Shaping the Future Together

Welfare Reform Getting the message across

Sarah Walker, PR and Marketing Co-ordinator

www.grandunionhousing.co.uk

Who are we?

www.grandunionhousing.co.uk

Welfare Reform Working Party

Communications priority – the bedroom tax

 Warn  Inform  Call to action

www.grandunionhousing.co.uk

Summer 2011 - warning

 Monthly newspaper columns

www.grandunionhousing.co.uk

New Year 2012

Still warning, and informing

www.grandunionhousing.co.uk

After Royal Assent

Informing …. • • • •

Newsletters Website Social media Internal comms

…and calling to action

www.grandunionhousing.co.uk

Identifying those affected

4-bed survey  Who is under occupying ?  By how many rooms?  Will they pay?  Need support to stay?  Need support to move?

www.grandunionhousing.co.uk

July 2012 – urgent call to action

www.grandunionhousing.co.uk

What now?

   

Most under-occupiers in 4 beds want to stay IT/Housing management improve profiling data Quarterly reports run on household status Communications actions: direct payments

www.grandunionhousing.co.uk

Welfare Reform Getting the message across

Sarah Walker, Grand Union Housing Group [email protected]

www.grandunionhousing.co.uk