Script Pitt Logo Usage Guidelines for Regional Campuses

Script Pitt Logo Usage Guidelines for Regional Campuses Effective: May, 2016

Regional Campuses may use the Script Pitt as an informal branding mark on printed materials, Web sites, licensed apparel, and for sports teams according to the following guidelines.

For academic and non-sports program please use Helvetica font. For sports teams all materials must have a solid line between the Script Pitt and the name of the campus followed by the name of the sports team using Aachen as the font. Please see examples to the right.

Permitted:

BIOLOGY

JOHNSTOWN ENGINEERING

TITUSVILLE MEN’S BASKETBALL

Not Permitted:

in print materials such as brochures, magazines, folders, newsletters, and postcards as a design element or graphic, as you would use a photograph

• on stationery (print or electronic), business cards, diplomas, and certificates

in electronic materials such as e-newsletters, Web sites, and PowerPoint slides as a design element or graphic, as you would use a photograph

• as part of the header on Web sites replacing the University seal and signature

on apparel, merchandise, and premium items or combined with a school or department’s name using Helvetica in all caps, regular or bold, as the accompanying font. Regional Campus

• as a replacement or substitute for any or all parts of the University seal and signature or other informal University marks

name must be placed under the logo. For athletic teams use Aachan BT font. Place a horizontal line between the Script Pitt logo and regional campus name and sport.

in an individual’s e-mail signature

• as a school or department’s social media icon

• in the masthead on print or electronic newsletters

• in combination with or as part of the University seal and signature • as a formal, permanent logo combined with the name of a school or department • in the return address on any printed piece • as a stand alone mark

University-licensed vendors should be used for all apparel, merchandise, and premium items that have the Script Pitt. A complete list of licensed vendors can be found at pittsburghpanthers.com/ot/pitt-licensing.html. Please contact licensing director Lori Burens at 412-648-8338 or [email protected] to request permission to use the Script Pitt outside the school or department. Specific information can also be found online at communications.pitt.edu/policies/guide.pdf, and communications.pitt.edu/policies/script.pdf Addition information concerning University communications’ policies can be found at communications.pitt.edu/policies/