Stratecast New Business Models
PRESS RELEASE CSPs Warned that Inability to Respond to Market Opportunities is Holding Back New Business Models Report finds that legacy systems are restricting the rise of digital service providers Warrington, UK | 26 February 2015: Legacy telco billing systems are restricting the digital evolution of communications service providers (CSPs), a new report has found. As customer demand for new digital services continues to grow, CSPs need to evolve to become digital service providers (DSPs). Yet legacy systems are unable to respond to increased requests for digital services resulting in lost opportunities, missed commitments and unmet financial objectives for operators. This creates a significant negative impact, as service providers struggle to respond to rapidly changing market needs. In order to meet the demands of customers hungry for services, CSPs need agile new systems that can compete on a solid technological level, as well as offering flexibility for new business opportunities. With a customer management solution that provides enhanced real-time charging and billing capabilities, a CSP can respond rapidly to and meet its subscribers’ needs, thus accelerating its evolution to a DSP. In a report which examines the current state of cloud-based billing for business customers1, industry analyst firm Stratecast highlights the need for service providers to move beyond the traditional business process and systems management, to satisfy the needs of their enterprise customers as they digitise the services they bring to market. Mobile and cloud technology enables enterprises to work with consumer and business customers in a variety of new digital business models, yet the support from the mobile networks to enhance, improve and innovate in these areas is often missing. The report found that, “In this [CSP] environment, change and system redefinition is time-consuming, and generally falls short of expectations. Today’s business needs require solution responsiveness quicker than the weeks or months it took in the past to make system updates.” CSPs’ inability to respond rapidly is due to the lack of configurable billing and charging systems, and flexible processes. This precludes them from adapting to changing market demands, including new network technologies such as LTE, virtual networking and virtual data centre services. The report’s sponsor, real-time charging, billing and customer management solutions provider MDS, believes that in order to monetise and meet the demands of today’s digital marketplace, the focus of enterprises (and the service providers working with them) should be speed to market and differentiation. “Today’s enterprises typically have an extreme diversity of service offers and pricing schemes for thousands of customers, and an incredible amount of rating and billing complexity,” explained Gary Haynes, COO at MDS. “Yet, the operators that should be supporting this diversity often don’t have systems that can offer this level of complexity.”
In the telco industry, real differentiation comes from how quickly unique capabilities can be delivered. Today’s digital service suppliers, and the success of those that supply them, are measured in terms of how agile a business solution is in response to market change, the time required to implement change, and the ability to deliver in sync with the business’ evolving requirements. The report states: “The time is fast approaching when capturing a business opportunity will be measured by the responsiveness of the network and business management processes used by services operators. Incorporating change into this business environment cannot wait the weeks and months most installed systems and processes now require. Today’s fast sales and marketing windows are just too short to be effective otherwise.” “A private cloud-based charging, billing and customer management solution model, such as MDS’ Customer Management Platform (CMP), is one way to meet the expectations and demands of today’s digital marketplace,” continued Haynes. “It enables enterprises to bring services to market quickly, and as frequently as required.” To accelerate speed to market, a managed service model can bring a number of advantages over a licence and services approach. Customer management tools, systems and processes delivered as a managed service, including third party interfaces, can help reduce CAPEX, improve cost efficiency and enhance overall customer experience. MDS’ customers include BT, TalkTalk Business, eircom Business, ACN and Telefónica O2. With its fullymanaged cloud-based real-time charging, billing and customer management solution, MDS is helping its customers meet the changing requirements of today’s digital enterprise. ENDS Notes to Editors (1) ‘Cloud-Based Business Management is a Growing Alternative for Monetizing New Technology and Changing Business Strategies,’ November 2014, Stratecast Perspectives & Insight for Executives (SPIE), Volume 14, Number 43 About MDS MDS is a leading provider of convergent real-time charging, billing and customer management solutions, enabling digital service providers to monetise and bill any product and service rapidly and accurately. Its managed service solutions support customers and deliver a low total cost of ownership, with a one view platform that enhances the customer experience. Headquartered in the UK, MDS managed service solutions support customers across Europe and North America, including ACN, BT Business Mobile, eircom Business, Gogo, TalkTalk Business and Telefónica UK. For more information, visit http://www.mdscem.com. Press Contacts Kath Dewar [email protected] +44 (0)1925 462 300 Kate Gordon Joshua PR for MDS [email protected] +44 (0)7980 921961
In the telco industry, real differentiation comes from how quickly unique capabilities can be delivered. Today’s digital service suppliers, and the success of those that supply them, are measured in terms of how agile a business solution is in response to market change, the time required to implement change, and the ability to deliver in sync with the business’ evolving requirements. The report states: “The time is fast approaching when capturing a business opportunity will be measured by the responsiveness of the network and business management processes used by services operators. Incorporating change into this business environment cannot wait the weeks and months most installed systems and processes now require. Today’s fast sales and marketing windows are just too short to be effective otherwise.” “A private cloud-based charging, billing and customer management solution model, such as MDS’ Customer Management Platform (CMP), is one way to meet the expectations and demands of today’s digital marketplace,” continued Haynes. “It enables enterprises to bring services to market quickly, and as frequently as required.” To accelerate speed to market, a managed service model can bring a number of advantages over a licence and services approach. Customer management tools, systems and processes delivered as a managed service, including third party interfaces, can help reduce CAPEX, improve cost efficiency and enhance overall customer experience. MDS’ customers include BT, TalkTalk Business, eircom Business, ACN and Telefónica O2. With its fullymanaged cloud-based real-time charging, billing and customer management solution, MDS is helping its customers meet the changing requirements of today’s digital enterprise. ENDS Notes to Editors (1) ‘Cloud-Based Business Management is a Growing Alternative for Monetizing New Technology and Changing Business Strategies,’ November 2014, Stratecast Perspectives & Insight for Executives (SPIE), Volume 14, Number 43 About MDS MDS is a leading provider of convergent real-time charging, billing and customer management solutions, enabling digital service providers to monetise and bill any product and service rapidly and accurately. Its managed service solutions support customers and deliver a low total cost of ownership, with a one view platform that enhances the customer experience. Headquartered in the UK, MDS managed service solutions support customers across Europe and North America, including ACN, BT Business Mobile, eircom Business, Gogo, TalkTalk Business and Telefónica UK. For more information, visit http://www.mdscem.com. Press Contacts Kath Dewar [email protected] +44 (0)1925 462 300 Kate Gordon Joshua PR for MDS [email protected] +44 (0)7980 921961
