea, Italy, Russia, Brazil
PROFESSIONAL EXPERIENCE VIA Motors; Orem, UT and San Luis Potosi, Mexico April 2015 Chief Operating Officer to Present Start-up company producing extended range electric vehicle conversions of Chevrolet pickup trucks and vans. Responsible for all operations including engineering, manufacturing, quality, purchasing and materials management. Launched first products in the North American fleet market. PROTEAN HOLDINGS; Farnham, England and Shanghai, China 2010 - 2014 Vice Chairman (2014), Chairman and CEO (2010 – 2013) Revolutionary in-wheel electric drive motors for electric and hybrid vehicle applications. Completed initial product development and demonstration conversion vehicles. Reorganized company operations, recruited new management team and closed $84M Series C investment with US and Chinese investors. Led transition of company operations to China. BOSTON-POWER; Westboro, MA 2009 - 2014 Board Director Industry leading lithium-ion battery systems for consumer electronics, grid storage, and electric and hybrid vehicle applications. Developed strategy and value proposition for launch of product in the world auto industry. PURCELL & ASSOCIATES LLC 2009 - 2014 Founder and President Advisory firm. Notable projects include: Berkshire Hathaway (MidAmerican Energy Holdings) – Advised post-transaction on automotive strategy related to BYD, Chinese advanced battery and vehicle company. Delphi Automotive - Created revised technology and business plans for new Board of Directors.
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GENERAL MOTORS CORPORATION 1982 - 2008 Vice President, GM Powertrain Group (2001-2008) Planning, Sales, Strategic Alliances and New Business Development. Responsible for $2B outside sales activity. Staff in US, Brazil, Germany, Korea and China. Accomplishments: Created $1B licensing portfolio, major deals included automatic transmissions with Ford Motor Company and hybrid drive systems with Daimler, BMW and Chrysler. Negotiated VM Motori 50% equity purchase. Formed Joint Venture with Penske Corporation. Negotiated technology co-development agreements with Toyota, Daimler, BMW and Chrysler. General Manager, GM Advanced Technology Vehicles Group (1994-2001) Development and production of electric, alternative fuel and military vehicles and drive systems. Staff in US, Mexico, Canada and Germany Accomplishments: Led development, production and market launch of GM EV-1 and S-10e electric vehicles. Led development of industry-leading electric and hybrid drive and control systems. Executive Director, GM Corporate Strategy (1993-1994) Developed portfolio strategy for all sectors including automotive, defense, and financial services. Reported to President and Chairman of the Board, worked directly with Corporate Executives and Board of Directors. Accomplishments: Led development and supported implementation of corporate restructuring plan that significantly improved GM’s operating and financial performance for nearly a decade. Director of Business Planning, GM North American Operations (1992-1993) Developed turnaround plan for the troubled $70B North American Operations of the GM Corporation. Reported to Executive Director, North American Planning, worked directly with Senior Operating Executives. Accomplishments: Architect of plan that resulted in one of the largest turnarounds in corporate history Director of Planning, GM Powertrain Group (1991-1992) Developed technology, business and organizational strategies for new Powertrain Group which ultimately included consolidation of all engine, transmission and foundry operations worldwide. Reported to VP of Powertrain, interfacing operations and staff consolidated into the group. Accomplishments Helped create the initial structure which would grow to become the $30B GM Powertrain Group Management and Analyst Positions, Operating Divisions and Staffs (1982-92) Finance, Planning and Program Management assignments in the Buick-Oldsmobile-Cadillac Group, Corporate Staffs and Pontiac Motor Division. Purcell
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Early Career Automotive Technician and Service Manager 1970 – 1980 Worked primarily on on-road European sports cars, formula class race cars, and unlimited class race motorcycles. Experience in both independent garages and dealerships. Self-financed college education.
EDUCATION/ADVANCED PROGRAMS Dartmouth Tuck School of Business – Executive Development Program 1991 Indiana University, Kelley School of Business – MBA, Finance and Strategy, Beta Gamma Sigma 1982 Massachusetts College of Art and Design, Boston, MA – Bachelor of Fine Arts, Studio Arts 1977 University of Maryland, College Park, MD – Philosophy of Science, Honors Program 1970 - 1973
HONORS/AFFILIATIONS Technology Pioneer World Economic Forum (Davos) 2012 MIT Clean Energy Prize National Judge 2009 and 2010, Mentor 2014 General Motors Chairman’s Honors 1997, 2002 and 2007 Indiana University, Kelley School of Business, Dean’s Advisory Council 1997-2009 National Defense University, Industrial College, Guest Lecturer 1992-1998
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Cell: 248.953.2430 www.bob-purcell.com
CAREER SUMARY Technology, Strategy, Leadership . Successfully launched industry-first advanced technologies and new product lines in world markets. . Developed and executed strategic, turnaround and portfolio plans with Executive Teams and Boards. . Created, led and restructured global and local operating, advanced engineering and staff organizations. . Led $2B annual sales activity with over 30% gross margins. Created $1B technology licensing portfolio. . Significant global experience: US, China, UK, Germany, Mexico, Japan, Korea, Italy, Russia, Brazil
PROFESSIONAL EXPERIENCE VIA Motors; Orem, UT and San Luis Potosi, Mexico April 2015 Chief Operating Officer to Present Start-up company producing extended range electric vehicle conversions of Chevrolet pickup trucks and vans. Responsible for all operations including engineering, manufacturing, quality, purchasing and materials management. Launched first products in the North American fleet market. PROTEAN HOLDINGS; Farnham, England and Shanghai, China 2010 - 2014 Vice Chairman (2014), Chairman and CEO (2010 – 2013) Revolutionary in-wheel electric drive motors for electric and hybrid vehicle applications. Completed initial product development and demonstration conversion vehicles. Reorganized company operations, recruited new management team and closed $84M Series C investment with US and Chinese investors. Led transition of company operations to China. BOSTON-POWER; Westboro, MA 2009 - 2014 Board Director Industry leading lithium-ion battery systems for consumer electronics, grid storage, and electric and hybrid vehicle applications. Developed strategy and value proposition for launch of product in the world auto industry. PURCELL & ASSOCIATES LLC 2009 - 2014 Founder and President Advisory firm. Notable projects include: Berkshire Hathaway (MidAmerican Energy Holdings) – Advised post-transaction on automotive strategy related to BYD, Chinese advanced battery and vehicle company. Delphi Automotive - Created revised technology and business plans for new Board of Directors.
Purcell
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GENERAL MOTORS CORPORATION 1982 - 2008 Vice President, GM Powertrain Group (2001-2008) Planning, Sales, Strategic Alliances and New Business Development. Responsible for $2B outside sales activity. Staff in US, Brazil, Germany, Korea and China. Accomplishments: Created $1B licensing portfolio, major deals included automatic transmissions with Ford Motor Company and hybrid drive systems with Daimler, BMW and Chrysler. Negotiated VM Motori 50% equity purchase. Formed Joint Venture with Penske Corporation. Negotiated technology co-development agreements with Toyota, Daimler, BMW and Chrysler. General Manager, GM Advanced Technology Vehicles Group (1994-2001) Development and production of electric, alternative fuel and military vehicles and drive systems. Staff in US, Mexico, Canada and Germany Accomplishments: Led development, production and market launch of GM EV-1 and S-10e electric vehicles. Led development of industry-leading electric and hybrid drive and control systems. Executive Director, GM Corporate Strategy (1993-1994) Developed portfolio strategy for all sectors including automotive, defense, and financial services. Reported to President and Chairman of the Board, worked directly with Corporate Executives and Board of Directors. Accomplishments: Led development and supported implementation of corporate restructuring plan that significantly improved GM’s operating and financial performance for nearly a decade. Director of Business Planning, GM North American Operations (1992-1993) Developed turnaround plan for the troubled $70B North American Operations of the GM Corporation. Reported to Executive Director, North American Planning, worked directly with Senior Operating Executives. Accomplishments: Architect of plan that resulted in one of the largest turnarounds in corporate history Director of Planning, GM Powertrain Group (1991-1992) Developed technology, business and organizational strategies for new Powertrain Group which ultimately included consolidation of all engine, transmission and foundry operations worldwide. Reported to VP of Powertrain, interfacing operations and staff consolidated into the group. Accomplishments Helped create the initial structure which would grow to become the $30B GM Powertrain Group Management and Analyst Positions, Operating Divisions and Staffs (1982-92) Finance, Planning and Program Management assignments in the Buick-Oldsmobile-Cadillac Group, Corporate Staffs and Pontiac Motor Division. Purcell
2
Early Career Automotive Technician and Service Manager 1970 – 1980 Worked primarily on on-road European sports cars, formula class race cars, and unlimited class race motorcycles. Experience in both independent garages and dealerships. Self-financed college education.
EDUCATION/ADVANCED PROGRAMS Dartmouth Tuck School of Business – Executive Development Program 1991 Indiana University, Kelley School of Business – MBA, Finance and Strategy, Beta Gamma Sigma 1982 Massachusetts College of Art and Design, Boston, MA – Bachelor of Fine Arts, Studio Arts 1977 University of Maryland, College Park, MD – Philosophy of Science, Honors Program 1970 - 1973
HONORS/AFFILIATIONS Technology Pioneer World Economic Forum (Davos) 2012 MIT Clean Energy Prize National Judge 2009 and 2010, Mentor 2014 General Motors Chairman’s Honors 1997, 2002 and 2007 Indiana University, Kelley School of Business, Dean’s Advisory Council 1997-2009 National Defense University, Industrial College, Guest Lecturer 1992-1998
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