Salesforce.com ISV Partner Program
Salesforce.com ISV Partner Program To succeed today, independent software vendors (ISVs) must get their products to market faster than ever. With this increased emphasis on time to market, it’s no wonder that more ISVs are turning to the cloud-computing model and the Force.com platform to build and distribute their business applications as a service over the Internet.
The Force.com platform: the fastest path to success in the cloud The Salesforce.com ISV Partner Program gives cloud-computing companies the competitive advantage of a proven platform for enterprise applications. Force.com is the same cloud-based platform that salesforce.com uses to build and host our popular Salesforce CRM applications. We provide the infrastructure so ISVs can concentrate on building killer apps that they can then deploy and market—fast.
▪▪The fastest path to cloud-computing success – Focus on innovation, not infrastructure, and develop your apps in record time
▪▪ A proven platform – Leverage a platform that powers more than 150 million transactions per day
▪▪Built-in credibility – Gain exposure and credibility in the marketplace by aligning with salesforce.com
▪▪Distribution and demand generation – Market to more than 1.5 million salesforce.com subscribers
▪▪Complete developer tools – Enjoy a Java-like coding environment and
Why Force.com for ISVs?
▪▪The fastest path to cloud-computing success ▪▪Zero start-up costs ▪▪Dedicated enablement and support ▪▪The latest cloud-computing technologies ▪▪Proven go-to-market programs ▪▪Easy ways to grow your business
unlimited control over the UI
▪▪Enterprise capabilities – Get everything you need to build complex apps, like a Web services API, a workflow engine, and mobile support
Benefits of becoming a Salesforce.com ISV Partner Whether you’re a cloud-computing startup, an existing cloud-based company, or a traditional ISV, the costs and complexities of a traditional software platform are a real barrier to your go-to-market success. Building and maintaining platform infrastructure simply shouldn’t be a core competency. By leveraging Force.com’s proven cloud platform capabilities, ISVs of all sizes and types can focus on applying their domain expertise in creating applications that deliver real business value without the costs and complexities of traditional platform infrastructure. The value of Force.com has translated into rapid go to market, faster product releases, immediate customer credibility, and more productive developers for these cloud ISVs.
Start building and grow your business Force.com is the fastest way to go from idea to application. Developers everywhere are using the Force.com cloud platform to build core business applications like enterprise resource planning (ERP), human resource management (HRM), supply chain management (SCM), and much more. Get started in three easy steps: 1. Join the Salesforce.com ISV Partner Program A growing, global community of more than 500 cloud ISVs and 200,000 Force.com developers 2. Build your cloud applications Free Developer Edition accounts, tools, training resources, and services 3. Launch your cloud apps and go to market A global distribution channel of more than 1.5 million salesforce.com subscribers via the AppExchange, plus marketing and joint selling programs and events
Licensing and distribution options Commercial developers and ISVs can start building cloud-based applications for free by joining the Salesforce.com ISV Partner Program. There are no start-up fees or program costs associated with partnering with salesforce.com as a commercial developer or ISV. Salesforce.com ISV partners enjoy a range of channel options, each with attractive pricing.
▪▪Marketing and selling to existing salesforce.com users – There’s no cost to salesforce.com ISVs to sell their applications to existing salesforce.com users. Salesforce.com ISVs can receive free leads and distribute their Force.compowered applications at no charge via the AppExchange marketplace.
▪▪Marketing and selling to new users – ISVs can also distribute
their applications on a standalone basis to new markets and users (non-salesforce.com customers) by embedding Force.com technologies as part of their total application solution. This embedded license cost is based on an OEM revenue share model and lets ISVs leverage the Force.com platform while independently reaching new customer markets and users.
Force.com and cloud computing: welcome to the business cloud
“
Because the infrastructure is taken care of, we’re free to create the best product possible and get it out in the market faster than I could have imagined.
”
Bob Morrell, CEO Riskonnect Launched cloud-based software company and closed first Fortune 500 customer in less than 6 months
Building and running business applications with traditional software is complex, slow, and expensive. The new cloud-computing model has emerged over the last decade to address this problem. Applications that run in the cloud are delivered as a service so companies no longer have to buy and maintain hardware and software to run them. Salesforce.com pioneered this model with our CRM applications over the last 10 years. More recently, we’ve opened up our infrastructure and made it available to anyone to build any business application and run it on our servers using our Force.com platform, paving the way for ISVs to rapidly build their cloud businesses and be more successful. The Force.com platform is the fastest platform for building complex enterprise apps. What used to take months can now be done in days or weeks. Unlike a stack of separately designed and developed hardware and software products, Force.com unifies the development and deployment model from the database to the device through a powerful, yet easy-to-use programming model. Users easily assemble applications with clicks, components, and code, then instantly deploy them to salesforce.com’s trusted global infrastructure. Force.com is the most proven platform for building enterprise applications that run in the cloud. It currently runs all the Salesforce CRM apps; more than 800 ISV apps like those from CODA, Fujitsu, and Thomson; and more than 120,000 custom apps used by 63,200 customers such as Cisco, Dell, and Symantec. For More Information Contact your account executive to learn how we can help you accelerate your CRM success.
Corporate Headquarters The Landmark @ One Market Suite 300 San Francisco, CA, 94105 United States 1-800-NO-SOFTWARE www.salesforce.com
Global Offices Latin America Japan Asia/Pacific EMEA
+1-415-536-4606 +81-3-5785-8201 +65-6302-5700 +4121-6953700
Copyright ©2009, salesforce.com, inc. All rights reserved. Salesforce.com and the “no software” logo are registered trademarks of salesforce.com, inc., and salesforce.com owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners. DS_ISV_110209
The Force.com platform: the fastest path to success in the cloud The Salesforce.com ISV Partner Program gives cloud-computing companies the competitive advantage of a proven platform for enterprise applications. Force.com is the same cloud-based platform that salesforce.com uses to build and host our popular Salesforce CRM applications. We provide the infrastructure so ISVs can concentrate on building killer apps that they can then deploy and market—fast.
▪▪The fastest path to cloud-computing success – Focus on innovation, not infrastructure, and develop your apps in record time
▪▪ A proven platform – Leverage a platform that powers more than 150 million transactions per day
▪▪Built-in credibility – Gain exposure and credibility in the marketplace by aligning with salesforce.com
▪▪Distribution and demand generation – Market to more than 1.5 million salesforce.com subscribers
▪▪Complete developer tools – Enjoy a Java-like coding environment and
Why Force.com for ISVs?
▪▪The fastest path to cloud-computing success ▪▪Zero start-up costs ▪▪Dedicated enablement and support ▪▪The latest cloud-computing technologies ▪▪Proven go-to-market programs ▪▪Easy ways to grow your business
unlimited control over the UI
▪▪Enterprise capabilities – Get everything you need to build complex apps, like a Web services API, a workflow engine, and mobile support
Benefits of becoming a Salesforce.com ISV Partner Whether you’re a cloud-computing startup, an existing cloud-based company, or a traditional ISV, the costs and complexities of a traditional software platform are a real barrier to your go-to-market success. Building and maintaining platform infrastructure simply shouldn’t be a core competency. By leveraging Force.com’s proven cloud platform capabilities, ISVs of all sizes and types can focus on applying their domain expertise in creating applications that deliver real business value without the costs and complexities of traditional platform infrastructure. The value of Force.com has translated into rapid go to market, faster product releases, immediate customer credibility, and more productive developers for these cloud ISVs.
Start building and grow your business Force.com is the fastest way to go from idea to application. Developers everywhere are using the Force.com cloud platform to build core business applications like enterprise resource planning (ERP), human resource management (HRM), supply chain management (SCM), and much more. Get started in three easy steps: 1. Join the Salesforce.com ISV Partner Program A growing, global community of more than 500 cloud ISVs and 200,000 Force.com developers 2. Build your cloud applications Free Developer Edition accounts, tools, training resources, and services 3. Launch your cloud apps and go to market A global distribution channel of more than 1.5 million salesforce.com subscribers via the AppExchange, plus marketing and joint selling programs and events
Licensing and distribution options Commercial developers and ISVs can start building cloud-based applications for free by joining the Salesforce.com ISV Partner Program. There are no start-up fees or program costs associated with partnering with salesforce.com as a commercial developer or ISV. Salesforce.com ISV partners enjoy a range of channel options, each with attractive pricing.
▪▪Marketing and selling to existing salesforce.com users – There’s no cost to salesforce.com ISVs to sell their applications to existing salesforce.com users. Salesforce.com ISVs can receive free leads and distribute their Force.compowered applications at no charge via the AppExchange marketplace.
▪▪Marketing and selling to new users – ISVs can also distribute
their applications on a standalone basis to new markets and users (non-salesforce.com customers) by embedding Force.com technologies as part of their total application solution. This embedded license cost is based on an OEM revenue share model and lets ISVs leverage the Force.com platform while independently reaching new customer markets and users.
Force.com and cloud computing: welcome to the business cloud
“
Because the infrastructure is taken care of, we’re free to create the best product possible and get it out in the market faster than I could have imagined.
”
Bob Morrell, CEO Riskonnect Launched cloud-based software company and closed first Fortune 500 customer in less than 6 months
Building and running business applications with traditional software is complex, slow, and expensive. The new cloud-computing model has emerged over the last decade to address this problem. Applications that run in the cloud are delivered as a service so companies no longer have to buy and maintain hardware and software to run them. Salesforce.com pioneered this model with our CRM applications over the last 10 years. More recently, we’ve opened up our infrastructure and made it available to anyone to build any business application and run it on our servers using our Force.com platform, paving the way for ISVs to rapidly build their cloud businesses and be more successful. The Force.com platform is the fastest platform for building complex enterprise apps. What used to take months can now be done in days or weeks. Unlike a stack of separately designed and developed hardware and software products, Force.com unifies the development and deployment model from the database to the device through a powerful, yet easy-to-use programming model. Users easily assemble applications with clicks, components, and code, then instantly deploy them to salesforce.com’s trusted global infrastructure. Force.com is the most proven platform for building enterprise applications that run in the cloud. It currently runs all the Salesforce CRM apps; more than 800 ISV apps like those from CODA, Fujitsu, and Thomson; and more than 120,000 custom apps used by 63,200 customers such as Cisco, Dell, and Symantec. For More Information Contact your account executive to learn how we can help you accelerate your CRM success.
Corporate Headquarters The Landmark @ One Market Suite 300 San Francisco, CA, 94105 United States 1-800-NO-SOFTWARE www.salesforce.com
Global Offices Latin America Japan Asia/Pacific EMEA
+1-415-536-4606 +81-3-5785-8201 +65-6302-5700 +4121-6953700
Copyright ©2009, salesforce.com, inc. All rights reserved. Salesforce.com and the “no software” logo are registered trademarks of salesforce.com, inc., and salesforce.com owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners. DS_ISV_110209
